Selling Online Challenge:
An In-Depth Guide

By Marius Kiniulis – September 19, 2025
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The Selling Online Challenge (SellingOnline.com) is a 3-day live event that teaches entrepreneurs how to effectively package and sell their products or services online.

Led by Russell Brunson, co-founder of ClickFunnels, the challenge provides daily lessons, step-by-step tasks, and guidance to help participants create an offer, set up a funnel, and begin generating sales.

It’s built for beginners as well as business owners who want a clear framework for launching or improving their online business.

The program is closely tied to Russell’s other projects, including the One Funnel Away Challenge and his Secrets Trilogy books, which also focus on building offers, marketing online, and scaling sales with funnels.

📌 Key Facts About the Selling Online Challenge

📘 What Will You Learn in the Selling Online Challenge?

At the Selling Online event, participants learn how to turn an idea into a sellable offer, build a simple sales funnel, and generate their first online sales.The program is structured with short daily lessons and tasks, making it easier to apply the training step by step.

Here’s what’s covered:

💡 Day 1 – Build Your Offer and Sales Framework: how to package what you sell in a way that people want, and how to set up a simple system to present it to many people at once.
👥 Day 2 – Find and Attract Customers: how to gather the right audience, present your offer with confidence, and use proven techniques to close sales.
🧠 Day 3 – Improve Your Sales Skills: how to use advanced selling methods to get more people to take action and create steady sales.

By the end of the challenge, you will have a working funnel, a tested offer, and a clear process for selling online.

⚙️ How Does This Challenge Work?

The Selling Online Challenge is a live online event that runs over three days.Each day includes short training sessions led by Russell Brunson and guest speakers, followed by tasks that you complete immediately, allowing you to make progress during the event.

Here’s how it’s set up:

1. 🎥 Live lessons: Russell and his team explain the main topic for the day.
2. 📝 Daily tasks: you apply what you just learned with simple, guided steps.
3. 👥 Community support: you join a private group where participants share progress and ask questions.
4. 🗓 Fixed schedule: the event takes place on specific dates, and runs for several hours each day.

By the end of the 3 days, you’ll have built a clear offer, a working sales presentation, and a basic funnel you can use to start selling online.

💵 How Much Does It Cost?

The Selling Online Challenge currently costs $27 for a standard ticket.This gives you access to all 3 days of live training, daily workshops, and the private Skool community.

Previously, the challenge was priced at $100, but in September 2025, the cost was reduced to $27 to make it more accessible for new participants.

There’s also an optional VIP upgrade, which adds a bonus Q&A session with Russell Brunson and event replays.The VIP option starts at $197, while higher-tier spots with direct Q&A access have been offered for up to $997 (though those can sell out).

📝 How to Join the Selling Online Challenge

You can join the Selling Online Challenge by registering through the official event page.Once you sign up, you’ll gain access to the private online community, daily live training sessions, and all the materials for the 3-day event.

Steps to join:

1. 🔗 Go to the official registration page.
2. 💳 Pay the one-time fee of $27 to secure your spot.
3. 📧 Check your email for confirmation and event details.
4. 📱 Join theSkool challenge community.
5. 🗓 Block out the event dates so you can attend live.

🎁 Bonuses and Resources Included

With the standard $27 ticket for the Selling Online Challenge, you get access to:

• 👥 Private Skool community where attendees connect, share progress, and get updates.
• 📝 Daily workshops where you complete tasks during the challenge with step-by-step guidance.
• 🎥 Live training from Russell Brunson and guest experts such as Myron Golden, Eileen Wilder, Eric Thayne, McCall Jones, and others.
• 📩 Event resources and reminders delivered through the Skool app.

If you upgrade to VIP, you also receive:

• 🎤 A bonus Q&A session with Russell Brunson.
• 📼 Replay recordings of all 3 days of the event.

👥 Who Is the Selling Online Challenge For?

The Selling Online Challenge is designed for anyone looking to sell their products or services online using a proven system.

It’s primarily aimed at people who want to move from chasing one customer at a time to presenting and selling to groups.

The main groups that benefit are:

1. 🎤 Coaches and consultants who want to attract more clients without relying on one-on-one sales calls.
2. 📚 Experts and authors who want to share their knowledge with larger audiences.
3. 🎥 Content creators such as YouTubers, podcasters, and educators who want to monetize their audience.
4. 💼 Entrepreneurs and small business owners looking for a structured way to grow their sales online.

It also works for beginners who don’t yet have an audience but want a clear starting point for building their offer and learning how to sell confidently.

⚖️ Selling Online Challenge vs One Funnel Away Challenge

The Selling Online Challenge and the One Funnel Away (OFA) Challenge are two of Russell Brunson’s most popular training programs.

Both are designed to help entrepreneurs grow online, but they serve different purposes: one focuses on selling skills, while the other focuses on funnel building.

👉 Key difference: The Selling Online Challenge is a fast, skills-based event that shows you how to sell confidently in just 3 days. The OFA Challenge is a comprehensive program that helps you build the entire funnel system to run your business.

Many entrepreneurs start with Selling Online to sharpen their sales skills, then move into OFA when they’re ready to put the funnel together.

👤 Who Created the Selling Online Challenge?

The Selling Online Challenge was created by Russell Brunson, an entrepreneur and co-founder of ClickFunnels.

He developed the program to provide people with a clear, actionable way to start selling online without getting stuck on technical or complex marketing strategies.

Russell Brunson saw that many new entrepreneurs struggled with two main problems: knowing what to sell and figuring out how to present it online.

The challenge was designed to solve both by breaking the process into simple daily steps, helping participants create an offer, build a funnel, and launch with confidence.

❓ Frequently Asked Questions (FAQ)

1. Will I get access to replays if I can’t attend live?

Replays are not included with the standard $27 ticket. You need the VIP upgrade to receive recordings of the event.

2. Do I need to already have a product or service to join?

No. The challenge helps both beginners and established business owners. If you don’t have a product yet, you’ll learn how to package your knowledge or skills into an offer.

3. What tools do I need during the challenge?

You’ll need a computer, internet connection, and a ClickFunnels account if you plan to build your funnel during the event. The presentations and worksheets are provided.

4. Is there a money-back guarantee?

Yes. The event comes with a 30-day money-back guarantee, so you can request a refund if you’re not satisfied.

🚀 Ready to Join the Selling Online Challenge?

The Selling Online Challenge is your opportunity to learn directly from Russell Brunson and expert guests how to craft an offer, present it with confidence, and start selling online.

For just $27, you’ll get 3 full days of live training, daily workshops, and access to the private community.