ClickFunnels vs OptimizePress
In-Depth Comparison

clickfunnels vs optimizepress

So, you are at that point in your business where you’re considering using an online marketing platform? Or you’d like to switch from your current provider?

ClickFunnels and OptimizePress are both robust platforms. So, if you’re considering which platform to choose then this comparison might be very useful for you.

ClickFunnels is a leading sales funnels creation tool. It prides itself on being an all in one business solution provider. This software provides multiple features that might be of great value to your business.

These include:

  • Sales funnels creation tools
  • Website Builder
  • Membership sites
  • E-commerce store funnels for your online store
  • Web hosting
  • Affiliate management system
  • Email marketing platform
  • Hosting webinars

OptimizePress is a WordPress plugin for creating pages to increase sales and lead generation on WordPress sites. It has plenty of features, such as:

  • Landing Page builder
  • Sales Page builder
  • Shopping cart feature
  • Opt-in page builder
  • Membership portals
  • Blog sites

ClickFunnels vs. OptimizePress Comparison

TemplatesIt has a lot of pre-built pages and funnels. You can visually see how the pages in each funnel follow each other, thereby visualizing the journey each lead will take through the conversion journey.They have lots of pre-built pages to help their users easily customize each page to their business needs.
Email MarketingIt has an in-built marketing platform known as Follow-up Funnels. However, this feature is only available on the premium plan that goes for $297It does not have an in-built email marketing platform. However, you can integrate it with all the major email marketing platforms in the market.
Payment FrequencyIt works with a monthly subscription plan. Therefore, you have to renew your chosen plan every month; otherwise, your business will suffer if your pages aren’t live.It works with a one-time yearly fee. And, the cost isn’t automatically charged on your credit card. This gives you peace of mind and freedom to concentrate on growing your business.
Page BuilderIt has a drag and drop interface that makes it very easy to use. Even if you’ve never created any funnel in your life, you can easily create a funnel in ClickFunnels due to the many tutorials available online and the friendly user interface.It’s drag and drop builder makes it easy to use for anyone who is a web builder novice.
Affiliate ManagementIt offers a feature known as Backpack which helps in creating an affiliate marketing management platform.It doesn’t have an affiliate marketing management platform. However, you have the option to use the First Promoter to promote your products and services.
HostingIt’s a self-hosted solution.It relies on your WordPress sites.
Free TrialOffers a 14-day free trial.Doesn’t offer a free trial.
PriceStarts from $97 a monthStarts from $99 a year

Why ClickFunnels is Better Than OptimizePress?

ClickFunnels Has an Email Marketing Platform

clickfunnels email autoresponderClickFunnels has an email marketing feature known as Follow-up Funnels. This feature is only available on their Platinum plan.

If you have subscribed to the Platinum plan, you don’t have to work with a third-party email marketing platform such as Active Campaign, MailChimp, and so on.

Follow-up Funnels will help you with more than just sending broadcast emails and autoresponders.

It will also help in studying your leads’ behavior on their social media, as they go through your funnels and as they make their purchase decisions.

With all this information available to you, you can send customized emails that are targeted to their needs. Such emails increase your chances of converting the leads to customers or upselling them.

If you’re using the standard plan, you will not access the Follow-up Funnels feature.

However, you can integrate your funnels with your favorite email marketing platforms such as:

  • Active Campaign
  • MailChimp
  • Constant Contact
  • Aweber
  • ConvertKit
  • Drip
  • GetResponse
  • Hubspot
  • MadMimi
  • Sendlane
  • Ontraport
  • Market Hero
  • Keap

With ClickFunnels You Can Quickly Build Your Sales Funnels

What is ClickFunnelsClickFunnels is a dedicated sales funnel creation tool. Therefore, they’ve dedicated most of their resources in coming up with pre-built pages and funnels for almost any business need.

You can see a visual representation of which page comes after the other. This helps to easily visualize the journey a lead will follow once they enter your sales funnel.

ClickFunnels Lets You Share Funnels

clickfunnels share funnelHow would you like to share one of your most successful funnel with a colleague so that they can learn from your best practices?

ClickFunnels has a feature whereby you can share your funnels with other users. This is very important since it helps other users to learn and copy from other experienced funnels experts.

ClickFunnels Marketplace

ClickFunnels MarketPlace and TemplatesDo you consider yourself an expert in creating beautiful pages and gorgeous sales funnels? How would you like to pay your ClickFunnels subscription or at least make an extra buck with your skills?

