Sales Funnel StatisticsThis is in-depth research about sales funnel statistics.

In this research, you’re going to find:

  • How many websites are using the sales funnel technology?
  • Which is the most popular sales funnel-building tool?
  • What is a good sales funnel conversion rate?
  • How does upselling affect sales funnel revenues?
  • And much more…

Let’s get right into it.

Summary: Sales Funnel Statistics

Here’s a summary of the sales funnel statistics you need to know:

  • The total number of websites using at least one sales funnel building technology in 2021 was 570,000.
  • ClickFunnels is the most popular sales funnel-building tool taking almost 55% of the market share.
  • Most businesses agree that for most industries 3.1% – 5% is a good funnel conversion rate.
  • Upsells are responsible for 10% to 30% of eCommerce site revenues, with some store owners making up to 40% of their total revenue from sales funnels.
  • Less than 1% of people generate over $1 million from their sales funnels.

Sales Funnel Statistics

1. How Many Websites Are Using the Sales Funnel Technology?

Most Popular Sales Funnel Tools

The total number of websites using at least one sales funnel building technology in 2021 was 570,000.

Our recent study showed that over 570,000 websites use at least one sales funnel-building tool.

ClickFunnels takes the lead with almost 320,000 websites using this technology.

Other popular choices include OptimizePress with over 56,000 websites using it, Builderall with over 54,000 websites, Keap – 37,800 websites.

Top 10 Most Popular Sales Funnel Software

# Technology Websites
1 ClickFunnels 319,900+
2 OptimizePress 56,900+
3 Builderall 54,000+
4 Keap 37,800+
5 Kajabi 34,000+
6 GrooveFunnels 14,500+
7 Kartra 14,100+
8 Ontraport 9,800+
9 CartFlows 8,300+
10 Deadline Funnel 7,300+

2. Which Is the Most Popular Sale Funnel Builder?

The Biggest Sales Funnel Software by Market Share

ClickFunnels is the most popular sales funnel-building tool taking almost 55% of the market share.

Our recent study analyzed 18 sales funnel builders and found that ClickFunnels takes the lead with a 55.81% market share.

OptimizePress follows close behind at 9.92%. Builderall comes in third with a usage rate of 9.42%, while Keap takes 6.59%.

3. What Is a Good Sales Funnel Conversion Rate?

Sales Funnel Conversion Rate

Most businesses agree that for most industries 3.1% – 5% is a good funnel conversion rate.

Databox recently conducted a survey asking marketers what they considered a good sales funnel conversion rate.

The research participants included both service-based businesses as well as product-based businesses.

The majority of responses received were from business owners in the services industry (77% of respondents), while only 22% come from those who sell products.

However, there was no significant difference between their answers on how low or high your conversion rates should be.

The responses were insightful and proved that around 30% of our respondents agreed, with 3.1-5% being considered a reasonable conversion rate, while 18% said 5.1 – 8%. However, a small percentage believed 11% – 20% is a good range, which means there’s still room for improvement in consumer expectations.

4. How Upsells Affect Sales Funnel Revenues?

How Upsells Afect Sales Funnels Revenues

Upsells are responsible for 10% to 30% of eCommerce site revenues, with some store owners making up to 40% of their total revenue from sales funnels.

Upsells vary by industry.

For example, it is not uncommon for product-related items such as skin cream or a new shampoo to be offered when someone buys something like makeup brushes in the beauty and personal care industries.

According to Forrester Research analyst Sucharita Kodali, product recommendations are responsible for 10 to 30% of eCommerce site revenues.

Way back in 2006, Amazon reported that 35% of its revenues were a direct result of its cross-sales and upsells.

5. How Often People Generate More Than One Million Dollars from Their Sales Funnels?

How Often People Generate More Than One Million Dollars from Their Sales Funnels

Less than 1% of people generate over $1 million from their sales funnels.

ClickFunnels shared in their webinar that less than 1% of customers generate over $1 million from sales funnels.

This means that only less than 1% of their customers generated more than $1,000,000 from ClickFunnels services and products, which means there is plenty of room for growth within this market.

References:

Study: Which Is The Most Popular Sales Funnel Software in The World
What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)
Sucharita Kodali – Forrester
Funnel Hacking Secrets