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This is an in-depth analysis of the most popular sales funnel software.
In this analysis, you’re going to find out:
- Which are the most popular sales funnel software?
- How many websites are using the sales funnel building tools
- What are the 10 biggest sales funnel builders by market share?
- And much more…
Let’s get right into it.
Contents
- Problem
- Methodology
- Summary of Our Key Findings
- The Most Popular Sales Funnel Software (Ranked by Numbers of Websites Using It)
- List of All Sales Funnel Builder Tools (Ranked by Number of Websites And Market Share)
- The Biggest Sales Funnel Software by Market Share
- Top 10 Most Popular Sales Funnel Software
- Conclusions: Our Findings
Problem
If you’ve ever had to try to find information on which is the sales funnel building tool, you’ve probably noticed that there has been no more in-depth analysis made on the subject.
The problem is that most often, as the best tools are offered those ones that have affiliate programs and pay the best commissions (which doesn’t always mean they’re the best).
Therefore, we decided to do this research and see which sales funnel software is the most popular.
Of course, this study will not necessarily show you which tools are the best, but it will help you better understand which ones are trusted by the most people.
Methodology
We analyzed 673 million websites to better understand the sale funnel building technology usage.
Specifically, we looked at websites using at least one sales funnel building technology and we tried to determine which tools are the most popular
All data sourced from the BuiltWith Web Technology Usage Report, looking at the popular technologies in the sales funnel software industry, with data correct as of July 30th, 2021.
Summary of Our Key Findings
Here’s a quick summary of what we have found:
- We found that there are at least 570,000 sites using at least one sales funnel building technology.
- ClickFunnels is the most popular sales funnel software taking more than 55% of the market share. OptimizePress and Builderall hold 9.9% and 9.4% respectively.
- 10 biggest sales funnel builders in the world (by market share) are:
- ClickFunnels (55.8%)
- OptimizePress (19.9%)
- Builderall (9.4%)
- Keap (6.6%)
- Kajabi (5.9%)
- GrooveFunnels (2.5%)
- Kartra (2.5%)
- Ontraport (1.7%)
- CartFlows (1.5%)
- Dealine Funnel (1.3%)
The Most Popular Sales Funnel Software
(Ranked by Numbers of Websites Using It)
When it comes to the most popular sales funnel software, ClickFunnels is a clear leader in this industry surpassing its nearest competitor by more than 5x.
Our data shows that out of more than 570,000 websites using at least one sales funnel technology about 319,900 websites are using ClickFunnels.
And this accounts for more than 55% of the market share.
| # | Technology | Websites | Market Share |
| 1 | ClickFunnels | 319,900+ | 55.81% |
| 2 | OptimizePress | 56,900+ | 9.92% |
| 3 | Builderall | 54,000+ | 9.42% |
| 4 | Keap | 37,800+ | 6.59% |
| 5 | Kajabi | 34,000+ | 5.93% |
| 6 | GrooveFunnels | 14,500+ | 2.53% |
| 7 | Kartra | 14,100+ | 2.45% |
| 8 | Ontraport | 9,800+ | 1.71% |
| 9 | CartFlows | 8,300+ | 1.45% |
| 10 | Deadline Funnel | 7,300+ | 1.28% |
| 11 | Convertri | 6,700+ | 1.17% |
| 12 | Subscribe Funnels | 4,100+ | 0.72% |
| 13 | High Level | 2,600+ | 0.47% |
| 14 | Systeme.io | 1,300+ | 0.22% |
| 15 | Funnelish | 870+ | 0.15% |
| 16 | Simvoly | 470+ | 0.08% |
| 17 | DropFunnels | 285+ | 0.05% |
| 18 | Kyvio | 250 | 0.04% |
Our study analyzed 18 sales funnel builders and found that ClickFunnels takes the lead with a 55.86% market share.
Other popular choices include:
OptimizePress which takes 9.92% of the market share.
Builderall with 9.42% market share and Keap with 6.59%.
As it can be seen from our study ClickFunnels is a clear leader in the sales funnel software industry taking more than 55% of the market share.
Following by OptimizePress and Builderall which take 9.92% and 9.42% of the market share accordingly.
