One Funnel Away Challenge (OFA) Review

By Marius Kiniulis – January 4, 2024
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One Funnel Away Challenge ReviewI found the One Funnel Away Challenge to be a highly structured and informative program, particularly beneficial for those new to sales funnel building.

However, it requires a significant time commitment each day, which might be challenging for people with busy schedules.

Additionally, while it is great for beginners, more experienced funnel builders might not find it as beneficial.

It provides a mix of daily lessons, practical assignments, and community interaction.

While it costs $100 there is also an option to join for free if you’re trying out ClickFunnels.

The One Funnel Away Challenge is great for learning in-depth about sales funnels from experts, but you need to have the time for it.

However, you should also consider the cost and the commitment to keeping up with the fast-paced lessons, especially if you’re not certain about using ClickFunnels.

📦 Product: One Funnel Away Challenge
💲 Price: $100
✂️ Discount #2: Free with ClickFunnels account
🎁 Bonus: Geru account, Email Copy Generator, Pyks E-Cover Generator Software, etc.
🔙 Money-Back Guarantee: 30 days
💳 Payment Method: Credit card

What is the One Funnel Away Challenge?

The One Funnel Away Challenge is a 30-day training program designed to help participants build and implement a sales funnel for their business.

Led by Russell Brunson and his team, the challenge provides daily missions, strategies, and step-by-step tactics.

It is particularly beneficial for beginners or those who have struggled with funnel building in the past.

By the end of the challenge, you will have a live, functioning funnel ready to generate leads and customers.

Main Components of the Challenge

The “One Funnel Away” Challenge is a structured program, designed to guide participants in creating and launching a sales funnel.

Here’s a breakdown of its main components:

  1. Challenge Structure:
    • Duration: 30 days.
    • Daily Tasks: Each day, participants receive a new mission focusing on different aspects of creating a sales funnel.
  2. Materials Provided:
    • Videos: Daily coaching videos from Russell Brunson.
    • Workbooks: Digital workbooks with tasks and reflections.
    • Software Tools: Includes Geru Funnel Simulator, Pyks E-Cover Generator, Email Copy Generator, and Courserate software.
  3. Support Systems:
    • Community: Participants can interact with others going through the challenge.
    • Mentoring: Live coaching and support from facilitators and Russell Brunson.
  4. Creators’ Background:
    • Russell Brunson: A well-known figure in online marketing and sales funnels, Brunson brings his extensive expertise to the program.
  5. Implementation Guidance: After each training session, you will receive specific tactics to implement, supported by how-to videos and a digital workbook. These tasks typically take 30-60 minutes per day.

The content in the challenge is delivered primarily through videos and written materials, with a mix of lectures and practical, hands-on exercises.

The teaching style of the instructors, particularly Russell Brunson, is clear and engaging, making complex concepts accessible to a broad audience.

Their expertise and interactive approach contribute significantly to the effectiveness of the program.

My Review of the One Funnel Away Challenge

This 30-day program aims to equip participants with the tools and knowledge necessary to build and launch a successful sales funnel.

I’ll examine how the challenge works, what materials it offers, and how it teaches.

This review is based on my real firsthand experience.

My goal is to give you a clear, honest view of what this challenge offers, so you can decide if it’s right for you.

What I Found Inside the One Funnel Away Challenge Training?

Inside the One Funnel Away Challenge training, the content is organized into weekly modules, each focusing on a different aspect of funnel creation.

Here’s what the main dashboard of the OFA Challenge member area looks like:

One Funnel Away PFA Challenge dashboard of the member area

The lessons kick off every Monday, offering a structured learning path.

