This is a complete guide to the key ClickFunnels features.

So, if you’re looking for:

Then you’ll love this actionable guide where I cover all the key ClickFunnels features and showing how you can benefit from it.

Let’s get right into it!

What Is ClickFunnels?

ClickFunnels is an online tool used in building high-converting websites and sales funnels.

The platform comprises a series of online steps guiding a customer towards a sale.

The concept was created by Russell Brunson, popularly known as the sales funnel guru.

ClickFunnels serves as an all-in-one platform for entrepreneurs who don’t want to use multiple software to execute multiple tasks.

The platform majorly focuses on one thing; to help entrepreneurs make sales as easy as possible.

ClickFunnels is designed around proven sales principles to triple your sales.

It can be used across multiple industries by both product-based and service-based entrepreneurs.

What Can ClickFunnels Do?

Basically, ClickFunnels can help you in these 3 main areas:

1. Generate leads
2. Generate sales
3. Run online events (for example webinars)

Let’s look closer at each of those areas:

ClickFunnels Makes It Easy to Generate Leads

ClickFunnels makes it easier for entrepreneurs to get leads and drive traffic through their two types of lead generation funnels:

With ClickFunnels you’ll be able to create high converting lead funnels that will make it very easy to turn a total stranger into a valuable customer.

ClickFunnels Makes It Easy to Sell Your Products

You can use ClickFunnels software to sell different kinds of products through the numerous types of funnels.

There are product launch funnels, real estate funnel templates, book funnel templates, etc.

The variety of templates cater to the diverse fields in the eCommerce world.

For instance, if you sell multiple products, you can design a funnel for selling physical products and even offer free shipping.

And, on the side, you can also have a different funnel for a high-coaching program.

This diversity is among the top reasons why ClickFunnels is SUCH a popular sales funnel software.

ClickFunnels Makes It Easy to Run an Online Event (Like a Webinar) 

ClickFunnels also works very well in running online events.

The platform has ready-made event funnels you can use to run a webinar or an auto webinar.

This tool allows you to run webinars in two different ways.

One:

ou can integrate third-party services like GoToWebinar or Zoom.

And use ClickFunnels to take control of the insider process and conversion.

Two:

You can pre-record your videos and solely use ClickFunnels to broadcast your webinar in an automated process.

This means you can use ClickFunnels to run either a live event or an evergreen automated webinar.

P.S. ClickFunnels is about to launch a new and improved version of its software called ClickFunnels 2.0. Which will be a way better version than the current one.

List of Key ClickFunnels Features

ClickFunnels has a ton of features that can help you build your funnels from start to finish.

The key ClickFunnels features are:

All these great features are designed to make funnel building a straightforward process, increase your conversion rates, and push more sales to your products or services.

Let’s take a look at the main features and the purpose they serve.

ClickFunnels Feature #1:  Drag-And-Drop Page Builder (a.k.a Etison Editor)

ClickFunnels drag and drop page builder will enable you to create professional-looking pages without requiring any coding skills.

You can design and edit multiple pages in minutes.

Etison editor is created to give entrepreneurs and marketers the freedom to create highly converting pages without relying on programmers or designers.

ClickFunnels Feature #2: One-Click Upsells & Downsells

ClickFunnels one-click upsells and downsells feature will increase the average value of your sales.

And its ClickFunnels makes it very easy to add upsell and downsels to your sales funnel pages.

It enables users to offer additional products or services to customers without requiring them to re-enter their credit card details.

Customers can then add this item to the cart with just one click.

ClickFunnels even has One Time Offer (OTO) templates.

The platform allows you to also add a second product to your one-click upsell or downsell pages.

ClickFunnels Feature #3: Optin Forms

ClickFunnels opt-in forms allow you to add someone to your email list.

The forms can work even with a third-party autoresponder like MailChimp, MailerLite, etc.

Once prospects enter their email address, they are automatically added to your email list.

You can create as many fields as you want according to the number of details you intend to capture from your audience.

There are also numerous templates readily available.

ClickFunnels Feature #4: Order Forms

Order forms serve as a checkout platform for your funnels.

With ClickFunnels, you’ll be able to create one-step and two-step order forms.

Once again, the platform has numerous templates to select from.

One benefit of using templates is, they include the necessary elements required for your order form to work.

ClickFunnels also allows you to add additional elements like:

…to customize your checkout process.

ClickFunnels Feature #5: Membership Area Pages

With the ClickFunnels membership site feature, you’ll be able to transform your online lessons into a lucrative venture.

You can use the area to provide exclusive content for your customers after purchases.

The members’ area is simple to use and can serve as a great marketing asset.

It includes multiple media content media options such as:

Another interesting thing is the ClickFunnels drip delay feature, where you can schedule a specific time for your content to be released.

