The Checkout Page is the final step in an online shopping process where customers provide the necessary information and make their purchase.
It typically includes sections for billing and shipping details, payment methods, and order review.1
Visual Representation
Key Components
- Billing Information:
- Customer’s name, address, and contact details.
- Credit card or other payment method details.
- Shipping Information:
- Recipient’s name and address.
- Shipping method options, such as standard or expedited delivery.
- Order Summary:
- A detailed list of purchased items, including quantities, prices, and applicable discounts.
- Total cost, including taxes and shipping fees.
- Payment Options:
- Payment methods include credit/debit cards or other online gateways.
- Option to save payment details for future purchases (if applicable).
- Promotional Codes:
- Field to enter any discount or promotional codes.
- Review and Confirm:
- A final opportunity to review the order details before completing the purchase.
- A “Place Order” or similar button to finalize the transaction.2
Importance
A well-designed checkout page can:
- Improve the shopping experience.
- Reduce cart abandonment.
- Increase customer trust and satisfaction.3
Example
A typical example of a checkout page is found on an online bookstore’s website.
After selecting books, the customer proceeds to this page, where they review their order, apply any discounts, enter shipping information, and provide payment details before finalizing the purchase.
Related Terms
References:
1. What is checkout page? checkout page definition and meaning. Spreadshop. (n.d.). https://www.spreadshop.com/ecommerce-wiki/checkout-page
2. Hoffman, R. (2013). OFBiz Ecommerce Out-Of-The-Box. (n.p.): Adaptive Enterprise Solutions. https://www.google.com/books/edition/OFBiz_Ecommerce_Out_Of_The_Box/uh6tBQAAQBAJ
3. Stax. (2023, November 29). Checkout optimization : Checkout this 10 best practices. Stax Payments. https://staxpayments.com/blog/checkout-optimizations-ecommerce-checkout-best-practices/