ThriveCart vs ClickFunnels

Comparison Review

thrivecart vs clickfunnels

ThriveCart and ClickFunnels are two of the most popular marketing solutions.

Thrivecart is a shopping cart solution which helps online store owners to create stunning checkout pages that are optimized for high conversion rates. Meanwhile, ClickFunnels is an all-in-one marketing solution that lets its users create conversion based sales funnels to aid in lead generation and to drive the leads from the entry point of the funnel to the last point.

So, which one should you use?

In this article, we will discuss the two platforms in detail, highlight their similarities and differences, and eventually give some recommendations on who should use what.

The choice between ThriveCart and ClickFunnels will depend on several main factors.

ThriveCart vs. ClickFunnels Comparison Table

PurposeShopping cart solutionAll-in-one marketing solution
HostingCloud-hosted solution
Cloud-hosted solution
TemplatesOffers only four templates
Offers several templates in a variety of industries
PlansComes with a one-time payment plan
Offers three packages, each with monthly payments
AutomationRequires third-party integrations for automation
Comes with an in-built automation tool

What ThriveCart And ClickFunnels Have in Common?

It seems almost absurd comparing these two platforms.

One is a cart solution, while the other is a sales funnel builder.

That said, these two marketing solutions present some similarities.

Let’s have a look below.

A/B Split Testing

One of the most important aspects of running an online store is testing your content before you have it published.

You only want to publish content that performs and will bring in more sales.

As such, you should be split testing your landing pages, sales pages, funnels, and even email campaigns before you send them out.

It is no surprise that most marketing software comes with the backend A/B split testing feature.

ThriveCart and ClickFunnels are no exception.

Although the function differs slightly in its working, the idea behind it is similar.

A/B testing allows you to test variations of your pages and funnels so you can have the best performing one and maximize your profits from it.

Upsells, Downsells And Order Bumps

thrivecart clickfunnels upsells downsells

If you aren’t using upsells, downsells, and order bumps to increase the value of each sale, then you are missing out.

These three are some of the oldest marketing strategies in the book and have been proven to generate more sales, regardless of the nature of your business.

Just as is the case with A/B testing, many marketing solutions allow you to easily add to your checkout pages and sales funnels:

  • Upsells
  • Downsells
  • Order bumps

Both ThriveCart and ClickFunnels come with these cool features that will let you bring in more profits every time a customer completes an order.


Marketing your eCommerce store will need a plethora of tools.

As such, you need a marketing platform that integrates seamlessly with other platforms.

Both ThriveCart and ClickFunnels allow you to integrate with several different tools so that you can manage your business more effectively.

It is, however, worth mentioning that ClickFunnels allows for more integrations compared to ThriveCart.


When performing online marketing, you want to spend as little time as possible, creating funnels and variations of pages that you will publish.

Marketing platforms recognize this need and come with a variety of templates that serve as your starting point.

Whether you are building sales funnels on ClickFunnels or creating a checkout page on ThriveCart, you don’t have to start from scratch.

You only need to choose the template that works for you and customize it a bit to suit your business needs.

The best part?

The templates on both platforms are already customized for conversion and will help increase your revenue.

What Are the Main Differences Between ThriveCart and ClickFunnels?

All-in-one Solution vs. Shopping Cart Solution

The most significant difference between ClickFunnels and ThriveCart is in their core purpose.

With ClickFunnels, you get to use the platform to generate leads, generate sales, and even run events such as webinars, without requiring other platforms.

ClickFunnels makes the entire marketing and sales process seamless, all while using one account.

ThriveCart, on the other hand, is a shopping cart solution.

This software will only come in handy when you are looking to build highly converting checkout pages.

If you are looking for other online marketing solutions such as lead generation, you will need a different tool.

ThriveCart relies on the already existing traffic, and you need to have some organic or paid traffic to access the software’s features.


Both ThriveCart and ClickFunnels will allow you to integrate with popular email automation software.

