What Are ClickFunnels Features?
An In-Depth List

By Marius Kiniulis – August 21, 2024
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ClickFunnels offers over 20 different features to facilitate online marketing, sales funnels, and e-commerce.

Some of the prominent features include:

1. Funnel Builder: Drag-and-drop, pre-built templates, A/B testing.
2. Landing Page Editor: No coding, mobile-friendly, custom CSS.
3. Email Automation: Trigger-based emails, segmentation, A/B testing.
4. Order Forms: One-click upsells, multiple payment options, cart recovery.
5. Membership Sites: Content delivery, access control, user management.
6. Store Funnels: eCommerce integration, upsells, shipping automation.
7. CRM: Lead tracking, segmentation, automation.
8. Countdown Timers: Static and evergreen timers for urgency.
9. Blog: SEO-friendly, lead capture, rich media support.
10. Community Tools: Engage audiences, discussions, and customizable feeds.
11. Analytics: Track sales, real-time data, and customer journeys.
12. Share Funnels: Easily share and replicate funnels.
13. Integrations: Connects with major tools and flexible payment options.

Key ClickFunnels Features

ClickFunnels is packed with features designed to streamline your sales process.

But here’s the thing:

Not all of these features are created equal. Some are game-changers, while others are nice-to-haves.

In this section, I’ll explore the core features that set ClickFunnels apart.

These tools and functionalities can significantly improve your conversion rates and overall sales strategy.

(And yes, I’ll show you exactly how to leverage each one for maximum impact.)

Let’s break it down:

1. Funnel Builder

Let’s face it: building a high-converting sales funnel from scratch can be a pain.

But here’s the good news:

ClickFunnels’ funnel builder feature is designed to make this process a breeze.

At its core, the funnel builder is a drag-and-drop interface that lets you create professional-looking pages without touching a line of code. (Yes, even if you’re not a tech wizard.)

Here’s what makes it stand out:

Pre-built Templates

Ever stared at a blank page, wondering where to start?

ClickFunnels has your back.

These templates cover a wide range of marketing objectives:

Just browse through the categories, pick a template that fits your goal, and you’re halfway there.

Element Customization

Now, here’s where the magic happens.

Once you’ve chosen a template, it’s time to make it yours.

And ClickFunnels makes this stupidly simple.

See that button? Change its color with a click.

Want to swap out an image? Drag and drop.

Need to tweak the headline? Just click and type.

It’s like playing with digital Lego blocks. You can move, resize, and adjust pretty much anything on the page.

And the result?

A unique funnel that perfectly matches your brand and message.

Mobile Responsiveness

Here’s a stat that might shock you:

Over 50% of web traffic comes from mobile devices (source).

Ignore mobile users, and you’re leaving money on the table.

But with ClickFunnels, you don’t have to worry.

Every template is automatically optimized for mobile.

What does this mean for you?

Your funnel will look stunning on everything from a 27-inch iMac to the latest iPhone. No pinching, zooming, or frustrating scrolling is required.

A/B Testing Capability

Want to know the secret to sky-high conversion rates?

Two words: A/B testing.

And ClickFunnels makes it dead simple.

With a few clicks, you can create multiple versions of any page in your funnel. Then, ClickFunnels will automatically split your traffic and track which version performs best.

Change a headline, switch up a CTA, or test entirely different layouts. The possibilities are endless.

(Pro tip: Even small tweaks can lead to big wins. I’ve seen conversion rates double just by changing button colors.)

We’ll dive deeper into A/B testing later, but trust me – this feature alone can be a game-changer for your business.

2. Landing Page Editor

The Landing Page Editor is a core component of ClickFunnels’ suite of tools.

Here’s the deal:

This editor is designed to help users create high-converting landing pages without needing coding skills.

Key features of the Landing Page Editor include:

Now, here’s something interesting:

The Landing Page Editor also includes advanced features for more experienced users:

These allow for more detailed customization when needed.

One standout aspect is the real-time editing feature. Changes appear instantly, giving users immediate visual feedback.

The editor also includes a library of icons, stock images, and fonts, reducing the need for external resources.

For those focused on conversions, the editor offers:

These elements can be easily added to potentially increase page performance.

3. Email Marketing Automation

Let’s face it:

Email marketing is still the king of ROI.

But here’s the thing:

Manually sending emails to your list? That’s so 2005.

