Instapage Review

Price: $199.00 per month
Discount: 25% when paid annually
Free Trial: 14-days FREE
Training: Conversion webinars

Welcome to my SUPER in-depth Instapage review.

instapage reviewIn this review I’ll also show you:

  • What Instapage exactly is
  • How Instapage can help your business
  • What I like about Instapage
  • What I didn’t like about Instapage
  • How much does the platform cost
  • How Instapage compares to its main competitors
  • My recommendations to others considering Instapage

In this Instapage review, you’ll discover the perks of the platform and how it is beneficial for anyone who wants to increase their conversion rates.

Affiliate Disclaimer: I am an independent Instapage Affiliate, not an employee. I receive referral payments from Instapage. The opinions expressed here are my own and are not official statements of Instapage.

Instapage Review: Quick Summary

Here are some of the things we are going to discuss in the Instapage review below:

  • Instapage is a powerful landing page builder.
  • Instapage uses a scientific method that has been proven to work for more conversions.
  • Instapage helps you:
    • Build high converting landing pages;
    • Personalize your marketing campaigns;
    • Create an advertising funnel;
    • Sell more while spending less.
  • Instapage offers various effective features such as drag and drop landing page builder, 500+ landing page templates available, A/B testing and heatmaps, dynamic text replacement, ad map tool, and so much more.
  • Instapage lets you optimize your post-click landing pages for higher conversions with multivariate testing and robust analytics.
  • Instapage pricing; how much does the platform cost, and what plan can you select for your marketing needs.

General Instapage Info & Overview

CATEGORY: Landing Page Builder
BEST FOR: eCommerce sites, websites, small businesses, marketers, entrepreneurs, agencies, etc.
FEATURES: Drag and drop page editor, landing page templates, A/B testing and heatmaps, dynamic text replacement, AdMap tool
PRICING PLANS: Optimizing at $199 per month, Converting which is custom and unique based on your needs
FREE TRIAL: 14 days free trial
MONEY BACK: 24-hour refund period
SUPPORT: Submitting a ticket; Converting Plan users can use emergency customer support lines

What is Instapage Exactly?

Instapage is a platform that lets you build high-converting landing pages for your marketing campaigns. It offers various features such as a drag-and-drop page editor, A/B testing, dynamic text replacement, and a lot more!

Whether you have a website or new to the online marketing world, Instapage makes it easy to build conversion-focused landing pages to generate more leads, increase ROI and expand your email marketing list.

By using Instapage online businesses and digital marketers can elicit valuable action from their visitors.

Instapage was launched back in 2012. Over the years, it has grown into something more than just a simple landing page builder.

Well, this isn’t surprising considering all the advancements and new features added to the platform since its inception.

So, let’s review the most important features and benefits you can get from using this platform.

How Does Instapage Work?

Instapage works by simply creating effective landing pages, regardless of the industry and types of products you sell, using the drag and drop editor and customizable templates.

Using Instapage, you can set your conversion goals right from the word go in the editor and track progress over time.

What Can Instapage Do For You?

instapage products

Instapage allows you to connect to customers and convince them to make a purchase.

Once customers land on your landing page, you can persuade them to opt-in to your email list.

Instapage helps you increase conversion rate and lower the cost-per-click acquisition with effective message-matched landing pages for your ad and audience.

These are just some of the basics wonders, Instapage can work on your site.

Here is an in-depth review of some of the things Instapage can do for you.

1. Instapage Can Help You Build High-Converting & Lightning-Fast Landing Pages Without Hiring a Developer

Gone are the days when building a landing page was an expensive hassle involving an entire team of developers and professional designers.

To date, over 4 million landing pages have been built on Instapage.

Using Instapage, you can create a landing page from scratch using a template, upload an Instapage file or AMP pages.

AMP pages are designed for mobile, so you can use this to design a specific page for mobile device users.

So, using Instapage, you can build high-converting and fast landing pages for both desktop and mobile users without outsourcing web developers’ services.

2. Instapage Can Help You Personalize to Your Marketing Campaigns

Personalized marketing is all about delivering brand messages targeted to a specific prospect.

These marketing campaigns are very effective than traditional advertising methods, which cast a wide net without narrowing down to the specific target audience.

Instapage helps you personalize marketing campaigns through the analytic platform, which is designed to collect data.

It integrates with Google analytics, thus making data collection simpler.

Instapage post-click landing pages help capture every data of your prospect and drive them to action.

And, there isn’t a better way to personalize your marketing campaigns than matching your post-click landing page to an ad.

