An Order Page is a special webpage used in online shopping where customers finish their purchases.
It’s where you provide all the necessary details to complete a transaction. 1
Visual Representation
Purpose
The primary goal of an order page is to turn interested visitors into paying customers.
It allows them to review their choices one last time and gives them a straightforward way to finalize their purchase securely.
A well-designed order page can significantly lower the number of people who leave without buying (cart abandonment) and increase the number of successful transactions (conversion rates).2
Key Elements
An order page has several essential parts to make sure everything goes smoothly:
- Product Details: Shows what you’re buying, like the name, size, color, and how much it costs.
- Pricing Information: This section lists the price of the products, any taxes, shipping costs, or discounts, so you know the total amount you need to pay.
- Customer Information Fields: Places where you fill in your name, where to send your purchase, and how to contact you.
- Payment Options: This option lets you choose how to pay, whether by credit card, PayPal, or other methods, and ensures that your payment information is safe.
- Shipping Options: This option allows you to choose how fast you want to receive your items and how much they will cost.
- Order Review: A summary of your order so you can check everything one last time before buying.
- Confirmation Button: This is a button to click when you’re ready to buy, like “Place Order” or “Complete Purchase.”
- Security Assurances: Symbols or notes that show the page is secure and your information is protected.
- Terms and Conditions: Links to the rules about returns, privacy, and other policies.
- Customer Support Information: Contact details for help if you have questions or problems with your order.3
Usage
An order page is used on websites where people can buy things or sign up for services.
Here’s where you typically find them:
- Online Stores: Websites selling items like clothes, electronics, or furniture use an order page where you can add details and pay.
- Subscription Services: If you’re signing up for something you’ll pay for regularly, like streaming TV, magazines, or meal kits, you’ll use an order page to start your subscription.
- Event Tickets: Websites selling concert, sports, or theater show tickets have an order page where you choose your tickets and pay.
- Digital Products: If you’re buying something you can download, like an e-book or software, you’ll use an order page to purchase and download it.
- B2B (Business-to-Business) Services: Companies that sell services or products to other businesses also use order pages to handle sales.
- Fundraising and Donations: Websites where you can donate money to charities or fundraising campaigns have order pages where you choose how much to give and enter your payment details.
- Custom Products: If you’re ordering something personalized, like a custom T-shirt or a made-to-order piece of jewelry, you’ll use an order page to specify what you want and pay.
Example
Consider an online bookstore.
When a customer selects a book and proceeds to checkout, they are directed to the order page.
This page might display the book’s title, cover image, price, and order summary.
Customers can enter their shipping details, choose a payment method, and click a prominent “Place Order” button to complete the purchase.
Related Terms
References:
1. One legal – what is the Order Review Page? (n.d.). https://support.onelegal.com/36840-tracking-the-status-of-your-orders/order-review-page-estimated-fees-and-charges
2. Holst, J. (2023, November 8). 6 ways to get more out of your order Confirmation Page – Articles. Baymard Institute. https://baymard.com/blog/order-confirmation-page
3. Schnaufer, J. (2023, May 1). Nine critical elements of a confirmation page. Nine Critical Elements Of A Confirmation Page. https://www.websitemagazine.com/marketing/nine-critical-elements-of-a-confirmation-page