ClickFunnels’ Email Marketing Automation feature is designed to take your email game to the next level.

Here’s how it works:

But here’s where it gets really interesting:

The automation system integrates directly with ClickFunnels’ other features.

This means:

The feature also includes:

One standout aspect is the behavioral trigger system. It allows for emails to be sent based on specific user actions, like:

For those concerned about deliverability, ClickFunnels includes:

Now, I know what you’re thinking:

“Sounds great, but is it complicated to set up?”

Here’s the kicker:

ClickFunnels has designed its automation interface to be intuitive, even for email marketing newbies. With a visual workflow builder that’s about as complicated as drawing a flowchart, you can set up complex sequences.

And the best part?

Once set up, it works 24/7, turning your email list into a round-the-clock money-making machine.

4. Order Forms And Cart Functionalities

Checkout Order Forms and Cart Functionalities

Let’s talk about the moment of truth:

The checkout process.

It’s where the magic happens… or where sales go to die.

ClickFunnels knows this, and they’ve packed their checkout and cart features with some serious firepower.

Here’s the lowdown:

1. One-Click Upsells: Ever wanted to offer a complementary product right after a purchase? ClickFunnels makes it stupid simple. (And let me tell you, these can skyrocket your average order value.)
2. Multiple Payment Options: PayPal, Stripe, Apple Pay – you name it. Because the last thing you want is to lose a sale because you don’t accept someone’s preferred payment method.
3. Bump Offers: These little pre-checkout add-ons can boost your revenue with minimal effort. It’s like asking “Would you like fries with that?” but way more profitable.
4. Abandoned Cart Recovery: People leaving items in their cart? No problem. ClickFunnels can automatically follow up and bring them back.

But here’s where it gets really interesting:

ClickFunnels doesn’t just give you a basic shopping cart.

It also includes several advanced cart functionalities:

Now, I know what you’re thinking:

“Sounds great, but is it a pain to set up?”

Here’s the kicker:

You can have a fully functional, conversion-optimized checkout process up and running in minutes. No coding required.

5. Membership Sites and Courses

Creating and managing a membership site or online course can be a game-changer for your business.

And ClickFunnels has you covered here as well.

ClickFunnels offers robust features for building and running membership platforms.

Let’s break it down:

1. Content Delivery:
   • Drip-feed content based on schedules or user actions
   • Support for various content types (video, audio, text, PDFs)
   • Organize lessons into modules or sections
2. Access Control:
   • Multiple membership levels
   • Time-based access (e.g., 30-day programs)
   • One-time purchase or recurring subscription options
3. User Management:
   • Member directories
   • Progress tracking
   • Completion certificates

But here’s where it gets really juicy:

ClickFunnels provides more than just a place to host your course. It also gives you the tools to sell it like hotcakes.

Now, I know what you’re thinking:

“Sounds great, but what about keeping my members engaged?”

Glad you asked.

ClickFunnels has thought of that too:

And the best part? It’s all mobile-friendly. Your members can binge on your content from their couch, the bus, or… well, you get the idea.

6. Store (eCommerce) Funnels

If you sell physical products, you know the hassle of managing multiple platforms for marketing, selling, and fulfillment.

Enter ClickFunnels’ Store Funnels, an all-in-one solution that makes selling and shipping physical products easier than ever.

ClickFunnels Store Funnels combines the power of a traditional shopping cart with the funnel-building magic of ClickFunnels.

Whether you’re a seasoned eCommerce seller or just starting out, Store Funnels simplifies every step of the process.

Here’s why it matters:

Store Funnels turn your product pages into powerful funnels.

You can easily manage product variants, create dynamic collections, and automate upsells and cross-sells.

It’s like having a sales powerhouse in every product page.

But wait, there’s more…

ClickFunnels Dynamic Collections take the heavy lifting out of inventory management.

New products automatically sort into relevant collections, helping you identify the best upsell and cross-sell opportunities without breaking a sweat.

Another cool thing about ClickFunnels Store Funnels is that once a shopper makes a purchase, a rules-based funnel kicks in, guiding them through personalized upsells and cross-sells based on their purchase history.

This means higher cart values with less friction.

And don’t worry about the logistics.

ClickFunnels integrates with Shippo and ShipStation for dynamic shipping calculations and automated label creation.

Plus, it handles sales tax collection seamlessly, so you can focus on growing your business instead of getting bogged down in details.

