How to Create a Sales Funnel for FREE: An In-Depth Guide

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How to Create a Sales Funnel for FREETo create a sales funnel for free you can use any of these platforms:

These platforms offer free plans, free website templates, and drag-and-drop builders to help you design and set up your sales funnel.

To create a sales funnel for FREE, you have to follow these basic steps:

  1. Define your goals
  2. Develop valuable content offers
  3. Get a free sales funnel builder
  4. Setup a sales funnel website
  5. Create a landing page
  6. Create email sequences
  7. Integrate a payment gateway

Creating a free sales funnel website may require a learning curve, but with strategic planning and consistent effort, it can be a cost-effective way to drive meaningful results for your business.

Essential Components for a Free Sales Funnel

Before building your sales funnel, it’s crucial to understand the components that make up a successful one.

A typical sales funnel includes:

  • a website
  • product to sell
  • email marketing solutions
  • and payment processing choices.

These components work together to guide potential customers through their journey, from awareness to becoming happy, paying customers.

The exciting part is that you don’t need a big budget or a team of experts to create an effective sales funnel.

With the right tools and a bit of creativity, you can build an automated sales funnel that aligns with your target audience’s needs and preferences, ultimately driving more leads and conversions.

Let’s take a closer look at each of these components.

1. Sales Funnel Website

A sales funnel website is a series of pages linked together that help the user follow a set of steps linearly, leading to a specific goal (usually a conversion).

The main goal of the sales funnel is simply meant to walk prospects through the entire buyer’s journey without you having to do any of the work.

It is the foundation of your online presence, acting as the hub that attracts and converts leads.

The great news is that you don’t need to be a coding expert or spend a fortune to build a professional-looking website.

Many free website builders are available, offering a sales funnel template and sales funnel templates that you can customize to reflect your brand and provide a seamless user experience.

You can learn more about sales funnel websites in this article.

2. Products to Sell

Choosing what products to sell is a crucial step.

It could be a physical product, a digital product, or even a service.

The product should be something that:

  • You are knowledgeable about, and can genuinely endorse.
  • Has a market demand.
  • Can be priced competitively yet profitably.

Start with one or two offerings.

Once you’ve established a customer base, you can expand your product line.

3. Email Marketing Solutions

Email marketing is a powerful tool in a sales funnel.

With it, you can cultivate relationships with leads and turn them into customers.

  • Set up an email subscription form on your website.
  • Offer something of value for free, like a downloadable guide or discount code, to incentivize sign-ups.
  • Once you’ve collected emails, send regular, value-added content to your subscribers. Always include clear call-to-actions guiding the reader to the next step in the funnel.

4. Payment Processing Choices

To collect payments, you’ll need a reliable payment processor.

PayPal, Stripe, and Square are popular choices and have free-to-start options.

  • Make sure to choose a processor that supports your selling regions.
  • Add clear, easy-to-follow instructions for making a purchase on your website.
  • Consider offering a variety of payment methods to accommodate as many potential customers as possible.

Remember, while these tools are free to start, some may require upgrades or take a small commission from your sales as your business grows.

Building Your Free Sales Funnel: Step-by-Step Guide

Now that you’re familiar with the essential components of a sales funnel let’s dive into the step-by-step guide to building your own!

Step 1: Define Your Goals

The first step, where the sales funnel begins, is to define its goals, which should align with your overall sales cycle.

The purpose of a sales funnel can vary greatly depending on your business model and strategic targets.

So, ask yourself the following questions:

  • What do you want to achieve with your sales funnel? This is a broad question that will define your primary objective. It could be anything from enhancing online visibility to launching a new product or service.
  • Do you want to generate leads? If your primary goal is lead generation, your sales funnel will focus on attracting potential customers and capturing their contact information for future marketing efforts.
  • Do you want to increase sales? If sales growth is your main target, your sales funnel will need to effectively nurture leads, emphasizing the benefits of your products or services and prompting potential customers to make a purchase.
  • Do you want to build brand awareness? If your objective is brand awareness, your sales funnel will work to increase your company’s online presence and reputation, engaging potential customers through informative and entertaining content.

By answering these questions, you will be able to define your goals clearly and set up a sales funnel that is perfectly aligned with your business objectives.

Step 2: Develop Valuable Content Offers

Create content offers that provide value and entice your audience to move down the funnel.

