ClickFunnels vs Thrive Themes
In-Depth Comparison

clickfunnels vs thrive themes

According to Statista, by the year 2021, over 2 billion people will be buying products and services online.

Therefore, entrepreneurs are always looking into different platforms that can help them enhance their online marketing.

ClickFunnels and Thrive Themes are some of the most popular online marketing platforms. ClickFunnels is predominantly a sales funnel builder, while Thrive Themes is a collection of marketing tools that can help you come up with a highly optimized WordPress site that can easily convert visitors to leads.

Most entrepreneurs and marketers can’t agree on which of the two platforms is the best in creating sales funnels to convert leads to funnels.

They don’t have to.


This in-depth comparison of ClickFunnels and Thrive Themes will help you make an informed decision on which of the two platforms is best for you according to your marketing needs and goals.

ClickFunnels vs. Thrive Themes Comparison

FeaturesClickFunnelsThrive Themes
PurposeIt’s primarily a sales funnel builderIt’s primarily a marketing tool suite designed for WordPress
TemplatesHave tons of templates for building almost any imaginable sales funnelHas templates for building certain pages such as landing pages, opt-in forms and so on
Page BuilderDrag and Drop feature for easier maneuverDrag and Drop functionality for easier maneuver and ease of use
Upselling ToolsAllows upsells, downsells, and order bumpsDoesn’t allow upsells, downsells, and order bumps
Main FeaturesAllows you to create and share sales funnels, build landing pages, or even an entire websiteOnly allows you to create marketing tools such as landing pages, sales funnels, opt-in forms and so on to be integrated within a WordPress website
HostingOffers ‘free’ host for your domainYou need a self-hosted WP website
Payment IntegrationsIntegrates with third-party payment platforms such as Stripe, ClickBank, and more for digital paymentsDoesn't integrate with different payment platforms

Why ClickFunnels Is Better Than Thrive Themes?

What is ClickFunnels

Clickfunnels is predominantly a sales funnel builder.

Rusell Brunson and the ClickFunnels team built the platform with one objective in mind: to help entrepreneurs convert their leads to customers and clients.

Here are the reasons why a good number of marketers prefer ClickFunnels to Thrive Themes.

ClickFunnels Is a One-Stop Marketing Platform

It can be used without involving any other third-party integrations. However, Thrive Themes can only be used on WordPress and relies on the integration of third-party platforms.

For example, you can integrate on-page payment options such as stripe on ClickFunnels, which is not an option in Thrive Themes.

ClickFunnels Is a Sales Funnel Builder

ClickFunnels has built a niche as the leading sales funnel building platform. Therefore, to make it easier for their users, they have pre-built sales funnel templates.

Their pre-built templates have been conceptualized such that they can help you sell ANYTHING from services, physical products, membership sites, and so on.

However, with Thrive, you need to incorporate several pages to create the sales funnel. You need to know what goes where in a sales funnel.

ClickFunnels Has Built-in Email Autoresponder

clickfunnels email autoresponderWhat’s the purpose of collecting leads if you’re not going to nurture them with emails to convert them to customers? This is the sole purpose of an email autoresponder.

The ClickFunnels Platinum package has a built-in autoresponder. It’s referred to as Actionetics. This email auto-responder feature allows you not only to collect the leads but also store, segment, and nurture them with emails.

However, Thrive doesn’t have an email auto-responder, and you will, therefore, have to integrate it with other CRMs such as MailerLite or Active Campaign.

Note, the basic ClickFunnels option also doesn’t come with a built-in email autoresponder.

ClickFunnels Lets You Share Funnels

clickfunnels share funnelDo you have a colleague who has some cool funnels that are converting like crazy?

Wouldn’t you want to copy the funnels, customize it to your audience easily and start converting leads too?

Well, with ClickFunnels, you can precisely do that.

Yes, you can.

ClickFunnels has a feature known as Share Funnels that allows members to share funnels. The feature makes the process of building out funnels so much easier and so much fun.

And, you can now come up with funnels even if you’re a complete beginner.

ClickFunnels Lets You Have an Affiliate Program

ClickFunnels Backpack ProgramHow would you like to have a way to allow other people to market your services or products on their platforms?

ClickFunnels has a feature known as Backpack that allows you to have your affiliates.

It also allows you to create systems for the affiliate marketing side of your business.

Thrive doesn’t have such a feature or anything similar to allow you to have your affiliate marketers.

ClickFunnels Lets You Automate an Evergreen Webinar

Do you have an evergreen webinar that you’d like to incorporate into your online marketing funnel?

ClickFunnels will offer you an option to use and automate an evergreen webinar that will help you convert leads.

ClickFunnels Has 14-Day Trial Period

ClickFunnels free TrialClickFunnels, unlike Thrive Themes, offers a 14-day trial period. The trial period is critical to most marketers and entrepreneurs since it will give you risk-free time to use the platform as you decide whether it will serve your marketing goals.

Why Thrive Themes is Better Than ClickFunnels?

Thrive Themes Better than ClickFunnelsThrive Themes is a collection of marketing tools that can help you come up with a highly optimized WordPress site that can easily convert visitors to leads.

Here are the reasons why a good number of marketers swear by Thrive Themes:

Thrive Themes Is Perfect For WordPress Sites

Have you tried optimizing your WordPress site to increase your conversions? Typically, you need tons and tons (and tons) of plugins and marketing tools. It can be a gruesome process.

However, Thrive Themes is explicitly designed to solve this headache. So, if you are a WordPress blogger, or you have a site on WordPress, Thrive Themes could be your online marketing solutions.

It will help you create landing pages, pop-ups, times, sales funnels, and so much more.

