A WordPress Funnel is a set of steps designed on a WordPress website to help visitors move from knowing about the site to doing something important, such as buying, signing up for emails, or joining as a member.
It uses different WordPress tools, plugins, and designs to make interesting pages, get visitor details, keep potential customers interested, and turn them into actual customers or clients.1
Purpose:
The main goal of a WordPress funnel is to make the customer’s experience on a website as smooth and successful as possible, turning visitors into leads and customers.
It focuses on creating a straightforward path for the user, eliminating distractions, and giving them the right details and motivations at every step of their journey.2
How WordPress Funnels Works?
A WordPress funnel directs visitors along a planned route on a WordPress website.
It takes them from finding out about something to doing a specific action, like buying something, subscribing to a newsletter, or scheduling a service.
Here’s a simplified overview of how it operates:
- Attract Visitors: Use SEO, social media, and ads to draw people to your site.
- Capture Interest: Engage visitors with compelling content or landing pages.
- Lead Capture: Offer value (e.g., eBook, free trial) in exchange for emails.
- Nurture Leads: Send automated emails with more valuable content and offers.
- Present Offer: Direct leads to sales pages detailing your main product or service.
- Conversion: Use clear calls to action to encourage purchase or sign-up.3
Usage:
WordPress funnels are used by businesses, bloggers, online educators, and marketers who seek a flexible and integrated approach to building sales and marketing funnels on their websites.
They’re perfect for those who already use WordPress to manage their website content and want to add features for generating leads and improving conversions.4
Example:
Imagine an online shop that sells eco-friendly products.
Their WordPress funnel could begin with a landing page emphasizing the value of sustainable living and a form where visitors can sign up with their email addresses to receive a discount.
Next, the visitor goes through a mix of educational content and showcases of products, leading up to a persuasive “Shop Now” button for making a purchase.
After buying, customers receive more content and special offers to encourage them to keep shopping and stay loyal to the brand.
Related Terms:
References:
1. Astra, T. (2023, December 1). WordPress sales funnels: Step by step guide for beginners. https://wpastra.com/guides-and-tutorials/wordpress-sales-funnel/
2. Team, E. (2023, August 22). How to create a wordpress sales funnel: Ultimate guide 2022. FunnelKit. https://funnelkit.com/sales-funnel-wordpress/
3. Parkes, J. (2023, November 28). How to build a powerful sales funnel in WordPress. ClickFunnels. https://www.clickfunnels.com/blog/create-a-sales-funnel-in-wordpress/
4. David, M. (2015). WordPress Search Engine Optimization. Packt Publishing Ltd. https://books.google.com/books?hl=en&lr=&id=CQSACwAAQBAJ