7. CRM

ClickFunnels doesn’t just stop at building your sales funnels.

It also packs a punch with its built-in Customer Relationship Management (CRM) system.

(And yes, it’s as powerful as it sounds.)

Here’s what you need to know about ClickFunnels’ CRM:

First off, it’s fully integrated.

This means you can track your leads from the moment they enter your funnel all the way through to the sale. No more juggling multiple platforms or losing data in the handoff.

But here’s where it gets interesting:

The CRM allows you to segment your contacts based on their behavior.

Did they open your email? Click a specific link? Watch your entire video? You can use all of these actions to create highly targeted follow-ups.

(Talk about personalization on steroids.)

Plus, ClickFunnels’ CRM comes with a visual pipeline.

This lets you see exactly where each lead is in your sales process at a glance. You can even drag and drop contacts between stages, making it a breeze to update statuses.

And if you’re worried about scaling, don’t be.

The CRM can handle thousands of contacts without causing problems.

But perhaps the most underrated feature?

Its automation capabilities.

You can set up triggers to automatically move leads through your pipeline, assign tasks to team members, or even send out personalized emails based on specific actions.

8. Countdown Funnels

Countdown funnels are a powerful feature in ClickFunnels that can significantly boost your conversions. (And they’re surprisingly easy to set up.)

Here’s how they work:

1. You add a countdown timer to your funnel pages
2. The timer creates a sense of urgency for your offer
3. This urgency motivates visitors to take action before time runs out

But here’s the kicker: ClickFunnels doesn’t just offer basic timers. They provide two distinct types:

1. Static Timers: These run for a set duration from when you activate them. They are perfect for limited-time promotions or product launches.
2. Evergreen Timers: These restart for each new visitor, creating personalized deadlines. They are ideal for ongoing offers where you want every prospect to feel the same urgency.

(Spoiler alert: Evergreen timers often outperform static ones in long-term campaigns.)

The best part?

You can easily customize these timers to match your brand’s look and feel.

Change colors, fonts, and styles with just a few clicks.

Pro Tip: Don’t just slap a timer on your page and call it a day. The most effective countdown funnels pair the timer with compelling copy emphasizing the consequences of missing out.

9. Blog

Let’s face it: content marketing is a game-changer for online businesses. And ClickFunnels doesn’t disappoint in this department.

Their built-in blogging feature is designed to seamlessly integrate with your sales funnels.

Here’s the lowdown:

1. Easy Setup: You can launch your blog in minutes, directly from your ClickFunnels dashboard. No need for separate WordPress installations or complex integrations.
2. SEO-Friendly: Each blog post comes with customizable meta titles and descriptions. (This is huge for boosting your organic traffic.)
3. Mobile Responsive: Your content automatically looks great on all devices. No coding required.
4. Lead Capture: Here’s where it gets interesting. You can easily embed opt-in forms within your blog posts, turning readers into subscribers.
5. Content Organization: Categories and tags help keep your blog tidy and user-friendly.
6. Rich Media Support: Images, videos, and even custom HTML can be added to your posts with a few clicks.

But here’s the kicker:

The real power of ClickFunnels’ blog feature lies in its seamless integration with your sales funnel.

You can strategically place calls-to-action throughout your content, guiding readers towards your offers without feeling pushy.

10. Community Tools

Want to turn your audience into a thriving, engaged community?

ClickFunnels has you covered.

Their community feature isn’t just another bolt-on.

It’s a full-fledged ecosystem designed to keep your members coming back for more.

Here’s what you’re getting:

1. A structured environment with groups, topics, posts, and comments
2. In-line video playback and media embeds (no more link-hopping)
3. Customizable feeds for easy content discovery

But here’s where it gets interesting:

ClickFunnels lets you be the architect of your community. You’re not just building a website; you’re crafting an experience.

(Think of it as your own mini social network, minus the cat videos.)

Now, let’s talk control.

As an admin, you’ve got the power to:

But the real magic happens when your members start interacting.

can share resources, spark discussions, and even inspire each other with success stories.

And if you’re worried about content chaos, don’t be.

The hierarchical structure makes organizing discussions a breeze.

11. Analytics and Tracking

ClickFunnels offers robust analytics and tracking features that give you a crystal-clear view of your funnel’s performance.

But what exactly can you track?

