Sales Funnel Website: What Is It And How to Use It

This is an in-depth guide to sales funnel websites.

In this guide you’re going to find out:

So, let’s get right into it.

What Is a Sales Funnel Website?

A sales funnel website is a series of pages linked together that help the user follow a set of steps linearly, leading to a specific goal (usually a conversion).

The main goal of the sales funnel is simply meant to walk prospects through the entire buyer’s journey without you having to do any of the work.

Breaking the buyer’s journey into smaller steps (stages) lets you be more precise about how and when you present offers.

Email follow-up systems usually also work very closely to help convert users and help sellers earn more.

The sales funnel website consists of a whole system of various pages and automated processes that help the user not only stay in the shopping process but also encourage him to purchase additional products and services.

What Is a Sales Funnel Page?

A sales funnel page is a single web page designed to help a customer take a specific action and lead them to the next step in a follow-up action.

The sales funnel page is only one part of the entire sales funnel website.

A sales funnel website consists of a few such pages linked together linearly from one entry point to another.

The most basic sales funnel usually has only two main pages – the landing page and a thank you page.

However, in reality, a modern sales funnel website can consist of a much larger number of pages such as checkout pages, upsell pages, downsell pages, bridge pages, etc.

What Is the Purpose of a Sales Funnel Website?

The main goal of the sales funnel website is to help the user go from one step to the next and achieve specific goals without any additional distractions.

Such a path allows the user to focus more on the purchase process itself, which helps increase the seller’s revenue.

This type of site allows you to tie all of your email marketing and sales efforts to the buyer’s journey.

Sales Funnel vs Website

A website is just a collection of related pages hosted on the same domain, and the traffic coming to it is erratic and chaotic. Meanwhile, a sales funnel website consists of a few pages linked together linearly from one point of entry to another, leading the user to a specific goal.

Here’s a visual to help explain.

Today, websites and funnels are an excellent match.

Websites can cater to a wide range of audiences, but funnels focus on a smaller, more targeted group.

In reality, websites usually have many funnels.

Funnels are just a part of the website. The main goal of the funnel is to help the user achieve a specific action and increase revenue.

Meanwhile, websites are usually built to attract visitors, but their main goal is not necessarily to convert the user into a lead or paying customer. Sometimes, websites can simply perform a representational function.

For example, you can use your blog or landing pages to direct visitors to various funnels tailored to your users’ interests.

It’s about finding the ideal way to integrate the sales funnel into your website.

What Is the Difference Between a Sales Funnel and a Website?

The main difference between a website and a sales funnel is that effective websites focus on conversion and existing customers’ needs, but the sales funnel works by defining its objectives and audience more precisely.

For example, a website meets the needs of a specific set of target customers and accomplishes a specific set of goals.

Alternatively, a conventional sales funnel would concentrate on a single user persona or client avatar and a single conversion objective.

It’s a set of lead magnets, landing pages, sales pages, emails, and more, all designed to push prospects from one step to the next.

While there are many ways to navigate a website, a funnel clearly outlines the buying process for consumers.

A sales funnel website helps to move prospects down the sales funnel and closer to a sale. Meanwhile, on a simple website, prospects can go anywhere they want, even possibly getting further away from buying your product or service.

What Is the Sales Funnel Website Used for?

The purpose of a sales funnel website is to drive traffic to your website and convert it into sales.

Although funnels can be a compelling aspect of your digital strategy, you should not use them in place of your website. Instead, find the best approach to integrate them into your existing website and boost your revenues for the brand or business.

It would help if you put in place a sales funnel website for several reasons, among them:

Customer Generation

With a sales funnel website, you can guide a company’s target audience through a sequence that could lead to them becoming clients.

Empower the Effort

An effective sales funnel website narrows the company’s target audience. Clients who have begun their journey down the funnel will have an easier time converting into paying customers.

Companies can use a sales funnel website to exclude leads who aren’t ready to buy. They can do it by asking them to go through a series of steps before making a transaction.

Conclusion

As you can see, sales funnel websites can be a very powerful online sales tool.

True, most of the time, they are not used as separate websites, but as a certain separate part of the website.

And each website can have from one to many sales funnels.

So, the smart use of a sales funnel website can raise your sales to a much higher level.