In-Depth Instapage Review:
My Personal Experience

Product: Instapage
Price: from $149/month
Discount: 25% on annual billing
Free Trial: 14-Day Free Trial

What Is Instapage?

Instapage is software that lets you build fantastic landing pages for your online marketing campaigns. This platform comes with features such as multi-step forms, A/B testing, dynamic text replacement, and a lot more!

Unlike other platforms that come with a variety of functionalities, Instapage solely focuses on creating and customizing landing pages.

Tyson Quick is a lifelong marketer and entrepreneur, also the brain behind Instapage.

Tyson founded Instapage in 2012 after realizing that marketers were losing so much money to poorly advertised campaigns.

According to the company’s website, Instapage is on a mission to automate advertising conversion.

The company aims to provide a customized post-click experience for every person who interacts with an online advertisement.

Although you can use the software to create different kinds of landing pages, it is especially useful if you are going to create webinar pages, thank you pages, and squeeze pages.

Review of What Can Instapage Do For You?

instapage features

With Instapage, you have a variety of tools at your disposal to help you customize your pages.

The platform also comes with a variety of templates that you can quickly customize.

Not only do these save you time, but also allows even non-tech-savvy users who have no coding experience to use the platform comfortably.

Instapage also lets you automate the post-click stage in any advertising funnel. Doing so helps you to quickly capture more leads and gain high-value clients from your site visitors.

Top Instapage Features Reviewed

Let’s have an in-depth look at my review of the main Instapage features.

The platform comes packed with a variety of functions that helps you serve the landing pages and increase conversions.

However, these 5 Instapage features are the most popular ones:

  1. Instapage landing page builder
  2. AdMap Feature
  3. Instapage collaboration tool
  4. Instapage A/B Testing feature
  5. InstaPage personalization (Dynamic Text Replacement) tool

1. Instapage Landing Page Builder Review

instapage landing pages

Instapage’s landing page builder is stunning.

Through this platform, you can quickly build a personalized landing page for your site visitors.

Thanks to the platform’s drag and drop editor, all you have to do is find what elements you need and place them where you want them to be.

To make your work even more manageable, Instapage comes with over 90 landing pages templates.

These pre-built templates are mobile-responsive so that you don’t miss out on all the incoming mobile traffic.

If you would instead do everything yourself, you can also choose to build the landing pages from scratch.

Of course, this will require you to have some HTML or CSS coding skills.

One of the quickest ways to lose some potential customers is to have your landing pages take ages to load.

With Instapage, you get AMP and Thor Render Engine, both of which help to accelerate your page speed.

These two features have your landing pages load three times faster, resulting in higher conversion rates and better quality scores.

AMP allows you to engage with your site visitors better by reducing the bounce rate on your landing pages.

An impressive addition to the landing pages builder is Instablocks.

If you are going to use the platform regularly, you’ll likely use the same landing pages once in a while.

Instablocks allows you to save your work so you can use it later. You don’t have to waste time recreating products that you use on the regular.

2. AdMap Feature Review

instapage admap feature

Shopping experiences are changing, and one of the ways that you can lose potential clients is by having them directed to a generic landing page.

If you want your site visitors to stay on your site and end up being a client, you need to ensure that their post-click experience is highly customized to meet their unique needs.

Instapage allows you to achieve this using the AdMap that lets you visualize your ad campaigns and connect relevant landing pages in one place.

Right from the moment a user clicks on your ad, their experience is highly personalized, making it more relevant to them and increasing the chances of conversion.

AdMap also lets you push connection updates automatically between Instapage and other platforms.

You can also sync your ad account with other ad platforms to analyze post-click analytics that you can use to improve the ad-to-page relevancy.

The two-way synchronization available lets you eliminate the back and forth when making updates to your ad campaigns.

The post-click score allows you to monitor the progress of your ad campaigns. This score lets you know your conversion rates vis-a-vis the number of visitors to your site.

3. Instapage Collaboration Tool Review

instapage collaboration tool

Instapage’s collaboration tool allows you to keep in touch with your team to speed up the process of creating and reviewing landing pages, approving, and eventually launching them.