Top 10 Most Popular Sales Funnel Software
10 biggest sales funnel builders in the world (by the numbers of websites using it) are:
- ClickFunnels (319,900+ websites)
- OptimizePress (56,900+ websites)
- Builderall (54,000+ websites)
- Keap (37,800+ websites)
- Kajabi (34,000+ websites)
- GrooveFunnels (14,500+ websites)
- Kartra (14,100+ websites)
- Ontraport (9,800+ websites)
- CartFlows (8,300+ websites)
- Deadline Funnel (7,300+ websites)
1. ClickFunnels
| Founded: | 2013 |
| Founder: | Russell Brunson, Todd Dickerson |
| Address: | 443 W Bavaria St, Eagle, ID 83616, United States |
| Number of Employees: | 450+ (2021) |
| Website URL: | https://www.clickfunnels.com |
About the Company
ClickFunnels is a website and sales funnel builder for entrepreneurs. In general, this tool lets you create landing pages, sales pages, accept payments, and manage the entire sales funnel with just a few clicks of a button with no coding skills required.
The company was found in 2013 by Russell Brunson and Todd Dickerson.
It is located in the United States and currently has over 450 employees.
Usage by Country
ClickFunnels Usage: Top 10 Countries
| Country | Websites | Percentage | |
| 1. | United States | 265,760 | 83.2% |
| 2. | United Kingdom | 4,540 | 1.4% |
| 3. | Germany | 3,640 | 1.1% |
| 4. | Australia | 2,990 | 0.9% |
| 5. | Canada | 2,600 | 0.8% |
| 6. | Italy | 1,840 | 0.6% |
| 7. | France | 1,170 | 0.4% |
| 8. | Netherlands | 650 | 0.2% |
| 9. | South Africa | 570 | 0.2% |
| 10. | Spain | 480 | 0.15% |
We found most websites using ClickFunnels technology are from the United States (265,760 websites), United Kingdom (4,540 websites), and Germany (3,640 websites).
So, the United States is the most popular ClickFunnels market, accounting for more than 80% of all its users.
Our Findings
So, let’s recap what we found about ClickFunnels:
- ClickFunnels is the #1 most popular sales funnel software in the world.
- It is used by almost 320,000 websites takes more than 55% of the market share.
- Most websites using ClickFunnels are in the United States, United Kingdom, and Germany.
2. OptimizePress
| Founded: | 2010 |
| Founder: | James Dyson |
| Address: | 407, 372 Old St, London EC1V 9LT, United Kingdom |
| Number of Employees: | 10+ |
| Website URL: | https://www.optimizepress.com |
About the Company
OptimizePress is a WordPress plugin that helps you create pages & funnels that grow your list and make more sales.
OptimizePress was founded in 2010 by James Dyson.
The company is located in the United Kingdom and currently has over 10 employees.
Usage by Country
OptimizePress Usage: Top 10 Countries
| Country | Websites | Percentage | |
| 1. | United States | 28,440 | 50.0% |
| 2. | Brazil | 4,130 | 7.3% |
| 3. | Germany | 2,810 | 4.9% |
| 4. | United Kingdom | 1,430 | 2.5% |
| 5. | Italy | 1,270 | 2.2% |
| 6. | Australia | 1,040 | 1.8% |
| 7. | France | 810 | 1.4% |
| 8. | Canada | 750 | 1.3% |
| 9. | Netherlands | 580 | 1.0% |
| 10. | Russia | 450 | 0.8% |
The United States takes the lion’s share of global OptimizePress users at 50%. Germany and Brazil are close contenders, summing up 12.2%, while the remaining 37.8% of users are distributed across the world.
Our Findings
Let’s recap our findings:
- OptimizePress is the 2nd most popular sales funnel builder in the world.
- It is used by almost 57,000 websites and takes almost 10% of the market share.
- Most websites using OptimizePress are in the United States, Brazil, and Germany.
3. Builderall
| Founded: | 2011 |
| Founder: | Erick Salgado |
| Address: | 13485 Veterans Way Suite 430, Orlando, FL 32827, USA |
| Number of Employees: | 400+ |
| Website URL: | https://www.builderall.com |
About the Company
Builderall is a cloud-based marketing platform with 30+ different tools and features that are dedicated to creating different types of websites, running marketing campaigns, and selling products and services at the same time.
Builderall was created and launched back in 2011 by Erick Salgado.
It is currently located in the United States and has over 400 employees.
