Kartra Features

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Product: Kartra
Amount of Features: 10
Price: $99.00-$499.00
Trial: $1 for 14 days
Special Trial Offer: $1 for 30 days

What Is Kartra?

Kartra is a Software as a service (SaaS) product that offers marketing automation tools for small businesses, including products to manage customers, marketing, and e-commerce.

Kartra was founded in 2018 by Genesis Digital LLC which is based in La Jolla, California.

Its products and services aim to provide tools for web building, lead generation, payment management, email marketing, video hosting, appointment scheduling, web analytics, affiliate management, and customer support.

How Kartra Works?

Kartra works as a Software as a Service (SaaS) tool.

The platform comes with a drag-and-drop builder which you can use to create your website and different aspects of your entire marketing campaign.

Kartra is hosted in the cloud therefore you don’t have to download the software on your device.

However, Kartra offers several hosting options.

You can create pages on your own custom domain or host pages on your own account.

Since Kartra is an all-inclusive marketing system, it works by replacing other platforms for your business that is:

  • Email marketing
  • Marketing automation
  • Shopping carts
  • Affiliate management system
  • Analytics
  • Video hosting
  • Form builders
  • Membership portal builders
  • And so much more.

Key Kartra Features

Here’s a list of key Kartra features:

  • A drag-and-drop page builder
  • Checkouts
  • Sales funnel builder
  • Membership sites
  • Video hosting
  • Customer support
  • Help desk
  • Email marketing platform
  • Lead management
  • Affiliate management
  • Kartra agency

Let’s take an in-depth look at the features mentioned above.

Kartra Feature #1: Drag and Drop Page Builder

kartra drag and drop

Kartra drag-and-drop builder is highly intuitive and lets you explore your creative genius factor.

Using this feature, you can:

  • Modify page templates from Kartra’s library
  • Create a new page from scratch
  • Add projects into Kartra pages
  • Publish your Kartra pages easily

Kartra drag-and-drop page builder has no limitations.

It is used to create everything on the tool from landing pages, marketing funnels, thank you pages, sales pages, etc.

Additionally, the feature is fully functional.

With just simple clicks, you’ll be on your way to creating professional pages while enjoying optimum flexibility.

Kartra Feature #2: Checkouts

kartra checkout pages

With Kartra checkouts, you can sell so much more easily.

It helps you create irresistible checkout pages to compel your customers to make and complete purchases.

The software also allows for one-click transactions.

This means that if a previous customer or member visits your checkout, their details will be automatically filled in.

Thus they can complete a purchase with just one click.

Kartra offers both single and multi-step checkout forms.

Plus, you can manage existing customers by editing payment options, rescheduling payment dates, modify pricing or halt subscriptions until further notice.

All the flexibility to manage your customers and subscriptions can be accessed from one place.

You can also create upsells, downsells and order bumps to increase the value of your sale.

Kartra Feature #3: Sales Funnel Builder

Kartra Sales Funnels

Using Kartra, you can create, design, and launch automated sales-driving funnels within minutes.

Kartra sales funnel builder is advanced.

You can link every page created by the tool to create an interconnected multi-step funnel.

Once you’ve set up your sales funnel, Kartra will run it on autopilot 24/7.

The tool allows you to incorporate email sequence into your sales funnel, enjoy plug-and-play pre-made marketing campaigns, enables lead tagging and so much more.

Also, Kartra allows you to import campaigns from other members.

Kartra Feature #4: Membership Sites

kartra membership sites

Kartra membership sites are effective for business owners offering premium coaching or selling services.

The sites are designed to offer your clients a full learning experience.

Kartra membership sites allow you to create:

  • Multiple membership tier pricing
  • Upload drip content
  • Structure your lessons
  • Upload files, videos, or audio
  • Track your clients’ progress
  • Set up multiple membership portals

However, Kartra membership sites don’t show how far a student is in the course by percentage.

But, it shows if a student has seen the lesson before using an eye icon.

Kartra Feature #5: Video Hosting

Kartra Video Hosting

Kartra’s video hosting feature replaces tools like Wistia, Vimeo, SproutVideo, and Spotlightr.

Kartra gives you absolute control of your videos.

You can decide whether you want the video to autoplay on load, mute at the start, display the social share button, upload your video thumbnail, set autoplay, etc.

The tool also offers a variety of colors and video player skins that can match the color of your brand.

All Kartra videos are optimized for different devices.

It doesn’t matter whether your client is watching on their mobile phone, tablet, or desktop.

At the end of the day, they will have a perfect view.

You can also add a watermark with your logo or brand name to your video to mark it as intellectual property.

Kartra Feature #6: Customer Support Helpdesks

Kartra support analytics

Kartra, customer helpdesks help you create a systematic ticket scheme whenever leads or customers want to inquire about your product/service.

This feature gives a variety of options customers can use to get in touch with you such as live chat, ticket, phone call, or skype.

The tickets are grouped into opened, waiting, and resolved.

