Squeeze Page Funnel

By /

Squeeze Page Funnel is a specific type of sales funnel primarily used to capture a visitor’s information, such as their email address, in exchange for something of value.

This funnel typically comprises a squeeze page (or landing page) and a thank you page.

The main objective of this funnel is to grow an email list or database of potential customers for future marketing efforts.1

Visual Representation:

squeeze page funnel visual representation

Components:

  1. Squeeze Page (or Landing Page): This is the initial page a visitor lands on. Its primary purpose is to “squeeze” information out of the visitor. It’s designed with minimal distractions and a clear call-to-action (CTA), prompting visitors to enter their details, usually an email address, in exchange for a free offer or incentive.
  2. Thank You Page: After visitors submit their information on the squeeze page, they are directed to a thank you page. This page acknowledges the visitor’s action, delivers the promised value (like a downloadable eBook, video, etc.), and often provides additional CTAs or next steps, such as checking out related products, signing up for a webinar, or following on social media.2

Purpose:

The primary purpose of a squeeze page funnel is to convert website visitors into leads by capturing their contact information.

This is achieved by offering them valuable content or incentives in return.

Once captured, these leads can be nurtured through email marketing campaigns, turning them from mere visitors into loyal customers.

The squeeze page funnel is the initial touchpoint in a longer customer journey, setting the stage for deeper engagement and potential sales.3

Benefits:

  1. Lead Generation: Squeeze page funnels are effective tools for building an email list or database of potential customers.
  2. Segmentation: By offering specific incentives, businesses can segment their audience based on their interests, leading to more targeted marketing efforts in the future.
  3. Immediate Engagement: The two-step process (squeeze page followed by a thank you page) allows businesses to immediately engage with the visitor, providing them with value and potentially introducing them to other offers.4

Example:

Imagine a fitness coach launching a new online training program.

To generate interest and gather potential clients’ email addresses, the coach creates a squeeze page offering a free downloadable guide titled “10 Essential Exercises for Total Body Fitness.”

Visitors landing on this page are enticed by the valuable content and, in exchange for the guide, provide their email addresses.

After submitting their information, they are directed to a thank you page where they can download the guide and are introduced to the coach’s full online training program.

This funnel helps the coach build an email list and promotes the main product.

Key Features:

  1. Highly Targeted Content: The content on a squeeze page is laser-focused on a single offer or incentive to maximize conversions.
  2. Minimalist Design: To reduce distractions and increase conversions, squeeze pages often have a simple design with no navigation bars, minimal links, and a clear CTA.
  3. Value Proposition: A compelling offer or incentive (like a free eBook, course, or discount) is presented to entice visitors to provide information.
  4. Trust Elements: To increase the likelihood of conversions, squeeze pages may include testimonials, reviews, trust badges, or security seals.

Related Terms:

References:

1. Prima, S., Sultan, C., & Nisa, N. (2024, January 18). Squeeze page funnel – proven lead generation tactic in 2024. WPFunnels. https://getwpfunnels.com/squeeze-page-funnel/

2. Bly, R. W. (2018). The digital marketing handbook: a step-by-step guide to creating websites that sell. Entrepreneur Press. https://www.amazon.com/Digital-Marketing-Handbook-Step-Step/dp/1599186217

3. BRUNSON, R. (2022a). Dotcom secrets: The underground playbook for growing your company online with sales funnels. HAY HOUSE INC. https://www.google.com/books/edition/Dotcom_Secrets/yQhlEAAAQBAJ

4. Parkes, J. (2023, March 7). How to create a squeeze page [with examples] & what they are. ClickFunnels. https://www.clickfunnels.com/blog/how-to-create-a-squeeze-page/

Scroll to Top