Here is a step-by-step guide on how to develop valuable content offers:

  1. Understand Your Audience
    Knowing your target audience is the first step in creating valuable content. Understand their needs, pain points, and what they find interesting or useful. You can use audience surveys, social media interactions, and website analytics to gain insights.
  2. Determine the Content Format
    Next, decide on the type of content you want to offer. This could be an eBook, a webinar, a white paper, a free trial of your product, or an exclusive discount. Choose a format that best serves your audience’s preferences and your marketing goals.
  3. Identify Key Topics
    Identify topics that resonate with your audience and relate to your product or service. These topics should be valuable to your audience and position your business as a solution to their needs or problems.
  4. Create High-Quality Content
    Start creating your content. Ensure it’s high-quality, informative, and engaging. If you’re writing an eBook or white paper, consider hiring a professional writer or editor to ensure the content is well-written and polished.
  5. Make It Accessible
    Your content should be easily accessible. If it’s a downloadable eBook or white paper, make sure the download process is straightforward. If it’s a webinar, ensure the platform you’re using is user-friendly.
  6. Design Attractive Packaging
    The way your content is presented can have a huge impact on its perceived value. If it’s a downloadable item, invest in professional design for the cover and layout. If it’s a webinar, make the presentation slides visually appealing.

The goal of a content offer is to provide value to your audience while nudging them further down your sales funnel. Make sure your content is valuable, relevant, and aligns with the interests of your audience.

Step 3: Get a Free Sales Funnel Builder

Here is a list of currently known free sales funnel builder tools.

Sales Funnel SoftwareDescriptionRatingPriceWebsite URL
My Review
  • is one of the cheapest sales funnel-building tools on the market.
  • This tool has everything you need to build a full-fledged sales funnel.
  • It also has a completely FREE plan.


$0.00-$97.00/monthGet the Tool >>
My Review
  • is a fairly new but very flexible sales funnel development tool.
  • There is a free plan with limits


$0.00-$299.00/monthGet the Tool >>

When choosing which sales funnel builder tool to use I suggest you pay attention to the following main aspects:

  • Define Your Needs
    Begin by defining your needs. Are you looking to create a simple sales funnel or a complex one with multiple stages? Do you need features like landing page builders, email marketing tools, or analytics reports? Make a list of your requirements.
  • Evaluate Features and Limitations
    Compare the features of the tools on your list. Does the tool offer all the features you need? Keep in mind that free tools often come with limitations, such as limits on the number of funnels you can create, the number of visitors, or the availability of customer support.
  • Consider Ease of Use
    The tool should be easy to use with a user-friendly interface, drag-and-drop capabilities, and clear instructions. If possible, sign up for a free account or take a free trial to test out the tool.
  • Check User Reviews and Ratings
    Look at user reviews and ratings on third-party websites. This will give you an idea about the tool’s reliability, performance, and customer satisfaction. Consider how well the tool is updated and supported. You can also check my review of review here and review here.
  • Evaluate Customer Support
    Even with a free tool, it’s important to have access to customer support. Check what kind of support is offered – email, live chat, knowledge base, etc.
  • Test the Tool
    Sign up for a free account (if you haven’t already) and spend some time testing the tool. This will give you a hands-on understanding of the tool and its features.
  • Make a Decision
    After following these steps, you should have a clear idea of which free sales funnel builder tool is right for you. Make sure the tool you choose aligns with your requirements, business goals, and is easy for you to use.

Remember, no tool will be perfect. The goal is to find a tool that best fits your needs and that you feel comfortable using.

I will use the tool as an example later in this article.

However, if you think that is more suitable for you, then you can also choose this tool. Some may be slightly different, but the whole process will be very similar.

Step 4: Set Up Your Sales Funnel Website

With, set up your sales funnel website.

Here’s a step-by-step guide to setting up your sales funnel website with

  1. Sign Up for a Free Account
    Head over to and sign up for a free account.
    Create Sales Funnel For Free - Visit Systeme.ioYou’ll need to provide basic information like your name and email address.
  2. Access Your Dashboard
    Once you’ve signed up, you’ll be redirected to your dashboard.
    Access Systeme DashboardHere, you can manage and monitor all your sales funnel activities.
  3. Start Building Your Funnel
    Click on the ‘Funnels‘ option from the menu and then click on ‘Create‘.
    Create a Funnel - SystemeYou’ll be asked to name your funnel and choose the goal of your funnel (sell a product, collect emails, run a webinar, etc.)
  4. Choose Your Sales Funnel Template provides a variety of sales funnel templates.
    Choose Systeme TemplateChoose a template that aligns with your goals and industry.
  5. Customize Your Funnel
    After selecting a template, customize it to suit your brand and audience.
    Edit Systeme FunnelYou can edit text, images, colors, and other design elements. Remember to save your changes.

