Kartra is a Software as a service (SaaS) product that offers marketing automation tools for small businesses, including products to manage customers, marketing, and e-commerce.

Kartra was founded in 2018 by Genesis Digital LLC which is based in La Jolla, California.

Its products and services aim to provide tools for web building, lead generation, payment management, email marketing, video hosting, appointment scheduling, web analytics, affiliate management, and customer support.

Kartra History

Kartra was officially launched for the public in 2018 by Genesis Digital LLC.

This is the same company behind WebinarJam.

However, its story started a bit earlier.

In 2016, Kartar Alpha was launched for a small number of people and already offered everything from funnels to shopping carts.

In 2017, Kartra entered the final stage of development and opened to massive user testing.

And in April 2018, it went officially live.

It was the first all-in-one e-commerce company to earn the title.

When it was initially launched, was a huge success.

Since 2018, the tool has undergone numerous updates and improvements to improve functionality.

Company Overview

Genesis Digital provides SaaS solutions for online businesses.

It was founded in 2013 and is based in La Jolla, California.

The company first came with the EverWebinar software and later they came with WebinarJam and Kartra software.

In total Genesis Digital own three products right now:

Kartra integrates with both WebinarJam and EverWebinar.

In 2020, they released WebinarJam and EverWebinar 4.0 with new technology to stream content faster and clearer than before.

The company partners with some big names in the industry such as Google, Stripe, YouTube, PayPal, MailChimp, InfusionSoft and so much more to provide top-notch services to their customers.

Software And Services

Kartra serves as an online marketing automation tool for launching and running an online business.

The software offers a variety of services which include:

Controversies

Many controversies about Kartra are built around their plans.

Even though the platform is among the all-inclusive marketing tools offering an affordable solution to business owners, some users complain the features offered in the pricing plans; especially the low-tier plan, are limiting.

For example, the starter plan accommodates only 20 products.

This may seem really low for some entrepreneurs.

Second, Kartra users believe the platform could use some improvements as compared to its competitors like ClickFunnels especially when it comes to templates and customization.

How Kartra Works?

Kartra works as a Software as a Service (SaaS) tool.

The platform comes with a drag-and-drop builder which you can use to create your website and different aspects of your entire marketing campaign.

Kartra is hosted in the cloud therefore you don’t have to download the software on your device.

However, Kartra offers several hosting options.

You can create pages on your own custom domain or host pages on your own account.

Since Kartra is an all-inclusive marketing system, it works by replacing other platforms for your business that is:

Who Is Kartra for?

There are several groups of digital entrepreneurs who could use Kartra for their business.

The platform is ideal for:

What Can Kartra be Used for?

Over the years, Kartra has evolved to become more than just a cart and checkout software.

Today, Kartra can be used to create a website from scratch, build sales funnel, tremendously grow your email list, craft high-converting marketing campaigns, collect leads and so much more.

Below is a brief overview of what Kartra can be used for.

1. Create a Business Website

Kartra provides you with a variety of pre-made templates you can use to create various pages for your website and launch an entire online business.

Unlike many platforms, Kartra offers a WYSIWYG ‘What You See is What You Get’ editor.

This means, even if you have zero coding skills, you can use easily customize and find your way around the pages to create a professional-looking website.

These templates include thank you pages, classic homepages, blogs, sales pages, etc.

All you have to do is click and import them!

2. Create Sales Funnel Websites

Kartra allows you to create, launch and automate your sales funnel in a matter of minutes.

Using Kartra’s drag and drop editor, you can easily design your sales funnel which will run on autopilot all-around the clock.

The platform also offers done-for-you campaigns created by some of the biggest names in the digital marketing industry, such as Frank Kern and Andy Jenkins.

You can easily import these ready-made funnel campaigns to your site with just one click of a button.

3. Create Membership Sites

Kartra membership sites are designed to give customers a premium experience.

The platform offers well-designed custom branded membership portals with a drag and drop interface.