3. Instapage Can Help You Create an Advertising Funnel

An advertising funnel is one of the important marketing techniques employed in the market today.

Instapage helps you create post-click landing pages used at the top of your funnel, track data at the middle of your funnel using Google analytics, and optimize various designs to increase conversion rates at the bottom of the funnel.

Instapage marketing academy provides you with relevant information to help you improve your landing pages in general and different pages in your funnel.

4. Instapage Can Help You Sell More While Spending Less

Instapage helps you sell more while spending less by automating advertising conversion through the post-click landing pages, build personalized, mobile responsive, and conversion-optimized pages within minutes without paying a developer.

Through Instapage, you can maximize your digital advertising ROI by personalizing and optimizing the landing pages to deliver quality results and lower the Cost Per Action (CPA).

Who Is Instapage Best For?

Instapage is generally used to build high-converting landing pages. It is best used for:

  • Freelancing, for example by freelance writers
  • Small, medium, and large agencies/ businesses
  • Online marketers
  • eCommerce business owners
  • As a WordPress plugin by WordPress users
  • Websites

Instapage Review: My Personal Experience

What I Enjoyed About Instapage

What I loved most about Instapage is the hosted system. Everything is hosted separately from your website.

Instead of using a WordPress landing page plugin (for WordPress users), you can simply use Instapage independently.

However, you can easily publish landing pages on your WordPress site using Instapage.

I also enjoyed the fact that one account can be used to create multiple landing pages for different pages on your website.

As a marketer and eCommerce entrepreneur, this helped tremendously minimize operational costs. Talk about killing two birds with one stone!

What I Didn’t Like About Instapage

Instapage is a little bit rigid when it comes to text and font designs.

You’re restricted when it comes to selecting fonts for the various sections of your page.

You can only choose one font for headers and one for your entire copy.

And, you’re limited to only using these styles for your entire page.

I believe Instapage could use a little more fonts.

Instapage Features Review

We’ve already established Instapage as the best platform to create landing pages and generate more leads for your marketing campaigns.

Therefore, the platform is equipped with a variety of features, making it easier for entrepreneurs, website owners, and marketers to navigate and use the site even with zero coding skills.

Let’s take a look at the top features I have reviewed to highlight the benefits of using this platform.

Instapage Feature #1: Drag And Drop Landing Page Builder

instapage landing page builder

The drag and drop editor gives you the freedom to create a custom landing page regardless of whether you started on a blank canvas or used a template.

Unlike other WordPress landing page builders, Instapage gives you the liberty to place elements in different places on your page.

Nothing is configured in a grid or column layout.

Therefore, you can even place elements on top of each other.

The best part is, as you reposition an element, the distance between the item and another is clearly displayed.

This makes it easier to position your elements around.

As you work on the landing page, you can also preview the page.

Instapage Feature #2: 500+ Landing Page Templates Available

Even though Instapage claims to have over 500+ landing page templates, their browser library seemed to have roughly 100 templates.

So, don’t let the headline mislead you.

However, Instapage has various templates, including:

  • Thank you pages
  • Product forms
  • Event registrations
  • App downloads
  • Sign-up form templates

The templates have been designed to meet a high professional design standard and meet all your converting goals.

Instapage has a search filter which makes it easier to find the ideal template.

If you add this to the numerous customization options, Instapage templates are definitely a gold mine!

Instapage Feature #3: A/B Testing & Heatmaps

instapage heatmaps

Instapage A/B testing allows you to test different elements and variations of your page to determine which one performs better.

You can easily run your A/B tests using Instapage from your Experiments tab.

Instapage allows more than 10 variations of a single page.

On the other hand, Instapage heatmaps help you optimize your landing page by tracking visitors’ behavior on your page and improve the element placement.

The heatmap can be used even with pages that have low traffic as low as 15 visitors.

Instapage Feature #4: Dynamic Text Replacement

Dynamic Text Replacement (DTR) helps you create relevant information by changing your landing page’s content based on different parameters.

In short, you can use DTR to make your landing pages specific to certain keywords.

DTR feature allows Instapage users to use the information from the URL parameters on your landing page.

It works by simply typing the same thing as in the URL in square brackets.

This automatically indicates the text in between the brackets should be replaced with the parameter in the URL.

Instapage Feature #5: AdMap Tool

instapage admap

Manual processing and keeping data of your ads can be overwhelming and tiresome.

Instapage AdMap feature syncs Google ads to unique post-click landing pages.