Usage by Country
Builderall Usage: Top 10 Countries
| Country | Websites | Percentage | |
| 1. | United States | 23,830 | 44.2% |
| 2. | Brazil | 15,330 | 28.4% |
| 3. | Germany | 1,230 | 2.3% |
| 4. | Italy | 1,150 | 2.1% |
| 5. | United Kingdom | 250 | 0.5% |
| 6. | Mexico | 240 | 0.4% |
| 7. | France | 210 | 0.4% |
| 8. | Mali | 210 | 0.4% |
| 9. | Spain | 190 | 0.3% |
| 10. | South Africa | 170 | 0.3% |
We found that most websites using Builderall technology are from the United States (23,830 websites), Brazil (15,330 websites), and Germany (1,230 websites).
Our Findings
Let’s recap our findings:
- Builderall is the 3rd most popular sales funnel builder in the world.
- It is used by more than 54,000 websites and takes more than 9% of the market share.
- Most websites using Builderall are in the United States, Brazil, and Germany.
4. Keap
| Founded: | 2001 |
| Founder: | Clate Mask |
| Address: | 1260 S. Spectrum BoulevardChandler, AZ 85286, USA |
| Number of Employees: | 650+ |
| Website URL: | https://www.keap.com |
About the Company
Keap is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce.
Keap was founded in 2001 by Clate Mask.
The company is located in the United States and currently has over 650 employees.
Usage by Country
Keap Usage: Top 10 Countries
| Country | Websites | Percentage | |
| 1. | United States | 28,790 | 76.2% |
| 2. | United Kingdom | 2,140 | 5.7% |
| 3. | Australia | 1,880 | 5.0% |
| 4. | Canada | 1,410 | 3.7% |
| 5. | Brazil | 370 | 1.0% |
| 6. | Italy | 290 | 0.8% |
| 7. | Vietnam | 210 | 0.6% |
| 8. | Netherlands | 150 | 0.4% |
| 9. | China | 150 | 0.4% |
| 10. | New Zealand | 140 | 0.4% |
76.2% of the total Keap users are located in the United States with 5.7% coming from The United Kingdom while Australia comes third place with 5.0%.
Our Findings
Let’s recap our findings about Keap:
- Keap is the 4th most popular sales funnel builder in the world.
- It is used by almost 37,800 websites and takes more than 6% of the market share.
- Most websites using Keap are in the United States, United Kingdom, and Australia.
5. Kajabi
| Founded: | 2009 |
| Founder: | Kenny Rueter, Travis Rosser |
| Address: | 17100 Laguna Canyon Rd #100, Irvine, CA 92618, United States |
| Number of Employees: | 250+ |
| Website URL: | https://www.kajabi.com |
About the Company
Kajabi is an all-in-one business platform for knowledge entrepreneurs. Kajabi makes it easy to build, market and sell your online courses, membership sites, coaching program, and more.
The company was founded in 2009 by Kenny Rueter and Travis Rosser.
Kajabi is located in the United States and currently has over 250 employees.
Usage by Country
Kajabi Usage: Top 10 Countries
| Country | Websites | Percentage | |
| 1. | United States | 26,200 | 77.2% |
| 2. | United Kingdom | 1,000 | 2.9% |
| 3. | Australia | 930 | 2.7% |
| 4. | Canada | 790 | 2.3% |
| 5. | Germany | 400 | 1.2% |
| 6. | Norway | 400 | 1.2% |
| 7. | Italy | 300 | 0.9% |
| 8. | Netherlands | 200 | 0.6% |
| 9. | Sweden | 120 | 0.4% |
| 10. | France | 120 | 0.4% |
We found that most websites using Kajabi are from the United States (26,200 websites), the United Kingdom (1,000 websites), and Australia (930 websites).
These are the biggest markets of Kajabi.
Our Findings
Let’s recap our findings about Kajabi:
- Kajabi is the 5th most popular sales funnel builder in the world.
- It is used by more than 34,000 websites and takes almost 6% of the market share.
- Most websites using Kajabi are in the United States, United Kingdom, and Australia.
6. GrooveFunnels
| Founded: | 2018 |
| Founder: | Mike Filsaime |
| Address: | 102 NE 2nd St Suite #930 Boca Raton, FL, 33432 |
| Number of Employees: | 50+ |
| Website URL: | https://www.groovefunnels.com |
About the Company
GrooveFunnels is an all-in-one marketing suite and sales funnel builder that designs high converting landing pages and websites for selling products and services online.
