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The Secrets Trilogy Box Set:
Complete Guide ($97)
By Marius Kiniulis – September 11, 2025
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The Secrets Trilogy Box Set is a special three-book collection by Russell Brunson, co-founder of ClickFunnels.
It includes his bestselling titles:
- 📕 Dotcom Secrets – Funnels and conversions
- 📘 Expert Secrets – Authority and storytelling
- 📗 Traffic Secrets – Traffic generation across multiple platforms
- 📘 Unlock the Secrets Workbook – Exercises and worksheets to apply the strategies step by step
Each book focuses on a different stage of building and scaling a business, and together they form a complete system for creating offers, building funnels, growing an audience, and driving traffic.
The box set brings these works together in one package, highlighting how the three books complement each other.
Contents
- The Secrets Trilogy Box Set: Complete Guide ($97)
- 📌 Key Facts About the Secrets Trilogy Box Set
- 📚 Books in the Secrets Trilogy Box Set
- 📊 Comparison of the Secrets Trilogy Books
- 🔗 How the Three Books Work Together
- 🎯 Key Marketing Lessons Across the Trilogy
- 💰 How Much Do the Books Cost?
- 📕 How to Get the Secrets Trilogy
- 👨💼 About the Author: Russell Brunson
- ❓ Frequently Asked Questions
- 🚀 Ready to Get the Secrets Trilogy?
📌 Key Facts About the Secrets Trilogy Box Set
- 📦 What’s Included: Dotcom Secrets, Expert Secrets, Traffic Secrets, and the exclusive Unlock the Secrets workbook
- 💰 Price: $97 for the complete set
- 🌐 Availability: Only through the official Secrets Trilogy website
- 🛑 Exclusive Bonus: The workbook is not sold separately — it’s only available with the box set
- 🎯 Purpose: To provide a step-by-step system covering funnels, influence, traffic, and practical application
📚 Books in the Secrets Trilogy Box Set
The Secrets Trilogy Box Set contains three of Russell Brunson’s bestselling marketing books.
Each one covers a different stage of building and scaling an online business:
- 📕Dotcom Secrets
Focus: Funnels and conversions.
Key Topics: Value ladders, customer psychology, funnel scripts, and proven frameworks for turning visitors into long-term customers. - 📘Expert Secrets
Focus: Authority and storytelling.
Key Topics: Building a personal brand, creating belief with stories, the Perfect Webinar framework, and growing a loyal movement around your message. - 📗 Traffic Secrets
Focus: Audience growth and visibility.
Key Topics: The Dream 100 strategy, multi-platform traffic methods (Google, YouTube, Facebook, podcasts), and building evergreen traffic systems. - 📘Unlock the Secrets Workbook
Focus: Implementation and practice.
Key Topics: Exercises, worksheets, and guided frameworks designed to help readers apply the lessons from all three books in their own business.
📌 Together, these books form a complete system:
- Dotcom Secrets teaches you how to build funnels
- Expert Secrets shows you how to influence and sell through stories
- Traffic Secrets gives you the playbook to bring consistent traffic into your funnels
- Unlock the Secrets → how to apply and execute the strategies step by step
📊 Comparison of the Secrets Trilogy Books
Although each book in the Secrets Trilogy focuses on a different stage of business growth, they are designed to work together as a complete system.
- 📕Dotcom Secrets → Funnels and conversions — explains how to structure sales funnels and guide customers through a value ladder.
- 📘 Expert Secrets → Authority and storytelling — shows how to position yourself as a leader, create belief, and sell using stories and presentations.
- 📗 Traffic Secrets → Audience growth — teaches how to attract your Dream Customers consistently across multiple platforms.
- 📘 Unlock the Secrets Workbook → Practical exercises — provides worksheets and frameworks to apply lessons from all three books.
📋 At-a-Glance Comparison
| Book | Core Focus | Key Takeaway | Best For |
| Dotcom Secrets | Funnels & Conversions | Build funnels that turn visitors into customers | Entrepreneurs who need funnel frameworks that convert |
| Expert Secrets | Authority & Storytelling | Use influence and stories to sell your offers | Coaches, course creators, and service providers |
| Traffic Secrets | Traffic & Audience Growth | Generate consistent traffic from multiple online platforms | Business owners who want steady visibility and audience growth |
| Unlock the Secrets (Workbook) | Implementation & Practice | Apply lessons with worksheets, exercises, and guided frameworks | Readers who want hands-on tools to implement the trilogy’s strategies |
📌 The trilogy is most effective when read as a set — each book builds on the other, and the workbook ensures you apply what you learn step by step.