This tool helps to simplify the workflow system within your team.

You can quickly give real-time feedback on projects and reduce unnecessary back and forth, thanks to the real-time edits.

To get your clients’ feedback, you will need to send them samples of the landing pages that you have created.

The collaboration tool allows for secure sharing and lets you share landing pages securely.

Only authorized users can access the landing pages in progress.

4. Instapage Experimentation Tool Review

instapage experimentation

The optimization solution on Instapage lets you experiment on the server-side to see which ad campaigns work best for your business.

With server-side testing, you can try out different marketing strategies without the fear of compromise.

Thanks to unlimited A/B split testing, you can quickly compare different versions of landing pages and choose the one that works best, therefore increasing your conversion rates.

You also get Heatmaps that give you an insight into the visitor behavior and how your site visitors interact with your ad campaigns.

Instapage also gives you access to a robust analytics dashboard.

Here, you get detailed analytics of your site visitors, the conversion rates, the cost per visitor, the cost per lead, among other useful analytics.

The detailed analytics will come in handy in letting you know which ad campaigns you should improve, which ones to keep, and which one to outrightly discard.

5. Instapage Personalization (Dynamic Text Replacement) Tool Review

instapage personalization tool

It was already mentioned earlier how important is to personalize every visitor’s experience. With Instapage, you have access to several features that let you do that.

With dynamic text replacement, you can quickly edit a landing page to deliver a customized post-click experience for your users in real-time.

Instapage also allows you to create several unique experiences for a landing page and send visitors to one that matches the ad they clicked.

Instapage gives you access to UTM parameters that let you match your copy with data from the visitors, such as keywords, demographics, and firmographics.

Doing so allows you to scale the 1:1 ad-to-page matching, which in turn leads to more conversion rates.

Review Of The Instapage Benefits – What Do I Like The Most?

1. Instapage Offers A Wide Selection Of Templates

You will need to create very many different landing pages for your business, and having access to a variety of templates to choose from allows you to play around with ideas a bit.

Companies and agencies could really benefit from the many templates that are available on Instapage.

Additionally, all the templates on the platform are mobile-responsive, ensuring that you can quickly and efficiently capture leads from your mobile site visitors.

instapage templates

2. Instapage Offers Great Team Collaboration

Instapage allows you to communicate with your team in real-time.

Rather than spend hours passing around products for approval from different people, you can quickly edit landing pages in real-time.

Instapage allows you to visually collaborate with team members, which ensures the team workflow is smooth and fast.

Even if you are working with a huge team, you will notice how easy it is for your entire team to take a project from the initial stages up until launching with hardly any hitches in the process.

instapage collaborations

3. Access To Royalty-Free Images

One of the easiest ways to make your ad campaigns more attractive is to add some captivating visual content.

With Instapage, you will get access to many royalty-free images for you to use in your campaigns.

Among the many integrations that Instapage supports is Bigstock.

The website has stock images that you can use for just about any ad campaign that you would want to run.

However, you will have to pay a one-time fee. Doing so will give you access to over 31 million images, vectors, and videos that will come in handy in your ad campaigns.

4. Dynamic Text Replacement Feature

When a site visitor clicks on an ad that leads them to your site, they expect that the landing page they view will be related to the ad.

If this is not the case, they are likely to get away from your site without browsing any further.

Dynamic text replacement that is available on Instapage makes it easier for your to personalize users’ experiences.

The feature lets you edit your landing pages in real-time.

Whenever a user clicks on an ad to your site, you can edit the landing pages based on how they interact with your website.

The real-time editing provides your site visitors with a more personalized experience, which in turn boosts conversion rates.

Besides, these clients are likely to come back after an experience that is tailored to meet their specific needs.

My Review On Instapage Pricing

One of the downsides of Instapage is that it only has two available pricing plans, unlike other platforms that offer their users a variety to choose from.

With Instapage, you can either have the business package or the enterprise package.

instapage pricing

Instapage Business Pricing Plan Review

With the business package, you can either choose to have monthly or annual billing.

Annual billing will save you 25%, and you will end up paying $149 per month instead of the usual $199 per month.