GrooveFunnels is a combination of various Groove tools that work together to create an interconnected platform. It offers many tools for setting up membership sites, a funnel builder, create landing pages, video hosting, and managing affiliates.
It was founded in 2018 by Mike Filsaime.
The company is based in the United States and currently has over 50 employees.
Usage by Country
GrooveFunnels Usage: Top 10 Countries
| Country | Websites | Percentage | |
| 1. | United States | 11,520 | 79.5% |
| 2. | United Kingdom | 280 | 1.9% |
| 3. | Australia | 190 | 1.3% |
| 4. | Canada | 150 | 1.0% |
| 5. | India | 80 | 0.6% |
| 6. | Sout Africa | 70 | 0.5% |
| 7. | Netherlands | 50 | 0.4% |
| 8. | Brazil | 40 | 0.3% |
| 9. | Spain | 40 | 0.3% |
| 10. | Germany | 40 | 0.3% |
We found that most websites using GrooveFunnels technology are from the United States (11,520 websites), United Kingdom (280 websites), and Australia (190 websites).
Our Findings
Let’s recap our findings about GrooveFunnels:
- GrooveFunnels is the 6th most popular sales funnel builder in the world.
- It is used by more than 14,500 websites and takes more than 2% of the market share.
- Most websites using GrooveFunnels are in the United States, United Kingdom, and Australia.
7. Kartra
| Founded: | 2013 |
| Founder: | Andy Jenkins |
| Address: | 7660 Fay Ave #H184, La Jolla, CA 92037 |
| Number of Employees: | 100+ |
| Website URL: | https://www.kartra.com |
About the Company
Kartra is a Software as a service (SaaS) product that offers marketing automation tools for small businesses, including products to manage customers, marketing, and e-commerce.
Kartra was founded in 2018 by Genesis Digital LLC which is based in La Jolla, California.
Its products and services aim to provide tools for web building, lead generation, payment management, email marketing, video hosting, appointment scheduling, web analytics, affiliate management, and customer support.
Usage by Country
Kartra Usage: Top 10 Countries
| Country | Websites | Percentage | |
| 1. | United States | 10,870 | 77.2% |
| 2. | United Kingdom | 440 | 3.2% |
| 3. | Australia | 380 | 2.7% |
| 4. | Canada | 210 | 1.5% |
| 5. | Italy | 150 | 1.1% |
| 6. | France | 80 | 0.6% |
| 7. | Germany | 80 | 0.6% |
| 8. | Norway | 70 | 0.5% |
| 9. | New Zealand | 50 | 0.4% |
| 10. | South Africa | 50 | 0.4% |
We found that the largest markets where Kartra is most used are the United States (10,870 websites), the United Kingdom (440 websites), and Australia (380 websites).
Our Findings
Let’s recap our findings about Kartra:
- Kartra is the 7th most popular sales funnel builder in the world.
- It is used by more than 14,100 websites and takes more than 2% of the market share.
- Most websites using Kartra are in the United States, United Kingdom, and Australia.
8. Ontraport
| Founded: | 2006 |
| Founder: | Landon Ray |
| Address: | 2040 Alameda Padre Serra Suite #220, Santa Barbara, CA, US |
| Number of Employees: | 100+ |
| Website URL: | https://www.ontraport.com |
About the Company
Ontraport is a CRM, sales, and marketing software for small and mid-sized businesses.
The company was founded in 2006 by Landon Ray.
It is currently based in the United States and has more than 100 employees.
Usage by Country
Ontraport Usage: Top 10 Countries
| Country | Websites | Percentage | |
| 1. | United States | 7,450 | 76.1% |
| 2. | Australia | 960 | 9.9% |
| 3. | United Kingdom | 310 | 3.2% |
| 4. | Canada | 130 | 1.3% |
| 5. | New Zealand | 60 | 0.6% |
| 6. | Mexico | 40 | 0.4% |
| 7. | Germany | 40 | 0.4% |
| 8. | Spain | 20 | 0.2% |
| 9. | China | 20 | 0.2% |
| 10. | France | 20 | 0.2% |
We found that the largest markets where Ontraport is most used are the United States (7,450 websites), Australia (960 websites), and the United Kingdom (310 websites).
Our Findings
Let’s recap our findings about Ontraport:
- Ontraport is the 8th most popular sales funnel builder in the world.
