21 Key ClickFunnels Features

We use affiliate links and may receive a small commission on purchases (at no extra cost to you). Learn more.

Product: ClickFunnels
Amount of Features: 21+
Price: $97.00 to $297.00 per month
Trial: 14 Days FREE
Special Offer: 44% OFF

This is a complete guide to the key ClickFunnels features.

clickfunnels features

So, if you’re looking for:

  • A complete list of key ClickFunnels features
  • An in-depth guide of what can ClickFunnels do for you
  • And how you can benefit from this software

Then you’ll love this actionable guide where I cover all the key ClickFunnels features and showing how you can benefit from it.

Let’s get right into it!

What Is ClickFunnels?

What is ClickFunnels

ClickFunnels is an online tool used in building high-converting websites and sales funnels.

The platform comprises a series of online steps guiding a customer towards a sale.

The concept was created by Russell Brunson, popularly known as the sales funnel guru.

ClickFunnels serves as an all-in-one platform for entrepreneurs who don’t want to use multiple software to execute multiple tasks.

The platform majorly focuses on one thing; to help entrepreneurs make sales as easy as possible.

ClickFunnels is designed around proven sales principles to triple your sales.

It can be used across multiple industries by both product-based and service-based entrepreneurs.

What Can ClickFunnels Do?

what can clickfunnels do

Basically, ClickFunnels can help you in these 3 main areas:

  1. Generate leads
  2. Generate sales
  3. Run online events (for example webinars)

Let’s look closer at each of those areas:

ClickFunnels Makes It Easy to Generate Leads

ClickFunnels Generate Leads 1ClickFunnels makes it easier for entrepreneurs to get leads and drive traffic through their two types of lead generation funnels:

  • Squeeze page funnels for email leads or add prospects to a messenger list.
  • Application funnels for collecting prospects’ contact information.

With ClickFunnels you’ll be able to create high converting lead funnels that will make it very easy to turn a total stranger into a valuable customer.

ClickFunnels Makes It Easy to Sell Your Products

ClickFunnels Sell productsYou can use ClickFunnels software to sell different kinds of products through the numerous types of funnels.

There are product launch funnels, real estate funnel templates, book funnel templates, etc.

The variety of templates cater to the diverse fields in the eCommerce world.

For instance, if you sell multiple products, you can design a funnel for selling physical products and even offer free shipping.

And, on the side, you can also have a different funnel for a high-coaching program.

This diversity is among the top reasons why ClickFunnels is SUCH a popular sales funnel software.

ClickFunnels Makes It Easy to Run an Online Event (Like a Webinar) 

ClickFunnels Run WebinarClickFunnels also works very well in running online events.

The platform has ready-made event funnels you can use to run a webinar or an auto webinar.

This tool allows you to run webinars in two different ways.


ou can integrate third-party services like GoToWebinar or Zoom.

And use ClickFunnels to take control of the insider process and conversion.


You can pre-record your videos and solely use ClickFunnels to broadcast your webinar in an automated process.

This means you can use ClickFunnels to run either a live event or an evergreen automated webinar.

P.S. ClickFunnels is about to launch a new and improved version of its software called ClickFunnels 2.0. Which will be a way better version than the current one.

How Does ClickFunnels Work?

ClickFunnels works pretty simply.

This software highlights the different steps in your buyers’ journey while allowing you to control each step in the entire process.

How Does ClickFunnels WorkClickFunnels also integrates significant sales and marketing elements to help users multiply their sales and lead generation.

For example:

Let’s say you have a product or service you want to promote.

The first step is to look for a website builder, create a website, landing page, and sales page to sell your products.

This process entails looking for a great web designer and copywriters to get first-class services.

After that, you can offer an upsell during or before the checkout process to increase your purchase’s net income.

Once the purchase is finalized, you deliver the product to your customer.

Typically, you would require multiple platforms to complete this entire process.

But, ClickFunnels allows users to carry out all these steps in one platform.

And that’s how ClickFunnels works!

Does ClickFunnels Have an Autoresponder?

Yes, ClickFunnels has an integrated email autoresponder called Follow-up Funnels.

With the ClickFunnels autoresponder, you’ll be able to send an unlimited amount of automated emails to an unlimited amount of users.

The Follow-up Funnels feature is only available for the ClickFunnels Platinum plan users.

However, with this plan, you won’t need to spend your money on another email marketing software because you’ll have everything integrated inside the ClickFunnels.

List of Key ClickFunnels Features

ClickFunnels has a ton of features that can help you build your funnels from start to finish.

