Traffic Secrets Book:
Everything You Need to Know

By Marius Kiniulis – September 10, 2025
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Traffic Secrets is a marketing book by Russell Brunson, co-founder of ClickFunnels.

Published in 2020, it is the third and final book in the Secrets Trilogy (Dotcom Secrets, Expert Secrets, Traffic Secrets).

The book explains how to generate consistent, targeted traffic by identifying your “Dream 100” audience, leveraging major platforms like Google, YouTube, Facebook, Instagram, and podcasts, and building evergreen strategies that work long term.

Key topics include:

Traffic Secrets is available through a Free + Shipping offer at TrafficSecrets.com, on Amazon (paperback/Kindle), and as an Audible audiobook.

📚 Overview of the Traffic Secrets Book

Traffic Secrets is the third book in the Secrets Trilogy, following Dotcom Secrets and Expert Secrets.Published in 2020, it focuses entirely on helping businesses generate consistent, targeted traffic.

Here are some key facts about the book:

1. ✍️ Author: Russell Brunson, co-founder of ClickFunnels
2. 🗓️ Published: 2020
3. 📖 Length: ~350 pages (depending on edition)
4. 📕 Part of: The Secrets Trilogy (Dotcom Secrets, Expert Secrets, Traffic Secrets)
5. 🎯 Core Focus: Attracting your Dream Customers, building evergreen traffic systems, and leveraging major platforms (Google, YouTube, Facebook, podcasts, Instagram)
6. 🆓 Availability: Free + Shipping offer at TrafficSecrets.com, Amazon (paperback/Kindle), and Audible audiobook

What makes Traffic Secrets stand out is its practical frameworks for finding and reaching the right audience.

Instead of relying on a single channel, it demonstrates how to develop a multi-platform traffic strategy that remains effective even as algorithms evolve.

📖 What Are the Editions and Formats of Traffic Secrets?

Traffic Secrets was published in 2020 and is available in multiple formats to suit different reading preferences.

There is currently only one main edition.

Available formats include:

1. 📕 Paperback/Hardcover – Available on Amazon and the official TrafficSecrets.com website.
2. 📱 Kindle eBook – Instant digital download via Amazon Kindle.
3. 🎧 Audiobook – Offered through Amazon Audible or included as a free bonus when you claim the Free + Shipping offer on the official site.

Traffic Secrets is available in print, digital, and audio formats, making it easy to access in whichever format you prefer.

📖 Traffic Secrets Summary (Chapter by Chapter)

The book is divided into three main sections, each outlining 20 “secrets” that explain how to identify your ideal customers, drive them into your funnels, and scale traffic using modern platforms and strategies.

Section One: Your Dream Customer

Section Two: Fill Your Funnel

Section Three: Growth Hacking

🎯 Key Marketing Lessons from Traffic Secrets

The most significant value of Traffic Secrets is that it doesn’t just teach “traffic hacks” — it provides a long-term strategy for consistently attracting the right customers.

Here are the core lessons:

1. 👤 Identify Your Dream Customer
   Traffic only matters if it’s the right traffic. The book emphasizes defining who you want to reach before choosing platforms or tactics.
2. 📋 The Dream 100 Strategy
   Instead of trying to reach everyone, focus on building relationships with 100 key influencers, partners, or platforms where your audience already spends time.
3. 📱 Multi-Platform Traffic
   Don’t rely on one channel. The book demonstrates how to utilize Instagram, Facebook, Google, YouTube, and podcasts in conjunction for stability.
4. 📧 Own Your Traffic
   Platforms change, but an email list or SMS list is traffic you control. Building “traffic you own” protects your business from algorithm shifts.
5. 🔄 Organic + Paid Growth
   Sustainable growth comes from combining organic content (working your way in) with paid ads (buying your way in).
6. 📌 Evergreen Systems
   Traffic should not depend on trends. By creating evergreen content and consistent funnels, you build a predictable system for long-term growth.

Traffic Secrets teaches you to find the right people, use multiple platforms, and build systems that keep working long after ads or posts fade.

💰 How Much Does It Cost?

The retail price of Traffic Secrets is $19.95, but it’s also available through the official TrafficSecrets.com website as a free + shipping offer.With this deal, the book itself is free, and you only cover $9.95 for U.S. shipping or $19.95 for international shipping.

This option is typically the most cost-effective way to obtain the book and may also include bonus resources or an audiobook version.

With this offer, you only pay:

1. 📦 $9.95 shipping in the U.S.
2. 🌍 $19.95 international shipping

Other formats:

1. 🛒 Amazon Paperback: typically $14.99-$24.99
2. 📱 Kindle Edition: typically $9.99–$14.99
3. 🎧 Audible Audiobook: free with an Audible trial, or about $19.95 as a standalone purchase

*Price as of September 10, 2025. Product prices and availability are accurate as of the date/time indicated and are subject to change.

📕 How to Get the Traffic Secrets Book

There are several official ways to access Traffic Secrets, depending on whether you prefer a physical copy, a digital version, or an audiobook.

🆓 Where to Get the Free + Shipping Offer

The book is available at TrafficSecrets.com through a free + shipping offer.You receive the book by covering shipping costs, and in many cases, bonus resources or the audiobook version are included.

🛒 Amazon, Kindle, and Other Retail Options

Traffic Secrets can also be purchased on Amazon in various formats, including paperback, Kindle, and Audible.This is the most convenient option for those who prefer digital access or already shop on Amazon.

🎧 Where to Get the Audiobook

The audiobook is available in two ways:

1. ✅ Included as a free bonus with the Free + Shipping offer on the official website
2. 🛒 Available on Amazon Audible as a standalone purchase or with an Audible membership

📂 Can You Download a PDF Version?

