ClickFunnels vs Unbounce
In-Depth Comparison

clickfunnels vs unbounce

There are multiple landing page builders in the market, and the options might confuse you? Which one is the best one of them all? Which one will be easy to use? Which one is cost-effective while not limiting you on functionality?

This comparison will help you determine which of these two landing page builder between ClickFunnels and Unbounce would be best for you.

ClickFunnels is more than just any other landing page builder: it is a comprehensive collection of some of the essential business tools/software that any online entrepreneur might need.

Other than building landing pages, here are other features you will get with ClickFunnels:

  • Sales funnels builder
  • Email integration
  • Email marketing with Actionetics
  • Affiliate marketing platform with Backpack
  • Membership site
  • Create webinars
  • Split testing
  • Web hosting

Unbounce, on the other hand, is one of the most popular landing page builders. It’s a tool optimized to help you in lead generation.

The platform offers the following three lead generation tools:

  • Landing pages
  • Pop-ups
  • Sticky bars

ClickFunnels vs. Unbounce Comparison


Provides a range of tools for online marketing.

It specializes in building landing pages.
SEOIt has no tool specifically dedicated to helping users optimize their funnels for ranking. However, there are various tricks on how you can improve the SEO of our funnels.It has features that help in creating SEO optimized landing pages that will rank higher in a pay per click campaign.
Page BuilderIt’s a drag and drop funnel creation tool making it easy to use even if you’re a tech noob.It was the first drag and drop page builder ever to be created. It was the platform to help online marketers take control of their pages without the help of tech-savvy experts.
TemplatesHas multiple sales funnels and pages templates to make it easier for its users to create their sales funnels.You can choose from their over 85 landing pages templates. Also, if you so wish, you can build a page from scratch.
TrainingIt has plenty of training tutorials from videos inside the account, their social media pages, and Youtube channels.It has very few training tutorials.
Free TrialIt offers a 14-day trial period.It also offers a 14-day trial period.
PriceStarts from $99 a monthStarts from $99 a month

Why ClickFunnels is Better Than Unbounce?

ClickFunnels Is an All-In-One Platform

clickfunnels all in one platformIf you’re looking for specifically a landing page builder, then you can check what Clickfunnels has to offer in its Squeeze page funnel. It’s a two-page funnel with a landing page and a thank you page.

But, that is just one of the many things that you can do with a ClickFunnels account. You can use the account to create other sales funnels to capture leads and increase your sales. You can create webinar funnels to add value to potential leads and also increase your email list with prospects.

And that’s not all.

Read on.

With ClickFunnels You Can Create a Membership Site

ClickFunnels Membership Site FunnelAre you a coach with a membership program? Or are you an online entrepreneur who runs a mastermind? If so, you could benefit from having a platform that can help you create a membership site.

ClickFunnels has a membership site feature that would help you capture leads for your membership site, offer your info-product, and receive payments through your preferred payment gateway.

You can run your online business on this membership site entirely.

ClickFunnels Lets You Nurture Your Leads to Customers/Clients

clickfunnels email autoresponderEmail is still king! There is no easier way to convert leads to clients than using email marketing. For this reason, the ClickFunnels Platinum plan offers an email autoresponder known as Follow-up Funnels.

Follow-up funnels help you to capture your leads’ email addresses, segment and nurture them using specific email sequences.

It also gives you a platform to see the activities of all your leads, giving you a chance to know when and how to nurture them for easier conversion.

However, this feature isn’t available in the standard plan. But, you can still integrate it with plenty of other email autoresponders such as:

  • Mailchimp
  • Aweber
  • GetResponse
  • Active Campaign
  • Constant Contact
  • Drip
  • ConvertKit
  • Sendlane
  • Market Hero
  • Ontraport
  • MadMimi
  • Hubspot

So, which is your favorite email autoresponder? Whichever it is, you can integrate it with ClickFunnels.

On the other hand, Unbounce doesn’t have an email marketing feature. Instead, it integrates with other email autoresponders to help you connect with your audience.

ClickFunnels Has an Affiliate Management Platform

ClickFunnels Backpack ProgramClickFunnels offers you a platform to manage your affiliates known as Backpack. This affiliate management system gives you all the tools to turn your customers to promoters. You can also manage affiliate commissions and earnings.

ClickFunnels Has Pre-Built Funnels

ClickFunnels MarketPlace and TemplatesRussel Brunson and the team behind ClickFunnels’s primary goals are to provide you with tools to help you increase your conversions with little to no distractions.

Therefore, they have pre-built funnels and templates on almost every imaginable funnels an online marketer might need.

You can use the funnels to sell anything from info-products, services to physical products.

Some of the pre-built funnels include:

  • Sales Funnels
  • Webinar funnels
  • Product launch funnel
  • Opt-in funnel
  • Best selling book funnel

These funnels help you to not only create your desired funnels with ease but also to visualize the journey your leads will take before they land on your email list or they make the purchase.

They also have tons of free templates to help you customize your desired pages with ease. If you’d prefer to buy a particular template that strikes your eye, you can also do so.

ClickFunnels Has a Marketplace to Sell Your Funnels

If you’re you a talented page designer and builder, or you have some high converting funnels ClickFunnels has a marketplace where you can sell your funnels.

ClickFunnel Marketplace is a great place to sell your templates and funnels. This provides a source of an extra buck to help you reduce your expenses on subscription.

The marketplace is also a resource for the members who have a marketing budget and would want bigger only to use the funnels and templates built by experts.

ClickFunnels Lets You Share Your Funnels

clickfunnels share funnelYou can also share your funnels with other members using ClickFunnels share funnels features. This also provides an opportunity for the members to share their proven funnels and help other members learn from their expertise.

