ClickFunnels for eCommerce

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ClickFunnels for eCommerceWelcome to an in-depth guide about ClickFunnels for eCommerce.

In this guide you’re going to find out:

  • What is an eCommerce funnel?
  • What are the benefits of using ClickFunnels for eCommerce sites?
  • How to create a high-converting eCommerce funnel with ClickFunnels
  • What are the best practices of using ClickFunnels for eCommerce?
  • What are ClickFunnels eCommerce sales funnel examples
  • And so much more.

So, let’s get right into it.

What Is an eCommerce Funnel?

An eCommerce sales funnel visually represents how potential customers move through your website and purchase items.

The ultimate goal for companies starting in the online space or those that have been selling products on their site for years is to ensure every visitor moves to the purchase phase.

It’s crucial as an entrepreneur that you keep up with new marketing trends to take advantage of them whenever possible to maximize profits from each customer.

How Does an eCommerce Funnel Work?

The sales funnel for an eCommerce business is a diagram that illustrates your customers’ route to discover and purchase products from you.

eCommerce Funnel Model

It starts from becoming aware of your product through converting into an existing client with repeat purchases on their account.

The goal is to make sure you’re carrying as many potential customers to the next level to increase your revenue and broaden your brand exposure and reach new markets interested in what you have on offer.

An eCommerce sales funnel consists of four distinct stages, each corresponding to a particular phase in the customer journey:

  1. Awareness
  2. Interest
  3. Decision
  4. Action

Let’s take a look at each of them.


Awareness - eCommerce Funnel Stage

Awareness is when your prospects become familiar with the benefits you have to offer.

You are trying to make a strong first impression by grabbing attention and generating leads through social media, advertisements, etc.


Interest - eCommerce Funnel Stage

Interest is an essential factor when trying to capture the attention of your audience.

Once you have the readers hooked, it’s time to maintain their interest by staying fresh and exciting with new offers.


Decision - eCommerce Funnel Stage

This stage is where you need to show your prospects how you can help them get their dream job, maintain a healthy relationship with their spouse, or achieve success in school.

It’s more important to focus on the benefits of your product rather than features, making it an easier decision for your audience.

It’s time to show why they need to buy from you rather than somebody else.


Action - eCommerce Funnel Stage

This is the last stage where your customer checks out their orders successfully.

It’s essential that they feel confident and excited about ordering from you so that it will be worth all of the effort put into this process.

How to Use Sales Funnels for an eCommerce Business

The new marketing trend for eCommerce products is to send your ads directly into a dynamic sales funnel.

With Clickfunnels, you’ll spend less time and money on advertising because it will be more effective when directed at the right people who are already interested in what they see before them.

How to Use Sales Funnels for an eCommerce Business

It also helps with scaling an online store by maximizing conversions while minimizing fees from third-party platforms like Shopify that can’t keep up with how fast their audiences grow.

Instead of doing all that hard work building sales funnels to convert your website visitors, you can now use ClickFunnels as an integral part of scaling and maximizing conversions on your site.

Here is how ClickFunnels can help with scaling up an online business:

  • You get to collect your visitors’ emails with a discounted or free offer, usually known as bait. This will help them feel like they’re getting something for nothing and encourage them to purchase other offers on your site later.
  • You can also sell to those who enter the funnel on low-cost offers.
  • You can engage them with a down-sell, middle offer, or an upsell offer that will improve their average order value while also keeping them coming back for more.
  • You get to chat one on one with those who didn’t convert in your funnel and nurture relationships, so they’ll buy from you again later, as well as follow up when it’s the right time.

What are the Benefits of Using ClickFunnels for eCommerce Sites?

Benefit #1: ClickFunnels Can Help You Increase Your eCommerce Store Conversion Rates

ClickFunnels is the perfect solution for eCommerce store owners.

Setting up a sales funnel will only take you a few minutes, after which you can focus on converting more of your clients and closing them with ease.

ClickFunnels lets sellers integrate their online storefront into an optimized product or service purchase process that takes customers from awareness to conversion in one fluid motion.

Benefit #2: ClickFunnels Can Help Your Create Upsells and Downsells Inside Your eCommerce Store

With ClickFunnels you can easily add upsells and downsells to any of your funnels.