There is no official free PDF of Traffic Secrets.

Any PDFs found online are unauthorized and may not include the latest edition.

For legitimate digital access, the Kindle edition on Amazon is the best option.

📕 What Are the Other Books in the Secrets Trilogy?

Traffic Secrets is the third and final book in the Secrets Trilogy.

Each book focuses on a different stage of building and scaling an online business:

Together, the three books provide a complete system:

📊 Secrets Trilogy Comparison

Book	Main Focus	Best For
Dotcom Secrets (2015, updated 2020)	Sales funnels, customer psychology, conversion frameworks	Entrepreneurs who want to structure funnels and turn visitors into customers
Expert Secrets (2017, updated 2020)	Authority building, storytelling, Perfect Webinar, mass movement creation	Coaches, course creators, authors, and service providers who want to position themselves as experts
Traffic Secrets (2020)	Driving consistent traffic using platforms like Google, YouTube, Facebook, Instagram, and podcasts	Business owners who need steady traffic sources to fill their funnels and grow their audience

📚 Traffic Secrets vs Other Marketing Books

While many marketing books focus on general business growth or single channels, Traffic Secrets stands out because it provides a step-by-step system for generating consistent traffic across multiple platforms.

Traffic Secrets vs. Dotcom Secrets

• 1. Traffic Secrets → Focuses on finding Dream Customers and bringing them into your funnels.
  2. Dotcom Secrets → Focuses on building funnels that convert those visitors into paying customers.
  3. 📌 Together: One helps you get traffic, the other enables you to turn it into sales.

Traffic Secrets vs. Expert Secrets

• 1. Traffic Secrets → Shows you where to find and attract your audience.
  2. Expert Secrets → Shows you how to influence that audience with stories, webinars, and belief-shifting frameworks.
  3. 📌 Together: One builds the audience, the other builds the influence.

Traffic Secrets vs. Generic Marketing Books

• 1. Many traffic or advertising books cover a single channel, trend, or tactic.
  2. Traffic Secrets offers a multi-platform, evergreen approach, ensuring you’re not dependent on a single source that may disappear due to algorithm changes.

While other marketing books give ideas or isolated tactics, Traffic Secrets provides a comprehensive traffic playbook designed to work across platforms and last over time.

🔗 Traffic Secrets and ClickFunnels

Traffic Secrets and ClickFunnels are designed to work hand in hand.

The book explains the strategies for generating traffic, while ClickFunnels provides the platform to capture and convert that traffic into leads and sales.

1. 📚 Traffic Secrets → Teaches how to identify your Dream Customers and bring them into your ecosystem.
2. 💻 ClickFunnels → Gives you the tools to build landing pages, funnels, and follow-up systems to turn that traffic into paying customers.
3. 🎯 Together → The book provides the traffic strategy, and ClickFunnels provides the funnel execution.

Many examples in the book are directly tied to ClickFunnels’ funnel types, making it easy for readers to apply the strategies immediately.

👨‍💼 About the Author: Russell Brunson

Russell Brunson is an entrepreneur, author, and co-founder of ClickFunnels, a leading online sales funnel software.Since launching ClickFunnels in 2014 with Todd Dickerson, he has helped millions of entrepreneurs build and scale online businesses.

Key facts about Russell Brunson:

1. 🚀 Co-Founder of ClickFunnels – a platform that has processed over $11 billion in sales for its users

2. ✍️ Author of the Secrets Trilogy – Dotcom Secrets (2015), Expert Secrets (2017), Traffic Secrets (2020)

3. 🎤 Funnel Hacking Live Speaker – hosts one of the most significant annual marketing events in the world

4. 🎯 Marketing Educator – known for teaching practical frameworks like the Value Ladder, Attractive Character, and sales funnel stacking

Brunson is widely recognized as one of the most influential voices in digital marketing and funnel strategy, with his books and trainings shaping how modern entrepreneurs approach online sales.

❓ Traffic Secrets – Frequently Asked Questions

1. Do the strategies in Traffic Secrets work for beginners?

The book explains each traffic method step by step, starting with how to define your Dream Customer and where to find them.

Beginners can apply the frameworks without needing advanced technical skills.

2. Do I need paid ads to apply the strategies in Traffic Secrets?

No. The book covers both organic methods (content, collaborations, partnerships) and paid strategies (Facebook ads, Google ads).

You can start with organic traffic and scale later with paid campaigns.

3. Can I apply Traffic Secrets if I’m not using ClickFunnels?

Yes. The traffic principles are platform-agnostic and can be applied to any website, landing page builder, or marketing system.

ClickFunnels is presented as the easiest way to implement them, but it’s not required.

4. Who is Traffic Secrets best suited for?

The book is written for entrepreneurs, eCommerce owners, coaches, and service providers who need predictable traffic.

It’s also useful for anyone building an audience, including podcasters and content creators.

5. How do you apply Traffic Secrets if you already have a business?

Start by identifying where your current customers spend time online, then use the Dream 100 strategy to connect with those audiences through partnerships, content, and ads.

Next, focus on building traffic you own — such as email lists or communities — so your business isn’t dependent on a single platform.

🚀 Ready to Get Your Copy of Traffic Secrets?

If you want a proven blueprint for building funnels and turning visitors into loyal customers, Traffic Secrets is a must-read.

The best way to get it is through the official Free + Shipping offer.

You’ll receive the book for free — just cover the shipping cost of $9.95 in the U.S. or $19.95 internationally.

Along with your copy, you’ll also unlock access to exclusive bonuses and the audiobook version, making it the most valuable way to start.