Best Marketing BooksI love reading marketing books because it’s one of the easiest ways to learn and grow your marketing skills.

Reading books helps to broaden your understanding of the topic and provides a lot of new knowledge.

However, there’s one small issue.

It’s quite hard to find good marketing books that would be really worth your time investment.

So here’s what I decided to do:

I went to marketing experts and asked what is the best marketing book they have ever read.

And in this article, you’re going to see the top marketing books they have suggested.

What Are the Best Marketing Books?

The best marketing books are the ones that will teach you something and allow you to level up as a marketer.

As a rule of thumb, however, the book should attract positive reviews and readers, way after the book was published.

Truthfully, there are so many options available in the market.

And each year, more marketing books get published.

If you have no idea where to start, you may find all the information too overwhelming.

Luckily for you, here’s a comprehensive list of books to help you get started with the top marketing books.

10 Marketing Books You Should Read in 2021

Now you’re probably wondering which marketing books you should start with.

To help you get started faster here’s a list of 10 marketing books you must read if you haven’t done it yet.

  1. DotCom Secrets by Russel Brunson
  2. Permission Marketing by Seth Godin
  3. Traffic Secrets by Russell Brunson
  4. Blue Ocean Shift by W. Chan Kim and Renée Mauborgne 
  5. They Ask You Answer by Marcus Sheridan
  6. Hacking Growth by Sean Ellis and Morgan Brown
  7. Influence: The Psychology of Persuasion by Robert B Cialdini
  8. 22 Immutable Laws of Marketing by Al Ries and Jack Trout
  9. Contagious: Why Things Catch on by Jonah Berger
  10. The New Rules of Marketing and PR by David Meerman Scott

This list has been created by surveying the most influential marketers, business owners, and entrepreneurs.

1. Dotcom Secrets by Russel Brunson

DotCom Secrets Book

Current Price: $24.95 $0.00

DotCom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

  • DotCom Secrets: The Underground Playbook for Growing Your Company Online
  • Hardcover Book
  • Brunson, Russell (Author)
  • English (Publication Language)
  • 424 Pages – 04/13/2020 (Publication Date)

Dotcom Secrets is beneficial if you want to market yourself online.

In this book, Russel Brunson reveals his most powerful secrets to generating leads and selling products and services after running numerous times of his split tests.

Dotcom Secrets is not about getting more traffic to your website; it is about the secrets you’ll learn and help you to get exponentially more sales than ever before.

This book teaches how to increase your conversions more than any headline tweak or split test you could ever hope to make.

DotCom Secrets ends with a short advertisement for the ClickFunnels software, which is what he uses for the funnels in the book.

But that’s not everything…

Apart from the fact that this book is currently FREE, together with the book, you’ll also get all these FREE bonuses:

DotCom Secrets Book Bonus

Usual Price: $24.95
Current Price: $0.00 + Shipping

I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

2. Permission Marketing by Seth Godin

Sale
Permission Marketing: Turning Strangers into Friends and Friends into Customers
  • Hardcover Book
  • Godin, Seth (Author)
  • English (Publication Language)
  • 256 Pages - 05/06/1999 (Publication Date) - Simon & Schuster (Publisher)

We may earn a commission for purchases using the links above. Read more / Images from Amazon Product Advertising API. 

This marketing book guides you on how to perceive marketing as a request similar to asking a girl out on a date, and not just proposing marriage right away.

Permission Marketing further gives details on how to build a lasting relationship with your clients.

The book extensively covers the use of loyalty cards, subscription systems, as well as tailored emails.

The book is comprehensive and precise; it won’t take you more than a week to finish reading the whole copy.

Permission Marketing unlocks the power of the Internet.

The leverage it brings to this new medium, combined with the pervasive clutter that infects the Internet and virtually every other medium, makes it the most influential marketing trend for the next decade.

If you would like to incorporate social media into your marketing tools, you should read this book. The Author brags vast experience in internet trends and takes you through the whole digital marketing journey, step by step.

We may earn a commission for purchases using the links above. Read more / Images from Amazon Product Advertising API.

3. Traffic Secrets by Russell Brunson

Traffic Secrets Book

Current Price: $24.95 $0.00

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

  • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
  • Hardcover Book
  • Brunson, Russell (Author)
  • English (Publication Language)
  • 352 Pages – 03/26/2020 (Publication Date)

Traffic Secrets book will teach you hot to sell your products and services by attracting your ideal clients.

The book shares 20 secrets in three sections to show you how to find your dream customer, fill your funnel, and how to hack growth for your business.

Most entrepreneurs fail in their first year of business, not because they don’t have a fantastic product, but because they cannot attract their target clients.

This marketing book teaches business owners the principles of identifying their clients and attracting them to buy the products and services they are offering.