ClickFunnels Upsells and Downsells

A customer who’s already made one purchase is much more likely to make another so it can be very lucrative for you!

ClickFunnels offers the best upseller software on the market – perfect for making sure each product compliments the other to increase sales.

Benefit #3: ClickFunnels Can Help You Increase The Value of Your Customer’s Cart

In addition to the drag-and-drop website builder, ClickFunnels also has a cart.

ClickFunnels Cart

The goal of this particular section is not just for your customers to buy items from you – it’s all about increasing their value so that they will come back and spend more time on your site (or at least tell others).

You can do this by offering different sizes or discounts based on what people are buying.

You could even offer complementary products so that if someone doesn’t have enough money right now but wants something else, perhaps they’ll be able to purchase both products when there’s some extra cash.

Benefit #4: ClickFunnels Can Help You Create Custom Order Form Pages

You’ve done everything to make the sale.

The only thing left is getting them their purchase and making sure they pay for it.

But how do you integrate payment methods that your customers can use?

ClickFunnels solves this problem by handling all of the backend marketing automation, so you don’t have to worry about anything but growing your business.

The order form allows you to collect the necessary information on your customers, such as their email address, full name, and shipping city.

In addition to collecting this data from each customer’s sales funnel, it also has a credit card element that will process payments for them securely.

ClickFunnels for eCommerce-collecting data

Benefit #5: ClickFunnels Will Help You to Follow Up With Your Customers

The Follow-up funnel offers the perfect balance of automation and personalization, with a very sophisticated yet easy-to-implement setup.

ClickFunnels followup funnels

The follow-up feature delivers the right content at just the right time for your customers, nurturing their trust in you as they continue down their journey towards conversion.

Through the Follow-up funnel, ClickFunnels makes it easy for brands to stay on top of their customers and deliver them relevant content at all times.

This helps build customer trust in a brand by offering helpful information based on who they are and what products they have purchased from you or how recently.

The Follow-up funnel also allows users to speak directly with potential leads through personalized messages via email marketing services.

How to Create a High-Converting eCommerce Funnel With ClickFunnels

1. Get a ClickFunnels Account

The first step to creating a high-converting eCommerce funnel is getting yourself a ClickFunnels account.

How to Use Sales Funnels for an eCommerce Business

With a ClickFunnels account, you can create an eCommerce funnel that will keep customers engaged.

2. Download FREE ClickFunnels eCommerce Templates

Next, download the free templates from Clickfunnels.

Below, you can find a free directory of 138 free ClickFunnels templates that you can download and use on your own website.

ClickFunnels Free Templates

The ClickFunnels eCommerce templates are an excellent resource for those looking to build an online store and start selling their products quickly.

They offer tons of customizable features, no matter what level you’re at in your business experience.

3. Setup Your Sales Page

Start by choosing the type of sales funnel that is automatically pre-designed to sell your products or build your online presence.

Then, use the easy “drag and drop” style editor to quickly add, delete or rearrange any elements on your page until it looks just how you want it.

ClickFunnels for eCommerce-Page sales setup

With this tool, you can customize your eCommerce funnel the way you want it with custom branding elements such as colors, logos, or images, for example.

It also has ready-made scripts written by professional marketers, including engaging headlines and copywriting for different pages of your site like sales pages or even whole funnels.

4. Create an eCommerce Checkout Page & Shopping Cart

Create an eCommerce checkout page and shopping cart where people can purchase your product(s).

ClickFunnels Checkout Page and Shopping Cart

To start, you will collect their name and email address.

The next step is collecting shipping details, such as what kind of delivery service they prefer.

5. Add One-Click Upsells and Downsells

One-click upsells and downsells allow you to increase your sales.

Here’s how ClickFunnels describes the impact of upsells and downsells on their business.

ClickFunnels Upsells and Downsells

You can sell another of the same product or a complementary one that will add more value for customers who are already satisfied with their purchase from you.

The best part about a One-Time-Offer page is that a customer only has to click a button once to purchase from you instantly!

It’s easy for customers who want another item at just an extra price – they don’t have to scroll through all items again, re-enter their email address/password info – it takes less than 2 seconds!

