List of the Most Popular Landing Page Builders

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Best Page Builder SoftwareIf you’re you’re looking for a landing page builder then you’re most likely looking for the one that:

  • isn’t too expensive, but is high enough quality
  • has all the features you need
  • isn’t too complicated to use

But you’re probably wondering:

How to find a landing page builder that will meet all your expectations?

Well, in this guide I’ll try to look at the 7 most popular landing page builder tools.

But first, let’s look at the full list of these tools.

Landing Page Builder

A landing page builder is a tool that makes it easy to design and build landing pages. Usually, they come with a drag-and-drop page editor which offers many different features, such as different layout customizations, CTA buttons, images, color options, etc.

In most cases, it also allows choosing from different templates, that have already been tested in converting visitors into leads.

What Is a Landing Page Builder?

The landing page builder is a term that describes various platforms and resources which provide tools and features to help turn visitors into leads. The platform helps businesses to create landing pages and conversion forms to it.

How To Choose a Landing Page Builder For Yourself

When choosing a landing page builder, your primary focus should always check if they have these important features:

  • How easy is to use their drag-and-drop editor
  • What integrations they offer
  • How many and what templates they offer
  • Is there an A/B testing feature
  • And how SEO friendly they are

With all these features on a single platform, the process of building your landing pages will be stress-free, resulting in higher conversion rates.

Of course, you also always need to pay attention to whether those tools are affordable for you.

List of Popular Landing Page Builder Tools

Here’s a list of the most popular landing page builder tools:

  1. Instapage
  2. Unbounce
  3. ClickFunnels
  4. Thrive Architect by Thrive Themes
  5. LeadPages
  6. OptimizePress
  7. Elementor

Landing Page Builder #1: Instapage


Landing Page Builder Instapage
Price: from $149
Discount: 25% OFF on annual plans
Free Trial: 14 days


Instapage is an excellent landing page builder for lead generation and post-click marketing.

It fits perfectly with Online Marketers who focus on pay-per-click advertisements, paid searches, and HTML.

The platform is hosted in the cloud independently from your website.

It easily integrates with your host site and several services, making work ten times easier.

The tool offers over 100 customizable templates that are suitable for different industries.

It has a built-in Amplified Mobile Experience support (AMP), which gives users a unique mobile experience. With their ‘Thor Render engine Technology’ InstaPage fastens landing pages loading speed.

From inbuilt analytics, A/B testing tools, Instapage is equipped with everything necessary for creating your landing page.

Key Features

  • Has a drag-and-drop landing page builder.
  • It allows users to create Instablocks.
  • Has Instapage landing widgets.
  • Has many integration options.
  • Offers over 100+ customizable templates.
  • Mobile size-friendly designs.
  • Supports running of A/B tests.
  • Has an integrated heat map tool.
  • Thor Render Engine which offers the fastest landing page speeds.

Instapage Pros & Cons


  • Extensive support system.
  • Easy to use landing page builders.
  • A variety of well-designed customizable landing page templates.
  • Multiple user options.
  • Support creation of AMP landing pages designs.


  • Limitation on the number of unique visitors per month.
  • AMP and personalization options are available for only Enterprise plan users.

Pricing Plans

  • Business Plan: $199 per month (or $149 p.m if you pay annually). This plan offers up to 30,000 visitors, 30 landing pages, five team members, and 5 sub-accounts.
  • Enterprise Plan: No set pricing or features. Pricing is set according to your requirements.

Disclosure: I am an independent Instapage Affiliate, not an employee. I receive referral payments from Instapage. The opinions expressed here are my own and are not official statements of Instapage.

Landing Page Builder #2: Unbounce


Landing Page Builder Unbounce
Price: from $79 to $399 a month
Discount: 20% OFF
Free Trial: 14 days


Unbounce is a conversion rate-focused landing page builder that allows you to create and launch your own landing page within minutes.

Apart from landing pages, you can make pop-ups and sticky bars to increase engagement with targeted customers.

It offers a variety of templates that are already SSL encrypted.

If you prefer to make your page from scratch, Unbounce got you covered.

Create your unique design from a blank page following well-laid-out steps.

With Unbounce, your CTAs do not have to be uniform and basic.

