Top Sales Funnel SoftwareThis is an in-depth analysis of the most popular sales funnel software.

In this analysis, you’re going to find out:

  • Which are the most popular sales funnel software?
  • How many websites are using the sales funnel building tools
  • What are the 10 biggest sales funnel builders by market share?
  • And much more…

Let’s get right into it.

Problem

If you’ve ever had to try to find information on which is the sales funnel building tool, you’ve probably noticed that there has been no more in-depth analysis made on the subject.

The problem is that most often, as the best tools are offered those ones that have affiliate programs and pay the best commissions (which doesn’t always mean they’re the best).

Therefore, we decided to do this research and see which sales funnel software is the most popular.

Of course, this study will not necessarily show you which tools are the best, but it will help you better understand which ones are trusted by the most people.

Methodology

We analyzed 673 million websites to better understand the sale funnel building technology usage.

Specifically, we looked at websites using at least one sales funnel building technology and we tried to determine which tools are the most popular

All data sourced from the BuiltWith Web Technology Usage Report, looking at the popular technologies in the sales funnel software industry, with data correct as of July 30th, 2021.

Summary of Our Key Findings

Here’s a quick summary of what we have found:

  • We found that there are at least 570,000 sites using at least one sales funnel building technology.
  • ClickFunnels is the most popular sales funnel software taking more than 55% of the market share. OptimizePress and Builderall hold 9.9% and 9.4% respectively.
  • 10 biggest sales funnel builders in the world (by market share) are:
    1. ClickFunnels (55.8%)
    2. OptimizePress (19.9%)
    3. Builderall (9.4%)
    4. Keap (6.6%)
    5. Kajabi (5.9%)
    6. GrooveFunnels (2.5%)
    7. Kartra (2.5%)
    8. Ontraport (1.7%)
    9. CartFlows (1.5%)
    10. Dealine Funnel (1.3%)

The Most Popular Sales Funnel Software
(Ranked by Numbers of Websites Using It)

When it comes to the most popular sales funnel software, ClickFunnels is a clear leader in this industry surpassing its nearest competitor by more than 5x.

Our data shows that out of more than 570,000 websites using at least one sales funnel technology about 319,900 websites are using ClickFunnels.

And this accounts for more than 55% of the market share.

List of All Sales Funnel Builder Tools
(Ranked by Number of Websites And Market Share)

# Technology Websites Market Share
1 ClickFunnels 319,900+ 55.81%
2 OptimizePress 56,900+ 9.92%
3 Builderall 54,000+ 9.42%
4 Keap 37,800+ 6.59%
5 Kajabi 34,000+ 5.93%
6 GrooveFunnels 14,500+ 2.53%
7 Kartra 14,100+ 2.45%
8 Ontraport 9,800+ 1.71%
9 CartFlows 8,300+ 1.45%
10 Deadline Funnel 7,300+ 1.28%
11 Convertri 6,700+ 1.17%
12 Subscribe Funnels 4,100+ 0.72%
13 High Level 2,600+ 0.47%
14 Systeme.io 1,300+ 0.22%
15 Funnelish 870+ 0.15%
16 Simvoly 470+ 0.08%
17 DropFunnels 285+ 0.05%
18 Kyvio 250 0.04%

Our study analyzed 18 sales funnel builders and found that ClickFunnels takes the lead with a 55.86% market share.

Other popular choices include:

OptimizePress which takes 9.92% of the market share.

Builderall with 9.42% market share and Keap with 6.59%.

The Biggest Sales Funnel Software by Market Share

As it can be seen from our study ClickFunnels is a clear leader in the sales funnel software industry taking more than 55% of the market share.

Following by OptimizePress and Builderall which take 9.92% and 9.42% of the market share accordingly.