The latter platform, however, takes things a step further with its impressive feature Followup funnels.

Followup funnels are an in-built automation tool that serves as ClickFunnels’ CMS. Because of this feature, you can quickly respond to prospective clients.

It automates the entire process, such that you get to communicate with your leads at whatever point of the sales funnel.

This feature dispels the need for a third-party autoresponder, which is a massive save.

Template Variety

We’ve already mentioned that both platforms come with pre-designed templates, all optimized for high conversion rates.

However, there is a significant difference in the variety of available templates.

Understandably, ClickFunnels contains far more templates compared to ThriveCart.

Here, you will get website templates, sales pages templates, landing page templates, among others.

The platform has taken things a notch higher and even divided the templates in different industries such as photography, food, etc.

ThriveCart only provides for checkout pages, and the available templates are quite limited. You only get to choose from four pre-built templates for your checkout page.

Membership Site

As an eCommerce store owner, you may want to provide some products or services to a few members only.

If this is the case for you, then you are going to need a marketing platform that lets you create a membership area.

ClickFunnels comes with all the tools that you would need to build a membership site.

This site would come in handy if you are offering an online course, want to interact with your customers, or simply want to limit access to some of the products and services that you offer.

With Thrivecart, you can only integrate the platform with a membership site.

However, the site doesn’t let you build a membership area.

ClickFunnels Membership Site Funnel

Checkout Options

Because ThriveCart is specially designed to help ease the checkout process, there’s no doubt that it is the better shopping cart solution.

Thrivecart comes packed with several features to help automate the process, generate more sales, and create a fantastic user experience while at it.

ClickFunnels also offers a checkout option.

However, ThriveCart has better flexibility when it comes to available options.

For example, with Thrivecart, you can tweak your checkout page however you want to generate more sales from it.

Why Is ThriveCart Better Than ClickFunnels?

ThriveCart Has a Better Checkout Solution

Seeing as ThriveCart is a platform solely dedicated to providing a sales cart solution, the platform outshines ClickFunnels in this area.

It offers greater flexibility so you can get the most out of your checkout page.

One of the most impressive features of ThriveCart is that you can use the software to create a checkout on any website.

The embedded checkout option lets you design a checkout on any webpage on your desired website.

thrivecart checkout solutions

With ClickFunnels, you can only create a checkout form on pages designed using the marketing software.

The embedded cart and popup carts are especially useful features for bloggers and other entrepreneurs who rely on content marketing.

Instead of redirecting your site visitors to a different page for them to buy your products, they can quickly do so on the same page, which is more convenient.

These options, therefore, help to reduce the bounce rate.

ThriveCart Subscription Payments

If you offer products that require recurring or subscription payments, then you are going to love ThriveCart.

The platform allows you to set up payments in different categories automatically.

You can divide the payment options to one-time, split pays, pay your own price, and free trials.

An impressive feature is that ThriveCart even divided these payment plans into different segments.

This way, you get to differentiate your customers when going through the dashboard on the platform.

Your email autoresponder will allow you to tag the customers using a different label to make everything more straightforward.

ThriveCart’s Dunning feature will especially come in handy when you are looking into the insights. You get to see how your subscription payments are fairing on at a glance.

You can even increase this revenue without turning to other platforms.

Why ClickFunnels is Better Than ThriveCart?

ClickFunnels Is an All-in-One Solution

clickfunnels all-in-one

Let’s face it:

As an online business owner, you are going to require several marketing tools.

Paying for separate tools will be quite costly.

As such, an all-in-one marketing platform that comes with all the features you would need is more than welcome.

ClickFunnels allows you to create website pages, sales pages, landing pages, sales funnels, and other different types of funnels.

This tool will enable you to scale your business entirely, regardless of the niche.

The best part is that you don’t need any coding experience, and you only need to customize the templates to match your business brand.

ClickFunnels is ideal for any kind of business, including those that don’t have massive traffic to their websites.