The key ClickFunnels features are:

  • Drag-and-drop page builder
  • One-Click upsells & downsells
  • Optin forms
  • Order forms
  • Membership area pages
  • A/B testing feature
  • Follow-up funnels
  • Email list-builder tool
  • Email messenger
  • Mobile text notifications
  • Backpack: integrated affiliate management system
  • Affiliate sales dashboard
  • Sticky cookie feature
  • Sales analytics
  • Pre-built funnel templates
  • Share funnels feature
  • Sub-users
  • Connect multiple domains
  • Payment gateways integration
  • Funnelflix program

All these great features are designed to make funnel building a straightforward process, increase your conversion rates, and push more sales to your products or services.

Let’s take a look at the main features and the purpose they serve.

ClickFunnels Feature #1:  Drag-And-Drop Page Builder (a.k.a Etison Editor)

clickfunnels etison page editor

ClickFunnels drag and drop page builder will enable you to create professional-looking pages without requiring any coding skills.

You can design and edit multiple pages in minutes.

Etison editor is created to give entrepreneurs and marketers the freedom to create highly converting pages without relying on programmers or designers.

ClickFunnels Feature #2: One-Click Upsells & Downsells

ClickFunnels one-click upsells and downsells feature will increase the average value of your sales.

And its ClickFunnels makes it very easy to add upsell and downsels to your sales funnel pages.

ClickFunnels Upsell DownsellIt enables users to offer additional products or services to customers without requiring them to re-enter their credit card details.

Customers can then add this item to the cart with just one click.

ClickFunnels even has One Time Offer (OTO) templates.

The platform allows you to also add a second product to your one-click upsell or downsell pages.

ClickFunnels Feature #3: Optin Forms

ClickFunnels Optin FormsClickFunnels opt-in forms allow you to add someone to your email list.

The forms can work even with a third-party autoresponder like MailChimp, MailerLite, etc.

Once prospects enter their email address, they are automatically added to your email list.

You can create as many fields as you want according to the number of details you intend to capture from your audience.

There are also numerous templates readily available.

ClickFunnels Feature #4: Order Forms

Order forms serve as a checkout platform for your funnels.

With ClickFunnels, you’ll be able to create one-step and two-step order forms.

Once again, the platform has numerous templates to select from.

ClickFunnels Order FormsOne benefit of using templates is, they include the necessary elements required for your order form to work.

ClickFunnels also allows you to add additional elements like:

  • Apple pay
  • Product summary
  • Order bump
  • And so much more…

…to customize your checkout process.

ClickFunnels Feature #5: Membership Area Pages

ClickFunnels Membership FeatureWith the ClickFunnels membership site feature, you’ll be able to transform your online lessons into a lucrative venture.

You can use the area to provide exclusive content for your customers after purchases.

The members’ area is simple to use and can serve as a great marketing asset.

It includes multiple media content media options such as:

  • Texts
  • PDFs
  • Video format

Another interesting thing is the ClickFunnels drip delay feature, where you can schedule a specific time for your content to be released.

One more thing:

ClickFunnels membership area also has a very smart design.

ClickFunnels Membership Categories FeatureIt helps you stay organized by grouping your lessons into different categories and sections.

If you’d like to know more about this feature you can check out my in-depth guide about ClickFunnels membership sites.

ClickFunnels Feature #6: A/B Testing

clickfunnels ab testing

This is another fantastic ClickFunnels feature.

Inside the ClickFunnels dashboard, you can A/B test your sales funnels and get detailed analytics for it.

This feature will let you test multiple pages according to different elements to determine which one performs best.

Higher conversions = higher sales.

This will help you to prevent wasting time, money, and effort on poor-performing elements of a page.

After the test is complete, you’ll get the results presented in a nice-looking percentage form.

Thus letting you easier to choose the winner.

ClickFunnels Feature #8: Follow-up Funnels

ClickFunnels follow-up funnels are used to send follow-up sequences to your email list.

ClickFunnels Follow-up Funnels Feature

The platform gives you the liberty to select or even create a new list for your follow-up email.

This is a quite interesting and very smart feature that will let you save money that you would have to spend on an email autoresponder (and we all know that email marketing software is not a cheap one).

ClickFunnels Feature #7: Email List Building Tools

Building an email list from scratch using ClickFunnels is less technical than you think.

ClickFunnels Email List FeatureWith their email list builder feature, you’ll be able to create an opt-in email funnel to collect your leads and their email addresses.

This feature will help you easily collect and build your email list without using any third-party list-building tools.

ClickFunnels Feature #9: Email Messenger (Broadcasts)

With the ClickFunnels email messenger feature, you’ll be to create email broadcasts like with any other email automation software.

