There are so many DotCom Secrets book reviews online.

But it’s so difficult to find really good and honest ones.

So, I decided that I should also write a DotCom Secrets book review to let you help you have a better understanding of this book.

DotCom Secrets book is an online marketing blueprint that will teach you the best strategies on how to get more traffic, more leads, and more sales. This book will help you to have a better understanding of how online marketing works and how you can benefit from it.

So, in this DotCom Secrets book review, you’ll find out why I’m recommending you to read this book and what exactly you’ll benefit from it.

What is DotCom Secrets Book About?

DotCom Secrets is an online marketing book, which will teach you the best strategies on how to use a simple process to get traffic, conversions, and sales online. This book contains an actionable blueprint of how online marketing works and how you can benefit from it.

Russell Brunson published this book in the year 2015. This was his first book of a series of others to come later. But, five years later, each and everything taught in the book is still as relevant today as it was when the book was launched.

It was branded as ‘The underground playbook for growing your company online.’

This tagline for the book speaks volumes on the value the book delivers.

Essentially, if you want to build an online company, this is the book to read. Also, if you’re trying to sell anything online, this book will open up your eyes more than any other material that you have read so far.

Here are a couple of things reviewed that you’ll find in the DotCom Secrets book.

What DotCom Secrets Book Will Teach You?

In short, this book teaches you advanced online marketing techniques for increasing your conversions and making the most out of every single visitor that visits your page.

Instead of selling ONE item to your visitors, you identify people that are BUYERS and thus present them with immediate upsells and/or downsells to maximize the amount of income you can generate from them.

If they want to learn and buy more, why not offer it to them?

For example:

One of the most successful sales strategies you can implement into your business is…

Offer a Free Product + Shipping

If you aren’t familiar with how the offer works, you may be confused about how people make a profit when they are sending you a product for free.

But the secret is in the…

…Upsells!

While there isn’t much margin when you offer the product for free plus shipping, you can offer some outstanding upsells that encourage people to buy more right after they order your product.

A free plus shipping funnel is basically founded on the premise that since a customer got something for free with complimentary shipping to boot, they are justified to purchase something else to maximize the since they got something for free!

The keyword here is FREE. And who doesn’t want a free cool product, right?

The main key here is…

…to add value before you’ll start selling.

You should take your customers towards your highest perceived services or products step-by-step by providing a great amount of value.

For example:

Let’s take a Dentist where he offers free teeth cleaning that would attract his dream client.

Second, he offers additional value by offering Retainers.

Third, he offers Cosmetic Surgery.

As you know, for many dentists, they make the most money and provide the most value for their patients by offering cosmetic surgery.

Fourth, he offers you six months check-up program which is actually a continuity program.

A continuity program where you continue paying on a weekly, monthly or yearly basis until you decide to cancel.

You see:

Instead of trying to convince someone to buy the most expensive offering right away, you need to build a funnel that will help you to do two things:

1. Provide value to each customer at the unique level of service that he or she can afford.
2. Make money and be profitable while identifying your dream clients who can afford your highest offer.

When you implement each of these secrets, you will transform your business a sales and marketing machine that allows you:

What is Inside the DotCom Secrets Book?
My Review of the Most Important Chapters

So, what’s inside this book that made Tonny Robbins say that DotCom Secrets book is:

“A simple process that ANY company can use to geometrically improve their traffic, conversion, and sales online.” – Tony Robbins

Let’s have a look at the most important chapters of the DotCom Secrets book that I have reviewed:

Section 1: Ladders and Funnels

This section deals with the foundation of building every business. It covers one of the most critical aspects of selling anything online (The Value Ladder). This value ladder will show you how to deliver maximum value to your customers sequentially.

It also will help you to know how to identify your dream customers and where to get them online. Once you find them, the book will help you determine what kind of traffic they are to your sales funnel. This will help you know what type of messaging you should use to target them and increase your conversion rate.

Section 2: Your Communication Funnel

This section is all about using email marketing to get the potential customers hooked to your message and brand. It outlines some of the email marketing strategies that Russel and his team have tested and proven to work.

Russel goes deep into details on what you should include in every email. You can take what he teaches in this chapter and customize it to your email marketing strategy.

Section 3: Funnelogy Leading Your Customers

Are you new to funnel building?

Well, this section will teach you all the foundations you need to know about coming up with sales funnels.

Section 4: Funnels and Scripts

This section goes deeper into the mechanics of the funnels, including the scripts he uses. Yes, he goes as deep as to show the copywriting part of the funnel building.

Section 5: ClickFunnels

Finally, he gives you a chance to join the 14-day free ClickFunnels trial period or join him for a one on one coaching program.

As you can see, this book emphasizes three main areas:

1. Email Marketing
2. Value ladder
3. How to build a funnel

At the beginning of the book, Russell makes a declaration that this book isn’t about traffic. But, it has so much information on how to build your business and where and how to get traffic.

How Can You Benefit From The DotCom Secrets Book?

DotCom Secrets isn’t just a book – it’s a guide book: It’s a how-to book.

It is not the kind of book you pick and read from cover to cover. It is more like a recipe, the kind that you read with your ingredients set and ready to start cooking.

So, to benefit from the book, read section by section with a pen and paper: take notes.

Also, make sure to start implementing and testing all that you learn from the book. This way, the concepts will become part of you, and they will help you build your online company and sell more of your products or services.

Some of the areas that you should look forward to learning are:

Note, these are some of the benefits you will get from the first chapter of the book.

If I had to write all the lessons from each chapter and section, this would become the longest review on the internet- and I’d rather you spend that time reading the book itself.

Step 2: Buy DotCom Secrets Audiobook

DotCom Secrets book also has it’s digital version which is available as an upsell in the DotCom Secrets book sales funnel.

The price of the DotCom Secrets audiobook is $37.

If you’ll buy DotCom Secrets audiobook you’ll not only get the audio version of this book (read by Russell Brunson) but together with it you’ll also get 5 other amazing bonuses:

Main Takeaways from this DotCom Secrets Book Review

DotCom Secrets book is filled with so many takeaways.

The lessons will not fade or lose relevance with time.

As long as people keep building online businesses, as long as social media is still around, this book will remain relevant.

Here are some of the takeaways: