The Last Secret Offer:
An In-Depth Guide

By Marius Kiniulis – September 22, 2025
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The Last Secret is a ClickFunnels offer that provides white-label rights to multiple software platforms, info products, and funnels.

With it, you can rebrand, resell, and keep 100% of the sales from tools and digital assets included in the package.

Here’s what’s included:

1. 🖥️ Software licenses — Doodly, Toonly, Voomly, Ecom apps
2. 📘 Info products & funnels — templates, sales letters, and digital products
3. 🎓 Training — 30-Day Fast Start, Russell AI Sidekick, Conversation Domination
4. 🎁 Bonus — 12 months of ClickFunnels access
5. ⚡ Fast action bonus — Geru white-label license

💰 The price for The Last Secret is $997 for 6 months or $1,997 for 12 months, and it’s covered by a 30-day money-back guarantee.

📌 Key Facts

• 🏢 Created by: ClickFunnels team
• 🖥️ Includes white-label licenses for: Doodly, Toonly, Voomly, Ecom apps, Geru
• 📘 Also included: Info products, funnels, templates, sales letters
• 🎓 Training access: 30-Day Fast Start, Russell AI Sidekick, Conversation Domination
• 🎁 Bonus: 12 months of ClickFunnels Optimize plan
• 💰 Price: $1,997 for 12 months
• 🛡️ Guarantee: 30-day money-back policy
• 🔑 Main benefit: Lets you rebrand and sell software and digital products as your own, keeping 100% of the sales

⚙️ How Does The Last Secret Work?

The Last Secret gives you white-label rights to software platforms, info products, and funnels that you can rebrand and sell as your own.

Instead of building tools or courses from scratch, you receive ready-made assets with a license that allows you to market them under your business name and keep 100% of the revenue.

Here’s the process in simple terms:

1. Get access → When you purchase The Last Secret, you receive logins and license details for the included software and products.
2. Rebrand → You can customize them with your own branding, logos, and business details.
3. Sell → Market the software or products as your own offers, using the done-for-you funnels, templates, and sales letters included in the package.
4. Keep the revenue → Unlike standard reseller programs, all sales go directly to you since you hold the white-label rights.

The offer also includes training programs such as the 30-Day Fast Start, Russell AI Sidekick, and Conversation Domination, which guide you on how to market and sell effectively.

This means you can launch a software-as-a-service (SaaS) business in days instead of months, without paying developers or creating new digital products yourself.

👤 Who Created The Last Secret?

The Last Secret was created by the ClickFunnels team, led by Russell Brunson and Todd Dickerson.

This isn’t the first time they’ve bundled training and software together.

ClickFunnels has a history of launching major “all-in” offers, such as Funnel Builder Secrets, which combine ClickFunnels access with bonuses, templates, and communities.

The Last Secret follows that same pattern but with a stronger focus on white-label software.

They’re providing you with software, information products, and funnels that come with white-label rights, so you actually have something to sell.

If you’ve followed ClickFunnels for a while, you’ll notice that many of their offers are built to help entrepreneurs get moving faster.

📦 What’s Included in This Offer?

The Last Secret includes software licenses, info products, funnels, training, and a full year of ClickFunnels access.

All of these come with white-label rights, allowing you to rebrand, sell, and retain the revenue.

Here’s the breakdown:

1. 🖥️ Software licenses → Doodly, Toonly, Voomly, and Ecom apps.
2. 📘 Digital products & funnels → pre-built courses, templates, sales letters, and upsells.
3. 🎓 Training → 30-Day Fast Start program, Russell AI Sidekick, and Conversation Domination.
4. 🎁 12 months of ClickFunnels → access to the Optimize plan for one year.
5. ⚡ Fast action bonus → Geru white-label license.

As you can see, instead of trying to figure out what to sell, then building a funnel around it, you get a set of proven products with sales funnels already done and waiting inside ClickFunnels.

💰 How Much Does It Cost?

The Last Secret is available in two options: $997 for 6 months or $1,997 for 12 months.

Regardless of which plan you choose, you receive the same bundle of white-label software, products, funnels, and training.

The only difference is the duration of your access to the ClickFunnels software.

Here’s a quick breakdown:

Not sure which plan to choose?

Here’s what I suggest:

If you know you’ll be running funnels for the long term, the 12-month plan usually makes more sense.

Paying month-to-month for ClickFunnels Optimize alone would cost you $297, so the 12-month package essentially gives you the software, plus the products and training, at a bundled rate.

But what if you’re still on the fence?

Then the 6-month plan is a good way to test it out without committing to the whole year.

You can still use the same tools, launch funnels, and see if it’s the right fit for you.