🔗 How the Three Books Work Together
The Secrets Trilogy is designed as a step-by-step system.
Dotcom Secrets lays the foundation with funnels, Expert Secrets adds the influence and storytelling to sell inside those funnels, and Traffic Secrets drives the audience to them.
Together, the three books form a complete playbook for building and scaling an online business.
🎯 Key Marketing Lessons Across the Trilogy
When read together, the Secrets Trilogy reveals a set of universal marketing principles that apply to nearly every business:
- Funnels are the backbone of online sales – A clear path turns strangers into loyal customers.
- Stories sell better than tactics – People buy into belief and connection before they buy products.
- Traffic must be predictable and diversified – Long-term growth depends on multiple sources, not just one channel.
- Execution matters more than ideas – Success comes from applying proven frameworks consistently.
- Systems create scalability – Funnels, messaging, and traffic work best when integrated into a repeatable process.
💰 How Much Do the Books Cost?
The Secrets Trilogy Box Set costs $97 and includes Dotcom Secrets, Expert Secrets, Traffic Secrets, and the Unlock the Secrets workbook in a collector’s case.
Each book is also available individually through official free + shipping offers, where the book itself is free and you only cover the shipping costs.
📕 How to Get the Secrets Trilogy
You can get the Secrets Trilogy Box Set by ordering it directly from the official Secrets Trilogy website for $97.
The set includes Dotcom Secrets, Expert Secrets, Traffic Secrets, and the exclusive Unlock the Secrets workbook, which is only available with the box set.
👨💼 About the Author: Russell Brunson
Russell Brunson is an entrepreneur, author, and co-founder of ClickFunnels, a leading online sales funnel software.
Since launching ClickFunnels in 2014 with Todd Dickerson, he has helped millions of entrepreneurs build and scale online businesses.
Key facts about Russell Brunson:
-
🚀 Co-Founder of ClickFunnels – a platform that has processed over $11 billion in sales for its users
-
✍️ Author of the Secrets Trilogy – Dotcom Secrets (2015), Expert Secrets (2017), Traffic Secrets (2020)
-
🎤 Funnel Hacking Live Speaker – hosts one of the largest annual marketing events in the world
-
🎯 Marketing Educator – known for teaching practical frameworks like the Value Ladder, Attractive Character, and sales funnel stacking
Brunson is widely recognized as one of the most influential voices in digital marketing and funnel strategy, with his books and trainings shaping how modern entrepreneurs approach online sales.
❓ Frequently Asked Questions
1. Do I need to read the books in a specific order?
No, each book stands on its own. However, many readers find it best to start with Dotcom Secrets (funnels), then Expert Secrets (influence), and finally Traffic Secrets (audience growth) for the whole progression.
2. How is the Unlock the Secrets workbook different from the books?
The workbook doesn’t introduce new concepts — instead, it provides exercises, worksheets, and templates to help you apply the lessons from the three books step by step.
3. How long does it take to read the entire Secrets Trilogy?
On average, each book takes about 7–10 hours to read, meaning the full trilogy can be completed in a few weeks. Many readers choose to study one book at a time and apply the strategies before moving on to the next.
4. Do I need ClickFunnels to use the strategies in the books?
No. The books focus on marketing principles that can be applied with any tools. ClickFunnels is used as an example, but the frameworks are also compatible with other platforms.
5. Who benefits most from reading the trilogy?
The books are valuable for entrepreneurs, coaches, course creators, eCommerce businesses, and service providers — essentially anyone who wants to attract an audience, convert customers, and grow online.
🚀 Ready to Get the Secrets Trilogy?
One of the most significant advantages of the Secrets Trilogy Box Set is that it’s not just reading material — it also comes with bonus online resources and community access that help you apply what you learn.
Readers often receive access to recorded trainings, funnel examples, and additional tools that expand on the lessons inside the books.
This means you’re not left figuring things out alone. You get both the strategy in the books and the practical support resources that make implementation easier.
ABOUT THE AUTHOR
Marius Kiniulis is a digital marketing strategist and the founder of MarkinBlog.com, where he helps entrepreneurs and small businesses build high-converting sales funnels, grow email lists, and turn digital products into revenue. With over 15 years of hands-on experience in affiliate marketing, funnel building, and conversion optimization, Marius has guided thousands of readers and clients through the exact tools and strategies he uses himself.
