ClickFunnels vs Instapage
In-Depth Comparison

clickfunnels vs instapage

If you want to sell online, you have to get the best online marketing platform that will help you generate leads, nurture leads, and close sales. There are plenty of online marketing platforms that you can choose from. Among them are ClickFunnels and Instapage.

So, between the two, which one is the best for you?

ClickFunnels is one of the leading sales funnel builders to help you generate leads, sell your products and services, and close the sales.

It was founded in the year 2014 by Russel Brunson- a digital marketing sensation and the author of several books such as DotCom Secrets, Expert Secrets, amongst others.

ClickFunnels’s other notable features include:

  • Building websites
  • Domain hosting
  • Membership site
  • Affiliate Management System
  • Email Marketing platform
  • CRM integration

On the other hand, Instapage is a landing page builder. Its primary focus is to help entrepreneurs collect leads and build their email lists.

ClickFunnels vs. Instapage Comparison

PurposeIt’s a comprehensive all in one business tool dedicated to helping online entrepreneurs create converting sales funnels.The platform is dedicated to helping online entrepreneurs collect leads through landing pages.
TemplatesIt has lots of pre-built funnels to help you attain different goals.It has different templates for landing pages only.
Page BuilderDrag and drop interface.Drag and drop interface.
Money BackIt has a 30-day money-back guarantee.It has no money-back guarantee.
Email MarketingHas an email marketing platform.It doesn’t have an email marketing platform
Affiliate ManagementHas a robust affiliate marketing system.Has no affiliate marketing system.
PPC OptimizationHas no feature that helps to create synchronized copy for Ad campaigns such as Google Ads.Has DTR, which is a feature that helps to create SEO optimized copy for active pay per click campaigns.
IntegrationsIt Integrates with many other platforms for email marketing, CRM, and other functions. It also has Zapier and others for additional integrations.It Integrates with more than 40 other platforms for email marketing, CRM, and optimization platforms. It also has Zapier and other platforms for additional integrations.
Free TrialClickFunnels offers a 14-day trial period.Instapage offers a 14-day trial period or 2500 unique visitors: whichever comes first.
PriceStarts from $97 per monthStarts from $199 per month

Why ClickFunnels Is Better Than Instapage?

ClickFunnels Has Lot’s of Pre-Built Funnels

clickfunnels sales funnelClickFunnels has lots of pre-built funnels for many options such as:

  • Webinar funnel
  • Product launch funnel
  • Storefront funnel
  • Squeeze page funnel
  • Promote a live event funnel

And many more.

You might be thinking, “But, I don’t need all that now?”

Sure, but as your business grows, you will need more than just collecting leads: you will need to establish funnels to help you scale your business.

It’s better to have a feature and not need it now, than not have it and need it tomorrow.

ClickFunnels Offers 30-Day Money-Back Guarantee

The reason why any business has a money-back guarantee is to communicate to the clients and customers that conducting business with them is risk-free.

It helps to build trust since the client knows that if they are displeased with the services, they can always have their money back.

ClickFunnels has many offers to increase its user’s confidence in its services. The most notable offers are the money-back guarantee and the 14-day trial period.

On the other hand, Instapage doesn’t offer any money-back guarantee. All in all, it offers a 14-day trial period.

Shopping Cart Funnel

clickfunnels ecommerceWith ClickFunnels, you can create an eCommerce shopping store funnel. Such a funnel will help you sell your physical and virtual products straight from your ClickFunnels page.

This is an excellent feature for eCommerce store owners who would like to use the other features provided for on ClickFunnels, such as the email marketing platform and the affiliate management system.

ClickFunnels Has an Email Marketing Platform

clickfunnels email autoresponderOnce you collect the leads, you need to nurture them using email sequences so that you can convert them to clients or promoters.

To do this, you can use other email autoresponder platforms. But what if you don’t have to? What if you can use the same platform to collect leads and nurture the leads?

ClickFunnels has one of the most responsive email autoresponder known as Follow-up Funnels.

You can use this feature to:

  • Store your leads
  • Segment the list according to the specific data and behavior of the leads
  • Compose your email sequences
  • Set up automation
  • Create specific email follow-ups
  • And nurture your leads to clients

Note, Follow-up funnels, let’s talk to your visitors directly according to their specific needs and increase your chances to convert visitors.

However, it is only available on the Platinum plan.

If you’re using the standard plan, you’d have to integrate it with your favorite email marketing platform such as GetResponse, Active Campaign, MailChimp, Constant Contact, and so on.

ClickFunnels Lets You Send SMS to Your Subscribers

clickfunnels smsClickFunnels also has a feature known as Twilio that helps users communicate with subscribers using SMS.

SMS communication helps to increase the conversion rate as it keeps you at the top of the subscriber’s mind.

ClickFunnels Has an Affiliate Management System

ClickFunnels Backpack ProgramIf you’re selling physical or virtual products, you might want to recruit an army of promoters. These affiliates can help you sell your products to their audience – a market you’d not have otherwise reached.

ClickFunnels has a robust affiliate management system known as Backpack. The platform can help you get affiliate links for your products and manage your affiliates.