The tool facilitates custom form CTA that is easy to set up and manage.

You can do all this with the drag and drop builder.

Key Features:

  • Supports dynamic text replacement.
  • Creates Popup and sticky bars in form of CTAs, Welcome mats, opt-in forms, etc.
  • Has a drag and drop editor.
  • It has many integration options.
  • A/B testing feature.
  • Mobile-responsive landing pages.
  • Has agency and client tools allowing users to keep track of multiple pages from a single account.

Unbounce Pros & Cons


  • Users can create their designs from scratch.
  • Easy to navigate and use.
  • It has no limitations.
  • Efficient split testing functioning.
  • A variety of templates even from third-party sources i.e., ThemeForest.


  • It is expensive as compared to other platforms.
  • It does not allow split testing for pages created outside the platform.

Pricing Plans

  • Essential Plan: Costs $79 per month. This plan grants you access to 75 landing pages, 8 pop-ups, and 8 sticky bars.
  • Premium Plan: available at $159 per month. The plan offers 150 landing pages, 16 pop-ups, and 16 sticky bars.
  • Enterprise Plan: costs a monthly fee of $399. The plan is accompanied by 375 landing pages, 40 pop-ups, and 40 sticky bars.

Disclosure: I am an independent Unbounce Affiliate, not an employee. I receive referral payments from Unbounce. The opinions expressed here are my own and are not official statements of Unbounce.

Landing Page Builder #3: ClickFunnels


Landing Page Builder ClickFunnels
Price: from $97 to $1,497 a month
Discount: $567 OFF on annual plans
Free Trial: 14 Days FREE


ClickFunnels is one of the biggest SaaS (Software as a Service) tools in the market today.

It is famously recognized for the ability to turn visitors into customers quickly.

ClickFunnels is an all-in-one platform that supports multiple functionalities at the same time.

Its users can create well-converting landing pages in minutes using the drag and drop editor.

The tool comes with a built-in WordPress plugin, which saves you a lot of time and effort.

It is designed for optimum lead generation with fewer technicalities.

If you are an entrepreneur specializing in digital products i.e., online coaching classes and ebooks then ClickFunnels might be a worth to check page builder for you.

Key Features

  • Has pre-built funnel templates like opt-in funnels, hangout funnels, etc.
  • Supports email integrations, CRM, and email autoresponders.
  • Has both WYSIWYG editor and, drag and drop builders.
  • Users can set up multiple pages such as upsell, order, down-sell, etc.
  • Multi-channel communication with customers.
  • Offers A/B testing.
  • Third-party integrations with essential tools.
  • Landing page monitoring and tracking.

ClickFunnls Pros & Cons


  • Offer good value for money and reasonable prices.
  • New users are given a two weeks trial period.
  • Efficient multiple integrations that are reliable and easy to navigate through.
  • Funnels are entirely focused on generating leads.
  • Inclusive of A/B testing.


  • Limited features as compared to other tools.
  • The pricing plans are not cheap.

Pricing Plans

  • Startup Plan: costs $97 per month. The plan includes 20 funnels, 3 payment gateways, 3 custom domains, unlimited leads, regular support, and 1 Billing integration.
  • Platinum Plan: available at $297 per month. The plan includes 3 billing option integrations, an affiliate program, priority support, backups, 9 payment gateways, unlimited custom domains, visitors, funnels, leads, and pages.
  • Collective Plan: costs $1,497 per month. With this plan, users get access to 27 domains, priority support including phone calls, additional hours of training and courses, unlimited follow-up funnels, 27 payment gateways, unlimited funnels, unlimited pages, and everything else offered under Platinum and startup.

ClickFunnels free Trial

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Landing Page Builder #4: Thrive Architect

Thrive Architect

Landing Page Builder Thrive Architect
Price: $228 a year
Bonus: with the Thrive Membership
Free Trial 30 days money back guarantee


Thrive Architect is a landing page builder that allows you to create high converting pages on a ‘click and edit’ rule.

The visual page builder employs specific designs to help businesses drive more traffic to their page.

The platform has over 330 landing page templates.

Thrive Architect is the only laser-focused website tool for WordPress.

It combines beautiful, attractive images, texts, and a general outlook to attract a broader audience.

