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Russell Brunson Books (Full List)
By Marius Kiniulis – August 6, 2025
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Russell Brunson has published four main books focused on online marketing and business growth:
- DotCom Secrets (2015): Covers how to build high-converting sales funnels using proven frameworks.
- Expert Secrets (2017): Teaches how to turn your expertise into a scalable business by building an audience and selling through storytelling.
- Traffic Secrets (2020): Explains how to drive consistent, targeted traffic to your funnels using organic and paid strategies.
- Unlock The Secrets (2020): A companion workbook designed to help implement the strategies from the Secrets Trilogy.
These books are especially popular among marketers, course creators, and business owners using ClickFunnels — with over 600,000 copies sold combined.
They’re often recommended to be read in order and are available on Amazon or through Russell’s official free + shipping offers.
Contents
- Russell Brunson Books (Full List)
- 1. Introduction: Who Is Russell Brunson?
- 2. Why His Books Are So Popular
- 3. List of Russell Brunson’s Books (In Order)
- 4. How the Secrets Trilogy Fits Together
- 5. Best Order to Read These Books
- 6. Are These Books Worth Reading?
- 7. Russell Brunson’s Book Writing Philosophy
- 8. What’s Next: Upcoming Books & Projects
- FAQs About Russell Brunson’s Books
1. Introduction: Who Is Russell Brunson?
Russell Brunson is the co-founder of ClickFunnels, a leading sales funnel software used by over 100,000 entrepreneurs worldwide.
He is also a bestselling author known for the Secrets Trilogy — DotCom Secrets, Expert Secrets, and Traffic Secrets.
Before launching ClickFunnels in 2014, Russell Brunson built a multi-million dollar business selling digital products and became known for his expertise in direct response marketing.
Today, Russell is not only an author and speaker but also a driving force behind a growing community of funnel builders and marketers who follow his frameworks to launch and grow successful businesses.
2. Why His Books Are So Popular
Russell Brunson’s books are popular because they offer step-by-step frameworks that are easy to understand and apply — even for beginners.
He’s not just an author, but a co-founder of ClickFunnels, and his books serve as a practical extension of his business philosophy.
Each book focuses on a core pillar of online business:
- DotCom Secrets teaches how to build funnels that convert.
- Expert Secrets shows how to turn knowledge into a scalable business.
- Traffic Secrets explains how to get consistent visitors to any funnel or website.
What sets these books apart is their practical, no-fluff approach.
They’re filled with real-world examples, proven strategies, and action plans that readers can implement immediately.
Plus, they’re often available through free + shipping deals, making them accessible to a broad audience.
3. List of Russell Brunson’s Books (In Order)
Below is a breakdown of Russell Brunson’s main books — listed chronologically — along with summaries and key takeaways for each.
3.1 DotCom Secrets (2015)
This was Brunson’s first book and remains one of the most widely recommended guides for building online sales funnels.
With over 250,000 copies sold and used by 100,000+ ClickFunnels users to build their first funnels, it’s widely considered essential reading for online marketers.
This book explains the core funnel strategies behind successful online businesses and gives you a proven, step-by-step framework to turn visitors into loyal customers.
Key Takeaways:
- Build a Value Ladder to maximize customer lifetime value.
- Learn how to create irresistible offers that drive conversions.
- Learn 7 proven funnel types and their use cases.
- Understand the structure of high-converting opt-in and sales funnels.
Where to Buy DotCom Secrets:
Available via the book’s official site (free + shipping) or on Amazon in print, Kindle, and audiobook formats.
3.2 Expert Secrets (2017)
Written as a follow-up to DotCom Secrets, this book dives into how to turn your knowledge or passion into a scalable expert business.
With over 225,000 copies sold, it has become a go-to resource for anyone building an audience around their expertise.
Expert Secrets is all about building a personal brand, creating belief, and selling your message through storytelling.
It’s especially valuable for coaches, consultants, course creators, and anyone looking to turn their ideas into income.
Key Takeaways:
- Build a mass movement around your expertise.
- Develop your Attractive Character and signature story.
- Use epiphany bridges to shift beliefs and increase conversions.
- Craft webinars and presentations that drive sales.
Where to Buy Expert Secrets:
Available via the book’s official site (free + shipping) or on Amazon in print, Kindle, and audiobook formats.
3.3 Traffic Secrets (2020)
This book completes the Secrets Trilogy by addressing the most prominent problem entrepreneurs face: getting consistent traffic.
With over 150,000 copies sold, it’s a practical guide to attracting your dream customers online — no matter what platform you’re using.
Traffic Secrets reveals how to drive traffic using a mix of organic strategies, paid ads, and evergreen content — all focused on long-term, sustainable growth.
Key Takeaways:
- Find your Dream 100 and connect with existing audiences.
- Leverage traffic platforms like YouTube, Facebook, and Google.
- Create evergreen content that consistently attracts new leads.
- Master hooks, stories, and offers to improve conversion rates.
Where to Buy Traffic Secrets:
Available via the book’s official site (free + shipping) or on Amazon in print, Kindle, and audiobook formats.
3.4 Unlock The Secrets (2020)
Unlike the other three, this isn’t a standalone book — it’s a companion workbook designed to help you implement everything from the trilogy.
Unlock The Secrets is a fill-in-the-blank workbook filled with exercises, diagrams, and templates to help you apply what you’ve learned from the main books.
It’s only available as part of the Secrets Trilogy Box Set and was created to help readers turn ideas into action.
Key Takeaways:
- Put theory into action with step-by-step worksheets.
- Map out your funnels, offers, and customer journeys.
- Ideal for turning ideas into real, revenue-generating funnels.
