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Systeme.io – All-in-One Business Platform
By Marius Kiniulis – August 5, 2025
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Systeme.io is an all-in-one online business platform that helps entrepreneurs launch and grow their digital presence.
It allows users to build sales funnels, manage email marketing, sell digital products, run online courses, and automate their marketing — all without needing separate tools.
It’s especially popular for its free plan, beginner-friendly interface, and cost-effective pricing compared to other funnel builders.1
Contents
General Information
| Attribute | Details |
| Platform Name | Systeme.io |
| Type | Software as a Service (SaaS) |
| Primary Function | All-in-one online business and marketing platform |
| Key Features | Sales funnels, email marketing, automation, course hosting, blogging |
| Founded | 2018 |
| Founder | Aurelian Amacker |
| Parent Company | ITACWT LIMITED |
| Headquarters | Dublin, Ireland |
| Target Audience | Solopreneurs, digital creators, coaches, small businesses |
| Platform Access | Web-based (cloud application) |
| Pricing Model | Freemium + subscription (monthly or annual billing) |
| Available Languages | English, French, Spanish, German, Portuguese, and more |
| Official Website | https://systeme.io |
History and Development
Systeme.io was founded in 2018 by Aurelian Amacker, a French entrepreneur and former online course creator who built the platform to solve a problem he faced himself: running an online business with too many disconnected tools.2
Before Systeme.io, Aurelian was selling digital products using a mix of landing page builders, email marketing software, and shopping cart tools.3
The complexity and cost of integrating everything pushed him to create a single platform that could manage it all — without the technical hurdles or high price tags.
Systeme.io first launched in French and quickly gained traction among European online marketers.
Over time, the team expanded the platform to support English-speaking markets, added new tools, and scaled its infrastructure to serve tens of thousands of users globally.4
Key Milestones
| Year | Event |
| 2010–2017 | Aurelian Amacker sells online courses and struggles with disconnected tools. |
| 2018 | Systeme.io officially launches in French. |
| 2019 | Platform expands into English-speaking markets. |
| 2020 | Launch of affiliate program and funnel marketplace. |
| 2021 | Rapid user growth fueled by simple UI and budget-friendly pricing. |
| 2022 | Added blog builder, evergreen webinars, and new automation tools. |
| 2023 | Reaches 300,000+ users and supports multiple languages and currencies. |
| 2024 | Introduces AI tools, community features, and improved course delivery. |
Today, Systeme.io continues to grow as a streamlined, affordable alternative to more complex all-in-one platforms — serving entrepreneurs in over 180 countries.
User Growth
Since its launch in 2017, Systeme.io has seen continuous user adoption.
As of early 2022, the platform reported having over 200,000 free users and more than 10,000 paying customers.
This growth has been attributed to the platform’s free plan offering, integrated toolset, and competitive pricing structure.5
Revenue Growth Over Time
| Year | Estimated Revenue |
| 2024 | $20.1 million |
| 2023 | $8 million |
| 2022 | $5.4 million |
| 2021 | $5 million |
| 2020 | $3.3 million |
| 2019 | $1.5 million |
| 2017 | $0 (launch year) |
In 2024, Systeme.io’s revenue reached $20.1 million, up from $8 million in 2023 — marking a 151% year-over-year increase.6
Before that, the company reported:
- $5.4M in 2022
- $5M in 2021
- $3.3M in 2020
- $1.5M in 2019
Since its launch in 2017, Systeme.io has demonstrated steady and reliable growth.
This consistent trajectory highlights strong product-market fit, a scalable pricing model, and growing trust among entrepreneurs looking for an all-in-one marketing solution.
Company and Leadership
Systeme.io is developed and operated by ITACWT LIMITED, a private software company founded by Aurelian Amacker in 2018.
The company was initially launched in France but has since expanded globally, serving customers in more than 180 countries and supporting multiple languages and currencies.
While its roots are European, the platform’s infrastructure and team now operate internationally.
Systeme.io has maintained a lean, remote-first structure — prioritizing product simplicity, fast iterations, and affordability for creators and small business owners.
Company Legal Info
Systeme.io is developed and operated by ITACWT Limited, a privately held company incorporated under Irish law.
- Legal Entity Name: ITACWT Limited (trading as Systeme.io)
- Registration Jurisdiction: Ireland
- Registered Address: 2 Cruise Park Rise, Tyrrelstown, Dublin 15, Ireland
- Ownership & Funding: The company was founded by Aurelian Amacker and remains self-funded, with no outside equity funding reported7
Systeme.io operates as a single brand under ITACWT Limited, with no separate subsidiaries or structural changes as of mid‑2025.
