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Funnelology Training:
By Russel Brunson
By Marius Kiniulis – September 17, 2025
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Funnelology Training (Funnelology.com) by Russell Brunson is an online course that teaches the frameworks behind high-converting sales funnels.
It covers step-by-step methods, such as the Secret Formula, Hook, Story, Offer, and the Value Ladder, as well as detailed modules on more than a dozen funnel types, including lead funnels, webinar funnels, cart funnels, and application funnels.
Within the training, each framework is broken down into lessons, allowing even beginners to copy, paste, and apply proven funnel structures to their own offers.
It’s designed to give marketers practical funnel templates while connecting to Brunson’s broader teachings in DotCom Secrets, Expert Secrets, and Traffic Secrets.
Contents
- Funnelology Training:
By Russel Brunson
- 📌 Key Facts About Funnelology
- 🧱 The Core Foundations of Funnelology
- ✅ Why Funnelology Works
- 🗂 Funnelology Frameworks Explained
- 💵 How Much Does This Training Cost?
- 🎓 How to Get Funnelology Training
- 🔎 Funnelology Deep-Dives
- 👤 Who Created Funnelology?
- ❓ Frequently Asked Questions About Funnelology
- 🚀 Ready to Start Funnelology?
📌 Key Facts About Funnelology
| 🔑 Item | 📖 Details |
| 🎓 Course Name | Funnelology Training |
| 👤 Creator | Russell Brunson, co-founder of ClickFunnels |
| 💵 Price | $7 one-time payment (lifetime access) |
| 📚 What’s Included | 15+ funnel frameworks, core foundations, and deep-dive lessons |
| ⚡ Upgrade Option | Funnels & Templates Library with 30+ ready-made ClickFunnels templates for $47 |
| 🌐 Where to Get It | Funnelology.com |
🧱 The Core Foundations of Funnelology
The foundations of Funnelology are built on three main frameworks created by Russell Brunson: the Secret Formula, the Hook, Story, Offer, and the Value Ladder.
These principles outline how to identify your target audience, capture attention, structure persuasive offers, and guide customers through various stages of value.
- 🎯 The Secret Formula – Defines who your dream customer is, where to find them, and what offer will attract them.
- 🎬 Hook, Story, Offer – Shows how to grab attention with a hook, connect through storytelling, and close with a clear offer.
- 📈 The Value Ladder – Outlines how to structure multiple offers, from free lead magnets to premium products, so customers ascend naturally.
These frameworks form the basis of every funnel taught in Funnelology and are also central themes in Brunson’s books, DotCom Secrets and Expert Secrets.
✅ Why Funnelology Works
Funnelology works because it applies clear marketing principles in a structured way.
Instead of sending people straight to a website, funnels guide them step by step — from attention, to interest, to decision, to purchase.
- 🧠 Psychology – Funnels follow the natural flow of customer behavior, using simple triggers that move people closer to buying.
- 📋 Frameworks – Each funnel type (lead, webinar, challenge, etc.) is based on proven layouts tested across thousands of businesses.
- 🏆 Results – Hundreds of entrepreneurs have reached the Two Comma Club by applying these strategies, each generating over $1M in funnel sales.
This structured process is what makes Funnelology effective for both beginners and advanced marketers.
🗂 Funnelology Frameworks Explained
Funnelology includes a collection of frameworks that show step by step how different funnels are built and used.
Each framework focuses on a specific marketing goal, from capturing leads to selling products or booking high-ticket calls. 📊
📥 Lead Generation Funnels
- Lead “Squeeze” Funnel – Simple two-step funnel to collect emails.
- Survey Funnel – Gathers leads while segmenting by interest.
🎤 Event & Content Funnels
- Summit Funnel – Hosts multi-speaker virtual events.
- Challenge Funnel – Runs time-bound training that builds community and conversions.
- Webinar Funnel – Live or automated online presentations.
- Presentation Funnel – Slides-based sales process.
📦 Product Funnels
- Unboxing Funnel – Showcases physical products with video reveals.
- Book Funnel – Low-cost book offer with upsells.
- Cart Funnel – Streamlined checkout process with order bumps and upsells.
- Product Launch Funnel – Multi-step launch modeled after Jeff Walker’s style.
📞 High-Ticket Funnels
- Application Funnel – Pre-qualifies leads for coaching or services.