ClickFunnels for eCommerce- Upsells

6. Setup Your Thank You Page

The ClickFunnels thank you page is going to be the easiest page to set up.

You can congratulate your customers, show them their receipt and price updates based on what they bought from you, and recommend something else.

ClickFunnels offers a few crucial aspects to consider:

  • Congrats section – your order is complete (tell them what they want to hear);
  • Prices automatically update with purchases;
  • “You may also like” sections are an excellent opportunity for more sales.

7. Start Driving Traffic And Start Generating Your eCommerce Sales

Finally, it’s time for you, as the business owner, to take control of what the tools do and make them all work together.

ClickFunnels for eCommerce - traffic conversions

ClickFunnels has played its part in creating a winning sales page with an enticing offer, now, it’s up to you how this product goes to fruition.

There are many ways to generate organic traffic for your eCommerce site, but here we dive deep into our personal favorite: content marketing via blog posts and YouTube videos.

Facebook ads might be another great way or Google ads, Bing Ads – whatever suits your niche best.

For more information on how to get valuable traffic to your sales funnels, I suggest you read the Traffic Secrets book by Russell Brunson.

Traffic Secrets - ClickFunnels for eCommerce

ClickFunnels for eCommerce: Best Practices

1. Split-Test Your Sales Pages

You can use the A/B split testing feature in ClickFunnels to create a test for any element of your sales page.

ClickFunnels Split Test

For example, you could set up an experiment where one version displays this “Get Your Free Trial” line.

At the same time, another includes that text plus additional information regarding pricing plans and benefits.

2. Offer Upsells & Downsells for Your Customers

Ecommerce store owners know that existing customers are the best source of revenue, but there’s a secret to making your customer feel appreciated.

Offer upsells and downsells for them.

It’s easier for an existing customer to make another purchase instead of going through the process again with someone new.

A lead behavior on your site can be interpreted as a direct indicator of the customer’s needs and wants.

The upsell or down-sell sequence should consider what has been successful for other customers interested in similar products to those you are presenting.

Useful ClickFunnels Integrations for eCommerce Business

ClickFunnels is a powerful tool for eCommerce businesses, but many integrations will make it even more helpful.

It helps eCommerce businesses run smoothly with integrations designed specifically for the different aspects of running an online store and making money from what they sell.

These ClickFunnel integrations will make managing inventory easier than ever before without any added stress or frustration since they’re easy enough even for beginners to learn how to use them.

Here’s the rundown of some third-party software you’ll want to integrate into your Clickfunnels account:

ClickFunnels Email Marketing Integrations

Although ClickFunnels for eCommerce provides an inbuilt email marketing and automation system – you still have various options to integrate your favorite CRM and email service.

If you’re using Clickfunnels as a startup plan, then you can also invest in other tools such as:

  • HubSpot
  • ConvertKit
  • GetResponse
  • Hubspot
  • MailChimp
  • Constant Contact
  • Aweber
  • MadMimi
  • SendLane
  • Ontraport
  • Market Hero
  • Keap
  • Drip

ClickFunnels Shopping Cart Integration

ClickFunnels integrates with most major e-commerce shopping carts, so you can easily incorporate your favorite store into whatever funnel or campaign you are currently running.

The funnels tool has tight integration with the Zapier service.

You can integrate any of your eCommerce stores to ClickFunnels, such as WooCommerce or Shopify, and start generating leads into your sales funnel for increased conversions.

ClickFunnels Payment Integrations

ClickFunnels provides a range of payment integrations to make it easy for your customers to pay you, no matter what type of currency they use.

This includes:

  • Stripe
  • Clickbank
  • InfusionSoft CRM
  • Paypal
  • Ontraport
  • Recurly
  • Authorize net
  • NMI
  • JVZoo
  • WarriorPlus
  • Easy Pay Direct
  • BlueSnap

Time to Build Your eCommerce Sales Funnel With ClickFunnels

So, it’s time to start building your first ClickFunnels eCommerce funnel.

Now you know everything about them.

And if you don't already have ClickFunnels, I suggest you take a look at the table below with the top ClickFunnels offers.

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