Top 10 Most Popular Sales Funnel Software

10 biggest sales funnel builders in the world (by the numbers of websites using it) are:

  1. ClickFunnels (319,900+ websites)
  2. OptimizePress (56,900+ websites)
  3. Builderall (54,000+ websites)
  4. Keap (37,800+ websites)
  5. Kajabi (34,000+ websites)
  6. GrooveFunnels (14,500+ websites)
  7. Kartra (14,100+ websites)
  8. Ontraport (9,800+ websites)
  9. CartFlows (8,300+ websites)
  10. Deadline Funnel (7,300+ websites)

1. ClickFunnels

Founded: 2013
Founder: Russell Brunson, Todd Dickerson
Address: 443 W Bavaria St, Eagle, ID 83616, United States
Number of Employees: 450+ (2021)
Website URL: https://www.clickfunnels.com

About the Company

ClickFunnels is a website and sales funnel builder for entrepreneurs. In general, this tool lets you create landing pages, sales pages, accept payments, and manage the entire sales funnel with just a few clicks of a button with no coding skills required.

The company was found in 2013 by Russell Brunson and Todd Dickerson.

It is located in the United States and currently has over 450 employees.

Usage by Country

ClickFunnels Usage by Country

ClickFunnels Usage: Top 10 Countries
Country Websites Percentage
1. United States 265,760 83.2%
2. United Kingdom 4,540 1.4%
3. Germany 3,640 1.1%
4. Australia 2,990 0.9%
5. Canada 2,600 0.8%
6. Italy 1,840 0.6%
7. France 1,170 0.4%
8. Netherlands 650 0.2%
9. South Africa 570 0.2%
10. Spain 480 0.15%

We found most websites using ClickFunnels technology are from the United States (265,760 websites), United Kingdom (4,540 websites), and Germany (3,640 websites).

So, the United States is the most popular ClickFunnels market, accounting for more than 80% of all its users.

Our Findings

So, let’s recap what we found about ClickFunnels:

  • ClickFunnels is the #1 most popular sales funnel software in the world.
  • It is used by almost 320,000 websites takes more than 55% of the market share.
  • Most websites using ClickFunnels are in the United States, United Kingdom, and Germany.

2. OptimizePress

Founded: 2010
Founder: James Dyson
Address: 407, 372 Old St, London EC1V 9LT, United Kingdom
Number of Employees: 10+
Website URL: https://www.optimizepress.com

About the Company

OptimizePress is a WordPress plugin that helps you create pages & funnels that grow your list and make more sales.

OptimizePress was founded in 2010 by James Dyson.

The company is located in the United Kingdom and currently has over 10 employees.

Usage by Country

OptimizePress Usage by Country

OptimizePress Usage: Top 10 Countries
Country Websites Percentage
1. United States 28,440 50.0%
2. Brazil 4,130 7.3%
3. Germany 2,810 4.9%
4. United Kingdom 1,430 2.5%
5. Italy 1,270 2.2%
6. Australia 1,040 1.8%
7. France 810 1.4%
8. Canada 750 1.3%
9. Netherlands 580 1.0%
10. Russia 450 0.8%

The United States takes the lion’s share of global OptimizePress users at 50%. Germany and Brazil are close contenders, summing up 12.2%, while the remaining 37.8% of users are distributed across the world.

Our Findings

Let’s recap our findings:

  • OptimizePress is the 2nd most popular sales funnel builder in the world.
  • It is used by almost 57,000 websites and takes almost 10% of the market share.
  • Most websites using OptimizePress are in the United States, Brazil, and Germany.

3. Builderall

Founded: 2011
Founder: Erick Salgado
Address: 13485 Veterans Way Suite 430, Orlando, FL 32827, USA
Number of Employees: 400+
Website URL: https://www.builderall.com

About the Company

Builderall is a cloud-based marketing platform with 30+ different tools and features that are dedicated to creating different types of websites, running marketing campaigns, and selling products and services at the same time.

Builderall was created and launched back in 2011 by Erick Salgado.

It is currently located in the United States and has over 400 employees.