Ensure each step of the sales process is adequately represented.

Remember, building a sales funnel is an iterative process.

You may need to tweak and adjust things along the way based on your audience’s behavior and feedback.

Step 5: Create Your Landing Page

Here is a step-by-step guide on how to create your landing page with

  1. Go to Your Funnels Page
    Click on the ‘Funnels‘ option from the menu. Then click on the name of the previously created funnel (or create a new one).
    Go to Your Funnels Page in Systeme
  2. Add a New Step
    Then you will be redirected to the funnel steps page. Here, click on ‘Add a new step‘.
    Add New Step in Systeme FunnelName the step (for example, ‘Landing Page‘), and select ‘Squeeze Page‘ from the dropdown.
    Create the Step in FunnelClick ‘Save‘ to continue.
  3. Choose Your Template
    You’ll be given a variety of landing page templates to choose from. Select the one that best suits your needs by clicking on the ‘Select‘ button.
    Select Template for Systeme Landing Page
  4. Customize Your Landing Page
    Now, you’ll be able to customize your landing page.
    Edit Landing Page in’s editor lets you modify the text, colors, images, buttons, and more. Make sure your landing page includes a compelling headline, a clear call-to-action, and relevant content.
  5. Save Your Work
    Don’t forget to regularly save your work by clicking the ‘Save changes‘ button on the top right corner.
    Save Work in Systeme
  6. Integrate With an Email List
    On the right side of the editor, select ‘Blocks‘ then click on ‘Opt-in forms‘.
    Systeme Opt-in FormsChoose the Opt-in form you want to use.
    Choose the Optin Form in Systeme
  7. Test Your Landing Page
    Once you’ve finished designing your landing page, preview it to ensure it looks and functions as you expect. This is your chance to fix any errors before your audience sees the page.
  8. Save Your Landing Page
    When you’re satisfied with your landing page, hit ‘Save’. Your landing page is now live and ready to attract and convert visitors!

Remember, effective landing pages are key to driving conversions. You may need to continually test and tweak your landing page based on the feedback and the performance data you collect.

Step 6: Create Your Email Sequences

Here’s a step-by-step guide on how to create your email sequences in

  1. Access Email Campaigns
    On the left-hand menu, click on ‘Email‘ and in the sub-menu option choose ‘Campaigns‘.
    Systeme Email CampaignsThis will take you to the page where you can manage your email campaigns.
  2. Create a New Email Sequence
    Click on ‘Create‘ to start a new email sequence.
    Create a New Email Sequence in Systeme.ioYou will be asked to give your sequence a name for reference.
  3. Start Designing Your Emails
    Once you’ve created a sequence, click on ‘Create’ to start designing your first email.
    My First Email in SystemeAdd your subject line and then design your email using the provided editor. You can add text, images, links, and more.
  4. Set Up Email Automation
    After designing your email, decide when you want it to be sent.
    Setup Email Automation in Systeme
    This can be immediately after a user subscribes, or after a certain amount of time has passed.
  5. Continue Adding Emails
    Repeat Steps 4 and 5 for each email you want in your sequence. For instance, you may want a welcome email, followed by a series of informative emails, then a sales pitch, and finally a follow-up email.
  6. Assign the Email Sequence to a Funnel
    Navigate back to your sales funnel and select the corresponding landing page to which you want to assign the email sequence.
    Assign Email Sequence to a FunnelSelect your email sequence from the ‘Add action‘ drop-down menu and click ‘Save‘.
    Select Email Sequence in Systeme
  7. Test Your Email Sequence
    Before launching, always test your emails. Make sure all links are working, and the content appears correctly. You can send test emails to yourself to see how they look.

Remember to regularly review and update your email sequences based on their performance and feedback from your subscribers. The best email sequences are dynamic, engaging, and provide value to the reader.

Step 7: Integrate a Payment Gateway

Finally, integrate a payment processor to enable transactions. supports a range of popular processors such as PayPal and Stripe.

Choose the one that fits your business needs and is easy for your customers to use.