ClickFunnels Email Messenger Brodcasts FeatureThis feature enables users to send out emails without integrating a third-party tool (but you should also know that ClickFunnels integrates with almost all the most popular email marketing software).

You can use it to create and send out a one-time email utterly independent from a follow-up sequence.

This feature will also be able to set the scheduled date and time for broadcasting your message.

ClickFunnels Feature #10: Mobile Text Notifications

With the mobile text notifications function, you’ll be able to send text alerts to customers via prospects.

Additionally, prospects can opt-in to your email sequence via text.

ClickFunnels Mobile Text Signup FeatureThe process is quite straightforward.

It works by integrating your ClickFunnels account into a text messaging service account.

Then you’ll be able to set up your text messages from your ClickFunnels dashboard.

ClickFunnels SMS text Messaging Feature

This will let you type your message and schedule the appropriate time and group you want to receive your message inside your ClickFunnels account.

ClickFunnels Feature #11: Backpack (Integrated Affiliate Management System)

clickfunnels backpack

With the ClickFunnels Backpack feature, you’ll be able to have your personal affiliate program for any funnel you’ll create.

Backpack handles all the heavy lifting by setting up affiliate pages, affiliate ids, tracking pixels, and adding a custom code to each page.

ClickFunnels Backpack will let you to:

  • Create a commission plan
  • Customize the commission plan
  • Add different types of affiliates
  • Add two-tier commission programs
  • Add affiliate pages
  • …and so much more.

Could it be any better?

ClickFunnels Feature #12: Affiliate Sales Dashboard

clickfunnels affiliate dashboard

With the ClickFunnels affiliate dashboard, you’ll find it easy to manage your affiliate program.

A quick glance at the dashboard will give you all the necessary affiliate statistics.

The dashboard will help you track and report:

  • The products your affiliates are promoting
  • Affiliates sales and income
  • And who is making you money

It has an inbuilt tracking and reporting system that automatically generates and displays all the critical statistics for you on the dashboard.

ClickFunnels Feature #13: Sticky Cookies

clickfunnels sticky cookiesThe ClickFunnels sticky cookies feature is an excellent way of keeping your affiliates happy.

This feature will let you reward your affiliates with bonus commissions if a customer purchases additional products down the road (even if they don’t use a unique affiliate link).

Once a customer makes a purchase, their contact information will stick with the affiliate link.

This increases the value of a single customer to affiliates.

ClickFunnels Feature #14: Sales Analytics

clickfunnels sales analyticsWith the sales analytics feature, your users will be able to keep track of their sales by providing essential statistics.

Your users will get all the most important information about their funnel sales.

The stats included:

  • EPC (Earning Per Click)
  • Gross income (how much the funnel made in total)
  • The average cart value (how much each customer is worth in your funnel).
  • And more…

The information is divided according to the different stages of the sales funnel.

For instance, you’ll be able to see how much you earned from the opt-in page, sales page, order confirmation, etc.

This is a great way of determining which part of your funnel generates the most amount of income.

ClickFunnels Feature #15: Pre-Built Funnel Templates

clickfunnels templates

ClickFunnels has a library of different marketing and sales funnel templates.

The templates are designed for the different funnel, various industries for the different pages in your sales funnel.

All these templates are pre-designed and proven to work before.

Examples include:

  • The squeeze page funnel
  • Survey funnel
  • Lead magnet funnel
  • Sales letter funnel
  • And so much more…

They include both free and paid templates which you can tweak to suit your needs.


You can choose to download any of these 138 pre-built Clickfunnels templates from my site:

Templates for How to create a sales funnel

Download ClickFunnels Templates for FREE

ClickFunnels Feature #16: Share Funnels

This is one of the most AMAZING features ClickFunnels offers.

With ClickFunnels you’ll be able to share your entire funnel with another user who can duplicate it and use it in their account.

ClickFunnels Share Funnels FeatureEverything, including automation emails, tracking codes, and custom CSS, will clone with share funnels (just integrations and products will not)

Another great thing about ClickFunnels share funnels is that if you share your funnels with other users and they will signup to ClickFunnels through the share funnel page then you’ll also get affiliate commissions for that.

what a great way to earn extra income from your funnel. Isn’t it?

ClickFunnels Feature #17: Ad Sub-Users

With the sub-user feature, you’ll be able to let someone access your ClickFunnels accounts based on different permission settings.

ClickFunnels Sub-Users FeatureThis feature is very useful if you have someone running your ClickFunnels account (for instance, your assistant).