Using Kartra membership sites:

4. Collect Leads

Kartra provides opt-in forms and a form builder, allowing you to collect leads from multiple points of your sales funnel or website.

Using Kartra form builder, you can collect your visitors’ information and turn them into subscribers through their email marketing software.

Kartra form builder offers ready-made templates with a variety of customization options.

You can remove or add extra fields according to your personal preferences

5. Run Email Marketing Campaigns

Kartra offers a variety of features that allow you to create and effectively run email marketing campaigns.

Additionally, it offers an array of templates you can customize to create high-converting email sequences with high open rates.

When running an email marketing campaign with Kartra, all your email sequences are automatically fully analyzed, and all details are tracked in real-time.

6. Sell Products & Services

Kartra allows you to sell your products and services easily online.

With the automated cart process and checkout pages, completing a sale is a very easy process.

Apart from selling your own products and services, the platform offers Kartra Marketplace.

Kartra marketplace allows you to sell your sales funnels, expert services, or purchase/discover products by other Kartra users.

Key Kartra Features

Kartra offers an array of features geared towards automating your business and sales process.

Some of these features include:

Kartra Feature #1: Checkout Pages

Kartra checkout pages help you sell so much more easily.

The checkout pages are designed to sell anything you need online.

The platform offers beautifully designed templates created by experts to compel your audience to make a purchase.

You can set up 1-click transactions, automatically tag your buyers, add upsells, downsells, or order bumps.

You can also enjoy flexibility in accepting payments, offer special promotions and discounts, or schedule single-step or multi-step checkout forms.

Kartra Feature #2: Landing Pages Builder

Kartra offers the ultimate landing page builder, which is very intuitive and uses a drag and drop editor.

This landing page builder offers flexibility when it comes to customization.

You can re-size, reposition every element of the Kartra templates.

The pages are 100% mobile responsive and seamlessly integrate with other parts of your website.

If you want to build your landing page from scratch, don’t worry, Kartra got you covered.

Kartra offers a blank canvas giving you the freedom to design your landing page as you want. You can also add pop-ups to your landing page.

From video pop-ups, checkout pop-ups, exit intent, lead capture to landing pop-ups.

Kartra Feature #3: Email Marketing Platform

Kartra has an email marketing tool known as Kartra mail.

It replaces MailChimp, ActiveCampaign, ConvertKit, Shopify, AWeber, Constant Contact, Flodesk, and MailerLite.

Kartra mail helps you get more clicks, high reads, and a continuous flow of customers. Using Kartra mail, you can carry out intelligent split-testing, create custom tags, and enjoy various templates.

Kartra also offers next-generation email automation.

In other words, the platform tracks your customers across multiple platforms if they open an email, click on a link, purchase a particular product, etc.

Kartra’s email marketing platform allows users to automate their email campaigns.

Your sequences can run on autopilot 24hours a day for 365 days.

You can also set multiple triggers, schedule split testing on the go, schedule the tempo of sending out your emails, move subscribers across different lists, and so much more.

Kartra Feature #4: Funnel Builder

Kartra funnel builder is simple and very easy to use, even with zero coding skills.

 

It allows you to build the perfect sales funnel from the lead capture page, sales page to the thank you page.

All the Kartra sales funnel pages are automatically integrated and interconnected to form a multi-page funnel.

You can also share your already done funnels on the Kartra marketplace or export it directly to another user’s account.

Kartra Feature #5: Video Hosting

Kartra offers video hosting.

This means you can create and launch a video marketing campaign right from your dashboard.

Kartra video hosting also lets you add a CTA, captions, buttons, banners, and social share buttons.

You can also tag your audience based on behaviors.

It also automatically activates automation such as email follow-ups to convert customers into buyers.

Kartra Feature #6: Helpdesks

Kartra helpdesks help you deliver support to your customers.

It eases the burden of having to type down every response to questions or inquiries manually.

Kartra helpdesks offer online and live support.