Usage by Country

Builderall Usage by Country

Builderall Usage: Top 10 Countries
Country Websites Percentage
1. United States 23,830 44.2%
2. Brazil 15,330 28.4%
3. Germany 1,230 2.3%
4. Italy 1,150 2.1%
5. United Kingdom 250 0.5%
6. Mexico 240 0.4%
7. France 210 0.4%
8. Mali 210 0.4%
9. Spain 190 0.3%
10. South Africa 170 0.3%

We found that most websites using Builderall technology are from the United States (23,830 websites), Brazil (15,330 websites), and Germany (1,230 websites).

Our Findings

Let’s recap our findings:

  • Builderall is the 3rd most popular sales funnel builder in the world.
  • It is used by more than 54,000 websites and takes more than 9% of the market share.
  • Most websites using Builderall are in the United States, Brazil, and Germany.

4. Keap

Founded: 2001
Founder: Clate Mask
Address: 1260 S. Spectrum BoulevardChandler, AZ 85286, USA
Number of Employees: 650+
Website URL: https://www.keap.com

About the Company

Keap is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce.

Keap was founded in 2001 by Clate Mask.

The company is located in the United States and currently has over 650 employees.

Usage by Country

Keap Usage by Country

Keap Usage: Top 10 Countries
Country Websites Percentage
1. United States 28,790 76.2%
2. United Kingdom 2,140 5.7%
3. Australia 1,880 5.0%
4. Canada 1,410 3.7%
5. Brazil 370 1.0%
6. Italy 290 0.8%
7. Vietnam 210 0.6%
8. Netherlands 150 0.4%
9. China 150 0.4%
10. New Zealand 140 0.4%

76.2% of the total Keap users are located in the United States with 5.7% coming from The United Kingdom while Australia comes third place with 5.0%.

Our Findings

Let’s recap our findings about Keap:

  • Keap is the 4th most popular sales funnel builder in the world.
  • It is used by almost 37,800 websites and takes more than 6% of the market share.
  • Most websites using Keap are in the United States, United Kingdom, and Australia.

5. Kajabi

Founded: 2009
Founder: Kenny Rueter, Travis Rosser
Address: 17100 Laguna Canyon Rd #100, Irvine, CA 92618, United States
Number of Employees: 250+
Website URL: https://www.kajabi.com

About the Company

Kajabi is an all-in-one business platform for knowledge entrepreneurs. Kajabi makes it easy to build, market and sell your online courses, membership sites, coaching program, and more.

The company was founded in 2009 by Kenny Rueter and Travis Rosser.

Kajabi is located in the United States and currently has over 250 employees.

Usage by Country

Kajabi Usage by Country

Kajabi Usage: Top 10 Countries
Country Websites Percentage
1. United States 26,200 77.2%
2. United Kingdom 1,000 2.9%
3. Australia 930 2.7%
4. Canada 790 2.3%
5. Germany 400 1.2%
6. Norway 400 1.2%
7. Italy 300 0.9%
8. Netherlands 200 0.6%
9. Sweden 120 0.4%
10. France 120 0.4%

We found that most websites using Kajabi are from the United States (26,200 websites), the United Kingdom (1,000 websites), and Australia (930 websites).

These are the biggest markets of Kajabi.

Our Findings

Let’s recap our findings about Kajabi:

  • Kajabi is the 5th most popular sales funnel builder in the world.
  • It is used by more than 34,000 websites and takes almost 6% of the market share.
  • Most websites using Kajabi are in the United States, United Kingdom, and Australia.

6. GrooveFunnels

Founded: 2018
Founder: Mike Filsaime
Address: 102 NE 2nd St Suite #930 Boca Raton, FL, 33432
Number of Employees: 50+
Website URL: https://www.groovefunnels.com

About the Company

GrooveFunnels is an all-in-one marketing suite and sales funnel builder that designs high converting landing pages and websites for selling products and services online.