The permission for sub-users can be adjusted at any time.

You can provide a sub-user with full access or restrict their access according to different permission levels.

It’s very easy to use and you won’t need to worry about giving away your sensitive data.

ClickFunnels Feature #18: Connect Multiple Domains

With ClickFunnels you can set your funnels to work on different domains.

ClickFunnels Connect Domains FeatureAnd you can either purchase the domain (for $20 a year) directly in the ClickFunnels dashboard or you can link your domain that is purchased outside of ClickFunnels.

And depending on the plan you’re in – you’ll be able to even link multiple domains to your ClickFunnels account.

This will make it very easy to run an offer or host a webinar right off your website without incurring extra costs on themes and premium plugins.

ClickFunnels Feature # 19: Payment Gateways Integration

With ClickFunnels you’re able to have multiple payment processing services.

ClickFunnels Payment Gateways FeatureTo collect payment from your customers, you have to integrate with a third-party service provider.

ClickFunnels can integrate with multiple payment gateways such as:

  • PayPal
  • Stripe
  • Recurly
  • Easy Pay Direct
  • NMI
  • Keap (Infusionsoft)
  • And more…

How many payment gateways you can integrate?

Well, it also depends on the payment plan you have chosen.

The Standard plan users are limited to 3 payment integrations, Platinum plan offers up to 9, while Two Comma Club members can add up to 27 different payment gateways.

ClickFunnels Feature #20: FunnelFlix Program

clickfunnels funnelflix

This is NO DOUBT one of the most amazing things you’re getting as an ADDED BONUS when you get a ClickFunnels account.

FunnelFlix program is like Netflix of sales and sales funnels.

All ClickFunnels paid subscription users to get access to it for FREE (hint: everyone who claims the ClickFunnels 14-day free trial also gets access to the FunnelFlix program. You can check it out here).

It is a collection of training courses and resources on sales, marketing, funnel building, personal development, and so much more.

ClickFunnels FunnelFlix FeatureAll these training courses are divided into 7 categories:

  • Traffic
  • Product Development
  • Personal Development
  • Quickstarts
  • Funnel Building
  • Business Strategy
  • Copywriting/sales

No doubts everyone will find LOTS of great value.

Some of my favorite courses are:

  • List Building Secrets by Russell Brunson. This one was just insane… I was doing email marketing for many years but this training changed everything. This training comes up with a few very smart list-building techniques that I was thinking about how I haven’t thought about before. And it’s not about list building only. It’s also about how to sell to your list smartly without annoying your subscribers.
  • High Ticket Secrets by Russel Brunson. Another training program blew my mind. It touched on some very important aspects of how to sell high-ticket-priced products that I never thought of before. And it’s not only about high ticket products – it’s about how to do sales online the right way in general. Trust me. If you haven’t seen it – you must see it.

ClickFunnels Feature #20: Third-Party Integrations & Apps

ClickFunnels Third Party IntegrationsAs if that’s not enough.

ClickFunnels offers third-party integrations with lots of other powerful marketing tools.

Currently available integrations at ClickFunnels:

  1. Active Campaign
  2. Avalara
  3. Aweber
  4. Constant Contact
  5. ConvertKit
  6. Drip
  7. EverWebinar
  8. Facebook
  9. GetResponse
  10. GoToWebinar
  11. HTML Form
  12. HubSpot
  13. InfusionSoft
  14. Interspire
  15. Kajabi
  16. Mad Mini
  17. Mailchimp
  18. Market Hero
  19. Maropost
  20. OfficeAutopilotTagging
  21. Ontraport
  22. PushCrew
  23. Salesforce
  24. Sendlane
  25. ShipStation
  26. Shopify
  27. SlyBroadcast
  28. Twilio SMS
  29. WebhoopApi
  30. WeninarJam
  31. WebinarFuel
  32. YouZign
  33. ZenDirect
  34. Zoom

Oh, and one more thing.

You can integrate ClickFunnels with way more apps through the Zapier integration.

ClickFunnels Pricing Plans & Tiers

ClickFunnels has two main pricing options.

ClickFunnels Standard pricing plan starts at $97.00 a month for 20 sales funnels, 100 landing pages, and 3 domains, meanwhile, the ClickFunnels Platinum plan costs $297.00 a month for unlimited funnels, unlimited landing pages, and 9 domains.

The main difference between the plans is the number of landing pages, custom domain names, and other features allocated per month.

There’s also a Two Comma Club plan available that costs $2,497.00 per month but it’s only available to the advanced ClickFunnels users who made over $1,000,000 with their funnels and you need to get a special invitation to start using it.