Users have the option of previewing their page on different screens when creating.

Any hidden or misaligned element will be displayed, thus making it easier to identify areas that need to be rectified.

Key Features

  • Flexible Layout Columns.
  • Drag and drop editors.
  • Pre-built templates for optimum customization.
  • Allows a preview of different screen sizes.
  • Mobile responsive features accompanied by mobile editing.
  • Has several other pre-built conversion elements.
  • Enables customization of fonts and texts.
  • Users can combine animations, actions, and images during customization.
  • Has conversion-focused building blocks i.e., credit card icons, guarantee boxes, contact forms, etc.

Thrive Architect Pros & Cons


  • It is very easy to use, navigate, and set up even for beginners.
  • Has numerous landing page templates.
  • Equipped with advanced marketing features such as pop-up.
  • It has a variety of customization options as compared to other tools in the market.
  • It makes your site look more appealing to customers.


  • Lacks third-party plug-in support.
  • The user panel contains a lot of properties; this can be overwhelming.
  • The support system is slow.

Pricing Plan

  • Thrive Membership: costs $ 19 per month (payment is made annually). With this plan, you get access to all Thrive Themes plug-ins and themes. You’ll be also able to install it on up to 25 websites, get unlimited free updates, and endless support from the Thrive Architect team.

Disclosure: I am an independent Thrive Themes Affiliate, not an employee. I receive referral payments from Thrive Themes. The opinions expressed here are my own and are not official statements of Thrive Themes.

Landing Page Builder #5: LeadPages


Landing Page Builder: LeadPages
Price: from $25 to $321 a month
Discount: up to 39% OFF on annual plans
Free Trial: 14 days


LeadPages is among the oldest tools available in the market.

Being the industry-leading landing page creator, it works at increasing sales by turning clicks into customers.

LeadPages has over 150 high-converting landing page templates.

Page designs are grouped into two; standard and drag & drop.

It automatically integrates with all your essential marketing applications, lengthens your email list by adding leads and increasing traffic on your site.

There is no limitation on the number of customized templates you can publish.

You can maximize your leads by creating as many templates as you want.

LeadPages offers a full conversion kit inclusive of alert bars, pop-ups, opt-in texts, and so much more.

Key Features

  • Drag and drop editor.
  • SEO optimized templates.
  • Supports A/B testing.
  • Allows users to duplicate landing pages.
  • All features are mobile-friendly.
  • Has third party plugin integration capabilities.
  • Supports powerful elements such as buy buttons, countdown timers.
  • Has two-step opt-in options.

LeadPages Pros & Cons


  • Has SMS integration and marketing features.
  • Popups and alert bars can be timed, and marketers can regulate.
  • Well equipped support system.
  • Access to unlimited landing pages and domains.
  • Easy to use interface.


  • A/B testing is inaccessible to standard plan users.
  • Limitations to changes you can make on standard templates.

Pricing Plans

  • Standard Plan: Available at $25 per month, which is billed annually. With this plan, users get 1 site, 40 standard integrations, email tech support, free custom domain, mobile-responsive templates, free hosting, and lead notifications.
  • Pro Plan: Cost $48 per month (billed annually). This grants you all standard plan features an additional 3 sites, unlimited A/B testing, email trigger links, 10 opt-in campaigns, online sales and payments, and tech support via email and chat.
  • Advanced plan: charged at a monthly fee of $199 billed per year. Advanced users enjoy all standard and pro features with an extra 50 opt-in text campaigns, coverage of up to 50 sites, phone call tech support, customer email accessible links, 5 pro-sub-accounts, and advanced integrations.

Disclosure: I am an independent LeadPages Affiliate, not an employee. I receive referral payments from LeadPages. The opinions expressed here are my own and are not official statements of LeadPages.

Landing Page Builder #6: OptimizePress


Landing Page Builder: OptimizePress
Price: from $99 to $249 a year
Discount: 20% OFF for a Suite plan
Free Trial: 30 days money back guarantee


OptimizePress is the ultimate landing page builder.

It is all-inclusive and suitable for all types of campaigns, no matter what you are selling. From online courses, ebooks, coaching classes, etc.

The tool integrates well with Customer Relationship Management (CRM) and email marketing apps.