- Best used alongside the complete Secrets Trilogy Box Set.
Where to Buy Unlock The Secrets:
Available only as part of the Secrets Trilogy Box Set on the official website. Not sold separately.
4. How the Secrets Trilogy Fits Together
Russell Brunson’s Secrets Trilogy was intentionally structured to cover the three core elements of building an online business: funnels, messaging, and traffic — in that order.
- DotCom Secrets focuses on how to structure offers and build funnels that convert visitors into customers.
- Expert Secrets builds on that by helping you craft the message behind the funnel — including positioning, storytelling, and sales techniques.
- Traffic Secrets completes the system by showing you how to bring consistent attention to your funnels through targeted traffic strategies.
Each book solves a different stage of the customer acquisition journey.
When used together, these books give you everything you need to build a profitable online business — and that’s exactly what thousands of entrepreneurs have done.
5. Best Order to Read These Books
The best way to get the most out of Russell Brunson’s books is to read them in the order they were released.
Each book builds on the previous one and addresses a different stage of growing an online business:
- DotCom Secrets – Start here. This book lays the groundwork by explaining how funnels work and how to structure your offers.
- Expert Secrets – Once you understand funnels, this book helps you craft your message, build trust, and turn your expertise into a scalable business.
- Traffic Secrets – Finally, this book teaches how to attract the right people to your funnels using both organic and paid traffic strategies.
- Unlock The Secrets – Use this workbook alongside the trilogy to apply what you’ve learned through guided exercises and templates.
Reading them in this order gives you a step-by-step path: from building the system, to crafting the message, to attracting traffic — and finally, implementing it all.
6. Are These Books Worth Reading?
Yes — if you’re building an online business, especially in digital marketing, coaching, or eCommerce, Russell Brunson’s books are some of the most recommended out there.
What makes them valuable is that they focus on proven frameworks, not theory.
Each book is built around real-world strategies that have been used by thousands of entrepreneurs across different industries.
Here’s why readers find them worth reading:
- They’re beginner-friendly but still packed with advanced insights.
- Each book focuses on a specific piece of the online business puzzle: funnels, messaging, or traffic.
- The content is based on results from over $11 billion in sales processed through ClickFunnels.
- They’re practical — with templates, step-by-step breakdowns, and clear action plans.
If you’re looking for a clear, repeatable system to grow an online business, Brunson’s Secrets Trilogy offers more actionable value than most traditional marketing books.
7. Russell Brunson’s Book Writing Philosophy
Russell Brunson doesn’t write books just to share ideas — he writes them to solve specific problems entrepreneurs face at different stages of their business.
He follows a framework-first approach, meaning his books are structured around repeatable systems, not just concepts.
Every chapter is built to guide the reader toward a specific result — whether it’s creating a funnel, crafting a message, or launching a traffic plan.
Brunson has also mentioned that he writes with his ideal customer in mind, often pulling from real-world examples, ClickFunnels user data, and the lessons he’s learned scaling multiple 8- and 9-figure businesses.
8. What’s Next: Upcoming Books & Projects
While Russell Brunson hasn’t announced any new books at the moment, he’s actively focused on expanding educational platforms and legacy projects beyond funnels and marketing.
One of his most recent initiatives is Secrets of Success — a personal development platform and curated online library inspired by legendary thinkers like Napoleon Hill and Orison Swett Marden.
It’s not a book, but a collection of resources designed to help individuals improve their mindset, habits, and long-term success.
Here are a few key facts about the platform:
- Russell Brunson acquired rights to an extensive archive of Napoleon Hill’s unpublished work.
- Members gain access to rare content, mindset trainings, and curated readings.
- The platform emphasizes both mental conditioning and practical action steps.
- New members can start with a 30-day trial that includes a free box of books — featuring Think and Grow Rich and two unreleased Napoleon Hill manuscripts.
Beyond Secrets of Success, Brunson continues to grow the ClickFunnels ecosystem, release new tools for funnel builders, and invest in platforms like OfferLab, which supports collaborative product launches and affiliate partnerships.
FAQs About Russell Brunson’s Books
1. Do I need to use ClickFunnels to benefit from Russell Brunson’s books?
No. While the books reference ClickFunnels strategies and tools, the core principles apply to any funnel builder or online business platform. You can implement his frameworks using tools like Systeme.io, Kartra, WordPress, or even manual setups.
2. Are Russell Brunson’s books beginner-friendly?
Yes. All three main books — DotCom Secrets, Expert Secrets, and Traffic Secrets — are written with a step-by-step approach, making them suitable for beginners. However, experienced marketers will also find advanced insights and strategies throughout.
3. Can I get Russell Brunson’s books as audiobooks?
Yes. All three core books are available as audiobooks on Audible and other platforms. Some of the free + shipping offers also include upsells for audio versions during checkout.
4. Is there overlap between the books?
A little — but intentionally. Some core concepts (like belief-building or funnel structure) are referenced across multiple books, but each one goes deeper into a specific area: funnels, messaging, or traffic. They’re meant to work together as a system.
5. Are there translations of Russell Brunson’s books in other languages?
Yes. Russell’s books have been translated into several languages, including Spanish, German, French, and Portuguese — depending on the title. Availability may vary by platform and region.
ABOUT THE AUTHOR
Marius Kiniulis is a digital marketing strategist and the founder of MarkinBlog.com, where he helps entrepreneurs and small businesses build high-converting sales funnels, grow email lists, and turn digital products into revenue. With over 15 years of hands-on experience in affiliate marketing, funnel building, and conversion optimization, Marius has guided thousands of readers and clients through the exact tools and strategies he uses himself.