This makes it easier to keep track of all inquiries and answer questions.

Customers can also rate the assistance received.

This will help you know whether or not your team is working effectively at managing our workload.

Kartra Feature #7: Email Marketing Platform (Kartra Mail)

Kartra Email Marketing Platform

Kartra email marketing lets you do everything with email automation, tagging, sequence, broadcasts and so much more.

This feature will let you create live email and SMS sequences to communicate better with your audience.

With Kartra Mail you can:

  • Conduct intelligent split testing on your content and subject lines
  • Enjoy an assortment of templates
  • Set multiple trigger rules for your sequence
  • And so much more

Additionally, every email click, open rate, and send-out is tracked in real-time.

Therefore you can monitor open and click rates, spam complaints and subscriptions, revenue ratios, and the optimum time day, and time scores better with your leads.

Kartra Feature #8: Lead Management

Kartra Leads

Kartra leads helps you manage all your leads from one place and follow their journey every single step of the way.

From your account, you can learn the behavioral patterns of your leads, detect breaking points in your conversion process, and validate your sales blueprint.

Also, Kartra allows for advanced lead tagging and scoring.

This means you can categorize your leads into VIP, cold lead, prospects, paid customers, etc.

You can also score your leads to prompt them to take action.

For example, VIP leads get a free membership course or 50% off a purchase.

Kartra Feature #9: Affiliate Management

Kartra Affiliate Management

Kartra affiliate portals help you increase your income by converting customers into promoters.

You can easily manage an army of affiliates promoting your product/service.

Kartra affiliate management gives you the liberty and freedom to communicate with affiliates, pay commissions and incentivize them.

Using Kartra, you can set up multiple commission tiers, use PayPal adaptive payments to pay your affiliates, create custom affiliate portals, custom landing pages, subscribe and tag your affiliates and so much more.

To help you know your affiliates and manage them better, Kartra allows you to create a mandatory invite questionnaire and Terms & Conditions before they can sign up to your affiliate program.

Kartra Feature #10: Kartra Agency

kartra agency

Kartra agency is designed to enable you to run and manage clients’ accounts from a central place.

You can view all your clients from one place.

This feature allows you to:

  • Keep track of important metrics of each account in real-time
  • Create log-in credentials for clients
  • Add new clients to your portfolio
  • Generate reports

What I love most about the Kartra agency is, you don’t need to write down or remember all your client’s passwords.

The tool offers a secure master login which you can use to access the various accounts from Kartra’s secure one-click login process.

You can use Kartra agency as an:

Owner – buy and create new accounts on behalf of your clients and mark them

Contractor – link already existing accounts and simply manage them.

What Are Kartra Integrations?

Kartra Integrations

Kartra has the ability to integrate with a few different tools and platforms such as:

  • aMember
  • Authorize.Net
  • Braintree
  • Digital Access Pass
  • Elastic Mail
  • Google Calendar
  • Kajabi
  • Mailgun
  • Nexmo
  • OptimizePress
  • PayPal
  • Plivo
  • PostMark
  • S2 Member
  • SendGrid
  • Stripe
  • Twilio
  • Wishlist
  • Zapier

These Integrations are available by going to “My Integrations” on the sidebar, you may need to click “Integrations” from the top menu as well.

What Can Kartra be Used for?

Over the years, Kartra has evolved to become more than just a cart and checkout software.

Kartra can be used to create a website from scratch, build sales funnel, tremendously grow your email list, craft high-converting marketing campaigns, collect leads and so much more.

Below is a brief overview of what Kartra can be used for.

1. Create a Business Website

Kartra provides you with a variety of pre-made templates you can use to create various pages for your website and launch an entire online business.

Kartra Business Website Templates

Unlike many platforms, Kartra offers a WYSIWYG ‘What You See is What You Get’ editor.

kartra drag and drop

This means, even if you have zero coding skills, you can use easily customize and find your way around the pages to create a professional-looking website.

These templates include thank you pages, classic homepages, blogs, sales pages, etc.

All you have to do is click and import them!

2. Create Sales Funnel Websites

Kartra Sales Funnels

Kartra allows you to create, launch and automate your sales funnel in a matter of minutes.

Using Kartra’s drag and drop editor, you can easily design your sales funnel which will run on autopilot all-around the clock.

The platform also offers done-for-you campaigns created by some of the biggest names in the digital marketing industry, such as Frank Kern and Andy Jenkins.

You can easily import these ready-made funnel campaigns to your site with just one click of a button.

3. Create Membership Sites

kartra membership sites

Kartra membership sites are designed to give customers a premium experience.

The platform offers well-designed custom branded membership portals with a drag and drop interface.

Using Kartra membership sites:

  • You can upload files and videos easily
  • Add videos from YouTube, Wistsia, Vimeo, or Kartra
  • Create different tiers with varying prices, content, points, and logins
  • Schedule drip content with a release-time schedule
  • Link or feature products right from the portal
  • Run automations according to different customer actions
  • Deliver online courses and so much more via the membership platform.