⚖️ The Last Secret vs. Regular ClickFunnels Subscription

At its core, The Last Secret and a regular ClickFunnels subscription give you access to the same funnel-building software.

The difference is that The Last Secret also includes white-label software, ready-to-sell products, complete funnels, and training — things you won’t get with a standard subscription.

Here’s a side-by-side look:

So here’s the thing:

If all you need right now is the funnel builder, a regular ClickFunnels subscription works — especially if your budget’s tight.

Paying $297/month feels easier to manage than dropping $1,997 upfront.

But here’s the catch:

Even if you stick with that $297/month plan, you’ll pay $1,782 after just six months.

That’s already almost the same price as the annual price of The Last Secret offer.

And if you continue to pay monthly for a whole year, the cost increases to $3,564.

Now, don’t get me wrong — it still makes sense to go monthly if you’re on one of the lower-tier plans.

However, if you plan to run your business on Optimize anyway, it usually works out better to opt for the 6-month ($997) or 12-month ($1,997) deal.

After that period, you’ll always have the option to downgrade to a cheaper plan if your business needs change.

My advice?

If you’re just trying out ClickFunnels, start with the monthly plan first.

But if you know you’ll be building and running funnels for the year ahead, The Last Secret gives you more for less money.

🛡️ Is There a Guarantee or Refund Policy?

Yes — The Last Secret comes with a 30-day money-back guarantee.

If, within the first month, you decide it’s not what you expected, you can request a full refund with no hassle.

That guarantee applies to both the $997 (6-month) and $1,997 (12-month) options.

It gives you time to log in, test the software, explore the white-label products, and see if it actually fits your business. If it doesn’t, you can cancel and receive a refund.

🔎 Common Questions About the Guarantee

🛒 How to Get The Last Secret Offer

To access The Last Secret, you’ll first need to register for the automated webinar at thelastsecret.com.

During registration, you’ll be able to pick the time slot that works best for you.

During the webinar, you’ll receive a special link to the checkout page where the offer is available.

From there:

1. 📦 Select your plan — either $997 for 6 months or $1,997 for 12 months.
2. 📝 Enter your contact and billing information.
3. ✅ Complete your order to claim your subscription and bonuses.

🎯 Who Is The Last Secret Best For?

The Last Secret is ideal for individuals who want to start or grow a business with ClickFunnels but don’t want to spend months creating products and building funnels from scratch.

It provides you with both the software and ready-to-sell assets, allowing you to start faster than if you were doing everything yourself.

In my opinion, it’s best suited for people who are:

1. 🚀 Beginners who feel stuck because they don’t have a product idea yet. The white-label tools solve that problem instantly.
2. 🧩 Business owners who need something to plug into their funnel quickly instead of hiring developers, designers, and copywriters.
3. ⏳ Anyone short on time who wants to launch within days instead of waiting months.

The way I see it:

This offer is most suitable if you’re in a situation where speed is crucial.

Maybe you’re starting out and don’t want to waste months figuring out a product idea.

Or maybe you’ve been circling around the idea of launching something new, but keep stalling because building from scratch feels overwhelming.

If your business is already stable with its own products and funnels, The Last Secret might not seem as critical — unless the white-label tools inside are a natural fit for your audience.

In that case, it can give you ready-to-sell add-ons that your existing customers would actually find valuable.

🔎 Frequently Asked Questions

❓ Do I need a ClickFunnels account to use The Last Secret?

Yes. The Last Secret includes 6 or 12 months of ClickFunnels Optimize, which means you’ll have everything you need to run the funnels that come with the offer.

❓ Can I rebrand the white-label software with my own company name?

Yes. The licenses enable you to put your branding on the tools (such as Doodly, Toonly, and Voomly) and resell them as if they were your own products.

❓ Will I still have access to the bonuses after my subscription renews?

Yes. Once you purchase The Last Secret, the bonuses (funnels, templates, and licenses) remain in your account as long as you maintain an active ClickFunnels subscription.

❓ What support do I get after purchasing?

You’ll get access to ClickFunnels’ support team for technical issues, plus community training and resources tied to The Last Secret.

🚀 Ready to Get The Last Secret?

Here’s why I think this offer makes sense:

If you’re planning to stick with ClickFunnels, you’ll pay for the software either way.

With The Last Secret, you’re not only getting your 6-month ($997) or 12-month ($1,997) subscription — you’re also getting white-label products, prebuilt funnels, and training you can actually use to start selling right away.

And here’s the key detail:

Those white-label licenses and templates are included with your first purchase, and once you have them, they’re yours to keep as long as your account is active.