If you’re offline, customers can leave a ticket, but if you’re online, you can initiate a live chat.

Kartra offers a unique feature known as multi-agent real-time.

This means that if you don’t know an answer to a particular question, you can invite an agent to come and answer real-time on your behalf!

Kartra Feature #7: Affiliate Management Portal

Kartra affiliate management portal gives users an easy way to manage an army of affiliates to boost sales.

Using the affiliate management system, you can access all your affiliates’ information from one place.

The platform also offers an affiliate protection system.

This helps to ensure that all your affiliates are legit and comply with your terms and conditions.

Kartra Feature #8: Analytics

Kartra analytics tools display all the information you need on your dashboard.

This feature keeps track of all the important data and information for your online business.

From email open click rates, landing page conversion statistics, automation, video hosting performance, and so much more.

Basically, it gives you access to all the data you need to know through a tracking code.

This helps you stay on top of information and know the best and lowest performing aspects of your website.

Kartra Pricing

Kartra has four pricing plans depending on the features of each plan:

1. Starter – $99.00 per month
2. Silver – $199.00 per month
3. Gold – $299.00 per month
4. Platinum – $499.00 per month

The cheapest Kartra pricing plan is called Starter which costs $99.00 per month and the most expensive one is Platinum which costs $499.00 per month.  The main differences between the plans are the number of leads and custom domains allocated per month.

There are also Enterprise level accounts available that you can get upon request.

What Are the Main Kartra Alternatives?

Apart from Kartra, there are other platforms that serve almost similar purposes to the platform.

Currently, there are several main Kartra alternatives available:

However, the best known are:

Kartra Alternative #1: Builderall

Builderall is an all-in-one marketing tool. The platform comes with several marketing tools that are all designed to help you start and manage your online business.

Just like Kartra, it provides you with the tools and features you need to create, run and launch a successful online business.

Builderall offers you essential features to build your websites, landing pages, sales funnels, and so much more.

However, it offers unique features for growing your business that aren’t available in Kartra, such as heat maps and click map autoresponders.

Builderall has 3 pricing plans and a 14-day free trial period:

Overall, Builderall is cheaper compared to Kartra.

It is also faster thanks to the cheetah website builder and cheetah turbo templates.

Kartra Alternative #2: ClickFunnels

ClickFunnels is a website and sales funnel builder. In general, this tool lets you create landing pages, sales pages, accept payments, and manage the entire sales funnel with just a few clicks of a button with no coding skills required.

The platform offers various sale funnel templates for almost every stage of your sales process, high-converting templates, and professional designs for your online business.

ClickFunnels has 3 pricing plans and a 14-day free trial period:

ClickFunnels is slightly expensive compared to Kartra.

However, ClickFunnels excels in marketing and the affiliate program.

Backpack affiliate system by ClickFunnels is one of the most effective, elaborate, and systematic affiliate tracking systems.

Kartra Alternative #3: GrooveFunnels

GrooveFunnels is an all-in-one digital marketing automation software.

Think of it as a suite of different digital products to help you create a profitable online business.

It taps into email automation, tracking and analytics, building websites, landing pages and so much more.

GrooveFunnels also incorporates a drag and drop user interface to help you create amazing pages in such a short time.

Just like Kartra, GrooveFunnels offers similar features such as free hosting, monthly bandwidth, unlimited pages, and custom domains.

GrooveFunnels offers a free plan.

The free plan comes with zero monthly fees or transaction costs. This offer is valid for a limited time.

GrooveFunnels platinum is also available for a lifetime deal at $1,397.00 or 5 monthly payments of $497 each.

This also grants you free lifetime updates.

GrooveFunnels pricing is cheaper compared to Kartra especially since they offer a free plan.

References:

Genesis Digital, LCC Company Profile
Crunchbase – Genesis Digital
GenesisDigital.co – About Us

Disclosure: I am an independent Kartra affiliate, not an employee. I receive referral payments from Kartra. The opinions expressed here are my own and are not official statements of Kartra.