Here’s what’s covered:

  • Pre-Week – Belief & Prep:
    • Day 1: ClickFunnels Walk-Through
    • Day 2: Page Builder Basics
    • Day 3: Link In Bio Funnel
    • Day 4: Who Not How
    • Day 5: Funnel Hacking 2CC Winners!
    • Days 6 & 7: 2CC Documentary
  • Week 1 – Building Your List
    • Day 8: Definiteness Of Purpose – Your Chief Aim Goal
    • Day 9: The 6 Core Funnel Pages
    • Day 10: Page 1 – Squeeze Page
    • Day 11: Page 2 – Thank You Page
    • Day 12: Your ‘Follow-Up’ Funnel
    • Day 13 & 14: 2CC Secrets
  • Week 2 – Creating Your Offer
    • Day 15: Creating Your Offer
    • Day 16: Your Membership Site Customer Center
    • Day 17: Page 3: Sales Page
    • Day 18: Your Sales Message
    • Day 19: Page #4: The Order Form
    • Day 20 & 21: Billionaire Code
  • Week 3 – Launching Your Funnel
    • Day 22: Order Form Bump
    • Day 23: Page #5: Upsell Page
    • Day 24: Page #6: Order Confirmation Page
    • Day 25: Testing Your Funnel
    • Day 26: Email Your List
    • Day 27 & 28: Become a Funnel Builder
  • Week 4 – Fill Your Funnel
    • Day 29: Fill Your Funnel
    • Day 30: Shorts
    • Day 31: Scroll-Stopping Ads (Kristine Mirelle)
    • Day 32: Influencers (Alison Prince)

So, as you can see, you get really detailed training. It covers everything you need to know about making sales funnels.

The lessons are about building sales funnels in general. They also show you how to use these ideas specifically with ClickFunnels.

Each lesson starts with an explanation of the day’s topic. You learn how it works and how to use it well. Then, you get to see how to do it yourself in practice using ClickFunnels.

Together with the OFA Challenge I also got free access to several tools like the Geru Funnel Simulator, Pyk Cover Creator, Courserate Access, and Email Copy Generator.

One Funnel Away Challenge Bonus Tools

Right after finishing my registration, log in details for these tools landed in my email inbox.

One Funnel Away Challenge Bonus Tools Login Details

I found the GERU Funnel Simulator particularly useful for its ability to visualize and map out sales funnels, allowing me to analyze different scenarios and identify potential bottlenecks.

It aids in financial forecasting and can generate ideas for A/B testing, optimizing marketing efforts.

Plus, inside the training, there’s a community where all of us in the challenge can chat and share tips.

One Funnel Away Challenge Community

One more thing that is probably important to mention is that in the introductory week, you will have the opportunity to get a free t-shirt just for watching 4 onboarding videos, each lasting from 4 to 16 minutes.

OFA Onboarding Videos f a FREE T-Shirt

What Was My Personal Experience With this Challenge?

I first joined the One Funnel Away Challenge when it launched a few years back.

It was a great experience, helping me earn $8,500 from an affiliate funnel in just a month.

In total, this affiliate funnel generated about $37,000.

During the One Funnel Away Challenge, the lesson on ‘Building Your List’ was particularly impactful.

By applying these strategies, I was able to grow my email list by 40% in just a month.

Additionally, the ‘Creating Your Offer’ week helped me refine my service packages, resulting in a 20% increase in conversion rates.

These tangible improvements in my business metrics were direct outcomes of the practical insights and skills I gained from the program.

What Was the Old One Funnel Away Challenge?

The old One Funnel Away Challenge was a 30-day program designed to help you build your own sales funnel. Each day, you get a new video with a mission to complete within 24 hours.

These missions, taking about 30 to 60 minutes each, covered everything from designing offers to creating pages for your funnel.

In 2021, the challenge got some updates. Russell Brunson stayed as the main coach, but now there were new lessons from Rachel Miller and a change in the workbooks. Instead of downloading PDFs every day, you used an online “OnePager” workbook to keep notes.

This made it easier to track your progress.

The first week of the challenge was all about getting you in the right mindset. It was about believing you can do it and understanding you’re just one funnel away from success.

After that, each week focused on different parts of creating a funnel – like making your first sales funnel, writing good sales copy, and finally launching your funnel.

Everyone also got extra help like live training sessions, a big digital ebook with strategies from successful marketers, and access to interviews with marketing experts.

These bonuses added a lot of value to the challenge.

However, the content was only available for 30 days, which was a bit of a challenge if you couldn’t keep up.

The challenge cost $100, which seemed reasonable given all the resources and training you got.