You Own Everything on Thrive Themes

Once you create a page on Thrive Themes, you own it. Even if you terminate your subscription, you can still get your marketing materials since they remain on your self-hosted website.

But, once you create funnels in ClickFunnels, it’s owned by the platform. Once you default on the monthly payments, you lose access to the funnels and the associated domain.

All in all, you can pay a minimum amount to maintain your domain and keep the marketing materials.

However, they will not be live, and you can not use them for any marketing purposes.

Thrive Leads

Thrive Leads pluginTo increase conversions on your WP site, you need to create CTAs to prompt them to give you their details.

Thrive Themes offers a feature known as Thrive Leads that is very effective in helping you convert the visitors.

Thrive Leads offers pop-ups and other types of opt-in forms that target users according to their behavior on your website. For example, you can set up an opt-in form to be shown to a user just when they are about to leave your page.

It gives you a chance to capture their attention and possibly get their details just before they leave the site.

In Thrive’s own words, Thrive Leads is like having a conversion and list building expert on your website.

Thrive Themes Drag-And-Drop Editor

Thrive themes drag and dropBoth Thrive and ClickFunnels are drag and drop platforms. But, most marketers who have used both platforms claim that Thrive drag and drop builder is more versatile.

For example, Thrive offers an option to revise your template as you drag and drop the elements while ClickFunnels is quite basic.

If you make a mistake on ClickFunnels, you will have to delete it and create what you initially wanted.

However, in Thrive, you can go back to your previous layout and proceed from there.

Thrive Themes Quiz Builder

Thrive Themes has a feature known as quiz builder, which can help you come up with quizzes on your WordPress site.

These are fantastic tools to help you convert site visitors into leads.

Thrive Themes Has A More Comprehensive Range of List Building Elements

Thrive Themes is a beast when it comes to email list building on your WP site. It has tons of tools and features that are specifically designed to increase your chances of converting visitors on your website.

Some of these features include:

  • Scroll Triggered Lightbox, which is only shown to the visitor after they’ve scrolled through your site.
  • Ribbon: This is the free-floating opt-in bar that remains at the top or bottom of a page even as you scroll through the page. It catches your attention discreetly without being annoying.
  • Scroll mat: The full-screen opt-in that welcomes all your visitors.
  • After and In Content Opt-in Forms
  • Opt-in Widget: Helps to add an opt-in on the sidebar or any part of the page.
  • Content Lock: Helps to withhold a specific part of your content until the visitor signs up.
  • Multiple Choice Opt-in Form
  • Show Forms Without Adding Code
  • A/B Test Different Opt-in Form Triggers and types to see which type of attention-seeking works the best.

Thrive Themes Is Scalable

What if you are an agency and you help your clients build sales funnel and you host the funnels for them.

It would mean that you’d be spending $97 or $297 (which is the most comprehensive) monthly per client.

This isn’t a scalable strategy, especially considering that you can help multiple clients increase conversions on the WP using Thrive while keeping your expenses low.

ClickFunnels And Thrive Themes Pricing Comparison

The price of any platform is a significant determinant of whether to use a platform or not.

ClickFunnels is by far pricier as compared to Thrive Themes.

Thrive Themes only charges a membership fee of $19 per month, which is payable quarterly. If you compare this with the basic membership of ClickFunnels, which is $97 a month, you will notice that it’s considerably more expensive.

ClickFunnels Platinum plan will cost you a handsome $297 a month.

This might seem way more expensive on the surface, considering these are competing platforms.

However, if you look closely, you will notice that all the third-party integrations you will need if you choose Thrive Themes will push the cost up.

For example, Thrive Themes doesn’t offer free hosting for your website. Therefore, you’ll have to incur a hosting expense.

Thrive Themes also doesn’t have a CRM component. So, after collecting the email, you will need an email autoresponder to help you with your email marketing efforts. This, too, will come at a cost.

ClickFunnels or Thrive Themes: Which is Better for You?

ClickFunnels and Thrive Themes are very effective tools in creating sales funnels. It would be both rather difficult to pass judgment on which of the two platforms is better than the other since they both serve a different purpose.

So, you would be the one to tell which of the two platforms would serve your marketing needs better.

Who Should Choose ClickFunnels?

Who should choose ClickFunnelsClickFunnels is a comprehensive sales funnel builder. Considering its range of features, it’s pricing, and all the other factors, it would be best suited to entrepreneurs who are looking for advanced features and have the marketing budget to invest in the platform.

It might also be a good option for a marketer who doesn’t want the hassle of dealing with third party integrations and wants to deal with just one specific platform.

Who Should Choose Thrive Themes?

who should choose Thrive ThemesThrive Themes is best for marketers who’re looking for a cheaper alternative and don’t need many advanced features.

It is also suitable for people who want the freedom to choose specific third-party platforms to integrate with.

Lastly, Thrive is a platform for WordPress website owners who want to increase their conversions.

So, if you have a site on WordPress, you should possibly consider Thrive.

Final Word on ClickFunnels And Thrive Themes

Both ClickFunnels and Thrive Themes are great tools for internet marketing. ClickFunnels is is the best tool for those who a looking for a great a sales funnel builder, while Thrive Themes is a collection of marketing tools that can help you come up with a highly optimized WordPress site that can easily convert visitors to leads.

So, when choosing what platform to use, focus on your business needs.

Disclosure: I am an independent ClickFunnels and Thrive Themes Affiliate, not an employee.  I receive referral payments from ClickFunnels and Thrive Themes. The opinions expressed here are my own and are not official statements of Thrive Themes and ClickFunnels or its parent company, Etison LLC.