One more thing:

ClickFunnels membership area also has a very smart design.

It helps you stay organized by grouping your lessons into different categories and sections.

If you’d like to know more about this feature you can check out my in-depth guide about ClickFunnels membership sites.

ClickFunnels Feature #6: A/B Testing

This is another fantastic ClickFunnels feature.

Inside the ClickFunnels dashboard, you can A/B test your sales funnels and get detailed analytics for it.

This feature will let you test multiple pages according to different elements to determine which one performs best.

Higher conversions = higher sales.

This will help you to prevent wasting time, money, and effort on poor-performing elements of a page.

After the test is complete, you’ll get the results presented in a nice-looking percentage form.

Thus letting you easier to choose the winner.

ClickFunnels Feature #8: Follow-up Funnels

ClickFunnels follow-up funnels are used to send follow-up sequences to your email list.

The platform gives you the liberty to select or even create a new list for your follow-up email.

This is a quite interesting and very smart feature that will let you save money that you would have to spend on an email autoresponder (and we all know that email marketing software is not a cheap one).

ClickFunnels Feature #7: Email List Building Tools

Building an email list from scratch using ClickFunnels is less technical than you think.

With their email list builder feature, you’ll be able to create an opt-in email funnel to collect your leads and their email addresses.

This feature will help you easily collect and build your email list without using any third-party list-building tools.

ClickFunnels Feature #9: Email Messenger (Broadcasts)

With the ClickFunnels email messenger feature, you’ll be to create email broadcasts like with any other email automation software.

This feature enables users to send out emails without integrating a third-party tool (but you should also know that ClickFunnels integrates with almost all the most popular email marketing software).

You can use it to create and send out a one-time email utterly independent from a follow-up sequence.

This feature will also be able to set the scheduled date and time for broadcasting your message.

ClickFunnels Feature #10: Mobile Text Notifications

With the mobile text notifications function, you’ll be able to send text alerts to customers via prospects.

Additionally, prospects can opt-in to your email sequence via text.

The process is quite straightforward.

It works by integrating your ClickFunnels account into a text messaging service account.

Then you’ll be able to set up your text messages from your ClickFunnels dashboard.

This will let you type your message and schedule the appropriate time and group you want to receive your message inside your ClickFunnels account.

ClickFunnels Feature #11: Backpack (Integrated Affiliate Management System)

With the ClickFunnels Backpack feature, you’ll be able to have your personal affiliate program for any funnel you’ll create.

Backpack handles all the heavy lifting by setting up affiliate pages, affiliate ids, tracking pixels, and adding a custom code to each page.

ClickFunnels Backpack will let you to:

Could it be any better?

ClickFunnels Feature #12: Affiliate Sales Dashboard

With the ClickFunnels affiliate dashboard, you’ll find it easy to manage your affiliate program.

A quick glance at the dashboard will give you all the necessary affiliate statistics.

The dashboard will help you track and report:

It has an inbuilt tracking and reporting system that automatically generates and displays all the critical statistics for you on the dashboard.

ClickFunnels Feature #13: Sticky Cookies

The ClickFunnels sticky cookies feature is an excellent way of keeping your affiliates happy.

This feature will let you reward your affiliates with bonus commissions if a customer purchases additional products down the road (even if they don’t use a unique affiliate link).

Once a customer makes a purchase, their contact information will stick with the affiliate link.

This increases the value of a single customer to affiliates.

ClickFunnels Feature #14: Sales Analytics

With the sales analytics feature, your users will be able to keep track of their sales by providing essential statistics.

Your users will get all the most important information about their funnel sales.

The stats included:

The information is divided according to the different stages of the sales funnel.

For instance, you’ll be able to see how much you earned from the opt-in page, sales page, order confirmation, etc.

This is a great way of determining which part of your funnel generates the most amount of income.

ClickFunnels Feature #15: Pre-Built Funnel Templates

ClickFunnels has a library of different marketing and sales funnel templates.

The templates are designed for the different funnel, various industries for the different pages in your sales funnel.

All these templates are pre-designed and proven to work before.

Examples include:

They include both free and paid templates which you can tweak to suit your needs.

Alternatively:

You can choose to download any of these 138 pre-built Clickfunnels templates from my site:

Download ClickFunnels Templates for FREE

ClickFunnels Feature #16: Share Funnels

This is one of the most AMAZING features ClickFunnels offers.

With ClickFunnels you’ll be able to share your entire funnel with another user who can duplicate it and use it in their account.

Everything, including automation emails, tracking codes, and custom CSS, will clone with share funnels (just integrations and products will not)

Another great thing about ClickFunnels share funnels is that if you share your funnels with other users and they will signup to ClickFunnels through the share funnel page then you’ll also get affiliate commissions for that.

what a great way to earn extra income from your funnel. Isn’t it?