What’s New in The Latest One Funnel Away Challenge

Recently, at the end of November 2023, the One Funnel Away Challenge was re-launched.

In the latest version of the One Funnel Away Challenge, there have been several notable changes, especially in terms of pricing and bonuses offered.

The pricing structure now offers more flexibility.

You can participate in the One Funnel Away Challenge for free if you sign up for a 30-day trial of ClickFunnels, or if you’re already a paid ClickFunnels user.

If these are not valid options, then you can choose to pay $100 for it.

This is a significant shift from the previous version, making the challenge more accessible to a wider audience.

The bonuses have also undergone a major overhaul, and in my opinion, they’ve become much more practical and valuable.

One Funnel Away Challenge Bonuses

The new bonuses include:

  • 30 Days of Video Coaching and Missions From Russell Brunson: These are high-value coaching sessions providing in-depth guidance throughout the challenge.
  • Live Facilitator and Coaches During the Challenges: This offers real-time support and interaction, enhancing the learning experience significantly.
  • Workbook and Swipe Files for Each Mission: These resources are crucial for applying the lessons learned in a structured and effective manner.
  • Geru Funnel Simulator Software: A practical tool that helps in visualizing and planning your sales funnels.
  • Pyks E-Cover Generator Software: This software helps in creating professional-looking e-covers for your digital products, adding more value to your offers.
  • Email Copy Generator: A tool to assist in crafting effective email marketing campaigns, which is essential for successful funnel marketing.
  • Courserate Software for Building Courses: A useful resource for those looking to create and sell online courses.
  • Free 30-Day ClickFunnels Trial: This gives participants a risk-free opportunity to explore and utilize ClickFunnels.

The training lessons of new version of the One Funnel Away Challenge is a lot like the old one but with major improvements.

It has less of the ‘general’ stuff and focuses more on what’s important.

This makes it easier to understand and learn without having to worry about extra information that you don’t need.

For example, compared to the previous version of OFA, probably the biggest discovery for me was last week’s “Fill Your Funnel” lessons.

Which includes 4 specific lessons with detailed strategies to drive targeted traffic to your funnels.

Week 4 of the One Funnel Away Challenge

I can guarantee that everyone will discover something new in these lessons.

By the way, one more thing:

In the last week, which is called “Fill Your Funnel” (here they mean traffic to your funnels), there is an opportunity to sign up for the “Fill Your Funnel Challenge“, which should also be free for all ClickFunnels users.

The Fill Your Funnel Challenge

For now, it’s just a Waitlist.

But this shows that it won’t take long for another very interesting product of theirs to appear, aimed at those who are having a hard time attracting traffic to their sales funnels.

Another part I really enjoyed was how they explained the 6 Core Funnels.

One Funnel Away Challenge - 6 Core Funnels

The goal was to make these funnels easy to understand for everyone in the challenge.

Often, people can get confused by the different types of funnels out there.

But in this lesson, they laid out the 6 main ones very simply and clearly, showing what each is used for and their key components.

This slide, showing the 6 Core Funnels, comes up a lot throughout the training.

Many probably think that considering how sales-orientated ClickFunnels products are, there will also be a lot of theory, but little practice, and hands-on experiences.

However, I can tell you right away that you are very wrong. The challenge is highly practical.

Each lesson included actionable steps, on how to create a functioning and successful sales funnel where Russell provides a detailed background on the day’s topic, followed by another section that shows you how to put it all into practice.

True, there were some parts of it I didn’t really like.

What bothered me most was how the modules were released one day at a time.

This means if you’re going through the lessons one by one, it’ll take at least a month to build a functioning funnel.

Even for beginners, this might feel a bit too slow (I’m not even talking about more advanced ones).

I wish I could have accessed all the modules right away and learned at my own speed.

I should also point out that taking part in the One Funnel Away Challenge required a lot more time and effort than I first thought it would.

Each day, I dedicated approximately 1-2 hours to the challenge.

This included watching the training videos, which were about 15-60 minutes long, and then applying the lessons to my own funnel, which took about an hour or more, depending on the complexity of the day’s task.

Moreover, the weekends were not entirely free.

