ThriveCart Standard vs Pro+:
An In-Depth Comparison
By Marius Kiniulis – May 13, 2025
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ThriveCart is a checkout platform with two pricing options: the Standard plan and the optional Pro+ upgrade.
The Standard plan includes all the core features you need to sell online — for a one-time payment of $495 with lifetime access.
The Pro+ upgrade adds advanced tools like conditional order bumps, subscription automation, deeper analytics, and crypto payments. It costs an additional $295 per year and requires the Standard license.
In this guide, you’ll see exactly what’s included in each plan — and which one makes the most sense for your business.
ThriveCart Standard vs Pro+: Quick Overview
ThriveCart has two pricing options – Standard and Pro+.
Both plans have different features, meant to help businesses at various stages.
First, let’s take a look at each of them.
ThriveCart Standard Account
ThriveCart Standard is a basic version of the ThriveCart account. It offers basic checkout platform features designed to create high-converting checkout pages, sales funnels, and more.
This account costs $495 for lifetime access with a one-time payment.
It includes all of the essential features you need to sell products online, such as:
- Drag-and-drop checkout page builder
- Conversion-tested checkout templates
- A/B testing
- Upsells and downsells
- One-click upsells
- Coupons and discounts
- Affiliate marketing
- Customer support
It is an excellent option for businesses of all sizes that are looking for a powerful and affordable checkout platform.
ThriveCart Pro+ Upgrade
ThriveCart Pro+ is an optional upgrade to the Standard plan, designed for users who want more advanced functionality, more intelligent automation, and deeper sales insights.
While the Standard plan gives you everything you need to start selling, Pro+ takes it a step further, unlocking features that help you scale more efficiently and optimize every part of your funnel.
The Pro+ upgrade costs $295 per year, on top of the one-time $495 Standard license.
To access Pro+, you’ll need to purchase the Standard plan first and then add the Pro+ subscription.
Here’s what you get with Pro+ that’s not included in the Standard plan:
- Multiple order bumps on a single checkout page
- Conditional logic to personalize offers in real time
- Subscription upgrades with automatic cancellation of previous plans
- Built-in crypto payment support (via USDC)
- Tax-inclusive pricing for transparent checkouts
- QR code checkout links
- Bulk invoice downloads
- UTM and coupon performance tracking
- Deep funnel analytics and subscription metrics
Pro+ is ideal for growing businesses, advanced marketers, or anyone running high-volume sales who wants tighter control over the customer journey and more data to optimize performance.
If you want to learn more about ThriveCart plans, I recommend reading this ThriveCart Pricing guide.
ThriveCart Standard vs. Pro+: A Feature-by-Feature Comparison
Now let’s break it down.
Here’s how ThriveCart Standard and ThriveCart Pro+ compare side by side — feature by feature — so you can decide which one fits your business best.
| Feature | ThriveCart Standard | ThriveCart Pro+ |
| Checkout Page Builder | ✅ Included | ✅ Included |
| One-Click Upsells & Downsells | ✅ Included | ✅ Included |
| Affiliate Management | ✅ Basic Tracking | ✅ Advanced Analytics & Automation |
| Order Bumps | ✅ One per Checkout Page | ✅ Up to 6 per Checkout + Conditional Logic |
| Subscription Products | ✅ Basic Recurring Billing | ✅ Smart Upgrade Logic (auto-cancel old plans) |
| Coupons & Discounts | ✅ Included | ✅ Included |
| A/B Split Testing | ✅ Included | ✅ Included |
| Payment Gateways | ✅ Stripe, PayPal, Apple Pay, Google Pay | ✅ Same as Standard |
| Crypto Payments (USDC) | ❌ Not Available | ✅ Accept crypto via USDC |
| Tax-Inclusive Pricing | ❌ Not Available | ✅ Show tax in total price |
| QR Code Checkout Links | ❌ Not Available | ✅ Generate scannable checkout links |
| UTM & Coupon Performance Tracking | ❌ Basic or None | ✅ Advanced Tracking Built-In |
| Funnel Comparison & Reporting | ❌ Basic Reports | ✅ Deep Analytics + Segmentation Tools |
| Bulk Invoice Downloads | ❌ Not Available | ✅ Download Invoices in Bulk |
| LTV, Churn, and Revenue Metrics | ❌ Not Available | ✅ Access to Advanced Subscription Insights |
| Pricing | $495 One-Time Payment | $495 + $295/Year (Annual Upgrade Fee) |
Pricing Comparison
When it comes to pricing, ThriveCart keeps things simple, especially compared to other platforms that charge monthly.
Here’s how the two plans stack up:
ThriveCart Standard
- $495 one-time payment
- No monthly fees
- Lifetime access to the core platform
- Includes all the essential features to build high-converting checkout pages, sell products, manage affiliates, and more.
ThriveCart Pro+
- $495 one-time payment (for Standard)
- $295/year for Pro+ upgrade (total first-year cost: $790)
- Ongoing annual subscription to unlock advanced features
- Adds smart automation, multiple order bumps, crypto payments, deep analytics, and more
What Are the Differences Between ThriveCart Standard And Pro+?
The main difference between ThriveCart Standard and Pro+ is how much control, automation, and data you want when selling online.
ThriveCart Standard gives you the core tools to build and run a high-converting checkout system — perfect for most creators, coaches, and small businesses.
ThriveCart Pro+, on the other hand, unlocks advanced features designed to scale, automate, and optimize performance.
Here’s a quick breakdown of the most important differences:
- Order Bumps
Standard: One order bump per page
Pro+: Add up to 6 — with conditional logic to show different bumps based on buyer behavior - Affiliate Management
Standard: Basic affiliate tracking
Pro+: Advanced analytics, deeper customization, and automation - Subscription Management
Standard: Sell recurring products with manual plan upgrades
Pro+: Automatically cancel old plans when customers upgrade to new ones - Analytics & Tracking
Standard: Basic sales and funnel data
Pro+: Access to deep analytics, UTM tracking, funnel comparisons, churn, LTV, and more - Checkout Experience
Standard: Traditional checkout page
Pro+: Add QR codes, crypto payments (USDC), and tax-inclusive pricing for smoother conversions - Invoice & Reporting Tools
Standard: Manual access
Pro+: Bulk invoice downloads, segmented performance reports, and advanced insights
Get Started with ThriveCart
If you’re just getting started and want a reliable, one-time-payment tool to sell your products — ThriveCart Standard gives you everything you need, without ongoing costs.
If you’re ready to scale, automate, and dig deeper into your numbers — Pro+ unlocks the advanced tools to help you grow faster and sell smarter.