Landing Page StatisticsThis is in-depth research about landing page statistics.

In this research, you’re going to find:

  • How many websites are using the landing page technology?
  • Which is the most popular landing page building tool?
  • What is the average landing page conversion rate?
  • What is a good landing page conversion rate?
  • How many landing pages should you create?
  • How fast your landing page should be?
  • And much more…

Let’s get right into it.

Summary: Landing Page Statistics

Here’s a summary of the landing page statistics you need to know:

  • The total number of websites using at least one landing page building technology in 2021 was 285,000.
  • Unbounce is the #1 most popular landing page building tool taking almost 36% of the market share.
  • The average landing page conversion rate across all industries is 4.6%.
  • The average conversion rate for different industries is (from lowest to highest):
    • Agencies – 2.4%
    • Real estate – 2.6%
    • SaaS – 3.0%
    • Family support – 3.4%
    • Business services – 3.5%
    • Medical services – 3.6%
    • Home improvement – 3.8%
    • Travel – 4.8%
    • Events & leisure – 5.2%
    • Ecommerce – 5.2%
    • Legal – 5.4%
    • Fitness & nutrition – 5.6%
    • Education – 5.8%
    • Finance & insurance – 6.2%
    • Media & entertainment – 7.9%
    • Restaurants – 9.8%
  • A good conversion rate is somewhere around 2% to 5%.
  • The average business starts seeing increases in lead generation once there are 10+ landing pages on their site.
  • 0-4 second load time is best for landing page conversion rates.

Landing Page Statistics

1. How Many Websites Are Using the Landing Page Technology?

The Most Popular Landing Page Builder Tools

The total number of websites using at least one landing page building technology in 2021 was 285,000.

Our recent study showed that over 285,000 websites use at least one landing page tool.

Unbounce takes the lead with more than 102,000 websites using this technology.

Other popular choices include Landingi with over 34,000 websites using it, LeadPages with over 31,000 websites, Ladipage – 22,000 websites.

Top 10 Most Popular Landing Page Builder Tools

# Technology Websites
1 Unbounce 102,000+
2 Landingi 34,000+
3 LeadPages 31,000+
4 Ladipage 22,000+
5 Instapage 17,000+
6 StatusPage 11,300+
7 about.me 10,500+
8 Klickpages 10,400+
9 Coming Soon Page 8,700+
10 Convertri 6,300+

2. Which Is the Most Popular Landing Page Tool?

The Biggest Landing Page Builders by Market Share

Unbounce is the most popular landing page building tool taking almost 36% of the market share.

Our recent study analyzed 27 landing page builders and found that Unbounce takes the lead with a 35.86% market share.

Other popular choices include:

Landingi, which takes 12.01% of the market share.

Leadpages with 10.94%Ladipage at 7.72%.

Meanwhile, Instapage remains an attractive option due to its high conversion rates despite having only 5.94%. The Coming Soon Page earns 3.05%, while Klickpage lands 3.65%.

3. What Is the Average Landing Page Conversion Rate?

The Average Landing Page Conversion Rate

The average landing page conversion rate across all industries is 4.6%. 

Unbounce recently analyzed lead generation landing pages across ten different industries with 264 million visitors. On average, 4.6% convert into an email address or other forms of contact information being provided. However, depending on what industry you’re in, it might be more or less effective than another.

4. What Is the Average Landing Page Conversion Rate by Industry?

Average Landing Page Conversion Rate by Industry

The average conversion rate for different industries is (from lowest to highest):

  • Agencies – 2.4%
  • Real estate – 2.6%
  • SaaS – 3.0%
  • Family support – 3.4%
  • Business services – 3.5%
  • Medical services – 3.6%
  • Home improvement – 3.8%
  • Travel – 4.8%
  • Events & leisure – 5.2%
  • Ecommerce – 5.2%
  • Legal – 5.4%
  • Fitness & nutrition – 5.6%
  • Education – 5.8%
  • Finance & insurance – 6.2%
  • Media & entertainment – 7.9%
  • Restaurants – 9.8%

A recent study on average landing page statistics shows that restaurants lead the chart with a 9.8%% conversion, followed closely by media and entertainment at 7.9%.

Industries Average Conversion Rate %
Agencies 2.4%
Real estate 2.6%
SaaS 3.0%
Family support 3.4%
Business services 3.5%
Medical services 3.6%
Home improvement 3.8%
Travel 4.8%
Events & leisure 5.2%
Ecommerce 5.2%
Legal 5.4%
Fitness & nutrition 5.6%
Education 5.8%
Finance & insurance 6.2%
Media & entertainment 7.9%
Restaurants 9.8%

5. What Is a Good Landing Page Conversion Rate?

A good conversion rate is somewhere around 2% to 5%. But the more is the better.

When you’re sitting at a conversion rate of 2%, improving to 4% seems like a huge jump. But, that 1-2% increase in your account’s performance still leaves you an average performer when it comes to conversions. If you want more customers and sales, then the true goal should be achieving 5%.

The top 25% of websites are converting at 5.31% or higher. Therefore, if you can break into that list, that means more revenue for your business.

A good conversion rate depends on how many people are visiting your website each day. Simply doubling up from two percent may not suffice if there aren’t enough visitors coming through together or too few purchases being made per customer visit for any progress seen.

However, when the conversion rate is below 5%, it’s impossible to tell when an improvement in performance will be noticeable. Once you’re at a percentage of around 10% or higher, then every percent increase has exponential effects on your conversion rates.

6. How Many Landing Pages Should You Create?

The average business starts seeing increases in lead generation once there are 10+ landing pages on their site.

The more landing pages you have on your website, the better. For example, 55% of companies see a dramatic increase in leads when they go from 1 to 5 and then jump even higher with 40 or more landing pages.

The more landing pages a company has, the higher its conversion rates are.

This is due to customers getting better information about what each product offers them to know which one would be best for them and how it will benefit them differently.

The average business starts seeing increases in lead generation once there are 10+ landing pages on their site.

With more than twenty landing pages, businesses experience an incredibly high spike (55%) where conversions increase significantly. Now, visitors feel as though all bases were covered, making it easier for them to convert.

7. How Fast Your Landing Page Should Be?

How Fast Your Landing Page Should Be

0-4 second load time is best for landing page conversion rates.

The Portent team ran tests with ten different websites over one year, monitoring conversion rates and user experience metrics like pageviews per visitor bounce rate across various periods.

After analyzing 26000+ landing pages worth of data from these sites, they found out that website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5)

Also, website conversion rates drop by an average of 2.11% with each additional second of load time (between seconds 0-9)

The research also found out that 78% of website pages have a load time of 5 seconds or less, and 22% had more than 5.

This is an impressive improvement from the previous study where 50% were over 5, with half either being under three or lower.

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