It also makes work easier for the members who are skilled in designing converting funnels.

Why Unbounce is Better Than ClickFunnels?

Unbounce Is SEO Friendly

unbounce seoUnbounce has a feature known as Dynamic Text Placement that helps in creating SEO optimized landing page copy. This helps you in coming up with landing pages that will rank higher, giving you a higher chance of getting more visibility and traffic.

Unbounce Convertable

Convertable is one of the tools that make Unbounce a unique landing page builder. It helps to create pop-up bars on landing pages.

When a lead is going through a landing page, they also get a pop-up bar with an additional call to action. This helps to increase the persuasive power of the landing page, thereby enhancing its conversion rate.

The sticky bars are intuitive such that they can be set to pop-up when the lead is about to leave the landing page. This grabs their attention and motivates them to stay on the page.

Unbounce Is Compatible With WordPress

Unbounce is 100% compatible with WordPress. So, if you have a WordPress site and you’d like to optimize it for conversion, Unbounce could be your best option.

You can use Unbounce to create squeeze pages, sticky bars, and pop-ups. All these would help you convert visitors to leads giving you a chance to nurture them to customers with your email list.

ClickFunnels also claims to be completely compatible with WordPress. However, you have to use the ClickFunnels plug-in to integrate it into your WordPress site.

As much as this method works, it presents another dimension of challenges of using a plug-in on your website.

Unbounce Has Intuitive Pop-ups And Sticky Bars

Unbounce being a conversion based software has put a lot of attention on sticky bars and pop-ups. You can customize them and schedule them in a way that they will be intuitive.

You can target them according to:

  • Location: you can set the pop-up to be shown to people coming from a particular geographical location.
  • Cookie: You can target people whose browsing history has collected and stored a certain cookie.
  • Referrer: You can also target people who arrive at your website, depending on their referring URL.
  • Alternatively, you can schedule them.
  • You can also target leads depending on the behavior, such as their source. Have they been referred by Google, Facebook, Email, or certain campaigns?

All these options make the pop-ups and sticky bars to have a high converting potential since you target the leads depending on some predetermined factors.

You show specific information to a particular audience that is more likely to be persuaded and converted by that information.

This increases the power of Unbounce as a robust conversion tool.

Unbounce Is Mobile Friendly

79% of smartphone users in America have made a purchase online using their mobile phones.

This goes to show the prevalence of people who’re adopting the use of smartphones to make online purchases.

It is, therefore, critical that whichever platform you use for marketing online can help you tap on this growing trend.

Unbounce is one of the best platforms to create mobile-friendly pages that will help you convert more easily.

Unbounce Lets You Import And Export Pages

Do you work with clients, and you’d like to export a page from one Unbounce account to the other?

Unbounce has a feature that allows you to import and export landing pages. This makes your work as a marketer easier since you can easily duplicate a page that has had impressive conversions to another funnel.

ClickFunnels and Unbounce Pricing Comparison

ClickFunnels has two priring plans – Standard plan for $97 a month and Platinum for $297 a month, while Unbounce comes with three pricing plans – Essential for $99 a month, Premium for $199 a month, and Enteprise for $499 a month which all comes with many different features.

FREE Trial - 14-Day FREE
FREE Trial - 14-Day FREE
The Standard plan - $97 a month

  • 20 funnels
  • 100 landing pages
  • 3 custom domains
  • Courses and training
The Essential plan - $99 a month

  • 75 landing pages
  • 8 pop-ups
  • 8 sticky bars
The Platinum plan - $297 a month

  • Unlimited sales funnels
  • Unlimited Number of pages
  • Unlimited Number of visitors per month
  • Unlimited Custom domains
  • Unlimited Number of contacts
The Premium plan - $199 a month

  • 150 landing pages
  • 16 pop-ups
  • 16 sticky bars
  • 5 sub-accounts
The Enteprise plan - $499 a month

  • 375 landing pages
  • 40 pop-ups
  • 40 sticky bars
  • 15 sub-accounts

ClickFunnels or Unbounce: Which is Better for You?

Comparing ClickFunnels and Unbounce is an unfair game. These two platforms are entirely different. Their point of similarity is that they both create squeeze pages to collect leads.

However, ClickFunnels is much more than that. It’s a whole sales funnel builder.

Therefore, the only person who can decide which one is better is the person who is looking for a landing page builder. In that case, Unbounce might take the day.

Who Should Choose ClickFunnels?

Who should choose ClickFunnelsThe following people might benefit the most from choosing ClickFunnels:

  • If you’re looking for a complete sales funnel builder
  • If you’re looking for a unique platform that will give you almost all the tools you need to scale your business, and you can integrate it with a few other third-party platforms.
  • If you run a membership model business
  • If you want to have affiliate members to help you promote your services and products

Who Should Choose Unbounce?

who should choose unbounceThe following people might prefer Unbounce to ClickFunnels:

  • If you’re specifically looking for a landing page builder
  • If you have a reasonable marketing budget since Unbounce happens to be the most expensive landing page builder.
  • If you own a WordPress site and you’re looking to optimize it for conversions

Final Word About ClickFunnels And Unbounce

Unbounce is undoubtedly one of the best landing page builders. But, it’s also one of the priciest page builders. Likewise, ClickFunnels is also a pricey sales funnels builder. All in all, these two platforms are all very efficient in their respective rights.

If you are still not sure, you can take the 14-day free trials for both ClickFunnels and Unbounce.

Examine their features and see which one would help you increase your lead generation and sales.

Disclosure: I am an independent ClickFunnels and Unbounce Affiliate, not an employee.  I receive referral payments from ClickFunnels Unbounce. The opinions expressed here are my own and are not official statements of Unbounce and ClickFunnels or its parent company, Etison LLC.

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