Here’s a step-by-step guide on how to integrate a payment gateway in

  1. Log In to Your Account
    Log into your account. Once you are on your dashboard, you’ll find a variety of features available on the top menu.
  2. Access ‘Settings’
    Navigate to the ‘Settings‘ option on the left-hand menu and click it.
    Access Settings in SystemeThis will lead you to a page where you can modify various settings for your account.
  3. Go to ‘Payment Gateways
    On the Settings page, find and click on the ‘Payment Gateways‘ tab.
    Payment Gateways in Systeme
  4. Choose Your Payment Gateway
    You’ll see a list of payment gateways that supports, including PayPal, Stripe, and others. Choose the one you wish to integrate by clicking the ‘Add’ button next to it.
  5. Input Your Payment Gateway Details
    You will need to enter the necessary details for your chosen payment gateway. For instance, if you choose PayPal, you’ll need to provide your PayPal username, password, and signature.
    Input Payment Gateway Details into SystemeThese keys can be found in your PayPal account.
  6. Save Your Settings
    After inputting your details, click the ‘Save‘ button.
  7. Test Your Payment Gateway
    Go to a product in your sales funnel and attempt a test purchase to ensure your payment gateway has been integrated properly.

That’s it!

You have now integrated a payment gateway into your account.

Remember, it’s important to test your payment gateway to ensure your customers will not face any issues during the checkout process.

Optimizing Your Free Sales Funnel

Once your free sales funnel is up and running, the journey doesn’t stop there.

It’s important to constantly optimize your funnel for better conversions.

By continually optimizing your sales funnel, you’ll be able to identify areas for improvement, better engage your target audience, and ultimately convert more leads into paying customers.

Here are some steps to achieve this:

1. Analyze Sales Funnel Metrics

Sales funnel metrics give you insight into how well your funnel is performing.

Here are some of the sales funnel metrics you can track

  1. Track conversion rates at each funnel stage to understand where you might lose potential customers.
  2. Monitor Customer Acquisition Costs (CAC) to ensure your marketing efforts are cost-effective.
  3. Keep an eye on Customer Lifetime Value (CLTV) to understand the total revenue a customer can bring over their lifetime.

The goal is to have a CAC lower than CLTV for a profitable business.

To optimize your sales funnel metrics, I suggest you follow these tips:

  • Step 1: Identify Key Metrics
    Determine which metrics are crucial to your business. These can include conversion rates at each stage of the funnel, the cost of customer acquisition (CAC), customer lifetime value (CLTV), and churn rate among others.
  • Step 2: Set Up Tracking
    Use tools like Google Analytics,’s built-in analytics, Funnelytics, or other dedicated analytics tools to track these metrics. You need to set these up on your website and in your sales funnel.
  • Step 3: Collect Data
    Give your funnel some time to run and collect data. Ensure you have a significant amount of data before analyzing trends.
  • Step 4: Analyze Your Metrics
    Once you have enough data, start analyzing it. Look for patterns and identify bottlenecks in your funnel and areas where customers are dropping off.
  • Step 5: Formulate Strategies
    Based on your analysis, create strategies to improve your metrics. For example, if your conversion rate is low at the initial stage, you might want to improve your landing page or the quality of your traffic.
  • Step 6: Implement Changes
    Put your strategies into action. Make the necessary changes to your landing pages, email sequences, or ad campaigns.
  • Step 7: A/B Test
    Conduct A/B tests wherever possible. This could involve testing two different landing pages, email subject lines, or other variables to see which performs better.
  • Step 8: Monitor Changes
    After implementing changes, monitor your metrics closely to assess their impact. Keep in mind that it may take some time to see significant changes.
  • Step 9: Adjust and Repeat
    Optimization is a continuous process. Based on the results of your changes and tests, adjust your strategies and repeat the process.

Optimizing a sales funnel is a continuous process and requires regular monitoring and adjustment.

But you can significantly improve your funnel’s performance with careful analysis and strategic tweaks.

2. Test and Refine Landing Pages

Landing pages are the first impression potential customers have of your offer.

  1. Run A/B tests on your landing pages to determine what elements work best for your audience. This could include headline changes, CTA buttons, images, or the overall layout.
  2. Monitor bounce rates and time spent on the page. High bounce rates and low time spent can indicate a disconnect between your audience’s expectations and what the page offers.

Based on the results of your tests, you can make changes to your landing page design, content, or call-to-action to better resonate with your audience and improve conversion rates.

Continually testing and refining your landing pages’ll create a more effective sales funnel that drives results.

Sales Funnel Best Practices

Several best practices should be considered when creating and optimizing your sales funnel. These include knowing your target audience, personalizing content and offers, and nurturing leads through the funnel. To better understand, you can refer to various online sales funnel examples.

By following these best practices, you’ll create a more effective sales funnel that drives results and converts leads into loyal customers.

1. Understand Your Audience

Before you build your funnel, take time to understand your target audience.

