LeadPages was founded back in November 2012 by Tracy Simmons and Clay Collins.
The platform released its first software in January 2013.
At the time of launching, LeadPages had only around two dozen templates for page creation and integration to software such as AWeber, MailChimp, GoToWebinar, InfusionSoft, etc.
In September 2013, LeadPages secured Series A funding of $5 million from Arthur Ventures and Foundry Group.
In December the same year, the company launched LeadBoxes, their first lead branded feature, opt-in forms, pop-ups, which can be triggered automatically by time-lapse and visitors’ action on your page.
The following year, in January 2014, the platform added Leadlinks to their kit, which allowed users to register for an event, opt-in to an email, or a sublist.
In October 2014, LeadPages introduced Lead notifications to enable users to collect subscribers’ information to their email.
In March 2015, LeadPages launched Leaddigits – SMS-enabled opt-in campaigns.
This new feature made it easier for subscribers to join an email list, opt-in for a lead magnet, etc., through their mobile devices.
Later the same year, LeadPages introduced the drag and drop builder to help users create high-converting landing pages.
They also received the second round of funding Series B in June 2015, where they managed to fundraise $27 million from Foundry Group, Drive Capital, and Arthur Ventures.
In October of the same year, LeadPages held its first marketing conference for small businesses.
The platform then acquired email marketing startup Drip in June 2016.
About a year later, in November 2017, LeadPages announced its partnership with Facebook and launched its famous Facebook Ads Builder.
In 2020, LeadPages was acquired by Redbrick, an organization for several numerous digital marketing companies such as Assembly Digital Media, Shift, and Rebase.
In 2021, LeadPages was the 3rd most popular landing page builder in the world taking almost 11% of the market share.
Today, the platform has over 45,000 users with numerous incredible features.
LeadPages was initially started by a private company in the software development industry.
Its headquarters were in Minneapolis, Minnesota, the U.S.
Since 2012, the platform was operating under the holding company Avenue 81, Inc., which managed to close Series A and Series B funding successfully.
Today, LeadPages is estimated to have over 40,000 users with annual revenue of about $18 million.
The current company CEO is Jeannette Dorazio. And there works over 40 employees.
Software and Services
LeadPages software and services serve as lead generation and conversion tools.
The platform offers a variety of services which include:
- Landing page builder
- Website builder
- Facebook Ad Builder
- Email opt-in form builder
- Checkout form builder
- Online payments collection
- And more…
When LeadPages was acquired by Redbrick, making it the fourth company in the organization’s portfolio, the act brought a lot of controversies, with critics alleging it would LeadPages to fall short in lead generation.
Some critics are against LeadPages because they believe there isn’t a need for a zero coding platform when you can write your HTML code.
Also, LeadPages online controversy is built around pop-up opt-in boxes.
Since most pop-ups annoy visitors, critics argue nobody in their right mind would respond to a Leadbox that promises value if they opt-in to your subscribers’ link at the bottom of your website.
Some people believe Facebook marketing is overrated and the platform’s Facebook Ad Builder won’t do small businesses any good.
However, numerous positive LeadPages reviews say otherwise.
How LeadPages Works?
LeadPages works as a drag-and-drop editor platform to create landing pages, websites, opt-in forms, and checkout pages.
It offers a variety of landing page templates and customization options for colors, images, and fonts which you can tweak to match your brand.
All these LeadPages tools help you to manage your pages, collect leads, and close sales even with zero coding skills.
Who Is LeadPages for?
LeadPages is best for small online business owners and medium-sized entrepreneurs looking to increase their leads.
This tool is also ideal for digital marketers looking for a simple code-free method of creating high-converting landing pages.
Therefore, if you’re in the eCommerce industry, LeadPages might also be very helpful tool.