AdMap lets you contextualize, visualize, and effectively manage your ad campaigns to determine which Google ad and audiences are missing a relevant landing page.

It helps you align your Google Adwords and page experience to have an intuitive landing page instead of manually tracking inputs.

Other Instapage Features

  • Thor Render Engine- a fast page rendering system that reduces page loading speed.
  • Post click score- a numerical ratio of the number of ads and personalized experience. This ratio helps keep track of your ad-to-page relevancy.
  • Multi-Step forms help you reduce friction on your landing page and increase persuasion, thus leading to higher conversion rates.
  • SSL encryption- ensures all the data passed is highly secure and private.
  • Google Single Sign-on (SSO)- helps you manage all your permissions from one place.
  • Instablocks- this helps you create multiple landing pages without changing the style by allowing you to save your page elements for re-use.
  • Conversion analytics- allows you to set up conversion goals in the editor and track the progress over time.

Instapage Pricing Review: How Much Does It Cost?

instapage pricing

Instapage is a little bit expensive.

Currently, Instapage has only two pricing plans billed both monthly and annually. Annual payment offers a 25% discount.

Plan Price What You Get:
Optimizing $199.00 per month Instablocks, multi-step form, Thor render engine, Post click score, ad maps, dynamic text replacement, conversion analytics, A/B testing, heatmaps, and numerous integration options. It also includes unlimited conversions, 30k unique visitors per month, 30 published landing page experiences, 5 workspaces, and 5 team members.
Converting According to personal needs More features and support compared to the Optimizing plan. These include 1:1 ad-to-page personalization, page migration services, audit logs, dedicated launch specialist, custom feature implementation, and so much more.

Is Instapage Worth It?


But, it all depends on what you’re looking for in a page builder.

As a landing page builder, Instapage contains all the essential features you’ll need to set professional, highly converting landing pages for both mobile version and desktop users.

It also features a drag and drop landing page editor, making it easier to create and optimize your pages using unique landing page designs.

Unlike other page builders, Instapage also offers marketing tools for your email marketing services, ad, and even PPC campaigns.

Instapage Free Trial

instapage free trial

Instapage offers a 14-day free trial period.

After the trial period lapses, you have to choose a plan and pay either monthly or annually.

Note you will not be charged during the trial period but, you need a credit card to register for the free trial.

Credit card details are required to offer uninterrupted services after your free trial ends.

Charges only apply after 14 days or when your account reaches over 2,500 unique visitors.

However, you can cancel your free trial subscription at any time.

You can cancel your Instapage subscription directly from your account or by emailing if you’re on a paid plan.

Instapage Money Refund Policy

Instapage money refund policy is a little vague.

But, they have a 24-hour refund period.

After 24 hours period elapses, your subscription can only be stopped after your subscription ends, depending on the type of contract you opted for.

If your subscription is monthly, it will stop at the end of the month, and if billed annually, you’ll have to wait until the end of the year.

Instapage Customer Support Review

Instapage has excellent customer services offered 18 hours a day, from Monday to Friday between 2 AM and 10 PM EST or 11 PM and 5 PM PST.

To contact customer care, you have to submit a ticket, and the customer support team will get back to you. All users have access to live chat support.

There are Tier 1 and Tier 2 agents.

Tier 1 agents can answer your questions via live chat, and they can answer or clarify questions related to Instapage.

However, they cannot access backend processes in your account.

Tier 1 agents can escalate the issue to Tier 2 agents, but support won’t be offered by chat.

Converting plan users can access Instapage 24/7 support emergency support line, which guarantees a response within an hour.

What Does Instapage Look Like Compared To Its Alternatives?

Pricing Plans
  • Optimizing:
  • Converting:
    Uniquely tailored for your needs
  • Standard:
  • Pro:
  • Advanced:
  • Launch:
  • Optimize:
  • Accelerate:
  • Scale:
  • ClickFunnels:
  • ClickFunnels Platinum:
  • Two Comma Club:
Free Trial
24 hours
No money back guarantee
Not specified
Submitting a ticket. Converting Plan users can use emergency customer support lines
Emails and live chat support for Pro and Advanced users
Emails, phone support or using their physical mailing address
Live chat and priority phone calls for Platinum and Two Comma Club users
  • Heat maps
  • AdMap tool
  • Dynamic text replacement
  • Drag and drop page builder
  • A/B testing
  • Thor Render Engine
  • Landing pages
  • pop-ups and alert bars
  • A/B testing
  • Email trigger links
  • Mobile responsive templates
  • Drag and drop page editor
  • Landing pages
  • Pop-ups and sticky bars
  • Accelerated mobile pages (AMP)
  • Smart traffic
  • Dynamic text replacement
  • Webhooks
  • Unsplash photo library
  • Landing page and sales funnel templates
  • Drag and drop editor
  • Shared funnels
  • FunnelFlix
  • Page elements customization
  • Actionetics
  • Upsells

The table above compares Instapage to its three competitors according to price, free trial, money-back guarantee, customer support, and basic features.