ClickFunnels has a marketplace where you can sell your templates.

This is very helpful to other users since they can opt to buy the templates instead of using the free templates provided by the platform.

It creates a symbiotic relationship between the person building the templates and funnels and the users who get done-for-you templates.

ClickFunnels Affiliate Management Platform

ClickFunnels Backpack ProgramClickFunnels has an affiliate management platform known as Backpack. This feature helps in creating an affiliate marketing system for your products or services. It also helps in managing your promoters.

This is a critical feature for most marketers as it helps in recruiting an army of followers and marketers who are willing and eager to market your products for a commission.

Affiliate marketing is an excellent way of scaling your business without relying on paid advertising.

ClickFunnels Is a Self-Hosted Solution

ClickFunnels is a self-hosted platform, unlike OptimizePress which relies on your WordPress site.

For that reason, their page builder is quite fast as compared to OptimizePress’s builder.

Also, because the platform is built from the ground up, its user interface is friendly and easy to use.

ClickFunnels Offers a Free Trial

ClickFunnels free TrialClickFunnels allows ALL it’s users to use either of their plans for a 14-day free trial. This reduces the user’s defenses and helps to show them how the platform can add value to their business before they commit to any of the paid plans.

Why OptimizePress is Better Than ClickFunnels?

OptimizePress Offers Unlimited Pages

With each site you’ve been given a license to by OptimizePress, you can create unlimited pages for it. This gives you a chance to increase your chances to convert visitors to subscribers and increase your sales exponentially for the particular sites.

They also have lots of pre-built pages to help you easily customize the pages.

Here are the broad categories of the pre-built pages:

  • Landing pages
  • Thank you pages
  • Webinar pages
  • Opt-in pages
  • Sales pages
  • Membership site pages

This is unlike what you get with ClickFunnels since, with the Startup plan, you only get a provision for 100 pages. It means that your ability to increase lead generation and to scale your sales is compromised.

However, ClickFunnels also has tons of pre-built pages and funnels.

OptimizePress Offers More Landing Page Templates

OptimizePress Landing PagesWhile ClickFunnels is a leading platform in sales funnels creation, OptimizePress as a plugin concentrates mostly on helping its users in coming up with a variety of landing pages. As such, their range of pre-built landing pages is way beyond what you will get with ClickFunnels.

This is very important because it will help you to use a template that will not look identical with other templates being used by other businesses.

ClickFunnels has a ‘make money online’ connotation. And, as such, many marketers choose to avoid the association.

Therefore, for you to use their landing pages templates, you have to do a lot of customization so that you can make them original and not looking like other typical ‘make money online’ templates.

OptimizePress Works With WordPress Sites

OptimizePress works ONLY with WordPress sites.

Therefore, you need to have your self-hosted WordPress sites.

As a dedicated WordPress plugin, OptimizePress is always updated to ensure that you have no issues with its functionality.

Therefore, if you have a WordPress site and you’d like to optimize it for conversion, OptimizePress could be your best option.

On the other hand, ClickFunnels is a standalone funnel creation tool. It can also be used on WordPress amongst other sites through other publishing options.

Therefore, since it’s not solely dedicated to it’s WordPress plugin, chances of having issues with the plugin are significantly more compared to Optimize Press.

You Can Get OptimizePress For a One-Time Fee

How do you like all the bills you get at the end of the month?

Not so much, right?

For this reason, OptimizePress only charges you once in a year.

Yes, just a one time fee and you can enjoy the rest of the year without monthly emails reminding you to renew your subscription, or else…

This gives you peace of mind to concentrate on growing your business uninterrupted with upcoming bills.

On the other site, ClickFunnels works with monthly payments. And, considering that they are much more expensive as compared to OptimizePress, each end month email means a heavy subtraction on your monthly revenue.

OptimizePress Is Cheap

optimizepress cheap priceOptimizePress is by far the more affordable option when compared with ClickFunnels.

Note that you get most of the features you need from OptimizePress just as you would get with ClickFunnels.

Without going into a lot of details, the cheapest ClickFunnels option known as the Startup plan goes for $97 per month.

OptimizePress’s most affordable option also goes for $99… but for a whole year!

Here is an in-depth comparison of the pricing between the two platforms.