GrooveFunnels is a combination of various Groove tools that work together to create an interconnected platform. It offers many tools for setting up membership sites, a funnel builder, create landing pages, video hosting, and managing affiliates.

It was founded in 2018 by Mike Filsaime.

The company is based in the United States and currently has over 50 employees.

Usage by Country

GrooveFunnels Usage by Country

GrooveFunnels Usage: Top 10 Countries
Country Websites Percentage
1. United States 11,520 79.5%
2. United Kingdom 280 1.9%
3. Australia 190 1.3%
4. Canada 150 1.0%
5. India 80 0.6%
6. Sout Africa 70 0.5%
7. Netherlands 50 0.4%
8. Brazil 40 0.3%
9. Spain 40 0.3%
10. Germany 40 0.3%

We found that most websites using GrooveFunnels technology are from the United States (11,520 websites), United Kingdom (280 websites), and Australia (190 websites).

Our Findings

Let’s recap our findings about GrooveFunnels:

  • GrooveFunnels is the 6th most popular sales funnel builder in the world.
  • It is used by more than 14,500 websites and takes more than 2% of the market share.
  • Most websites using GrooveFunnels are in the United States, United Kingdom, and Australia.

7. Kartra

Founded: 2013
Founder: Andy Jenkins
Address: 7660 Fay Ave #H184, La Jolla, CA 92037
Number of Employees: 100+
Website URL: https://www.kartra.com

About the Company

Kartra is a Software as a service (SaaS) product that offers marketing automation tools for small businesses, including products to manage customers, marketing, and e-commerce.

Kartra was founded in 2018 by Genesis Digital LLC which is based in La Jolla, California.

Its products and services aim to provide tools for web building, lead generation, payment management, email marketing, video hosting, appointment scheduling, web analytics, affiliate management, and customer support.

Usage by Country

Kartra Usage by Country

Kartra Usage: Top 10 Countries
Country Websites Percentage
1. United States 10,870 77.2%
2. United Kingdom 440 3.2%
3. Australia 380 2.7%
4. Canada 210 1.5%
5. Italy 150 1.1%
6. France 80 0.6%
7. Germany 80 0.6%
8. Norway 70 0.5%
9. New Zealand 50 0.4%
10. South Africa 50 0.4%

We found that the largest markets where Kartra is most used are the United States (10,870 websites), the United Kingdom (440 websites), and Australia (380 websites).

Our Findings

Let’s recap our findings about Kartra:

  • Kartra is the 7th most popular sales funnel builder in the world.
  • It is used by more than 14,100 websites and takes more than 2% of the market share.
  • Most websites using Kartra are in the United States, United Kingdom, and Australia.

8. Ontraport

Founded: 2006
Founder: Landon Ray
Address: 2040 Alameda Padre Serra Suite #220, Santa Barbara, CA, US
Number of Employees: 100+
Website URL: https://www.ontraport.com

About the Company

Ontraport is a CRM, sales, and marketing software for small and mid-sized businesses.

The company was founded in 2006 by Landon Ray.

It is currently based in the United States and has more than 100 employees.

Usage by Country

Ontraport Usage by Country

Ontraport Usage: Top 10 Countries
Country Websites Percentage
1. United States 7,450 76.1%
2. Australia 960 9.9%
3. United Kingdom 310 3.2%
4. Canada 130 1.3%
5. New Zealand 60 0.6%
6. Mexico 40 0.4%
7. Germany 40 0.4%
8. Spain 20 0.2%
9. China 20 0.2%
10. France 20 0.2%

We found that the largest markets where Ontraport is most used are the United States (7,450 websites), Australia (960 websites), and the United Kingdom (310 websites).

Our Findings

Let’s recap our findings about Ontraport:

  • Ontraport is the 8th most popular sales funnel builder in the world.
  • It is used by more than 9,800 websites and takes almost 2% of the market share.
  • Most websites using Ontraport are in the United States, Australia, and the United Kingdom.