What are their needs, desires, and pain points?

This knowledge will guide you in creating an effective sales funnel.

To better understand your audience, you can follow these strategies:

  1. Define Your Ideal Customer
    Start by defining who your ideal customer is. This involves identifying key characteristics like their age, gender, location, income, and occupation. More importantly, identify their needs, interests, pain points, and motivations.
  2. Analyze Your Competitors
    Your competitors can provide valuable insights into your target audience. Analyze who they’re targeting, what their customers are saying in reviews, and how they communicate with their audience.
  3. Create Buyer Personas
    Based on your research, create buyer personas – detailed representations of your ideal customers. These personas should include demographic information, behavioral characteristics, needs, motivations, and any other relevant information.
  4. Use Analytics Tools
    Use analytics tools to collect data about your website visitors and social media followers. Tools like Google Analytics, Facebook Insights, and Twitter Analytics can provide valuable insights into your audience’s behavior and interests.
  5. Monitor Social Media and Online Forums
    Social media platforms and online forums are excellent places to understand your audience’s needs, interests, and opinions. Look at the discussions happening in these places related to your niche.

2. Offer Value at Each Stage

Ensure each stage of your sales funnel provides value.

From the initial awareness stage to the final conversion stage, your prospects should feel they are gaining something valuable at each step.

3. Use a Strong Call-To-Action (CTA)

A clear, compelling CTA can greatly increase conversion rates.

Effective CTAs throughout your sales funnel can significantly improve your conversion rates.

Here’s how to create and use strong CTAs in your funnel:

  1. Be Clear and Specific: Your CTA should leave no ambiguity about what action you want the reader to take. Whether it’s “Download Now,” “Subscribe,” “Buy Now,” or “Contact Us,” make sure your CTA is straightforward and clear.
  2. Use Actionable Language: Use action words that encourage immediate responses, such as “Discover,” “Start,” “Join,” or “Learn.”
  3. Make it Stand Out: Design-wise, your CTA should stand out on the page. Use contrasting colors, large text, or white space around it to make it noticeable.
  4. Convey Urgency: Create a sense of urgency to encourage immediate action. Phrases like “Limited Time Offer,” “Act Now,” or “Only a Few Items Left” can prompt quick responses.
  5. Offer Value: Your CTA should communicate the value that the prospect will receive by taking the action. For instance, instead of “Sign Up,” a CTA like “Get My Free Ebook” clearly states the benefit.
  6. Place Strategically: Place your CTAs strategically throughout your website, emails, and landing pages. Common placements include the header, footer, end of blog posts, and in sidebar.
  7. Test and Optimize: Test different CTAs to see which ones perform the best. You can test various aspects, including the wording, color, size, shape, and placement.

Remember, a good CTA not only instructs the audience on what to do next but it also aligns with the stage of the sales funnel they’re currently in.

Conclusion: Building an Effective Sales Funnel Without Breaking the Bank

Creating a sales funnel doesn’t have to be an expensive endeavor.

With strategic planning, free tools like, and a commitment to providing consistent value at each stage, you can build a sales funnel that drives results without costing a fortune.

The key to a successful sales funnel is understanding your audience’s needs, delivering relevant content, and guiding them through their buyer journey with clear, compelling calls to action. Monitor and optimize your funnel regularly to ensure it continually meets your business goals and serves your audience effectively.

By following the steps and best practices outlined in this article, you can create a free sales funnel that generates leads, drives sales, and builds strong, lasting relationships with your customers.

Frequently Asked Questions

1. How do you create a simple sales funnel?

Creating a simple sales funnel involves a few key steps: Define your goals, identify your target audience, develop compelling content offers, create a landing page, set up an email marketing sequence, and integrate a payment gateway.

With these easy steps, you can set up a successful funnel that works for your business.

2. How much does it cost to set up a sales funnel?

The cost of setting up a sales funnel can vary greatly, depending on the tools and resources you use.

However, it is possible to create a sales funnel for free using cost-effective tools like, which offers a free plan.

Expenses may arise when you invest in advanced features, premium content creation, or paid advertising.

3. What are the essential components of a free sales funnel?

The essential components of a free sales funnel include a well-defined goal, a target audience, a sales funnel website or landing page, valuable content offers, an email marketing solution, and a payment processing system.

4. How can I choose the right sales funnel builder tool?

Choosing the right sales funnel builder tool depends on your specific needs and budget.

Look for a tool that is easy to use, offers customization options, integrates well with other tools you’re using, and fits within your budget.

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