Order Bump

An Order Bump is a sales technique used primarily in online marketing and e-commerce platforms to increase the average value of a customer’s purchase.

It involves presenting customers with an offer to add an additional, related product or service to their purchase at the checkout stage.

This deal is set up so it’s easy and appealing for the customer to add the extra thing to their order, usually with just one click.

The idea is to make it a quick choice, boosting the total amount they spend without making them go through another buying step.1

Visual Representation:

order bump visual representation


The primary purpose of an order bump is to increase the average transaction value by encouraging customers to add additional, complementary items to their purchases.

This increases the average order value and optimizes the sales process by maximizing the value of the existing sales funnel without additional marketing efforts.

Key Characteristics:

  1. Simplicity: Order bumps are usually straightforward offers, making it easy for the customer to decide quickly. They don’t require a separate sales page or extensive explanation.
  2. Relevance: A successful order bump is closely related to the primary product being purchased. For example, an order bump might offer a discounted camera case or memory card if a customer buys a digital camera.
  3. Impulse-Driven: The placement of the order bump is strategic, capitalizing on the customer’s buying momentum. Since the customer has already decided to purchase, they are likelier to add a small, relevant item to their order.
  4. Pricing: Order bumps are generally lower than the main product. Their affordability encourages impulse buying.

Benefits of Using an Order Bump:

  1. Increased Average Order Value (AOV): By getting customers to add an item to their cart, sellers can increase the total purchase amount, boosting revenue without acquiring new customers.
  2. Enhanced Customer Experience: When chosen wisely, order bumps can add value to the customer’s purchase, making them feel they’re getting a good deal or finding a product they might have overlooked.
  3. Efficiency: Order bumps utilize the existing checkout process, meaning businesses don’t need to invest heavily in additional advertising or sales pages.


Order Bumps are commonly used in e-commerce platforms, online course registrations, service booking sites, and any scenario where a customer completes a transaction.

They are most effective when the additional offer is highly relevant and provides clear value to the customer’s original purchase.

Examples in Practice:

  1. E-commerce: A customer buying a smartphone might be offered a screen protector or phone case as an order bump.
  2. Digital Products: Someone purchasing an online course might be offered a supplementary e-book or a cheat sheet at a discounted rate.
  3. Subscription Services: A customer signing up for a magazine subscription might be offered a special edition or a related publication at a reduced price.3

Related Terms:


1. Wilde, K. (2023, February 16). Order bumps v. upsells: What’s the difference? teachable. https://teachable.com/blog/order-bumps-upsells-difference

2. BRUNSON, R. (2022a). Dotcom secrets: The underground playbook for growing your company online with sales funnels. HAY HOUSE INC. https://www.google.com/books/edition/Dotcom_Secrets/yQhlEAAAQBAJ

3. Lussier, N. (2022, August 14). 7 order bump examples: What is an order bump anyway?. AccessAlly. https://accessally.com/blog/order-bump-examples/

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