ClickFunnels and OptimizePress Pricing Comparison

FREE Trial - 14-Day FREE
Doesn't Offer a Free Trial
The Standard plan - $97 a month

  • 20 funnels
  • 100 landing pages
  • 3 custom domains
  • Courses and training
The Essential plan - $99 a year

  • You can install it on 1 WordPress site
  • Build Unlimited Pages
  • Unlimited Leads & Traffic
  • You Control Your Site (Self Hosted)
  • OptimizeBuillder
  • SmartTheme WP Marketing Theme
  • Cloud Access to 50+ Premium templates
  • 20+ Premium Integrations
  • Email Support
  • Unsplash integration
The Platinum plan - $297 a month

  • Unlimited sales funnels
  • Unlimited Number of pages
  • Unlimited Number of visitors per month
  • Unlimited Custom domains
  • Unlimited Number of contacts
The Business plan - $149 a year

  • Everything in Essential plan
  • You can use it on up to 5 personal WordPress sites
  • Optimize Urgency Scarcity Add-on
  • OnePage Membership
The Suite plan - $199 a month

  • Everything in Business plan
  • You can use it on up to 20 WordPress sites
  • OptimizeLeads opt-in form software
  • OptimizeFunnels Funnel Builder
  • OptimizeCheckouts

ClickFunnels offers two plans, namely startup, and ClickFunnels Platinum.

Startup plan goes for $97 per month and offers the following features:

  • 20 funnels
  • 100 landing pages
  • 3 domains

The Platinum plan goes for $297 per month and offers the following features:

  • Unlimited Sales funnels
  • Unlimited Number of pages
  • Unlimited Number of visitors per month
  • Unlimited Custom domains
  • Unlimited Number of contacts
  • Actionetics (Email autoresponder)
  • Backpack (Affiliate marketing management system)

OptimizePress offers three plans, namely Essential, Business and Suite.

Essential plan goes for $99 per year and offers the following features:

  • You can install it on 1 WordPress site
  • Build Unlimited Pages
  • Unlimited Leads & Traffic
  • You Control Your Site (Self Hosted)
  • OptimizeBuillder
  • SmartTheme WP Marketing Theme
  • Cloud Access to 50+ Premium templates
  • 20+ Premium Integrations
  • Email Support
  • Unsplash integration

The Business plan goes for $149 per year and offers all the features in the Essential plan with the addition of:

  • You can use it on up to 5 personal WordPress sites
  • Optimize Urgency Scarcity Add-on
  • OnePage Membership – How to Sell Courses & Memberships with OP

The Suite Plan goes for $199 per year and comes with all the features Optimize Press has to offer including:

  • You can use it on up to 20 WordPress sites
  • OptimizeLeads opt-in form software
  • OptimizeFunnels Funnel Builder
  • OptimizeCheckouts

ClickFunnels or OptimizePress: Which is Better for You?

ClickFunnels and OptimizePress both have lots of similarities. Their few differences are based on the fact that one is a sales funnel builder while the other one is a WordPress plugin.

The significant difference between the two is their price difference. Even if you factor in the additional cost of web hosting, getting an email marketing platform and other integrations for OptimizePress, ClickFunnels will still be way expensive.

However, the decision relies on you: which one is better for you. Which one will help you achieve your business goals with ease?

Who Should Choose ClickFunnels?

Who should choose ClickFunnelsAll in all, if you’re specifically looking for a sales funnels builder, then ClickFunnels is what you need.

If you’d like an all in one business tool with minimal third party integrations, ClickFunnels will be a better choice.

If you have a site that is not hosted by WordPress, then ClickFunnels will be your option since OptimizePress only works with WordPress sites.

If you’re looking for a platform with a highly engaged community of followers who will support you as you build your business, ClickFunnels does a great job of bringing their users together.

They have an annual Funnels Hackers event where all the ClickFunnel users and followers meet and learn from each other.

Who Should Choose OptimizePress?

who should choose optimizepressOptimizePress is perfect for bloggers, copywriters, and other content creators who work on WordPress. This is because it is SEO friendly as compared to ClickFunnels.

If you’re starting out and you’d like an extremely affordable plan to increase your WordPress conversions, then OptimizePress should be your option.

Final Word About ClickFunnels and OptimizePress

There is no one fits all platform. However, you should only pick the platform that helps you move the needle in your business.

Therefore, whether your most significant determinant is price, features, or team support, you should ensure the online marketing platform you choose helps to scale your business.

Both ClickFunnels and OptimizePress would be great options for your business.

Disclosure: I am an independent ClickFunnels and OptimizePress Affiliate, not an employee.  I receive referral payments from ClickFunnels and optimizePress. The opinions expressed here are my own and are not official statements of OptimizePress and ClickFunnels or its parent company, Etison LLC.