Key Kartra Features
Here’s a list of key Kartra features:
- A drag-and-drop page builder
- Sales funnel builder
- Membership sites
- Video hosting
- Customer support
- Help desk
- Email marketing platform
- Lead management
- Affiliate management
- Kartra agency
Let’s take an in-depth look at the features mentioned above.
Kartra Feature #1: Drag and Drop Page Builder
Kartra drag-and-drop builder is highly intuitive and lets you explore your creative genius factor.
Using this feature, you can:
- Modify page templates from Kartra’s library
- Create a new page from scratch
- Add projects into Kartra pages
- Publish your Kartra pages easily
Kartra drag-and-drop page builder has no limitations.
It is used to create everything on the tool from landing pages, marketing funnels, thank you pages, sales pages, etc.
Additionally, the feature is fully functional.
With just simple clicks, you’ll be on your way to creating professional pages while enjoying optimum flexibility.
Kartra Feature #2: Checkouts
With Kartra checkouts, you can sell so much more easily.
It helps you create irresistible checkout pages to compel your customers to make and complete purchases.
The software also allows for one-click transactions.
This means that if a previous customer or member visits your checkout, their details will be automatically filled in.
Thus they can complete a purchase with just one click.
Kartra offers both single and multi-step checkout forms.
Plus, you can manage existing customers by editing payment options, rescheduling payment dates, modify pricing or halt subscriptions until further notice.
All the flexibility to manage your customers and subscriptions can be accessed from one place.
You can also create upsells, downsells and order bumps to increase the value of your sale.
Kartra Feature #3: Sales Funnel Builder
Using Kartra, you can create, design, and launch automated sales-driving funnels within minutes.
Kartra sales funnel builder is advanced.
You can link every page created by the tool to create an interconnected multi-step funnel.
Once you’ve set up your sales funnel, Kartra will run it on autopilot 24/7.
The tool allows you to incorporate email sequence into your sales funnel, enjoy plug-and-play pre-made marketing campaigns, enables lead tagging and so much more.
Also, Kartra allows you to import campaigns from other members.
Kartra Feature #4: Membership Sites
Kartra membership sites are effective for business owners offering premium coaching or selling services.
The sites are designed to offer your clients a full learning experience.
Kartra membership sites allow you to create:
- Multiple membership tier pricing
- Upload drip content
- Structure your lessons
- Upload files, videos, or audio
- Track your clients’ progress
- Set up multiple membership portals
However, Kartra membership sites don’t show how far a student is in the course by percentage.
But, it shows if a student has seen the lesson before using an eye icon.
Kartra Feature #5: Video Hosting
Kartra’s video hosting feature replaces tools like Wistia, Vimeo, SproutVideo, and Spotlightr.
Kartra gives you absolute control of your videos.
You can decide whether you want the video to autoplay on load, mute at the start, display the social share button, upload your video thumbnail, set autoplay, etc.
The tool also offers a variety of colors and video player skins that can match the color of your brand.
All Kartra videos are optimized for different devices.
It doesn’t matter whether your client is watching on their mobile phone, tablet, or desktop.
At the end of the day, they will have a perfect view.
You can also add a watermark with your logo or brand name to your video to mark it as intellectual property.
Kartra Feature #6: Customer Support Helpdesks
Kartra, customer helpdesks help you create a systematic ticket scheme whenever leads or customers want to inquire about your product/service.
This feature gives a variety of options customers can use to get in touch with you such as live chat, ticket, phone call, or skype.
The tickets are grouped into opened, waiting, and resolved.
This makes it easier to keep track of all inquiries and answer questions.
Customers can also rate the assistance received.
This will help you know whether or not your team is working effectively at managing our workload.
Kartra Feature #7: Email Marketing Platform (Kartra Mail)
Kartra email marketing lets you do everything with email automation, tagging, sequence, broadcasts and so much more.
This feature will let you create live email and SMS sequences to communicate better with your audience.
With Kartra Mail you can:
- Conduct intelligent split testing on your content and subject lines
- Enjoy an assortment of templates
- Set multiple trigger rules for your sequence
- And so much more
Additionally, every email click, open rate, and send-out is tracked in real-time.
Therefore you can monitor open and click rates, spam complaints and subscriptions, revenue ratios, and the optimum time day, and time scores better with your leads.
Kartra Feature #8: Lead Management
Kartra leads helps you manage all your leads from one place and follow their journey every single step of the way.
From your account, you can learn the behavioral patterns of your leads, detect breaking points in your conversion process, and validate your sales blueprint.
Also, Kartra allows for advanced lead tagging and scoring.
This means you can categorize your leads into VIP, cold lead, prospects, paid customers, etc.
You can also score your leads to prompt them to take action.
For example, VIP leads get a free membership course or 50% off a purchase.
Kartra Feature #9: Affiliate Management
Kartra affiliate portals help you increase your income by converting customers into promoters.
You can easily manage an army of affiliates promoting your product/service.
Kartra affiliate management gives you the liberty and freedom to communicate with affiliates, pay commissions and incentivize them.
Using Kartra, you can set up multiple commission tiers, use PayPal adaptive payments to pay your affiliates, create custom affiliate portals, custom landing pages, subscribe and tag your affiliates and so much more.
To help you know your affiliates and manage them better, Kartra allows you to create a mandatory invite questionnaire and Terms & Conditions before they can sign up to your affiliate program.
Kartra Feature #10: Kartra Agency
Kartra agency is designed to enable you to run and manage clients’ accounts from a central place.
You can view all your clients from one place.
This feature allows you to:
- Keep track of important metrics of each account in real-time
- Create log-in credentials for clients
- Add new clients to your portfolio
- Generate reports
What I love most about the Kartra agency is, you don’t need to write down or remember all your client’s passwords.
The tool offers a secure master login which you can use to access the various accounts from Kartra’s secure one-click login process.
You can use Kartra agency as an:
Owner – buy and create new accounts on behalf of your clients and mark them
Contractor – link already existing accounts and simply manage them.
What Are Kartra Integrations?
Kartra has the ability to integrate with a few different tools and platforms such as:
- Digital Access Pass
- Elastic Mail
- Google Calendar
- S2 Member
These Integrations are available by going to “My Integrations” on the sidebar, you may need to click “Integrations” from the top menu as well.