Key Features
Systeme.io is designed to provide all the essential tools entrepreneurs need to run an online business — packaged into a single, integrated platform.
The core functionality covers everything from sales funnels and email automation to digital product delivery and affiliate program management.
Core Capabilities
- Sales Funnel Builder
Drag-and-drop funnel editor that allows users to create landing pages, opt-in forms, upsells, downsells, and thank-you pages in a step-by-step sequence. - Email Marketing
Built-in email marketing suite with autoresponders, newsletters, and behavior-based automation workflows. Includes unlimited email sends on all paid plans. - Course and Membership Hosting
Enables creators to build online courses and membership sites with modules, lessons, drip content, and secure access for students. - Checkout and Payments
Integrated payment system that supports Stripe and PayPal. Users can sell digital products, offer coupons, set up subscription billing, and add order bumps or upsells. - Affiliate Management
Native affiliate program features include tracking, link generation, and automated commissions. Available on all plans, including the free plan. - Marketing Automation
Visual automation editor that allows users to trigger actions (such as sending emails, tagging contacts, or assigning leads) based on user behavior and funnel interactions. - Blog and Website Builder
Tools to create SEO-optimized blogs and websites with custom pages, menus, and branding — no external CMS required. - Webinars (On-Demand)
Built-in evergreen webinar functionality (available on Webinar plan or higher) for automated lead generation and product pitches. - CRM and Contact Segmentation
Basic customer relationship management tools with tagging, segmentation, and lead scoring to personalize marketing campaigns. - File and Video Hosting
Storage for product files, downloadable assets, and embedded videos used within courses or funnel pages. - Custom Domains and SSL
Users can connect custom domains to their Systeme.io account. All pages are secured with SSL by default. - Team Member Access
Higher-tier plans allow account owners to invite team members with restricted access levels for collaboration.
Systeme.io Plans and Pricing
Systeme.io offers four pricing plans: Free, Startup, Webinar, and Unlimited.
All plans include core features like email marketing, funnels, automations, course hosting, blogging tools, and affiliate management. The main differences lie in usage limits and scalability.
Pricing Table
| Plan | Monthly Price | Annual Price | Key Features Summary |
| Free | $0 | – | 2,000 contacts, 3 funnels, 1 domain, unlimited emails, basic automation & blog/course |
| Startup | $17 | $170/year (~$14) | 5,000 contacts, 10 funnels, 3 domains, workflows, advanced automation |
| Webinar | $47 | $470/year (~$39) | 10,000 contacts, 50 funnels, 10 domains, evergreen webinars |
| Unlimited | $97 | $970/year (~$81) | Unlimited everything, priority support, 1-on-1 coaching, free migration |
References:
- 1. Amacker, A. (n.d.). This is why we built Systeme.io. This Is Why We Built Systeme.io. https://systeme.io/blog/why-we-built-systeme
- 2. Systeme – Crunchbase Company Profile & Funding. (n.d.-e). https://www.crunchbase.com/organization/systeme-io
- 3. Aurelien Amacker. Dan Lok Show. (2021, March 23). https://danlokshow.com/aurelien-amacker/
- 4. Starak, Y. (2022, December 28). Aurelien Amacker: Founder of Systeme.io explains how he bootstrapped a marketing SAAS in a very crowded market to over $200,000/month in revenue. Yaro.Blog. https://yaro.blog/aurelien-amacker/
- 5. Making $5m per year with a free marketing platform with Aurelian Amacker: Entrepreneurs on fire podcast. Everand. (n.d.). https://www.everand.com/podcast/565016563/Making-5M-Per-Year-with-a-Free-Marketing-Platform-with-Aurelian-Amacker-Aurelian-Amacker-is-a-French-marketer-who-s-been-in-the-industry-since-2010
- 6. How systeme.io hit $20.1m revenue and 8K customers in 2024. (n.d.-d). https://getlatka.com/companies/systemeio
- 7. Itacwt Limited. SoloCheck.ie. (n.d.). https://www.solocheck.ie/Irish-Company/Itacwt-Limited-577269
ABOUT THE AUTHOR
Marius Kiniulis is a digital marketing strategist and the founder of MarkinBlog.com, where he helps entrepreneurs and small businesses build high-converting sales funnels, grow email lists, and turn digital products into revenue. With over 15 years of hands-on experience in affiliate marketing, funnel building, and conversion optimization, Marius has guided thousands of readers and clients through the exact tools and strategies he uses himself.