But that’s not everything…

Apart from the fact that this book is currently FREE, together with the book, you’ll also get all these FREE bonuses:

 

Traffic Secrets Book BonusUsual Price: $24.95
Current Price: $0.00 + Shipping

I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

4. Blue Ocean Shift by W. Chan Kim and Renée Mauborgne

Sale
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
  • Hardcover Book
  • Kim, W. Chan (Author)
  • English (Publication Language)
  • 336 Pages - 09/26/2017 (Publication Date) - Hachette Books (Publisher)

We may earn a commission for purchases using the links above. Read more / Images from Amazon Product Advertising API. 

It’s a marketing book that’s easy to read.

This is because it gives clear examples and action-oriented guidance for those interested in looking at their business from a different perspective.

A fantastic business strategy book based on solid research offers a clear and practical 5 step process for creating new market space and breaking away from the competition.

This marketing guide is suitable for all types of entrepreneurs, and it describes how a business looks for profitable markets.

It covers a large swatch of marketing targets, awareness, and realities and gives companies a systematic way to innovate significantly if they want to succeed.

We may earn a commission for purchases using the links above. Read more / Images from Amazon Product Advertising API.

5. They Ask You Answer by Marcus Sheridan

Sale
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
  • Hardcover Book
  • Sheridan, Marcus (Author)
  • English (Publication Language)
  • 352 Pages - 08/06/2019 (Publication Date) - Wiley (Publisher)

We may earn a commission for purchases using the links above. Read more / Images from Amazon Product Advertising API. 

The book is simple to read.

Marcus Sheridan’s concept of merely answering your customer’s questions honestly and transparently seems so necessary.

Consumers don’t ask for much.

Just be honest and teach them what they need to know.

And that’s exactly what you’ll learn how to do when you read this marketing book.

Marcus Sheridan urges companies to drop the marketing speech and start answering customers’ questions to become the industry’s most trusted business.

Most customers don’t want to deal with a salesperson until they have to make a purchase.

Build trust to drive sales.

When people have questions, and you have answers, then your company will rule.

The Author’s message is simple,” Be a teacher, not a salesperson.”

Help your customers and obsess over answering their questions for them, even if the answer doesn’t always help your brand directly.

If it is done consistently and correctly, it leads to more exposure and more dollars.

We may earn a commission for purchases using the links above. Read more / Images from Amazon Product Advertising API.

6. Hacking Growth by Sean Ellis and Morgan Brown

Sale
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
  • CROWN BUSINESS
  • Hardcover Book
  • Ellis, Sean (Author)
  • English (Publication Language)
  • 320 Pages - 04/25/2017 (Publication Date) - Currency (Publisher)

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This marketing book gives you insights into different marketing strategies.

The Hacking Growth book guides you on developing a marketing team, designing marketing strategies, and tracking your growth.

It provides some real-life scenarios where the authors or other companies applied Growth Hacks to their business enterprises.

The book provides comprehensive information on increasing your customer base, which eventually translates to more revenue for your business.

This information applies to any type of business. If you rely on the information given when starting a company, you will see rapid growth right from the onset.

We may earn a commission for purchases using the links above. Read more / Images from Amazon Product Advertising API.

7. Influence: The Psychology of Persuasion by Robert Cialdini

Sale
Influence: The Psychology of Persuasion, Revised Edition
  • Collins Publishers
  • Robert B. Cialdini (Author)
  • English (Publication Language)
  • 336 Pages - 12/26/2006 (Publication Date) - Harper Business (Publisher)

We may earn a commission for purchases using the links above. Read more / Images from Amazon Product Advertising API. 

Influence by Robert Cialdini is a must-read marketing book for both startup and veteran entrepreneurs.

It teaches one about all the weapons of power which exploiters use against them in everyday life and how they don’t even get a hint of it.

It broadly discusses the six weapons of influence, namely Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity.

In the current business environment, you are likely to be overloaded with lots of information that you probably won’t find time to go through.

In such a case, you will tend to rely on generalizations to make critical business decisions. This book is the ultimate guide to marketing your business.

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8. The 22 Immutable Laws of Marketing by Al Ries

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
  • 22 Immutable Laws of Marketing Violate Them at Your Own Risk
  • Ries, Al (Author)
  • English (Publication Language)
  • 143 Pages - 04/27/1994 (Publication Date) - HarperBusiness (Publisher)

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The 22 Immutable Laws of Marketing by Al Ries is a great marketing book that is worth check-in out.

It’s concise and easy to read.

The chapters start with words of wisdom.

Some of them are counter-intuitive and make complete sense.

This marketing book comprises a list of 22 marketing principles.

The authors provide extensive information on each law, followed by various illustrations of actual business enterprises that followed or went against the rules.

They also explain the replications of the actions of each author.

For example:

1.The law of leadership

This law states that the first business organization to develop an idea will always enjoy a more significant market share.

Nothing can change it once the name captures the mind of the prospect.