I often spent a few hours reviewing the week’s content and preparing for the upcoming modules. This was crucial to ensure I didn’t fall behind.

The challenge also required mental effort and focus. The concepts were sometimes complex, and applying them practically needed careful thought and experimentation.

I often found myself revisiting certain lessons to fully grasp the material.

In total, I estimate that I invested around 60 hours over the month-long challenge.

For anyone considering the One Funnel Away Challenge, it’s important to be prepared for this level of commitment.

Key Takeaways from the Challenge

Throughout the One Funnel Away Challenge, I gleaned several key insights that have transformed my approach to sales funnel building.

Here are the most significant lessons:

  • Comprehensive Approach to Sales Funnels: I learned about every part of a sales funnel, from the first page visitors see to the thank you page. This gave me a full picture of how customers move through the funnel and how to make each step better.
  • The Importance of Storytelling in Marketing: A big surprise for me was how important stories are in making good sales funnels. I learned to tell stories that really connect with people, which makes my marketing much more effective.
  • In-Depth Understanding of ClickFunnels: One of the most valuable lessons was gaining a deep understanding of how ClickFunnels 2.0 operates, not just as a tool but as an integral part of a successful marketing strategy.
  • Page Building Skills: The training on page builder basics was enlightening. It went beyond mere technical know-how, teaching how to create pages that are not only functional but also engaging and conversion-focused.
  • The Power of Personal Branding: The insights on personal branding, particularly through the ‘Link In Bio Funnel’ and ‘Who Not How’ sessions, were unexpected. They highlighted the importance of leveraging personal strengths and stories in marketing.
  • Creating Irresistible Offers: I found out how to create offers that really appeal to my audience. This part wasn’t just educational – it also made me think more creatively about how I present my services.
  • Real-World Application of Traffic Generation: The final week’s focus on filling the funnel with the right traffic using modern techniques like social media ads and influencer marketing was eye-opening and directly applicable to current marketing trends.

Benefits and Main Outcomes of This Challenge

The One Funnel Away Challenge offers several benefits and leads to key outcomes for everyone who joins the challenge:

  • Comprehensive Understanding of Sales Funnels: You will gain a deep and practical understanding of how to build and optimize sales funnels.
  • Practical Application: The challenge emphasizes the real-world application of concepts, allowing everyone to directly implement strategies in their own businesses or projects.
  • Community Support and Networking: Being part of a community of like-minded people offers networking opportunities, support, and shared learning experiences.
  • Access to Valuable Tools and Resources: The inclusion of practical tools, software, and resources like workbooks and swipe files enhances the learning experience and provides assets that can be used beyond the challenge.
  • Clear Actionable Steps and Accountability: Structured daily missions and tasks will provide a clear roadmap for you, fostering accountability and ensuring steady progress.
  • Flexibility and Accessibility: With the new pricing model, the challenge is more accessible, and its format allows participants to learn at their own pace within the structured program.
  • Overall Business Growth and Development: By the end of the challenge, you will be equipped to significantly improve your online presence, lead generation, and sales processes, contributing to overall business growth.

What In My Opinion Could be Improved?

From my perspective, one area that could be significantly enhanced in the One Funnel Away Challenge is the section on generating traffic for funnels.

While last week’s lessons on this topic were incredibly insightful and offered great suggestions and methods, I feel there’s room for improvement.

Getting traffic is usually the hardest part for people, so having more lessons and deeper information on this would be really helpful.

I’m hopeful that this issue will be solved with the launch of the “Fill Your Funnel Challenge.”

Who Might Benefit from The One Funnel Away Challenge the Most?

The One Funnel Away Challenge is really good for several types of people:

  • People Starting Their Own Business: If you’re just beginning with online business, this challenge teaches you important basics.
  • Owners of Small Businesses: It helps small business owners grow their business online and sell more.
  • Digital Marketers and Freelancers: If you already work in digital marketing, this challenge can make your skills even better, especially if you want to create sales funnels for others.
  • Bloggers and Content Creators: If you have a blog or create content online, this challenge shows you how to make money from it.
  • E-commerce Business Owners: Anyone who sells things online can learn how to get more sales.
  • Marketing Professionals: If you’re in marketing and want to learn new things, this challenge covers the latest in online marketing and sales funnels.
  • People Who Like Organized Learning: If you learn best with daily tasks, coaching, and a group to talk to, you’ll like this challenge.