ClickFunnels Feature #17: Ad Sub-Users

With the sub-user feature, you’ll be able to let someone access your ClickFunnels accounts based on different permission settings.

This feature is very useful if you have someone running your ClickFunnels account (for instance, your assistant).

The permission for sub-users can be adjusted at any time.

You can provide a sub-user with full access or restrict their access according to different permission levels.

It’s very easy to use and you won’t need to worry about giving away your sensitive data.

ClickFunnels Feature #18: Connect Multiple Domains

With ClickFunnels you can set your funnels to work on different domains.

And you can either purchase the domain (for $20 a year) directly in the ClickFunnels dashboard or you can link your domain that is purchased outside of ClickFunnels.

And depending on the plan you’re in – you’ll be able to even link multiple domains to your ClickFunnels account.

This will make it very easy to run an offer or host a webinar right off your website without incurring extra costs on themes and premium plugins.

ClickFunnels Feature # 19: Payment Gateways Integration

With ClickFunnels you’re able to have multiple payment processing services.

To collect payment from your customers, you have to integrate with a third-party service provider.

ClickFunnels can integrate with multiple payment gateways such as:

How many payment gateways you can integrate?

Well, it also depends on the payment plan you have chosen.

The Standard plan users are limited to 3 payment integrations, Platinum plan offers up to 9, while Two Comma Club members can add up to 27 different payment gateways.

ClickFunnels Feature #20: FunnelFlix Program

This is NO DOUBT one of the most amazing things you’re getting as an ADDED BONUS when you get a ClickFunnels account.

FunnelFlix program is like Netflix of sales and sales funnels.

All ClickFunnels paid subscription users to get access to it for FREE (hint: everyone who claims the ClickFunnels 14-day free trial also gets access to the FunnelFlix program. You can check it out here).

It is a collection of training courses and resources on sales, marketing, funnel building, personal development, and so much more.

All these training courses are divided into 7 categories:

No doubts everyone will find LOTS of great value.

Some of my favorite courses are:

ClickFunnels Feature #20: Third-Party Integrations & Apps

As if that’s not enough.

ClickFunnels offers third-party integrations with lots of other powerful marketing tools.

Currently available integrations at ClickFunnels:

1. Active Campaign
2. Avalara
3. Aweber
4. Constant Contact
5. ConvertKit
6. Drip
7. EverWebinar
8. Facebook
9. GetResponse
10. GoToWebinar
11. HTML Form
12. HubSpot
13. InfusionSoft
14. Interspire
15. Kajabi
16. Mad Mini
17. Mailchimp
18. Market Hero
19. Maropost
20. OfficeAutopilotTagging
21. Ontraport
22. PushCrew
23. Salesforce
24. Sendlane
25. ShipStation
26. Shopify
27. SlyBroadcast
28. Twilio SMS
29. WebhoopApi
30. WeninarJam
31. WebinarFuel
32. YouZign
33. ZenDirect
34. Zoom

Oh, and one more thing.

You can integrate ClickFunnels with way more apps through the Zapier integration.

ClickFunnels Pricing Plans & Tiers

ClickFunnels has two main pricing options.

ClickFunnels Standard pricing plan starts at $97.00 a month for 20 sales funnels, 100 landing pages, and 3 domains, meanwhile, the ClickFunnels Platinum plan costs $297.00 a month for unlimited funnels, unlimited landing pages, and 9 domains.

The main difference between the plans is the number of landing pages, custom domain names, and other features allocated per month.

There’s also a Two Comma Club plan available that costs $2,497.00 per month but it’s only available to the advanced ClickFunnels users who made over $1,000,000 with their funnels and you need to get a special invitation to start using it.

Comparison of ClickFunnels Features by Payment Plans

Features	Standard $97.00/mo	Platinum $297.00/mo	TwoCommaClubX $2497.00/mo
Share Funnels	Yes	Yes	Yes
Funnels	20	Unlimited	Unlimited
Pages	100	Unlimited	Unlimited
Sub-Users	1	3	10
Payment Gateways	3	9	27
Domains	3	9	27
Follow-up Funnels	No	Unlimited	Unlimited
Chat Support	Yes	Priority Support	Priority + VIP Support
Weekly Hackathons	No	Yes	Yes
FunnelFlix	Limited	Almost Unlimited	Unlimited

 

ClickFunnels Features: The Takeaway

So, as you can see this list of the main ClickFunnels features is quite big.

But the real benefit to using any of the ClickFunnels features is seen when they are used in tandem.

The main goal of the ClickFunnels software is to help you set up sales funnels from A to Z.

What I mean is it’s totally enough to have this software alone and you’ll not only be able to build funnels, but it will also manage sales and deliver your digital products to customers.

Also…

I suggest you check these resources that might be very useful if you’re considering ClickFunnels: