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ClickFunnels vs LeadPages
Software Comparison

clickfunnels vs leadpagesClickFunnels and LeadPages are undoubtedly the most popular tools for creating sales funnels and landing pages. It is, therefore, not a surprise that there are several discussions on which of the two is superior.

While both ClickFunnels and LeadPages have many features in common, they also have quite a few differences. LeadPages is a perfect tool for creating landing pages, meanwhile, ClickFunnels is a lot better at sales funnel creation.

You can’t make an informed decision without all the facts, can you?

That’s why we created this in-depth comparison of ClickFunnels and LeadPages.

Hopefully, you can decide which software is the best once you get to the end.

ClickFunnels vs LeadPages Comparison

FeaturesClickFunnelsLeadPages
CapabilitiesAllows you to create and share sales funnels, build landing pages, or even an entire websiteYou can only build landing pages on this platform
Email MarketingIntegrates with email software and features a built-in email responderIntegrates with email marketing software but doesn’t have an auto-responder
Drag & Drop EditorDrag and Drop feature for easier maneuverDrag and Drop functionality for easier maneuver
Upsells & Cross-SellsAllows upsells, downsells, and order bumpsDoesn’t allow upsells, downsells, and order bumps
AdvancedFeatures advanced tools for sales funnels analyticsThe features only allow for basic landing pages and customization
Payment IntegrationsIntegrates with third-party payment platforms such as Stripe, ClickBank, and more for digital paymentsDoesn't integrate with different payment platforms and only recently included Stripe.
PriceStarts from $97 per monthStarts from $37 per month (+discounts for annual plans)

Why is ClickFunnels Better Than LeadPages?

What is ClickFunnelsRussel Branson, an acclaimed internet marketer, is the brains behind ClickFunnels. The popular sales funnel tool makes it easier for anyone to build different types of sales funnels.

As an online business owner, you will need to create sales funnels for different purposes such as webinars, email subscriber lists, or membership sites. Each of these needs a unique sales funnel and ClickFunnels lets you create all these by merely dragging and dropping.

ClickFunnels comes with a variety of features to help you build an effective sales funnel.

Although these features may seem too many to handle, they come in handy when you are trying to scale your business to higher heights.

So, in what ways is ClickFunnels better than LeadPages?

– ClickFunnels Lets You Create Sales Funnels

clickfunnels sales funnelBoth LeadPages and ClickFunnels will allow you to create single-page landings.

However, with ClickFunnels, you can create an entire sales funnel.

You also get to choose whether to build the sales funnel from the beginning, or choose from the 22 different templates that the platform offers.

LeadPages, on the other hand, only lets you have a single landing page and a thank you page.

– ClickFunnels Lets You Share Funnels With Other Users

clickfunnels share funnelFunnels are fun, and they are so much better when you can share them with other people.

Unlike LeadPages, ClickFunnels lets you share the funnels you have created with other people.

If the person you share the funnel with already has a ClickFunnels account, the funnel will appear on their account, and they can start using it immediately.

However, if they do not already have an account, they can start their 14-day trial. Should they decide to stay on after the trial period, you get a 40% commission from the referral.

– ClickFunnels Has a Built-in Email Responder

clickfunnels email autoresponderCreating and managing an email list is a crucial aspect of any online business.

With ClickFunnels, you don’t have to worry about integrating the platform with another third-party program to get your email list.

Although LeadPages also integrates with other email marketing tools, it does not come with a built-in email responder.

You will, therefore, have to use another program for that.

– ClickFunnels Lets You Have an Affiliate Program

ClickFunnels Backpack ProgramThis is an extension pack that is only available in the ClickFunnels Platinum plan.

Through this extension, you get some email automation features, as well as an intensive affiliate tracking system. This feature lets you integrate an effective affiliate program into any sales funnel that you launch using the platform.

The extension comes with an unlimited number of affiliates, clicks per month, and a number of offers.

You are also able to track the clicks, impressions, and conversions quickly.

– ClickFunnels Is an All-in-One Package

clickfunnels all-in-oneClickFunnels is designed to build various marketing funnels.

As such, it comes with a broader array of tools, as compared to LeadPages, which only lets you create single landing pages.

Sure, this makes LeadPages great for collecting leads. However, ClickFunnels is more convenient, since you get functions that would require several different programs in one platform.

Also, did I mention that ClickFunnels has a better SEO ability?

Why is LeadPages Better Than ClickFunnels?

Leadpages should be your #1 software if you want to build landing pages that skyrocket your conversion rates. You can use this platform to create optimized sales pages, from which you can collect contacts. You can further use LeadPages to manage all these contacts.

An outstanding feature of the platform is Lead Digits. Through Lead Digits, you can grow your email subscriber list via a text.

So, let’s have a look at the ways LeadPages beats ClickFunnels.

– LeadPages Has Better Landing Page Builder

LadPages Landing Page BuilderLeadPages’ primary goal is to help you build great landing pages. Because of this, the landing page builder is more powerful than the one found in ClickFunnels.

Although both platforms offer the drag and drop feature, LeadPages comes with more customization tools, allowing you to create better landing pages.

– LeadPages Has Better Templates

LeadPages TemplatesLeadPages has several templates that only require some tweaking, and you can start using them.

You can find both free and paid templates, designed for local businesses. The best part is that the templates narrow down to niches such as food, photography, and travel.

ClickFunnels also comes with landing pages templates.

However, LeadPages takes the lead on this, thanks to the different styles and designs that it offers.

– LeadPages Has No Limits on Views And Funnels

Regardless of what pricing plan you are using on LeadPages, you are not limited to a specific number of landing pages or views that you send to them.

ClickFunnels has some limits on the basic plan. Should you be using this plan on the platform, you can only create 20 funnels and 100 pages.

– LeadPages Lets You Build Your Email List Through SMS

LeadPages SMSLeadPages features SMS-texting.

Through this feature, users can opt-in to your subscriber list. All you should do is pre-specify a number, to which they can send a word.

After doing this, they will reply with their email address and the process is complete.

It helps save on time spent during signing up.

– LeadPages Has Easy to Use Interface

LeadPages InterfaceClickFunnels has too many features, and they can be confusing at times.

The best thing about LeadPages is that you have all the tools that you need and they are not too much.

You can easily navigate through the software without feeling overwhelmed with all the available features.

ClickFunnels and LeadPages Pricing Comparison

Pricing is a huge factor to consider when comparing the two platforms. As expected, ClickFunnels is quite pricier than LeadPages because of all the diverse functions.

The ClickFunnels pricing plan starts at $97 a month, while the Standard Plan at LeadPages goes for $37 a month. However, if you choose the annual billing option, the Standard plan starts at $25 per month. The yearly billing option also earns you a free custom domain.

Here’s a more in-depth comparison of the pricing packages that these two platforms offer.

ClickFunnelsLeadPages
Basic plan - $97 a month

  • Limited to 20 funnels and 100 landing pages
  • Allows 3 custom domains
  • Courses and training
Standard plan - $37 a month

  • Ideal for new businesses
  • Allows only one site
  • Unlimited landing pages
  • Publishing to WordPres
ClickFunnels Platinum - $297 per month

  • Unlimited funnels and pages
  • Unlimited visitors
  • Follow-up funnels
Pro Plan - $79 a month

  • Ideal for growing businesses
  • Allows three sites
  • Unlimited traffic and leads
  • A/B testing
  • Text message lead capture
Advanced Plan - $321 a month

  •  Designed for marketing agencies
  • Complete LeadPages package
  • Sales Funnels training

ClickFunnels or LeadPages: Which Is Better?

You are probably wondering which of the two platforms is better for your business. Well, the answer lies in your preference.

Both ClickFunnels and LeadPages have some remarkable features that can help you take your business to the next level. LeadPages is a perfect tool for creating landing pages, meanwhile, ClickFunnels is a lot better at sales funnel creation. However, whatever platform you decide to work with will depend on your preference and what you want to achieve.

Who Should Choose ClickFunnels?

Who should choose ClickFunnelsClickFunnels is an excellent choice for anyone who is looking to build sales funnels to maximize profits for their business. The platform comes with a variety of advanced features that are not available on LeadPages.

ClickFunnels is quite expensive, so only choose the platform if you are willing to spend the money.

Another thing to note is that ClickFunnels has an active and impressive affiliate program.

For the life of every customer you bring on board, you will receive a 40% up-front commission. Besides, you will also earn a 5% 2nd tier commission. ClickFunnels is, therefore, the best platform for an affiliate marketer.

Who Should Choose LeadPages?

who should choose LeadPagesIf you are only looking for a way to collect leads and build awesome landing pages, then LeadPages will work best for you.

LeadPages is an excellent option for anyone who wants to collect leads but is working with a small budget. The niche templates for landing pages, are a helpful addition because you get to save on time.

Alternatively, the platform is ideal for anyone who wants to put their HTML knowledge to test as they build their landing pages from scratch.

Final Word

Both ClickFunnels and LeadPages are great tools for internet marketing. While LeadPages has been around for a while, ClickFunnels is relatively new and offers more advanced features.

When choosing what platform to use, focus on your business needs. You also need to determine how much you are willing to spend each month.

If you are still not sure, you can take the 14-day free trials for both ClickFunnels and LeadPages. Look around and have a feel before putting your money into it.

Disclosure: I am an independent ClickFunnels and LeadPages Affiliate, not an employee.  I receive referral payments from ClickFunnels and LeadPages. The opinions expressed here are my own and are not official statements of LeadPages and ClickFunnels or its parent company, Etison LLC.

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