- It is used by more than 9,800 websites and takes almost 2% of the market share.
- Most websites using Ontraport are in the United States, Australia, and the United Kingdom.
9. CartFlows
| Founded: | 2018 |
| Founder: | Adam Preiser |
| Address: | 2035, Sunset Lake Road, Suite B-2, Newark City, County of New Castle, DE 19702 |
| Number of Employees: | 10+ |
| Website URL: | https://www.cartflows.com |
About the Company
CartFlows is a sales funnel builder for WordPress. It allows you to quickly and easily build sales funnels using your own page builder.
It was created in 2018 by Adam Preiser.
Usage by Country
CartFlows Usage: Top 10 Countries
| Country | Websites | Percentage | |
| 1. | United States | 5,750 | 69.3% |
| 2. | Malaysia | 260 | 3.1% |
| 3. | Brazil | 200 | 2.4% |
| 4. | United Kingdom | 140 | 1.7% |
| 5. | France | 120 | 1.5% |
| 6. | Italy | 120 | 1.5% |
| 7. | Netherlands | 110 | 1.3% |
| 8. | India | 90 | 1.1% |
| 9. | Germany | 70 | 0.9% |
| 10. | Australia | 70 | 0.9% |
We found that most websites using the CartFlows technology are from the United States (5,750 websites), Malaysia (260 websites), and Brazil (200 websites).
Our Findings
Let’s recap our findings about CartFlows:
- CartFlows is the 9th most popular sales funnel builder in the world.
- It is used by more than 8,300 websites and takes more than 1% of the market share.
- Most websites using CartFlows are in the United States, Malaysia, and Brazil.
10. Deadline Funnel
| Founded: | 2015 |
| Founder: | Jack Born |
| Address: | 303B Anastasia Blvd. #163 Saint Augustine, FL 32080 |
| Number of Employees: | 20+ |
| Website URL: | https://www.deadlinefunnel.com |
About the Company
Deadline Funnel is a comprehensive conversion marketing platform that makes it easy to optimize your sales funnel, identify which offers are working, and create evergreen campaigns that will grow your business.
It was founded in 2015 by Jack Born. And currently, there work over 20 employees.
Usage by Country
Deadline Funnel Usage: Top 10 Countries
| Country | Websites | Percentage | |
| 1. | United States | 5,510 | 75.2% |
| 2. | Germany | 210 | 2.9% |
| 3. | United Kingdom | 160 | 2.2% |
| 4. | Australia | 150 | 2.0% |
| 5. | Canada | 110 | 1.6% |
| 6. | Italy | 80 | 1.1% |
| 7. | France | 80 | 1.1% |
| 8. | Spain | 80 | 1.1% |
| 9. | Netherlands | 72 | 1.0% |
| 10. | Japan | 50 | 0.7% |
We found that most websites using Dealine Funnel are from the United States (5,510 websites), Brazil (210 websites), and United Kingdom (160 websites).
These are the biggest markets of Dealine Funnel.
Our Findings
Let’s recap our findings about Deadline Funnel:
- Deadline Funnel is the 10th most popular sales funnel builder in the world.
- It is used by more than 7,300 websites and takes more than 1% of the market share.
- Most websites using CartFlows are in the United States, Brazil, and the United Kingdom.
Conclusions: Our Findings
So, a lot could be learned from this sales funnel software usage analysis.
But the most important findings are:
- We found that there are at least 570,000 sites using at least one sales funnel building technology.
- ClickFunnels is the most popular sales funnel software taking more than 55% of the market share. OptimizePress and Builderall hold 9.9% and 9.4% respectively.
- 10 biggest sales funnel builders in the world (by market share) are:
- ClickFunnels (55.8%)
- OptimizePress (19.9%)
- Builderall (9.4%)
- Keap (6.6%)
- Kajabi (5.9%)
- GrooveFunnels (2.5%)
- Kartra (2.5%)
- Ontraport (1.7%)
- CartFlows (1.5%)
- Dealine Funnel (1.3%)
You might also find interesting: Top Sales Funnel Builder Tools
Affiliate Disclaimer: We’re independent affiliates of a few companies mentioned in this article and we receive referral payments from them. However, this fact has absolutely no effect on the quality of our assessment and presentation of information. In this article, all the information is presented objectively and impartially, regardless of the commission rates offered by companies.
