What Is OfferLab?

By Marius Kiniulis – July 9, 2025
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OfferLab (OfferLab.com) is a collaborative funnel-building platform that lets creators bundle their own products with other people’s offers into a single checkout funnel — with automated payouts, pre-built templates, and no tech hassle.

It was introduced by Russell Brunson, the co-founder of ClickFunnels, at Funnel Hacking Live 2025 as the next evolution of affiliate marketing and joint ventures.

With OfferLab, you can:

OfferLab is built to help creators sell more together without needing custom code, affiliate tracking systems, or manual revenue splits.

📋 OfferLab — Key Facts

🔧 Feature	📌 Details
💰 Platform Cost	Free to use
💳 Credit Card Required?	✅ Only for payouts (via Stripe)
🛠️ Funnel Builder Included?	✅ Yes — drag-and-drop builder
🔗 Product Hosting Required?	❌ No — works with links or integrations
💡 Can You Promote Without a Product?	✅ Yes — use CoLab Library
⚙️ Supported Platforms	ClickFunnels, Shopify, GoHighLevel, Teachable, Podia, etc.
💸 Payout Method	Stripe or OfferLab debit card
📈 Affiliate Tracking	Built-in, automatic
🔁 Revenue Splits	Handled automatically at checkout
🔐 Access Type	Public — anyone can join for free

🛠️ How Does OfferLab Work?

Users can list their own products, browse a growing CoLab Library of offers from others, and bundle them together using drag-and-drop funnel templates.

Once someone buys through your stack, everyone involved gets paid automatically — no PayPal spreadsheets, affiliate tracking tools, or manual revenue splits required.

Whether you’re selling a course, physical product, template, or service, you can now combine your offer with others (e.g., upsells, bonuses, order bumps) to increase average order value and create win-win collaborations — even with your competitors.

Here’s how it works, step by step:

📝 Step 1: Sign Up for OfferLab

Before anything else, head over to OfferLab.com and create your free account.

No credit card needed — it’s free to join and you can start exploring the platform right away.

✅ Step 2: Add Your Offer

Start by uploading your own product or service.

It could be a:

OfferLab works with the most popular platforms, including ClickFunnels, Shopify, GoHighLevel, Teachable, Podia, and even basic payment links.

If you don’t have tech integrations set up, no problem — a simple product description is enough to get started.

🔍 Step 3: Browse the CoLab Library

Next, you unlock the real power of OfferLab — collaboration.

You can search a growing CoLab Library of other creators’ products and:

This means you can bundle your course with someone else’s product, add a relevant upsell, or stack multiple tools — and split the revenue automatically.

🧱 Step 4: Build Your Funnel Stack

Once you’ve picked your offers, you can build your funnel in seconds.

OfferLab gives you:

You go from idea → full funnel → ready-to-sell in under a minute. 

You’re simply choosing the products you want to include, arranging them in the order you want, and your funnel is ready to go — no tech or copywriting needed.

📣 Step 5: Promote & Get Paid Automatically

When your funnel is ready, just share your unique OfferLab link.

As soon as someone buys, OfferLab:

No CSVs. No affiliate plugins. No waiting for commissions to clear.

⚙️ Key Features of OfferLab

Here are the core features of OfferLab:

💳 How Much Does OfferLab Cost?

OfferLab is free to join and use — there’s no subscription fee or monthly plan.

You only pay when transactions happen.

Here’s a breakdown of the fees:

Fee Type	Amount
Platform Access	Free
Transaction Fee	7.5%
Affiliate Withdrawal Fee	$4.95 per ACH transfer

These fees are built into each sale, so you’re never billed upfront.

🔌 Who Is OfferLab For?

OfferLab is made for creators who want to grow without burning out.

Whether you’ve got your own product or you’re just starting out, you can jump in, team up with others, and start making sales.

Here’s who it’s perfect for:

Type	How They Use OfferLab
Product Creators	List their own offers and get promoted by others
Funnel Builders	Stack high-converting products into one cohesive funnel
Affiliates	Promote bundles and earn commission on the whole funnel
Coaches/Consultants	Bundle services, events, or lead magnets with others’ tools

🔁 How OfferLab Is Different from Traditional Affiliate Marketing

At first glance, OfferLab may appear to be just another affiliate platform. But it’s not.

It flips the entire model on its head — removing all the messiness of links, tracking, and payouts, and replacing it with a collaborative system that’s actually built for scale.

Here’s how it compares:

Traditional Affiliate Marketing	OfferLab
You promote one product at a time	You promote entire stacks (main offer + upsells + bonuses)
You wait for commissions to be paid manually	Payments are split automatically at checkout
You use affiliate links that can break or get overwritten	You get one unified funnel link that tracks everything
Payouts are delayed (sometimes weeks or months)	Payouts happen instantly through Stripe or your debit card
No control over how the product is positioned or sold	You customize the funnel, stack offers, and use your own flow
Hard to collaborate — even with complementary creators	Built for partnerships (even with competitors)

🚀 Ready to Try OfferLab?

If you want to sell more — without building everything from scratch — OfferLab gives you a smarter way to grow.

✅ Launch collaborative funnels
✅ Sell your products or promote others’
✅ Get paid automatically

📚 Related resources:

🧱 How OfferLab Works (Step-by-Step Guide)
💸 OfferLab Pricing Breakdown
🎯 OfferLab for Affiliates
🤝 OfferLab for Funnel Builders
📘 How to Use OfferLab (Step-by-Step Tutorial)

🕓 Article Update History

August 3, 2025 – Updated to reflect the most accurate and official OfferLab pricing information.
This includes the new 7.5% seller transaction fee, and affiliates only pay a $4.95 ACH withdrawal fee (no platform fees deducted from commissions).