The AIDAS Model is an extension of the classic AIDA Model in marketing, incorporating an additional stage, “Satisfaction,” to the original Awareness, Interest, Desire, and Action stages.

This model doesn’t just focus on getting customers to buy something; it also ensures their satisfaction afterward.

This way, it satisfies customers by the purchase and helps them stick around, buy more in the future, or tell others about their good experience.1

Visual Representation:

aidas model visual representation

Stages of AIDAS Model:

  1. Attention: The first stage is about capturing the potential customer’s attention. This could be achieved through marketing strategies like advertising, search engine optimization, and social media presence. A sales funnel website might involve compelling landing pages, eye-catching graphics, or engaging content that draws visitors in.
  2. Interest: Once you have the customer’s attention, the next step is to generate interest in your product or service. This involves providing information that aligns with what the customer is looking for and highlighting the unique value proposition of your offering. In website terms, this could mean detailed product descriptions, informative blog posts, or engaging videos that elucidate the benefits of your product or service.
  3. Desire: After sparking interest, the model emphasizes converting this interest into a desire for the product or service. This step involves making the customer feel a personal connection or need for your offering. Effective strategies here include customer testimonials, case studies, or demonstrations of how your product solves a problem or improves the customer’s life.
  4. Action: This stage is crucial as it involves the customer taking action to purchase the product or service. For a sales funnel website, this translates to seamless navigation, a straightforward checkout process, and clear calls-to-action. Ensuring a user-friendly experience is key to minimizing obstacles to purchase.
  5. Satisfaction: The final stage, often added to expand the traditional AIDA model, focuses on post-purchase satisfaction. This includes providing excellent customer service, seeking feedback, and ensuring the product or service meets or exceeds customer expectations. Satisfied customers are more likely to become repeat buyers and recommend your brand to others, which is why this stage is critical for long-term success.2


The main goal of the AIDAS Model is to give a fuller picture of how to win over and keep customers.

By adding Satisfaction to the mix, it shows how important it is to ensure customers’ happiness after they buy something.

This helps sellers get new customers and keep them happy and loyal for a long time.


Using the AIDAS model has lots of advantages.

It guides businesses to make marketing plans that match what customers think and feel at every step. This way, it’s easier to draw in and keep customers because all marketing actions hit the mark and grab their interest.

It also helps ensure customers have a great experience, which can lead to more people buying things, staying loyal, and recommending the brand to others.

The AIDAS model generally helps businesses use their marketing and sales resources more wisely, leading to better results and profits.3


The AIDAS model plays a big role in many marketing and sales tasks.

For digital marketing, it helps plan out what kind of content and ads to create so they fit well with customers’ current buying journeys.

In sales, it’s used to shape pitches and presentations to match what customers think and feel as they decide.

It’s also key in designing websites.

It ensures every webpage aims to guide visitors closer to buying, from first catching their eye on landing pages to getting them excited and ready to buy on product pages.


An online home decor retailer might use the AIDAS Model to launch a new product line.

They start by running targeted ads on social media (Awareness) and sending out informative newsletters with styling tips (Interest).

They then offer a special promotion exclusive to newsletter subscribers (Desire), leading to purchases (Action).

After the purchase, customers receive a follow-up email asking for feedback, offering customer service support, and a loyalty discount for future purchases (Satisfaction).

Related Terms:


1. Mazzarol, T., Reboud, S. (2019). Small Business Management: Theory and Practice. Germany: Springer Nature Singapore.

2. Aidas model: Modified aida model: Aida purchase funnel: Aidas. (n.d.).

3. Bhasin, H. (2023, February 23). Aidas theory of selling. Marketing91.

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