The business package comes with all the tools that you would need to build and optimize post-click experiences. As a result, you can expect higher conversions.

Besides the landing page builder, the business package gives you access to a variety of other useful tools such as A/B server-side testing, dynamic text replacement, post-click-score, SSL certificate, among others.

The Ad Map gives you a visual representation of your campaigns so that you can quickly connect your ads to post-click landing pages in the same place.

Heatmaps, which is a unique feature to Instapage, lets you monitor visitor behavior while Zapier integration allows you to integrate Instapage with other tools so you can automate your work.

Other features available for the business package include page redirects, Instablocks, speed boost, and GDPR compliance.

Instapage Enterprise Pricing Plan Review

This package is customized, and the team at Instapage will work with you to meet your business needs.

As such, this package has no fixed price, and charges will depend on the services that you request.

Besides all the features available in the business package, you will also get page migration services, direct lead bypass, real-time visual collaboration, and 1:1 ad-to-page personalization.

To make your package truly customized, you will also get a dedicated launch specialist and a successful manager.

Besides, the package allows you to include five workspaces and five team members as well.

Instapage Free Trial Overview

Instapage offers you a 14-day free trial, during which you get access to the Business package. This package allows you 2,500 unique visitors.

The test ends after 14 days or after you get 2,500 visitors, whichever comes first.

When signing up for the free trial, you will need to enter your credit card details.

Once your trial is over or after you get to 2500 visitors, Instapage will sign you up for the paid business plan using the credit card details that you provided.

Is Instapage Worth it?


The Instapage free trial is worth it.

During the period, you will get access to all the available features for the Business plan, without any limitations.

You can use this time to explore Instapage, play around with the tools, and get to see what would and wouldn’t work for your business.

The best part is that you can always cancel at any time during the trial period, wait till the end, or subscribe for any of the paid plans whenever you want.

Instapage Support Review

Instapage has a help center dedicated to its users.

Just as you can provide a customized experience for your site visitors, Instapage gives you customized support through the help center on their site.

The help center is quite resourceful and comes with loads of information on the various features available on Instapage.

The center also includes a ‘Getting Started’ guide that helps new users navigate through the platform.

If you are looking for information on a specific feature, say landing pages, all you have to do is click on that category and get directed to a bunch of articles, all containing useful information on the same.

Besides, there are several demo videos available on the platform that give further insights into how Instapage works and how to maximize it ultimately.

If you would rather talk to customer support, you can fill out the contact form available on the site to create a ticket.

The team of experts will then get back to you shortly.

A significant downside to Instapage’s support is that the team is only available from Monday through Friday.

Should you run into some trouble during the weekend, you will have to wait till Monday.

Alternatively, you can use the platform’s Facebook page to get access to many other users who could be having the answers to your questions.

Instapage Pros & Cons


  • The platform offers wide customization options for your landing pages
  • It comes with a variety of templates to choose from
  • Instapage is simple to use but helps in creating powerful landing pages
  • No coding experience is needed
  • Dynamic text replacement creates more personalized post-click experiences
  • Landing pages are 100% mobile responsive
  • The platform integrates with most of the other marketing solutions

  • The available pricing plans are not diverse
  • It is a bit on the expensive side
  • The platform does not integrate with all the tools you’d need

Main Takeaways From This Instapage Review

It is without a doubt that Instapage is one of the most popular software for internet marketers. The landing page builder is an excellent choice for beginners and advanced marketers alike, thanks to the flexibility it offers.

One of its most significant selling points is the diverse options you have when creating landing pages. Through the platform, you also get to personalize users’ post-click experiences for higher conversion rates.

The robust analytics available make it easier for you to track your ad campaign performance.

Besides, Instapage is an excellent choice if you are going to work in teams as it allows for better team collaboration.

If you are considering using Instapage for your business, you are better off trying out the 14-day free trial.

During this time, you will have access to all the features available for the Business plan, making it easier for you to decide whether or not to use Instapage.

Disclosure: I am an independent Instapage Affiliate, not an employee. I receive referral payments from Instapage. The opinions expressed here are my own and are not official statements of Instapage.


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