One Funnel Away Challenge:
An In-Depth Guide

By Marius Kiniulis – September 26, 2025
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The One Funnel Away Challenge (OFA) is a free 30-day online training from ClickFunnels that teaches entrepreneurs how to build and launch a working sales funnel.

It’s led by Russell Brunson (Expert Path for coaches, experts, and digital product creators) and Trey Lewellen (Ecommerce Path for physical product sellers).

The program is structured into daily missions:

1. 📌 Week 1 → Foundation & Belief (funnels vs websites, funnel hacking, offer creation)
2. 📘 Weeks 2–3 → Choose your track: Expert (webinars, courses, memberships) or Ecom (product validation, pricing, upsells, ads)
3. 📈 Week 4 → Traffic & Scaling (Traffic Secrets, paid ads, Dream 100 strategy)

To join, you either start a 14-day ClickFunnels trial or use your existing ClickFunnels account.

Optional upgrades include VIP coaching ($100) for more hands-on help.

Since launch, over 120,000 people have completed OFA, making it one of the most widely used funnel-building programs online.

🔑 Key Facts

Fact	Details
📛 Program name	One Funnel Away Challenge (OFA)
🖥️ Type	30-day online funnel-building training
🏢 Created by	ClickFunnels
👨‍🏫 Main trainers	Russell Brunson (📘 Expert Path), Trey Lewellen (📦 Ecommerce Path)
📅 Structure	Daily “missions” with videos, assignments, and accountability
🔀 Tracks	📘 Expert Path (digital products) 📦 Ecommerce Path (physical products)
📚 Core topics	Mindset, offer creation, funnel structure, order forms, upsells, traffic
🔑 Access	Free with ClickFunnels account (new users via 14-day trial)
💎 Optional upgrade	VIP coaching: 💵 $100
🌍 Past participants	120,000+ entrepreneurs worldwide
⏱️ Duration	30 days (about 60 minutes per day)

🤔 How Does the One Funnel Away Challenge Work?

The One Funnel Away Challenge is a 30-day guided program where participants complete daily missions (approximately 60 minutes each) to build and launch a sales funnel step by step.

It’s divided into four weeks of structured training, combining video lessons, practical assignments, and accountability support.

Week 1 – Foundation & Belief: Covers funnel basics, the difference between funnels vs. websites, funnel hacking, offer creation, and building confidence.

Weeks 2–3 – Choose Your Path:

1. 📘 Expert Path with Russell Brunson → focuses on digital products, webinars, courses, and memberships.
2. 📦 Ecommerce Path with Trey Lewellen → focuses on product validation, pricing, upsells, and Facebook ads.

Week 4 – Traffic & Scaling: Teaches how to bring people into your funnel using Traffic Secrets, short-form content, paid ads, and the Dream 100 strategy.

Every participant also gets:

1. 🎥 Daily video lessons with step-by-step instructions.
2. ✅ Accountability coaching to answer questions and keep progress on track.
3. 👥 Community access for support and feedback.

By the time you finish, you’ll already have a funnel built, complete with an offer, order form, and traffic plan.

And because you build it step by step, you’ll know exactly how to adjust and improve it moving forward.

That’s why so many people say OFA was their first real breakthrough.

👨‍🏫 Who Are the Trainers of the One Funnel Away Challenge?

Inside the One Funnel Away Challenge, you’ll be learning from two people who’ve actually built businesses with funnels—Russell Brunson and Trey Lewellen.

Each one takes you down a different path depending on what you want to sell.

And here’s something interesting:

You’re not left to figure things out by yourself.

Alongside Russell and Trey, you’ll also have accountability coaches and a private community, so you can ask questions and keep moving even if you hit a roadblock.

🎁 What Do You Get When You Join OFA

When you join the One Funnel Away Challenge, you get 30 days of structured training, coaching, and tools to build a funnel from start to finish.

