AISDALSLove Model

By /

The AISDALSLove Model is an extended version of the traditional AIDA marketing model, incorporating additional stages to address the complexities of customer engagement and retention in the digital age.

This comprehensive framework stands for Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/hate.

It also looks at how people feel and what they do after they buy, like if they’ll support or not like the brand.1

Visual Representation:

aisdalslove model visual representation'

AISDALSLove Model Stages:

  1. Awareness: This is the initial stage where potential customers become aware of a product or service. It involves using marketing strategies to gain visibility in the target market. Strategies include SEO, social media advertising, content marketing, and more.
  2. Interest: Once awareness is achieved, the next step is to generate interest. At this stage, potential customers show curiosity and seek more information about the product or service. This can be achieved through engaging content, informative blog posts, webinars, etc.
  3. Search: In the search phase, potential customers actively seek products or services that meet their needs. This is where optimized search engine presence becomes crucial. Effective SEO and SEM strategies ensure your product appears in relevant search results.
  4. Desire: Desire is created by showcasing the product or service’s benefits and unique selling points. This stage involves converting interest into a desire to purchase through targeted marketing efforts, such as personalized email campaigns, compelling product descriptions, and customer testimonials.
  5. Action: This is the conversion stage, where the customer makes a purchase decision. To facilitate this transition, it’s crucial to have a seamless checkout process, clear calls to action, and persuasive copy.
  6. Like: Post-purchase, the focus is on ensuring customer satisfaction, which leads to them liking the product or service. This can be enhanced through quality customer service, follow-up emails, and asking for feedback.
  7. Share: Satisfied customers are encouraged to share their positive experiences with others, often through social media or word of mouth. This stage can be facilitated by creating shareable content, referral programs, and social media engagement.
  8. Love: The final stage aims to turn satisfied customers into loyal brand advocates who love your product or service. This can be achieved through loyalty programs, exclusive offers, and continuous engagement with them through various channels.2

Purpose

The AISDALSLove Model aims to give marketers a deeper insight into how customers decide and act.

It focuses on making sales and creating good experiences after buying that build loyalty and support.

This model shows how important it is for brands and customers to communicate, underlining how customer opinions and social media sharing can influence people’s perceptions of a brand.

Benefits

The model has many advantages, such as better customer involvement, more people deciding to buy, longer customer retention, and greater brand loyalty.

By understanding what customers need at every step, companies can make smarter marketing plans, make customers happier, and ultimately help the business grow and make more money.

Usage

The AISDALSLove Model works well in many different marketing areas, such as:

  1. Content Marketing: Making content for each part of the model, starting with grabbing attention and ending with creating a love for the brand.
  2. Social Media Marketing: Using social media to talk with customers, encourage them to share, and build a group of brand fans.
  3. Customer Service: Setting up help and support after buying to turn happy customers into loyal fans who love the brand.
  4. Reputation Management: Monitor and reply to customers’ comments about the brand, whether positive or negative, to maintain a positive image.
  5. And so forth.3

Example

For example, a company selling eco-friendly products might use the model as follows:

  1. Awareness: They run an ad campaign on social media highlighting environmental issues.
  2. Interest: Interested viewers are directed to blog posts about eco-friendly living.
  3. Search: SEO strategies ensure the company’s products rank high in searches for eco-friendly products.
  4. Desire: The website features compelling product descriptions and customer testimonials.
  5. Action: A streamlined checkout process makes it easy for customers to purchase.
  6. Like: After purchase, customers receive an email thanking them and asking for feedback.
  7. Share: Customers are encouraged to share their product experiences online.
  8. Love: Loyal customers are rewarded with a loyalty program and exclusive offers.4

Related Terms:

References:

1. Wikimedia Foundation. (2023a, July 11). Aisdalslove. Wikipedia. https://en.wikipedia.org/wiki/AISDALSLove

2. AISDALSLOVE hierarchy of effects model: Funnel Diagram: Funnel Diagrams: Aisdalslove. https://www.conceptdraw.com. (n.d.). https://www.conceptdraw.com/examples/aisdalslove

3. Wijaya, B. S. (2015). The development of hierarchy of effects model in advertising. International Research Journal of Business Studies, 5(1). https://irjbs.com/index.php/jurnalirjbs/article/view/98/79

4. Fusco, J. (2015). Market Or Die. United States: BelleBooks, Incorporated. https://www.google.com/books/edition/Market_or_Die/6njVBgAAQBAJ

Scroll to Top