Comparison of ClickFunnels Features by Payment Plans

Features Standard
Share Funnels Yes Yes Yes
Funnels 20 Unlimited Unlimited
Pages 100 Unlimited Unlimited
Sub-Users 1 3 10
Payment Gateways 3 9 27
Domains 3 9 27
Follow-up Funnels No Unlimited Unlimited
Chat Support Yes Priority Support Priority + VIP Support
Weekly Hackathons No Yes Yes
FunnelFlix Limited Almost Unlimited Unlimited


ClickFunnels Features: The Takeaway

So, as you can see this list of the main ClickFunnels features is quite big.

But the real benefit to using any of the ClickFunnels features is seen when they are used in tandem.

The main goal of the ClickFunnels software is to help you set up sales funnels from A to Z.

What I mean is it’s totally enough to have this software alone and you’ll not only be able to build funnels, but it will also manage sales and deliver your digital products to customers.


I suggest you check these resources that might be very useful if you’re considering ClickFunnels:

ResourceWhat You GetPriceLink
#1. ClickFunnels 14 Days FREE Trial
ClickFunnels free Trial
  • 14 Days Trial to CLICKFUNNELS 
  • Product Secrets ($97) 
  • Funnel Builder Secrets ($1,997)
  • Add Skils ($498)
  • TonyRobbins Private Collection ($997)
  • 100+ Funnel Templates ($1,997)
  • Funnel Hacker Forum (Priceless!)
  • FREE Book Funnels Templates
  • FREE Webinar Funnels Templates
  • FREE Product Launch Funnels Templates
  • FREE High Ticket Funnels Templates
FREE!Check It Here
#2. Perfect Webinar Secrets
Perfect webinar secrets offer
Discover how to sell your products and training by doing live & automated webinars.

  • Perfect Webinar Script
  • Perfect Webinar Training
  • The Funnel Frameworks Training
  • The Stack: #1 Closing Technique
  • FREE Webinar Funnel (Training & Templates

$7Check It Here
#3. One Funnel Away Challenge one funnel away challengeIn-depth training teaching how to create a successful sales funnel.

  • 30 Days of Video Missions from Russell Brunson
  • 30 Days of Coaching From Stephen Larsen & Julie Stoian
  • One Funnel Away Challenge Customized Kit
  • BONUS: Physical Copy of the Challenge Workbook
  • BONUS: MP3 Player
  • BONUS: 30 Days HardCover Book
  • BONUS: Unlimited Access to 30 Days Interviews
  • BONUS: Behind the Scenes Two Comma Club Interviews
$100Check It Here
#4. OFA Platinum
OFA Platinum
  • FREE 30 Day Coaching (Russell, Julie, Steve)
  • FREE OFA Challenge Kit (+ “30 Days Book”)
  • 6 Months of ClickFunnels Platinum
  • FREE Virtual Hackathons
  • FREE FunnelFlix Platinum
  • FREE White Glove Onboarding Service
  • BONUS: DotCom Secrets LIVE
  • BONUS: Expert Secrets LIVE
  • BONUS: Traffic Secrets LIVE
$997Check It Here
#5. Funnel Hacking Secrets Bundle
Funnel Hacking Secrets Offer
A very similar offer to the OFA Platinum but with different bonuses. You can choose anyone you want.

  • ClickFunnels: 6 Months Platinum Account
  • FREE Funnel Hacking Secrets Masterclass 
    • (Plus 100+ FREE Funnel Templates Inside the Program)
  • FREE Traffic Secrets Training Course
  • FREE Unlimited Access to Virtual Hack-a-Thons
  • FREE ‘ClickFunnels UNLIMITED” BONUS!

$997Check It Here
#6. Funnel Scripts Software
Funnel Scripts Offer
A copywriting software that will let you fill your funnels with content without hiring a copywriter.

  • 2 FREE Months of ClickFunnels (Standard or Platinum)
  • Funnel Scripts Copywriting Software
  • FREE Funnel Scripts Blueprints
  • LIVE Monthly Coaching With Jim Edwards
  • FREE Copywriting Secrets Masterclass
  • 60+ Other Scripts
$797Check It Here
#7. ClickFunnels Annual Plans
ClickFunnels Annual Plans
  • 2 FREE Months of ClickFunnels (Standard or Platinum)
  • FREE Live Video Support
  • 100+ FREE Funnel Templates
  • FREE Access to FunnelFlix Program
  • FREE Virtual Hack-a-Thons
$997-$2,997Check It Here


Scroll to Top

Get ClickFunnels Discount

+ 2 FREE Gifts