Clients will also tend to associate a product with the company from where the idea originated.

2.The law of the mind

The way customers view your product is more important than the product itself.

That said, getting customers to have a better perception of your product will attract more sales than just availing your product at the market.

The first seller to capture the attention of a customer wins that client.

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9. Contagious, Why Things Catch On by Jonah Berger

Sale
Contagious: Why Things Catch On
  • Contagious Why Things Catch on
  • Berger, Jonah (Author)
  • English (Publication Language)
  • 256 Pages - 05/01/2016 (Publication Date) - Simon & Schuster (Publisher)

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Contagious by Jonah Berger is a great marketing book and an excellent way to see why some of the income you spend on marketing is not directly reflected in your profits.

You will notice a big difference when comparing the book’s marketing factors with the commonly recommended digital marketing strategy.

It further explains how you can incorporate these factors to meet your marketing objectives.

The final sections of the book cover detailed illustrations of how the best ads produce excellent results.

You can use these examples to get a more personalized approach to your business venture.

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10. The New Rules of Marketing and PR by David Scott

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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
  • Scott, David Meerman (Author)
  • English (Publication Language)
  • 448 Pages - 05/05/2020 (Publication Date) - Wiley (Publisher)

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David Meerman Scott’s book, The New Rules of Marketing & PR, presents the marketing and public relations from traditional models to the digital way of life.

The book was first published in 2017, and it has been translated into over 25 different languages.

Through the book, Scott brings out the business changes through the Internet by giving out a general overview of communication evolution. That being said, New Rules is most suitable for entrepreneurs operating in the inbound marketing space.

Marketing

As long as the content is out there, every business can have a convenient place to inform the market.

Smart marketing is a form of niche marketing whereby you concentrate on individual customer segments and focus on the long-term gains based on your clients’ pain points.

The Marriage of PR and Marketing

Offline marketing and PR are distinct entities with distinct agendas.

However, on the web, they are similar in that they both operate together to generate quality content to drive prospective buyers towards making actual purchases.

Advertising

Using the traditional modes of advertising has become less effective and more costly in the evolving business world.

Techniques used by marketers to interrupt consumers in the middle of their activities like TV watching and magazine reading will not work on the web because consumers do not want to be interrupted anymore with something not useful but rather useful.

Reaching Buyers

It is an organizations’ responsibility to gain credibility by acting as publishers of their valuable content.

Consumers want you to bring out issues they can relate with and the keys to addressing them.

Websites should not act as glorified brochures.

Social Media

According to Scott, maintaining the right social media conversations is as important as keeping good communication during a cocktail party. You look out for interactions and gain popularity on friendships, not by pushing your products on everyone you meet.

Some of the most influential social media platforms that can boost your marketing include:

  • Facebook
  • Google plus
  • LinkedIn
  • Twitter

Blogs

Establish your target, choose a topic that you’re interested in, and connect with your consumers; your blog posts should:

  1. Build credibility in every problem, provide a solution
  2. Add personality and authenticity to your brand.

You can be discovered by creating links to your blog, posting regularly, and commenting on other people’s blogs in the same category.

Developing Your Marketing & PR Plan with The New Rules

Before constructing your plan, here is what you should do:

  • Presenting your organization’s goals.
  • Establishing customer personas.
  • Make clear the terms your buyers are searching for.

When done, focus on the extensive sections of your marketing plan:

  • Create captivating content that appeals to your customer personas.
  • Build your company’s personality.
  • Achieve conversions.
  • Measure your results.
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Final Words About These Marketing Books

Ask yourself, how many times have you wondered how some businesses gain such a substantial online presence?

You’ve probably lost count.

If you want your business to build a robust online presence, increase conversion rates, and significantly boost sales, you should read at least three marketing books from the ones listed above.

They are highly recommended to any marketer, entrepreneur, and companies seeking to increase their online presence or compel prospects to convert.

They contain detailed information and practical explanations that come with real-life examples for easy understanding.

In other words, they are beneficial for entrepreneurs looking to market their businesses online. They will help you transform your business on the internet by giving a general overview of communication evolution.

Do You Have Any Good Marketing Books to Suggest?

Let us know about it in the comments below (and maybe, I’ll feature it in this article).

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Nardi Freeman
1 month ago

Thanks, for this book list! Regards

Jones
1 month ago

Indeed, the great list of books by expert marketers in the arsenal. Recently, I heard about Traffic Secrets book by Russell. Glad you listed it here. Sure, will give it a read.

Yan
Yan
1 month ago

The E-Myth Revisited by Michael E. Gerber is very good 🙂 Besides that I’ve read 5 out of 10, some others are already on the reading list.

sagar singh
1 month ago

Hey

Thanks for sharing these amazing marketing book lists.
You have also mentioned Traffic Secrets Book which I already purchased. It is an amazing book I have read ever.