So, it’s great for anyone starting or growing an online business and wanting to learn about online marketing and sales funnels in a step-by-step way.

Who Might Not Benefit From It?

The One Funnel Away Challenge might not be suitable for everyone.

Here are some groups who might not benefit as much from it:

  • Experienced Digital Marketers: If you’re already an expert in digital marketing and sales funnels, the challenge might cover a lot of what you already know. It’s more tailored for those looking to build or improve these skills.
  • Looking for Quick Results: If you want fast and easy ways to make money online, this 30-day challenge, which needs work and time, isn’t right for you.
  • Really Busy People: The challenge requires you to spend an hour or two every day. If you’re too busy and can’t do that, it might be hard to keep up.

Cost Analysis: Is the One Funnel Away Challenge Worth Your Money?

When considering the cost of the One Funnel Away Challenge, it’s important to evaluate whether the investment of $100 or the alternative of accessing it free with a ClickFunnels trial, offers good value for your money.

Cost Analysis:

  • You pay $100 one time for the challenge.
  • But, if you try out ClickFunnels 2.0 for free for 30 days, you can join the challenge without any extra cost. This is great if you plan to use ClickFunnels for your business.

Value for Money:

  • Content Quality: You get in-depth lessons on digital marketing and making sales funnels from experts. This kind of training makes the price reasonable.
  • Practical Tools and Resources: You get workbooks, tools, and a community to talk to. These help a lot in putting what you learn into action.
  • Potential Return on Investment: If the skills and strategies learned in the challenge lead to increased sales and business growth, the initial cost can be seen as a worthwhile investment.
  • Free Access with ClickFunnels: If you’re thinking about using ClickFunnels, getting the challenge for free adds considerable value, as you’re essentially getting two services for the price of one.

In short, the One Funnel Away Challenge seems to give you a lot for your money, especially with the expert training and extra tools you get.

However, its true value will depend on your commitment to applying the lessons and whether you’re already considering ClickFunnels as a tool for your business.

What to Consider Before Joining the OFA Challenge

Before you sign up for the One Funnel Away (OFA) Challenge, think about these things:

  • How Much Time You Have: The challenge is intense and needs about 1-2 hours of your time every day. Make sure you can fit this into your schedule.
  • Your Marketing Skills: Think about how much you already know about digital marketing and making funnels. The challenge is good for different skill levels, but it’s good to know where you stand.
  • How You Like to Learn: The challenge has lessons and tasks every day. If you prefer learning at your own pace, this might be a bit much.
  • Consider Financial Aspects: The challenge costs $100, but remember you might need to spend more on tools or software like ClickFunnels.
  • Using ClickFunnels: The challenge involves using ClickFunnels a lot. Think about if you’re okay with using this tool.

Overall Assessment and Recommendation of the OFA Challenge

The One Funnel Away (OFA) Challenge is a detailed training program for people wanting to learn about building sales funnels.

Here’s a simple look at what’s good and not so good about it:

Pros and Cons


  • Expert Coaching: The challenge provides access to high-quality coaching from experienced marketers, including Russell Brunson. This expert guidance is invaluable for learning effective strategies.
  • Covers a Lot: The challenge teaches you a wide range of stuff, from basic to advanced marketing.
  • Hands-On Learning: You actually get to practice what you’re learning on your own business.
  • Supportive Community: There’s a group of people and coaches who help and support you.
  • Well-Organized: The daily tasks help you stay focused and learn step by step.
  • Useful Tools and Materials: You get workbooks and software that are really helpful.


  • Needs Lots of Time: You have to spend quite a bit of time on it every day.
  • A Lot to Take In: There’s so much to learn that it can feel overwhelming, especially if you’re new to this.
  • Focused on One Tool: It talks a lot about ClickFunnels, so if you’re not into that, some parts might not be useful.
  • Fast-Paced: You have to keep up with daily tasks, which might be too much for some people.