9. CartFlows

Founded: 2018
Founder: Adam Preiser
Address: 2035, Sunset Lake Road, Suite B-2, Newark City, County of New Castle, DE 19702
Number of Employees: 10+
Website URL: https://www.cartflows.com

About the Company

CartFlows is a sales funnel builder for WordPress. It allows you to quickly and easily build sales funnels using your own page builder.

It was created in 2018 by Adam Preiser.

Usage by Country

CartFlows Usage by Country

CartFlows Usage: Top 10 Countries
Country Websites Percentage
1. United States 5,750 69.3%
2. Malaysia 260 3.1%
3. Brazil 200 2.4%
4. United Kingdom 140 1.7%
5. France 120 1.5%
6. Italy 120 1.5%
7. Netherlands 110 1.3%
8. India 90 1.1%
9. Germany 70 0.9%
10. Australia 70 0.9%

We found that most websites using the CartFlows technology are from the United States (5,750 websites), Malaysia (260 websites), and Brazil (200 websites).

Our Findings

Let’s recap our findings about CartFlows:

  • CartFlows is the 9th most popular sales funnel builder in the world.
  • It is used by more than 8,300 websites and takes more than 1% of the market share.
  • Most websites using CartFlows are in the United States, Malaysia, and Brazil.

10. Deadline Funnel

Founded: 2015
Founder: Jack Born
Address: 303B Anastasia Blvd. #163 Saint Augustine, FL 32080
Number of Employees: 20+
Website URL: https://www.deadlinefunnel.com

About the Company

Deadline Funnel is a comprehensive conversion marketing platform that makes it easy to optimize your sales funnel, identify which offers are working, and create evergreen campaigns that will grow your business.

It was founded in 2015 by Jack Born. And currently, there work over 20 employees.

Usage by Country

Deadline Funnel Usage by Country

Deadline Funnel Usage: Top 10 Countries
Country Websites Percentage
1. United States 5,510 75.2%
2. Germany 210 2.9%
3. United Kingdom 160 2.2%
4. Australia 150 2.0%
5. Canada 110 1.6%
6. Italy 80 1.1%
7. France 80 1.1%
8. Spain 80 1.1%
9. Netherlands 72 1.0%
10. Japan 50 0.7%

We found that most websites using Dealine Funnel are from the United States (5,510 websites), Brazil (210 websites), and United Kingdom (160 websites).

These are the biggest markets of Dealine Funnel.

Our Findings

Let’s recap our findings about Deadline Funnel:

  • Deadline Funnel is the 10th most popular sales funnel builder in the world.
  • It is used by more than 7,300 websites and takes more than 1% of the market share.
  • Most websites using CartFlows are in the United States, Brazil, and the United Kingdom.

Conclusions: Our Findings

So, a lot could be learned from this sales funnel software usage analysis.

But the most important findings are:

  • We found that there are at least 570,000 sites using at least one sales funnel building technology.
  • ClickFunnels is the most popular sales funnel software taking more than 55% of the market share. OptimizePress and Builderall hold 9.9% and 9.4% respectively.
  • 10 biggest sales funnel builders in the world (by market share) are:
    1. ClickFunnels (55.8%)
    2. OptimizePress (19.9%)
    3. Builderall (9.4%)
    4. Keap (6.6%)
    5. Kajabi (5.9%)
    6. GrooveFunnels (2.5%)
    7. Kartra (2.5%)
    8. Ontraport (1.7%)
    9. CartFlows (1.5%)
    10. Dealine Funnel (1.3%)

You might also find interesting: Top Sales Funnel Builder Tools

Affiliate Disclaimer: We’re independent affiliates of a few companies mentioned in this article and we receive referral payments from them. However, this fact has absolutely no effect on the quality of our assessment and presentation of information. In this article, all the information is presented objectively and impartially, regardless of the commission rates offered by companies.