Landing Page Builder

A Landing Page Builder is a software application that helps you design and create landing pages without knowing how to code.

It works similarly to a website builder but is usually on a much smaller scale, handling individual pages rather than full sites.

Usually, with a landing page builder, you can choose from a wide array of designs, utilize straightforward drag-and-drop tools, and tailor your page to ensure it looks outstanding.1

Visual Representation:

landing page builder visual representation


The main purpose of a landing page builder is to help you create landing pages that effectively turn visitors into leads or buyers.

These tools give you an easy-to-use platform with many design options, so you can quickly start campaigns that grab people’s attention and encourage them to act.

The simplicity and adaptability of landing page builders also mean you can try various designs and content to see what works best to achieve your aims.2

Key Features:

The key features of a landing page builder include:

  1. Drag-and-Drop Page Builder: Allows users to easily add, rearrange, and customize elements on their page, such as text, images, buttons, and forms, through a simple drag-and-drop mechanism.
  2. Pre-designed Templates: Offers a variety of customizable templates suited for different purposes and industries. These templates provide a professional-looking starting point that can be adapted to fit the brand and campaign needs.
  3. Responsive Design: Ensures that landing pages automatically adjust to look good and function well on any device, including desktops, tablets, and smartphones. This is crucial for engaging users across all platforms.
  4. Form Builders and Lead Capture Tools: These include tools for creating custom forms to gather visitor information, such as email addresses, names, and other relevant data. These forms are essential for lead generation and conversion optimization.
  5. Integration Capabilities: It can integrate with various marketing tools and platforms, such as email marketing services, CRM systems, social media platforms, and analytics tools, enabling a seamless marketing workflow.
  6. SEO Options: Features tools to optimize landing pages for search engines, including title tags, meta descriptions, and keywords, helping to improve visibility and drive organic traffic.
  7. A/B Testing: Offers the ability to create and test different landing page versions to see which performs better in conversions and other metrics. This is key for optimizing page effectiveness.
  8. Analytics and Reporting: This includes tracking and analysis tools to monitor landing page performance. These tools provide insights into traffic, conversion rates, user behavior, and more, enabling data-driven optimizations.
  9. Custom Code Insertion: Some builders offer the option to insert custom HTML, CSS, or JavaScript code, which provides more flexibility and customization for users with some coding knowledge.
  10. Social Media Integration: Allows for easy sharing of landing pages on social media platforms and can include social media buttons or widgets to enhance user engagement and spread awareness.


Landing page builders are popular tools among marketers, small business owners, and digital entrepreneurs.

They use these tools for marketing, like launching products, signing people up for events, or gathering leads.

These builders are key to creating landing pages that work to achieve their goals, whether selling more products, generating more sign-ups, or collecting contact information.


Imagine a small business launching a new product.

Using a landing page builder, they can swiftly create a visually appealing page featuring the product with a clear call to action (CTA).

This page can then be used in online ads or email marketing campaigns, directing potential customers to a focused environment with a singular goal, enhancing the likelihood of conversion.

Related Terms:


1. What is a landing page builder?. Elementor. (2021, October 13).

2. Landing Pages: How To Create High Converting Landers. (n.d.). (n.p.):

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