From the table, we can depict that Instapage is expensive compared to other landing page builders.

It is also clear that all four platforms have similar features such as drag and drop editor, landing page templates, etc.

What Sets Instapage Apart from Its Competitors?

Instapage has matching functionalities with its competitors.

But, what makes the platform stand out is the heat maps feature.

Heat maps provide a detailed insight into how your audience interacts with your landing pages.

Therefore, instead of conducting random A/B testing in different elements of your page, heat maps narrow down your options and inform you on which specific elements you should test.

Instapage heat map visualizer has a 3-in-1 functionality. It focuses on mouse movement, scrolls, depth, and clicks.

This gives you an insight on where your visitors spend the most time, how far they have scrolled down your page and which specific elements were most clicked.

Heat maps are a unique feature that most landing page builders lack.

What Is Instapage Lacking Compared to Its Competitors?

Instapage lacks a variety of pricing packages.

Generally, they only have two plans; Optimizing, which costs $199.00 per month, and Converting, uniquely tailored according to personal needs.

The converting plan pricing isn’t openly available to the public.

This narrows down their pricing plans to basically only one.

On the other hand, all Instapage competitors have a minimum of three plans whose prices are openly and clearly indicated on their websites.

With limited Instapage pricing plans, users lack the liberty to compare different packages and settle for one that suits them best.

Instapage Pros & Cons


  • Easy to use drag and drop landing page editor
  • Professional-looking templates created with the sole purpose of converting
  • Access to a/b testing and heatmaps
  • AdMap tool for Google ads helps to ensure all your pages match the customer experience
  • Numerous landing page publishing options
  • Various analytic, reporting data and tools to help you optimize your landing pages
  • Great customer support services, especially for Converting plan users


  • Fewer widgets compared to other WordPress page builders like Divi
  • Expensive, especially for casual website users
  • Not as many landing pages templates as indicated
  • Few font options and limited page width

Final Verdict: Is Instapage Any Good?


Instapage is a great page builder tool for anyone seeking various features.

Despite the relatively higher prices, in my opinion, Instapage is worth the money.

Instapage offers quick customer service, you can use it with WordPress and create landing pages for your WordPress site.

You have access to mobile responsive landing pages, fast page speed thanks to Thor render engine, Google amp to give customers the best experience, better engagement, and superior mobile browsing.

But, if you’re looking for all-in-one landing page builders, you can try other options like ClickFunnels.

My Recommendations to Others Considering Instapage

If you’re thinking about using Instapage to create post-click, simple, or even complex landing pages for your business, you’re on the right track.

Instapage is a great tool for anyone who lacks coding skills but still wants to grow their business’s online presence.

It is a great place to start designing landing pages.

The features are pretty much straightforward and require minimal learning.

You can use top-notch tracking and analytics to optimize your pages, ads, and messaging on your landing copy.

Additionally, the heat maps will help you establish the areas where users frequent, and A/B testing establishes which areas perform better.

To have good-looking pages for both mobile and desktop users, don’t forget to check out the mobile view.

Lastly, I would recommend launching and conducting extensive test campaigns on your data before trying to scale.

This will give you a thorough overview of your audience, their preference, making it easier to optimize your pages for higher performance.

Remember, you can take Instapage for a test drive by signing up for their 14-day free trial before committing to it.

Main Takeaways From This Instapage Review

  • Instapage the number one landing page builder available in the market. It is easy to create high-converting landing pages using the drag and drop interface.
  • You can use Instapage to build an advertising funnel and landing pages to generate more leads and increase conversion rates. You can also use it to monitor customer interaction with various page elements.
  • Instapage can be used by small businesses, eCommerce entrepreneurs, marketers, and website owners in general.

If you’re not entirely convinced yet, take the 14-day trial period to see whether Instapage meets all your needs.

Affiliate Disclaimer: I am an independent Instapage Affiliate, not an employee. I receive referral payments from Instapage. The opinions expressed here are my own and are not official statements of Instapage.