The One Funnel Away Challenge is good if you want a thorough and expert-led learning experience in sales funnel building and are ready to dedicate time to it.

However, you should also consider the cost and the commitment to keeping up with the fast-paced lessons, especially if you’re not sure about using ClickFunnels.

My Recommendations for Those Who Are Considering This Challenge

Having completed the One Funnel Away Challenge, my primary advice for future participants would be to approach the course with a plan.

Here’s what I recommend based on my experience:

  1. Set Aside Dedicated Time Daily: The challenge is intense, and you’ll need to commit a good amount of time each day. I suggest setting aside at least 2 hours daily. If I were to do it again, I would wake up an hour earlier to ensure uninterrupted focus.
  2. Utilize the Community: One aspect I didn’t fully appreciate until later in the challenge was the value of the community. Engage actively in the forums and Facebook groups. The insights and support from peers are invaluable.
  3. Apply As You Learn: Don’t wait until the end of the challenge to start applying what you learn. Implement lessons into your business or project as you go. This real-time application helps solidify the concepts.
  4. Don’t Rush Through the Content: While it’s tempting to rush through the material, especially if you have some prior knowledge, I recommend taking the time to thoroughly understand each lesson. The details matter, and sometimes a second look can offer new insights.
  5. Stay Open-Minded: Be open to new ideas and approaches, even if they differ from what you’ve done in the past. The challenge is about growth and sometimes that means stepping out of your comfort zone.

Remember, the effort and time you invest will be directly proportional to the value you gain from it.


To wrap up, the One Funnel Away Challenge is a great way to learn about online marketing and how to build sales funnels.

It’s packed with expert advice, clear lessons, and a friendly group to help you out.

But, it’s important to remember that it takes quite a bit of time every day and moves pretty fast.

Also, it focuses a lot on using ClickFunnels.

If you’re ready to put in the effort and are okay with these points, this challenge can really help you improve your marketing skills and grow your business.

It’s especially good for those just starting out or wanting to get better in the world of sales funnels.

Frequently Asked Questions (FAQs)

1. Do I Need to Have a ClickFunnels Account to Participate in the One Funnel Away Challenge?

No, you don’t need to have a ClickFunnels account to join the One Funnel Away Challenge.

However, if you choose not to use ClickFunnels, you will need to pay the $100 fee for the challenge.

Without a ClickFunnels account, you can still learn from the challenge, but keep in mind that many of the lessons and practical exercises are designed around using the ClickFunnels platform.

2. Can I Participate in the Challenge if I Have No Prior Experience in Sales Funnel Building?

Yes, you can definitely participate in the One Funnel Away Challenge even if you have no prior experience in sales funnel building.

The challenge is designed to cater to a range of skill levels, including beginners.

It provides step-by-step guidance and covers the fundamentals of creating and optimizing sales funnels, making it suitable for those just starting out in digital marketing.

3. What Kind of Support and Resources Will I Have Access to?

In the One Funnel Away Challenge, you’ll have access to a variety of support and resources designed to enhance your learning experience:

  1. Expert Coaching: Daily coaching sessions led by experienced marketers, including in-depth lessons and strategies from Russell Brunson and other experts.
  2. Community Support: Access to a community of fellow participants, offering a platform for discussion, networking, and shared learning experiences.
  3. Interactive Workbooks: Digital or physical workbooks, depending on the version of the challenge, which provide structure to your learning and help you track your progress.
  4. Practical Assignments: Daily tasks and challenges that allow you to apply what you’ve learned in a practical context.
  5. Private Group Access: You will be given access to a private Facebook group for ongoing support, motivation, and updates.

These resources and support systems are designed to provide a comprehensive learning experience, helping you to grasp complex concepts and apply them effectively in your marketing efforts.

4. Is There a Refund Policy if I’m Not Satisfied With the Challenge?

Yes, there is a 30-day refund period available for the One Funnel Away Challenge.

If you find that you’re not satisfied with the challenge, you can request a refund within this 30-day timeframe.

This policy offers some peace of mind and flexibility, allowing you to participate in the challenge and see if it meets your expectations without full financial commitment.

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