DotCom Secrets Book:
Everything You Need to Know

By Marius Kiniulis – September 8, 2025
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Dotcom Secrets is a bestselling marketing book by Russell Brunson, co-founder of ClickFunnels.

First published in 2015 and updated in 2020, it’s the first book in Brunson’s “Secrets Trilogy” (Dotcom Secrets, Expert Secrets, Traffic Secrets).

The book breaks down the core principles of building an online business with sales funnels.

It covers strategies like the Value Ladder, the Attractive Character, and proven email frameworks such as the Soap Opera Sequence and Seinfeld Emails.

Inside, you’ll also find a chapter-by-chapter breakdown of funnel types (frontend, backend, continuity funnels), messaging scripts, and methods to scale traffic and conversions.

Today, Dotcom Secrets is widely considered a blueprint for online marketing funnels and is often given away through Russell Brunson’s “Free + Shipping” offer (you only pay for shipping, and the book is mailed to you).

It’s also available on Amazon in paperback, Kindle, and audiobook formats.

📚 Overview of the Dotcom Secrets Book

Dotcom Secrets is often described as the playbook for online marketing funnels.Instead of focusing on short-term tricks, it lays out a proven system for turning strangers into paying customers through carefully designed sales processes.

The book combines psychology, messaging frameworks, and funnel structures into a step-by-step guide that entrepreneurs can apply to almost any business model.

Here are some key facts about the book:

1. ✍️ Author: Russell Brunson, co-founder of ClickFunnels
2. 🗓️ First Published: 2015 (Updated Edition: 2020)
3. 📖 Length: ~350 pages (depending on edition)
4. 📕 Part of: The Secrets Trilogy (Dotcom Secrets, Expert Secrets, Traffic Secrets)
5. 🎯 Core Focus: Funnel strategies, customer psychology, messaging frameworks, and conversion optimization
6. 🆓 Availability: Free + shipping offer on Russell Brunson’s site, Amazon paperback/Kindle, and audiobook

What makes Dotcom Secrets stand out is its hands-on approach.

Each chapter introduces funnel models, email scripts, and case studies that can be directly applied, making it a practical guide rather than just a theory book.

📖 What Are the Editions and Formats of Dotcom Secrets?

Over the years, Dotcom Secrets has been released in multiple editions and formats to match different reading preferences:

Available formats include:

1. 📕 Paperback/Hardcover – Standard print editions available through DotComSecrets.com and Amazon.
2. 📱 Kindle eBook – Instant digital access via Amazon Kindle.
3. 🎧 Audiobook – Available on Amazon Audible, or included as a free bonus when you claim the Free + Shipping offer on the official site.

📖 Dotcom Secrets Summary (Chapter by Chapter)

The updated edition of Dotcom Secrets is organized into four main sections, with 28 “secrets” that explain how to build, structure, and scale online sales funnels.

Section One: Sales Funnel Secrets

Section Two: The Funnels in the Value Ladder

Front-End Lead Funnels

Unboxing Funnels

Presentation Funnels

Back-End Phone Funnels

Section Three: Funnel Scripts

Front-End Lead Funnel Scripts

Unboxing Funnel Scripts

Presentation Funnel Scripts

Back-End Phone Funnel Scripts

Section Four: Building Your Funnels

🎯 Key Marketing Lessons from Dotcom Secrets

Beyond funnel templates and scripts, Dotcom Secrets delivers core marketing principles that apply to nearly every online business.

Here are the most important takeaways:

1. 🚀 The Value Ladder
   Always offer products at various price points — from free lead magnets to high-ticket solutions. This way, customers can ascend naturally as their trust and commitment grow.
2. 👤 The Attractive Character
   People buy from people. Building a relatable persona with stories, beliefs, and flaws helps your audience connect with you on a deeper level.
3. ✉️ The Soap Opera & Seinfeld Sequences
   Email isn’t just for promotions. The Soap Opera Sequence nurtures new leads with a dramatic, story-driven arc, while Seinfeld-style emails keep ongoing engagement casual and fun.
4. 🧩 Funnel Stacking
   One funnel isn’t enough. By combining multiple funnels — for leads, front-end sales, back-end offers, and continuity programs — you create a complete system for customer growth.
5. 📝 Scripts and Frameworks
   High-converting messaging can be modeled. The book includes proven sales scripts, webinar outlines, and page structures that take the guesswork out of copywriting.
6. 📈 Long-Term Funnel Thinking
   Funnels are not just about the first sale. The biggest wins come from nurturing relationships, creating continuity, and maximizing customer lifetime value.

💰 How Much Does It Cost?

Dotcom Secrets normally retails for $19.95, but you can get it through the official DotComSecrets.com website for free by only paying shipping — $9.95 in the U.S. or $19.95 internationally.

Other options include:

*Price as of September 5, 2025, 14:45 EET. Product prices and availability are accurate as of the date/time indicated and are subject to change.

📕 How to Get Dotcom Secrets Book

There are three main ways to get a copy of Dotcom Secrets — through the official website, Amazon/Kindle, or as a digital format.

🆓 Where to Get the Free + Shipping Offer

The official Free + Shipping offer is available at DotComSecrets.com.

Instead of paying full price, you only cover the shipping cost and receive a brand-new copy of the book.

Here’s how the offer works:

1. 💵 Dotcom Secrets retails for $19.95
2. ✅ You get the book free — Russell Brunson covers the cost
3. 📦 You just pay $9.95 shipping (U.S.) or $19.95 shipping (international)
4. 🔒 Your information is secure and not shared

This is the most affordable way to get the physical book and sometimes comes with access to exclusive bonus resources.