The feature helps you utilize your clients and followers to promote your business, thereby increasing your chances of scaling faster.

ClickFunnels Lets Your Share Funnels

clickfunnels share funnelWith ClickFunnels, you can share your beautiful templates and funnels with other members.

This is one of the most exciting features for new members.

With the Share Funnels feature, it’s possible to get funnels from expert marketers who have created funnels that convert efficiently.

You can also get beautiful templates designed by other members.

This gives you a chance to use templates that have been designed by experts and proven to work. All you need to do is to customize them to your business and your offers.

Why InstaPage is Better Than ClickFunnels?

Instapage Is a More Robust Landing Page Builder

Since Instapage is a dedicated landing page builder that focuses on creating beautiful and conversion-based landing pages, it has a more robust landing page builder as compared to ClickFunnels.

It has more than 100 fully customizable templates, more than 5000 fonts, and it’s easy to add videos other features using the Instapage widget.

Instapage Lets You Fully Customize The Landing Pages

instapage personalizationInstapage is beginner-friendly since it has a simple drag and drop interface. It’s easy to use the landing page builder to customize any landing page template to fit your business.

However, if you’d like to customize the pages further, you can do so.

You can use CSS, JavaScript, or HTML to go deeper and customize the templates.

This makes it friendly to the tech-savvy gurus who would like to add the templates a touch of their expertise.

Instapage Offers Heatmaps

instapage heatmapsInstapage has a heatmap feature that can help you to see the activities of your leads on the landing page. It helps to highlight the specific areas that the visitors clicked.

On the other hand, if you want to see the visitor’s activities and behavior on your ClickFunnels pages, you need to integrate it with tools such as Hotjar, Improvely, Google analytics, and others.

Instapage Has Dynamic Text Replacement (DTR)

The DTR tool helps to create personalized and SEO optimized landing pages for pay per click campaigns.

It also helps to ensure that your Google Ad synchronizes with the landing pages, thereby creating a seamless flow of information for the lead. This also increases your chances of converting the client.

ClickFunnels and Instapage Pricing Comparison

Between the two platforms, ClickFunnels is more expensive. However, considering all the features it offers, you might find it to be worth the cost.

It offers two plans namely: the standard plan and the Platinum plan.

The standard plan goes for $97/month. With this plan, you will get 20 funnels, 100 landing pages, 3 domains, amongst other features

The Platinum plan goes for $297 per month. With this plan, you get to enjoy all that ClickFunnels has to offer. Some of these features include:

  • Unlimited Sales funnels
  • Unlimited Number of pages
  • Unlimited Number of visitors per month
  • Unlimited Custom domains
  • Unlimited Number of contacts
  • Actionetics (Email autoresponder)
  • Backpack (Affiliate marketing management system)

Instapage has two pricing plans, namely The Business plan and the Enterprise Plan.

The Business plan goes for $199 per month. But, if you pay in a yearly lump sum, the cost goes down to $149. With this plan, you get the following:

  • 30, 000 visitors per month
  • 30 landing pages
  • 5 subaccounts
  • 5 team members

The Enterprise plan is fully customizable. You only need to enter your business needs, and you will get a customized pricing plan.

It’s important to note that with Instapage, you will have to incur an extra cost for many integrations for email marketing, CRM, Shopping cart platform, and so on.

ClickFunnels or InstaPage: Which is Better for You?

ClickFunnels and Instapage are quite easy to make a decision on which one is better for you or not. They are both distinctly different, and as such, it will depend on what are the needs of your business at this time.

So, here are a few questions to ask yourself:

  • Are you looking to collect leads specifically?
  • Are you looking for a platform to help you create sales funnels?
  • Would you want to deal with multiple third-party integrations or not?

Who Should Choose ClickFunnels?

Who should choose ClickFunnelsIf you’re looking for an all in one business tool with little few third party integrations, ClickFunnels is your go-to platform.

If you’re looking to build sales funnels for your business, you might consider ClickFunnels since Instapage is a dedicated landing page builder.

If you’re a coach running an online course or a membership site, the membership site feature on ClickFunnels would fit you the best.

If you’re looking to have an affiliate to help you market your products and services, the backpack feature will get you to manage your affiliates.

If you’re looking to sell your products, the eCommerce store funnel will help you precisely that.

Who Should Choose InstaPage?

who should choose instapageInstapage is a dedicated landing page builder, is best for people who’re specifically looking to collect leads through landing pages.

Also, if you have a limited marketing budget, you might consider Instapage. However, note that you will still need other integrations that will push your expenses up.

Final Words About ClickFunnels And Instapage

ClickFunnels and Instapage are only similar since they both can build landing pages. But, the two platforms are different in so many other ways. ClickFunnels is so much more robust as compared to Instapage.

If you are still not sure, you can take the 14-day free trials for both ClickFunnels and Instapage. Look around and have a feel before putting your money into it.

Disclosure: I am an independent ClickFunnels and InstaPage Affiliate, not an employee.  I receive referral payments from ClickFunnels and InstaPage. The opinions expressed here are my own and are not official statements of Instapage and ClickFunnels or its parent company, Etison LLC.