Everything is laid out in daily missions, so you’re never left wondering what to do next.

Here’s what’s included:

1. 🎥 Daily Training Videos → short lessons from Russell Brunson or Trey Lewellen that show you exactly what to build each day.
2. ✅ Step-by-Step Assignments → practical tasks that move your funnel forward (offers, pages, upsells, traffic).
3. 👥 Accountability Coaching → a coach helps you stay on track, answers questions, and keeps you from stalling out.
4. 💬 Private Community → access to other participants going through the challenge, so you can share progress and get support.
5. 🛠️ ClickFunnels Access → you’ll need a ClickFunnels account to build your funnel. New users can join through the 14-day free trial.
6. 💎 Optional VIP Upgrade ($100) → extra coaching and feedback if you want more hands-on help.

By the end, you’ll not only know the process—you’ll already have a funnel built, tested, and ready to start selling.

📚 What Are You Going to Learn During the Challenge?

The One Funnel Away Challenge is broken into four weeks of focused training, each covering a different stage of funnel building.

By following the daily missions, you’ll progress from understanding the basics to building a live funnel with traffic ready to flow in.

📌 Week 1: Foundation & Belief Building

The first week is all about laying the groundwork. You’ll learn the difference between funnels and websites, how to analyze successful funnels (“funnel hacking”), and how to structure offers that people actually want.

This week also focuses on belief—getting you confident that the funnel you’re building can work in your business.

📘 Expert Path (Weeks 2–3) – With Russell Brunson

If you choose the Expert Path, Russell Brunson walks you through building a funnel for digital products and knowledge-based businesses.

You’ll learn how to:

By the end of this track, you’ll have a complete funnel designed to sell your expertise at scale.

📦 Ecommerce Path (Weeks 2–3) – With Trey Lewellen

If you take the E-commerce Path, Trey Lewellen shows you how to find and sell physical products with funnels.

Key lessons include:

By the end of this track, you’ll know how to launch a funnel that sells physical products profitably.

📈 Week 4: Traffic & Scaling

The final week brings both tracks back together.

Here, you’ll learn how to drive traffic into your funnel using strategies like:

This week is where you shift from building to growing—learning how to get the right people into your funnel and start generating real sales.

💵 How Much Does It Cost?

The One Funnel Away Challenge is free to join, but you’ll need a ClickFunnels account to participate since all funnels are built inside the platform.

If you’re new, you can start with the 14-day ClickFunnels trial, and after that, the software continues at $97 per month (Launch plan).

If you already have a ClickFunnels account, you can join the challenge with your active subscription at no extra cost.

There are also two optional upgrades:

1. 💎 VIP Coaching ($100 one-time) → extra coaching sessions and closer feedback.
2. 📈 “Fill Your Funnel” Add-On ($47 one-time) → traffic strategies to bring more visitors into your funnel.

So in practice, the only ongoing cost is your ClickFunnels subscription.

Everything else—the training, coaching, and community—comes with the challenge.

📝 How to Join the One Funnel Away Challenge (Step-by-Step)

Joining the One Funnel Away Challenge is very easy.

Here’s how to do it step-by-step:

1. Go to the registration page → Sign up through this page for the challenge.
   
   👉 Join the One Funnel Away Challenge
2. Choose how you’ll join →
   
   • If you’re new, start with the 14-day ClickFunnels trial.
   • If you already have an active ClickFunnels account, you can join with your existing subscription.
3. Decide on upgrades (optional) → Add VIP Coaching ($100 one-time) or the Fill Your Funnel Add-On ($47 one-time) if you want extra support.
   
4. Pick your track → Decide whether you’ll follow the 📘 Expert Path (digital products) or 📦 Ecommerce Path (physical products). You can explore both options if you’d like.
5. Get access to the dashboard → Once registered, you’ll receive login details with all missions, training videos, and community access in one place.

From there, the challenge begins the following Monday.