- Phone Funnel – Drives calls with sales teams (includes a deep-dive module).
Each framework gives marketers a tested process, so instead of guessing, they can copy proven steps that have already worked for thousands of businesses.
💵 How Much Does This Training Cost?
The Funnelology Training is available for a one-time payment of $7, which includes lifetime access to all lessons and funnel frameworks.
You’ll also be able to get the Funnels & Templates Library for $47 as a one-time offer.
This add-on includes over 30 ready-made ClickFunnels templates, such as checkout pages, webinar funnels, and e-commerce layouts, that can be implemented directly into your ClickFunnels account.
🎓 How to Get Funnelology Training
The Funnelology Training can be purchased directly at Funnelology.com for a one-time payment of $7.
This gives you access to Russell Brunson’s complete set of lessons on funnel frameworks, including lead funnels, webinar funnels, book funnels, and more.
- 🌐 Official Website – Available for instant access at Funnelology.com.
- 💵 Price – A low entry cost of $7 makes it accessible to beginners and experienced marketers alike.
- 📚 Bonus Material – The training connects closely with Brunson’s other resources, such as DotCom Secrets, Expert Secrets, and Traffic Secrets.
For many ClickFunnels users, Funnelology is considered a starting point before applying the same strategies inside their own funnels.
🔎 Funnelology Deep-Dives
Funnelology includes special “deep-dive” lessons that go beyond the standard frameworks.
These sessions focus on breaking down complex funnel types step by step, showing how to set them up, optimize them, and apply them in real businesses. 📚
- 📦 Unboxing Funnels Deep-Dive – A closer look at how physical products can be presented through video reveals, upsells, and customer experience funnels.
- 📞 Phone Funnels Deep-Dive – Detailed training on how to qualify leads and close sales through phone-based funnels, often used for high-ticket coaching or services.
These deep-dive modules are designed for entrepreneurs who want practical, detailed instruction on funnels that require extra strategy compared to simpler lead or book funnels.
👤 Who Created Funnelology?
Funnelology was created by Russell Brunson, the entrepreneur best known as the co-founder of ClickFunnels.
Since launching ClickFunnels in 2014 with Todd Dickerson, Brunson has built one of the most widely used funnel-building platforms in the world. 🚀
He designed Funnelology to teach the exact strategies he and his community used to grow online businesses, many of which went on to earn the Two Comma Club award for generating over $1M in sales through funnels.
The training also connects with Brunson’s published works, including DotCom Secrets, Expert Secrets, and Traffic Secrets.
By combining these frameworks into a low-cost course, Russell Brunson made his funnel-building methods accessible to beginners while reinforcing the principles already practiced inside the ClickFunnels community.
❓ Frequently Asked Questions About Funnelology
1. Do I need a ClickFunnels account to use Funnelology?
No, you can learn the frameworks without an account.
However, the included strategies and optional templates are specifically designed to be used within ClickFunnels, making implementation easier.
2. How long does it take to complete the Funnelology course?
Most lessons are concise and focused, allowing the full training to be completed in a few hours.
However, applying the frameworks to your own business will require more time, depending on your specific goals.
3. Is Funnelology suitable for beginners?
Yes. The course was designed to be accessible to even those with no prior funnel experience.
The $7 entry price makes it a low-risk way to start learning.
4. What types of businesses can benefit from Funnelology?
The frameworks apply to digital products, coaching, local services, e-commerce, and even offline businesses.
Each funnel type is flexible and can be adapted to different industries.
5. Will I get updates to the training in the future?
Once purchased, you have lifetime access.
While the content is based on proven frameworks that rarely change, occasional updates may be added to reflect new strategies or tools.
🚀 Ready to Start Funnelology?
For just $7, you can get lifetime access to the Funnelology Training and learn step by step how to build funnels that actually convert.
You’ll also have the option to add 30+ ready-made ClickFunnels templates for only $47, so you can put the strategies into action right away.
ABOUT THE AUTHOR
Marius Kiniulis is a digital marketing strategist and the founder of MarkinBlog.com, where he helps entrepreneurs and small businesses build high-converting sales funnels, grow email lists, and turn digital products into revenue. With over 15 years of hands-on experience in affiliate marketing, funnel building, and conversion optimization, Marius has guided thousands of readers and clients through the exact tools and strategies he uses himself.