🛒 Amazon, Kindle, and Other Retail Options

Dotcom Secrets is also sold on Amazon in paperback and Kindle formats.

1. 📖 Paperback: Delivered by Amazon Prime or standard shipping
2. 📱 Kindle Edition: Instant download to any Kindle device or app
3. 🎧 Audible Audiobook: Available with an Audible subscription or as a standalone purchase

🎧 Where to Get the Audiobook

The Dotcom Secrets audiobook is available in two official ways:

✅ Free Bonus: When you claim the Free + Shipping offer at DotComSecrets.com, the audiobook version is included as a bonus along with the physical book.
🛒 Amazon Audible: You can also get the audiobook on Amazon Audible, either as a one-time purchase or free with an Audible trial/subscription.

📂 Can You Download a PDF Version?

There is no official free PDF version of Dotcom Secrets.

Any PDF download you find online is likely unauthorized and may not be the updated edition.

✅ For a digital version, the Kindle edition on Amazon is the legitimate option
✅ For a physical copy, claim the official Free + Shipping offer at DotComSecrets.com

📕 What Are the Other Books in the Secrets Trilogy?

Dotcom Secrets is the first book in Russell Brunson’s Secrets Trilogy, followed by two complementary titles:

Together with Dotcom Secrets, these three books form a complete framework:

📚 Dotcom Secrets vs Other Marketing Books

Many marketing books cover online business growth, but Dotcom Secrets stands out because it focuses on sales funnels as a complete system rather than just tactics or inspiration.

Here’s how it compares:

Dotcom Secrets vs. Expert Secrets

1. Dotcom Secrets → Focuses on funnels, customer psychology, and the Value Ladder.
2. Expert Secrets → Focuses on building authority, storytelling, and creating a following.
3. 📌 Together: One shows you how to structure funnels, the other how to position yourself as the expert inside them.

Dotcom Secrets vs. Traffic Secrets

1. Dotcom Secrets → Funnel frameworks and conversions.
2. Traffic Secrets → Strategies for getting visitors from platforms like Google, YouTube, and Facebook.
3. 📌 Together: One helps you convert traffic, the other helps you get traffic.

Dotcom Secrets vs. Generic Marketing Books

1. Many business books share concepts or inspiration but lack practical templates.
2. Dotcom Secrets provides ready-to-use funnel scripts, email frameworks, and real examples — making it more of a playbook than theory.

While other books focus on mindset, branding, or traffic, Dotcom Secrets is unique because it provides a step-by-step funnel system that you can apply directly.

🔗 Dotcom Secrets and ClickFunnels

Dotcom Secrets and ClickFunnels are closely connected.

The book explains the marketing strategies and frameworks, while ClickFunnels provides the software tools to put those strategies into action.

1. 📚 Dotcom Secrets → Teaches concepts like the Value Ladder, funnel scripts, and email sequences.
2. 💻 ClickFunnels → Lets you build those funnels online without coding or design skills.
3. 🎯 Together → The book gives you the blueprint, and the software gives you the platform to execute it.

This connection is one of the main reasons Dotcom Secrets became so popular — readers could immediately apply the lessons using ClickFunnels.

Many of the funnel examples in the book are based on real ClickFunnels templates, making it a practical companion guide for new users.

👨‍💼 About the Author: Russell Brunson

Russell Brunson is an entrepreneur, author, and co-founder of ClickFunnels, a leading online sales funnel software.Since launching ClickFunnels in 2014 with Todd Dickerson, he has helped millions of entrepreneurs build and scale online businesses.

Key facts about Russell Brunson:

1. 🚀 Co-Founder of ClickFunnels – a platform that has processed over $11 billion in sales for its users

2. ✍️ Author of the Secrets Trilogy – Dotcom Secrets (2015), Expert Secrets (2017), Traffic Secrets (2020)

3. 🎤 Funnel Hacking Live Speaker – hosts one of the largest annual marketing events in the world

4. 🎯 Marketing Educator – known for teaching practical frameworks like the Value Ladder, Attractive Character, and sales funnel stacking

Brunson is widely recognized as one of the most influential voices in digital marketing and funnel strategy, with his books and trainings shaping how modern entrepreneurs approach online sales.

❓ Dotcom Secrets – Frequently Asked Questions

1. Is Dotcom Secrets suitable for beginners in online marketing?

Yes. The book is written in a step-by-step style that makes it easy for beginners to understand funnel concepts, while still providing advanced strategies for experienced marketers.

2. Do I need ClickFunnels to apply the lessons from Dotcom Secrets?

No. While many examples use ClickFunnels, the principles can be applied with any funnel-building tool or even a custom website.

3. How long does it take to read Dotcom Secrets?

Most readers finish the book in about 7–10 hours depending on pace.

However, many revisit it to apply the frameworks chapter by chapter.

4. Is there a difference between the 2015 and 2020 editions of Dotcom Secrets?

Yes. The 2020 edition features updated case studies, new funnel examples, and refined strategies that reflect the evolving online marketing landscape.

5. Who should read Dotcom Secrets?

It’s best suited for entrepreneurs, coaches, course creators, service providers, and e-commerce owners who want to utilize funnels to scale their businesses.

🚀 Ready to Get Your Copy of Dotcom Secrets?

If you want a proven blueprint for building funnels and turning visitors into loyal customers, Dotcom Secrets is a must-read.

The best way to get it is through the official Free + Shipping offer.

You’ll receive the book for free — just cover the shipping cost of $9.95 in the U.S. or $19.95 internationally.

Along with your copy, you’ll also unlock access to exclusive bonuses and the audiobook version, making it the most valuable way to start.