4. Collect Leads

kartra generate leads

Kartra provides opt-in forms and a form builder, allowing you to collect leads from multiple points of your sales funnel or website.

Using Kartra form builder, you can collect your visitors’ information and turn them into subscribers through their email marketing software.

Kartra form builder offers ready-made templates with a variety of customization options.

You can remove or add extra fields according to your personal preferences

5. Run Email Marketing Campaigns

Kartra offers a variety of features that allow you to create and effectively run email marketing campaigns.

Additionally, it offers an array of templates you can customize to create high-converting email sequences with high open rates.

When running an email marketing campaign with Kartra, all your email sequences are automatically fully analyzed, and all details are tracked in real-time.

6. Sell Products & Services

kartra sell products

Kartra allows you to sell your products and services easily online.

With the automated cart process and checkout pages, completing a sale is a very easy process.

Apart from selling your own products and services, the platform offers Kartra Marketplace.

Kartra marketplace allows you to sell your sales funnels, expert services, or purchase/discover products by other Kartra users.

Kartra Pricing

kartra pricing

Kartra has four pricing plans depending on the features of each plan:

  1. Kartra Starter – $99.00 per month
  2. Kartra Silver – $199.00 per month
  3. Kartra Gold – $299.00 per month
  4. Kartra Platinum – $499.00 per month

The cheapest Kartra pricing plan is called Starter which costs $99.00 per month and the most expensive one is Platinum which costs $499.00 per month.  The main differences between the plans are the number of leads and custom domains allocated per month.

Comparison of Kartra Features by Payment Plans

Plan Price What You Get:
Starter $99.00 per month Up to 2,500 leads, 1 custom domain, 15,000 emails per month, 50 GB bandwidth, 100 pages, 50 videos, 20 products, 2 membership sites, 1 team member, 1 helpdesk, and no Agency account.
Silver $199.00 per month Up to 12,000 leads, 3 custom domains, unlimited emails per month, unlimited bandwidth, unlimited pages, unlimited videos, unlimited products, unlimited membership sites, unlimited team members, unlimited helpdesk + Kartra Agency.
Gold $299.00 per month Up to 25,000 leads, 5 custom domains, unlimited emails per month, unlimited bandwidth, unlimited pages, unlimited videos, unlimited products, unlimited membership sites, unlimited team members, unlimited helpdesk + Kartra Agency.
Platinum $499.00 per month Up to 50,000 leads, 10 custom domains, unlimited emails per month, unlimited bandwidth, unlimited pages, unlimited videos, unlimited products, unlimited membership sites, unlimited team members, unlimited helpdesk + Kartra Agency.


There are also Enterprise level accounts available that you can get upon request.

Kartra Trial Offers

Currently, there are available two Kartra trial offers:

  1. Kartra $1 trial for 14 days
  2. Kartra $1 trial for 30 days (secret offer)

Kartra 14 Day Trial

kartra trial

Kartra offers a 14-day trial period at only $1.

The trial period enables you to take Kartra for a test drive to determine whether or not the platform is the perfect fit for your business.

You can choose any of the four pricing packages during your trial period.

After your trial period elapses, you can cancel or upgrade to a higher-tier plan through Kartra’s billing self-service portal.

Note that the trial period is limited to one trial per person and product.

Kartra accepts payments via credit/ debit cards and even PayPal.

Kartra 30 Day Trial

In general, Kartra is offering 14 days for a $1 trial only. However, there’s also a way to double that trial period up to 30 days.

Kartra will give a $1 trial for 30 days to all new members who join their program and no matter what plan they choose – Starter, Silver, Gold, or Platinum.

During the Kartra trial period, you’ll get access to all the most important Kartra features to see if the platform meets your business needs.

And if for some reason you decide later that you don’t want to be a member anymore, then you’ll be able to cancel your account without any penalties or fees.

How to Get the Kartra 30 Day Trial?

In order to get the Kartra trial, the process is very simple. Just follow these steps to claim your 30-day $1 trial account:

  • Step #1: Go to Kartra’s website through this special link
  • Step #2: Click on the “START YOUR TRIAL” button

Kartra Start Your Trial

  • Step #3: On the desktop pricing page, let the page fully load
  • Step #4: Hover over to the address bar in your browser (but do not click anything). A pop-up will then appear.

Kartra 30 days trial

  • Step #5: Click “YES” on the pop-up and you’ll be applied for the 30 days trial period.
  • Step #6: Fill in your account details
  • Step #7: Confirm your email address
  • Congratulations! You have successfully claimed your Kartra trial.

Kartra Features: The Takeaway

So, as you can see this list of the main Kartra features is quite big.

But the real benefit of using any of the Kartra features is seen when they are used in tandem.

The main goal of the Kartra software is to help you set up business websites from A to Z.

And it’s totally enough to have this software alone and you’ll not only be able to build funnels, but it will also manage sales and deliver your digital products to customers.


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