Let me break it down for you:

1. Sales Data: Monitor your revenue in real-time, including average order value and total sales.
2. Real-Time Data: Want to know how your latest campaign is performing? ClickFunnels gives you up-to-the-minute data, so you can make smart decisions on the fly.
3. Comprehensive Metrics: From sales conversions to page views, opt-in rates to average cart value – ClickFunnels tracks it all. (This means you’ll always know exactly where to focus your optimization efforts.)
4. Customer Journey Tracking: Ever wonder where your customers are dropping off? ClickFunnels lets you track their entire journey, so you can plug those leaks and boost conversions.
5. Course Progress Monitoring: If you’re selling online courses, this feature is gold. You can see exactly where students are struggling or losing interest, allowing you to improve your content and boost completion rates.
6. Long-Term Performance Analysis: ClickFunnels doesn’t just show you what’s happening now. It lets you analyze trends over time, so you can predict future performance and plan accordingly.

And the best part?

It’s all included in your ClickFunnels subscription.

No need for expensive third-party tools or complex integrations.

12. Share Funnels

Share Funnels is a standout feature in ClickFunnels that allows users to share entire sales funnels with others.

This feature is particularly useful for businesses and marketers who want to collaborate or provide templates to clients or team members.

Here’s how it works:

1. Any ClickFunnels user can share their funnel by generating a unique share URL.
2. When you click on this URL, the entire funnel is instantly imported into your account.
3. You get the complete funnel structure, including pages, design elements, and automation.

But here’s the kicker:

This feature isn’t just about copying someone else’s work.

It’s a powerful tool for:

Now, you might be wondering…

“Is this just for pre-made templates?”

Not at all. While ClickFunnels does offer pre-made templates, Share Funnels can be any funnel created by any user. This means you can access a vast ecosystem of real-world, battle-tested funnels.

Here’s something most people don’t realize:

Share Funnels also serve as a unique marketing tool.

Many ClickFunnels users offer their successful funnels as lead magnets or bonuses, growing their own audience while helping others succeed.

Remember: While Share Funnels can jumpstart your process, the most successful marketers use them as a starting point, then customize and optimize based on their specific audience and goals.

13. Integrations

ClickFunnels also offers an opportunity to work together with other tools through integrations.

Imagine having all your favorite marketing tools seamlessly connected, working in harmony to supercharge your sales funnels.

That’s exactly what ClickFunnels integrations bring to the table.

ClickFunnels connects with heavy hitters across various categories:

But here’s the kicker:

These integrations aren’t just about connecting tools. They’re about creating a cohesive, efficient ecosystem that propels your business forward.

(Without the headache of manual data entry or disjointed systems.)

Payment Options

ClickFunnels offers its own built-in payment solution called Payments.ai.

Payments.ai handles transactions seamlessly, with a competitive rate of 2.9% + 30¢ per transaction. [Not too shabby, right?]

But what if you’re already committed to another payment gateway?

No worries.

ClickFunnels plays nice with others, including:

And here’s the best part:

This flexibility means you can choose the payment solution that works best for your business, without compromising on functionality.

ClickFunnels Tutorials and How-to Guides

Let’s face it: mastering ClickFunnels can be a bit overwhelming at first.

But don’t worry – there are plenty of resources to help you become a ClickFunnels pro in no time.

First up, I’ve put together a comprehensive ClickFunnels Tutorial that walks you through creating a sales funnel from scratch. This guide covers everything from setting up your account to optimizing your funnel for maximum conversions.

But that’s not all:

ClickFunnels’s official documentation page offers a treasure trove of information. Visit this page to find answers to common questions, troubleshooting tips, and step-by-step guides for various features.

If you’re more of a visual learner, you should check the “ClickFunnels Help Center” YouTube channel, which is packed with video tutorials and walkthroughs.

It’s like having a ClickFunnels expert right at your fingertips.

Conclusion: The Power of ClickFunnels Features

Let’s face it: building a high-converting sales funnel isn’t easy.

But ClickFunnels changes the game.

With its robust set of features, ClickFunnels empowers entrepreneurs and marketers to create, test, and optimize funnels without needing a tech team or coding skills.

The real power of ClickFunnels lies in how these features work together.

It’s not just about having tools. It’s about having a complete ecosystem designed for one thing: conversions.

So, whether you’re just starting out or looking to scale your existing business, ClickFunnels offers a feature set that can adapt to your needs and grow with you.