The marketing solution helps you generate leads and takes them through a sales funnel that converts them into paying customers.

ThriveCart, on the other hand, relies on your traffic to generate sales from the checkout page. It is, therefore, not ideal for websites that don’t already have some considerable traffic.

ClickFunnels Email And Facebook Marketing Automation

Every online store owner knows that your email list is one of the largest pool of prospective clients that you have.

Facebook is also a powerful resource, seeing as it is the most popular social media platform.

So, regardless of the niche of your online business, you will want to direct most of your marketing to these two platforms.

ClickFunnels comes with email and Facebook marketing automation, so you don’t need to rely on a third party.

With ThriveCart, you will need to integrate with a third-party platform to access these services.

ThriveCart And ClickFunnels Pricing Comparison

Comparing the two platforms based on pricing alone is quite challenging because the price is quite significant.

On the one hand, you have a tool that you pay once but only offers a shopping cart solution.

On the other, you get to pay monthly payments but get a variety of marketing solutions.

30-Days Trial Receive A Full Refund Within The First 30 DaysFREE Trial – 14-Day Free Trial

Standart Account - $495 for a lifetime

  • Unlimited Checkout pages
  • High converting templates
  • Subscription management
  • Immediate customer supports
  • Customizable dashboards
  • Affiliate and joint functionality

The Standard plan - $97 a month

  • 20 funnels
  • 100 landing pages
  • 3 custom domains
  • Courses and training

    Pro Account - $690 a lifetime


    • Client usage rights
    • Subscription saver functionality; Dunning
    • Custom domain
    • Inbuilt sales tax calculation
    • Projected revenue forecasting
    • Business projections
    • Advanced user management

    The Platinum plan - $297 a month

    • Unlimited sales funnels
    • Unlimited Number of pages
    • Unlimited Number of visitors per month
    • Unlimited Custom domains
    • Unlimited Number of contacts

    The Collective plan - $1497 a month

    • Unlimited sales funnels
    • Unlimited follow-up funnels
    • Unlimited Number of pages
    • Priority and VIP phone support
    • Connection to 27 payment gateways
    • 27 domains
    • 10 account users

    ThriveCart or ClickFunnels – Which Is Better?

    Who Should Choose ThriveCart?

    why should choose thrivecart

    ThriveCart is ideal for anyone who is looking to ramp up their checkout process.

    If your only marketing problem is creating a seamless checkout process that brings in more sales, then you should go for ThriveCart.

    ThriveCart caters to online stores of different varieties.

    Whether you sell physical or digital products and services, the platform comes with all the tools that you would need.

    We would, especially, recommend ThriveCart to online store owners who would like to set up recurring payments.

    The dunning feature will be quite helpful in generating more sales.

    Who Should Choose ClickFunnels?

    Who should choose ClickFunnels

    ClickFunnels, on the other hand, is ideal for anyone who is looking for more than just a shopping cart solution.

    If you are looking to generate leads, create sales funnels, or even build landing pages for your business, ClickFunnels has got you covered.

    The tool contains just about any feature you would need to grow and scale your online business.

    ClickFunnels is also the ideal solution for people who are just getting started and don’t have existing traffic to their sites.

    You can use the tools to generate leads that you can then convert into paying customers.

    Final Word About ClickFunnels vs ThriveCart

    Comparing ThriveCart to ClickFunnels is quite challenging, seeing as the two are entirely different.

    However, they both offer marketing solutions, and your decision between the two will depend on your business needs.

    ThriveCart offers a lifetime deal for a shopping cart solution, while ClickFunnels requires monthly payments for a one-tool-does-it-all solution.

    So, are you only looking for a sales cart platform, or do you have other marketing needs?

    Disclosure: I am an independent ThriveCart and ClickFunnels Affiliate, not an employee.  I receive referral payments from ThriveCart and ClickFunnels. The opinions expressed here are my own and are not official statements of ThriveCart and ClickFunnels or its parent company, Etison LLC.