Apart from all the regular standard features, the platform allows users to create membership portals with closed members access.

There are a variety of designs that you can customize the portal according to personal preference.

Key Features

  • High converting templates.
  • Drag and drop editor.
  • Over 40 landing page templates.
  • Supports WordPress theme and its plugin format.
  • Mobile responsive.
  • Over 500 google fonts.
  • Several integration options.

OptimizePress Pros & Cons


  • Easy to use interface; no coding required.
  • Users can create secured membership sites.
  • Very affordable.
  • It integrates well with other apps, services, and plugins.


  • Slow customer support.
  • Once you stop using it, you lose all stored data and previous work.

Pricing Plans

  • Essential Plan; available at $99 per year. It can be used on one site. This plan offers over 20 premium integrations, access to 100+ cloud-based templates, regular updates, building unlimited landing pages, email support from their customer service team, WordPress smart theme, unlimited leads, and traffic to your site.
  • Business Plan; costs only $149 in a year, and it can be used on 5 different personal sites. A business plan offers everything in essential and additional access to a one-page membership course, priority email support, over a million free photos from Unsplash integration, premium template library, and you can add timers or scarcity alerts to your landing pages.
  • Suite Plan; Currently at a reduced price of $199 annually. It allows you to install OptimizePress on 20 personal sites. Suite users enjoy all features under essential and business as well as priority access to new products released, fully hosted opt-in form software that can be used anywhere, optimize checkouts that allow you to collect payment from your site, and OptimizeFunnels created using WordPress.

Disclosure: I am an independent OptimizePress Affiliate, not an employee. I receive referral payments from OptimizePress. The opinions expressed here are my own and are not official statements of OptimizePress.

Landing Page Builder #7: Elementor


Landing Page Builder: Elementor
Price: from $99 to $199 a year
Discount: not available
Free Trial: 30 days money back


Elementor was explicitly built as a page builder built for WordPress sites. 

With over 100 pre-designed free and pro templates, you are more than likely going to find something for yourself.

The templates are all rounded, whether you run a fitness site, travel blog, law firm, interior decor, coffee shop, etc., at Elementor, there is something for everyone.

The platform has a good support system with step-by-step tutorials for first-time users.

It incorporates drag-and-drop editors, making it easier to set up a landing page.

The results are simultaneously displayed; therefore, you can spot mistakes as you continue.

On top of it all, Elementor allows a 3D image effect on your site, making your pages have an appealing outlook.

Key Features

  • A 3D image effect.
  • Over 90 widgets.
  • Drag and drop editor; no coding knowledge required.
  • About 300 professionally designed templates.
  • Autosave settings.
  • Inline editing.
  • Icon library

Elementor Pros & Cons


  • Extensive features that stand out from other tools.
  • No coding knowledge is required.
  • Motion effects.
  • User-friendly interface.
  • Flexible layouts that are mobile responsive.
  • It is free of charge.


  • It can only be used on WordPress sites.
  • Elementor’s numerous features can be overwhelming especially to first-time users.
  • It is challenging to locate the source of problems that may occur on your page due to several margin values. This can be extremely frustrating.

Pricing Plans

  • Elementor Pro Personal Plan; costs only $49 per year. This plan can be installed on one site and 50 advanced widgets, WooCommerce builder, marketing integrations, inline visual form builders, unique pop up builders, priority support, 300+ templates and blocks, 404 page, price list, and many other features.
  • Elementor Pro Plus Plan; available at $99 annually. It can be installed on up to 3 sites and all the additional features offered with a pro personal plan.
  • Elementor Pro Expert Plan; costs $199 per year. It can be used for 1,000 sites inclusive of extra features offered at the pro personal plan.

Disclosure: I am an independent Elementor Affiliate, not an employee. I receive referral payments from Elementor. The opinions expressed here are my own and are not official statements of Elementor.

Landing Page Builders – Summary

Choose your landing page software carefully and before you choose, make sure to test them out to find the perfect fit for your business.

I suggest you subscribe to the free trial of all these tools and choose the one that best serves your needs.

Each of the landing page builder tools mentioned can help you generate targeted traffic and take your conversion rate to the next level by leading visitors down the sales funnel.

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