My Review Process

At MARKINBLOG, I understand how crucial genuine and honest reviews are to my readers. My aim is to bring you the most accurate, relevant, and up-to-date information about the tools and services I test and review. Here’s a detailed outline of my review process to help you understand how I maintain my commitment to quality, accuracy, and transparency.

Product Usage

I believe that to provide a thorough and honest review, I must use the product myself. Therefore, I actually buy and use the software or service that I’m reviewing. This allows me to test its features, capabilities, and overall user experience first-hand. We then combine this with comprehensive research and analysis to produce my reviews.

Who Reviews the Products and Services

The review process is solely managed by me, Marius Kiniulis. I have been in the website and sales funnel development industry for over a decade, and have worked extensively with various web development platforms. My 20 years of experience in this field, during which I have created hundreds of different websites and dozens of sales funnel websites, form the backbone of the expert advice and reviews provided on MARKINBLOG.


Fact-checking is fundamental to my content production. Here’s an overview of our process:

  • Research Phase: I start with comprehensive research, using multiple sources to ensure a balanced view of the product or service.
  • Verification: The information gathered is thoroughly verified for accuracy, relevancy, and timeliness.
  • Review of Affiliate Partners: All the information related to my affiliate partners is checked against their official sources for correctness.
  • Regular Updates: My content undergoes regular revisions to keep it up-to-date with the latest developments.
  • Use of Fact-Checking Tools: I use credible tools to validate the information included in my reviews.

Ensuring Reviews Stay Current

To ensure my reviews are up-to-date:

  • Email Subscriptions: I subscribe to product/service updates from my affiliate partners.
  • Regular Monitoring: I actively monitor changes in the features or terms of the tools and services we review.
  • Scheduled Review Updates: I revisit our reviews periodically to reflect any changes or updates.
  • Reader Feedback: I welcome input from my readers, which often helps us update our content.

Testing Methodology

I take a structured approach to testing, focusing on these key aspects:

  • Flexibility and Limitations: I assess the versatility of features and identify any limitations.
  • Management and User Experience (UX): I evaluate how easy and intuitive the platform is to use.
  • Speed and Performance: I test the platform’s performance and speed.
  • Security: I examine the platform’s security measures and protocols.
  • Affordability: I compare the cost of the platform against its features and performance.
  • Communication and Support: I review the platform’s customer support options and responsiveness.
  • User Ratings and Reputation: I take into account user reviews and the platform’s general reputation in the industry.

Rating System

I use a 1-5 scale for our ratings, with 1 being the lowest and 5 the highest. This allows me to provide a nuanced evaluation that clearly differentiates between excellent, good, average, below average, and poor products.

My rating is based on a set of predefined criteria relevant to the product or service being reviewed. For instance, for sales funnel software, I may consider aspects such as ease of use, integration capabilities, customer support, pricing, and feature set. Each of these aspects is rated on a 1-5 scale.

However, not all criteria carry the same weight. Some aspects are more important than others depending on the product category. For example, for sales funnel software, the ‘feature set’ might have a higher weightage than other criteria.

My final rating is not a simple average of all criteria but is a weighted average based on the importance of each criterion.

In addition to my assessment, I also consider feedback from actual users of the product. This helps in providing a well-rounded review.

The ratings are not static and are updated based on new features, pricing changes, user feedback, and more.

Product Comparisons

In my comparisons, I look at core functionality, user expectations, unique features, user experience, performance, price, customer support, and review feedback.

Errors and Corrections

I value my readers’ input in maintaining the accuracy of our content. Readers can report any errors or complaints via my contact page.

Managing Potential Conflicts of Interest

I never accept money for writing positive reviews. My readers’ trust is paramount, and any revenue from affiliate partnerships is secondary to this mission. I disclose my affiliate relationships at the beginning of each article, and maintain my commitment to objective and fair reviews.

Contact Information

For further questions or more information about a particular review or product, readers can contact me – Marius Kiniulis, via email at or through our contact page.

Transparency Policy

My transparency policy revolves around three core principles:

  1. Disclosure: I disclose my affiliate partnerships and how I earn commissions.
  2. Independence: Despite my affiliations, I maintain my independence in testing and reviewing products.
  3. User Priority: My primary commitment is to my readers. I provide accurate, useful information to help them make informed decisions.

You can find out more about our affiliate relationships on my affiliate disclosure page.

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