Each day, a new mission will unlock, and you’ll know exactly what to do next.

⭐ Why Is This Challenge Worth Joining

Honestly, the biggest reason is that you don’t just learn about funnels — you actually finish with one that’s live.

Most courses give you a lot of theory.

This one forces you to build something real in 30 days.

And here’s where it really helps:

Instead of trying to figure everything out alone, you’ve got daily steps, coaches checking in, and other people moving through the same process.

That kind of accountability is what keeps you from stalling halfway through.

I’ve seen many people overcomplicate funnels.

They read books, watch videos, take notes… but months later, they still don’t have anything online.

OFA solves that problem.

By the end, you’ve got a funnel, an offer, and a plan to drive traffic.

That’s why it’s worth doing.

🛠️ How Would I Use This Challenge

If I already knew what I wanted to sell, I’d use the challenge to stop procrastinating and actually build the funnel around that product or service.

The daily missions keep you moving, so you don’t get stuck tweaking logos or overthinking copy.

If I didn’t know what to sell yet, I’d use the first week to test ideas quickly.

The lessons on offers and funnel hacking are designed to help you spot what works in the real world.

That alone can save you months of trial and error.

Once you’ve gone through it, you have a repeatable process you can use again and again — for your next product, your next business, or even client work if you build funnels for others.

⏭️ What’s the Next Step After the Challenge

The One Funnel Away Challenge is ideal for launching your first funnel.

But what happens once it’s built?

Here’s what I suggest:

📌 Option 1: Join the Selling Online Challenge

If you want to continue practicing and improving your funnel skills, the Selling Online Challenge is the natural next step.

This is the next-level training, where you build on the foundation from OFA and learn how to sell more confidently, test offers, and refine your marketing message.

It’s very handy if you feel that 30 days went by fast and you want more guided time to apply what you learned.

📌 Option 2: Create an OfferLab Account

For those who already have a funnel and want to scale with partnerships, the next logical step is OfferLab.

This platform enables you to bundle your products with other creators, team up with affiliates, and leverage a system that allows multiple people to promote together.

It’s a smart way to get exposure without relying only on ads or slow organic growth.

🔀 How They Fit Together

Here’s how I’d look at it:

1. OFA → build your first funnel.
2. Selling Online Challenge → practice and refine your selling skills.
3. OfferLab → plug into collaborations and scale with others.

That way, you’re not just building a funnel once — you’re stacking the pieces to grow a real online business.

🔍 Frequently Asked Questions

❓ Do I need to know what I’m going to sell before starting the challenge?

Many people join OFA without a clear product idea.

The first week of the challenge helps you brainstorm, test, and validate offers before you commit to building a funnel.

❓ How much time should I set aside each day for the challenge?

Plan for about 60 minutes per day.

That includes watching the training video and completing the assignment.

Some tasks may take a little longer if you’re starting from scratch.

❓ What happens if I miss a day or fall behind?

All missions are recorded inside your dashboard.

You can catch up at your own pace, but sticking to the daily schedule helps keep your funnel finished within 30 days.

❓ Can I take the Expert Path and the E-commerce Path in the same challenge?

Yes. While most people focus on one, you can go through both paths if you want.

Be prepared to put in extra time, as each has its own set of missions.

❓ What kind of support is available if I encounter any issues?

In addition to the training videos, you’ll have access to accountability coaches and a private community where you can ask questions, share progress, and get feedback.

🚀 Ready to Join the One Funnel Away Challenge?

If you’ve been thinking about building a funnel but keep putting it off, this challenge is the push you need.

In just 30 days, you’ll go from a blank screen to a working funnel — complete with an offer, order form, and a plan to drive traffic.

And you don’t have to figure it out alone. You’ll have Russell Brunson, Trey Lewellen, and accountability coaches walking you through each step.

The only real question is:

Will you finally build the funnel you’ve been talking about… or keep waiting for the “perfect time”?