A Middle Offer is a pricing strategy used in sales and marketing that involves placing a product or service between a cheaper option (entry-level) and a more expensive option (premium).
The middle offer is designed to attract a wide range of customers by offering a good balance of features, quality, and price.1
Visual Representation:
Key Points
- Balanced Value: Offers a good mix of affordability and quality.
- Tiered Pricing: Part of a three-level pricing strategy: basic, middle, and premium.
- Psychological Pricing: Makes the middle option look more appealing by contrasting it with the cheaper and more expensive options.
Benefits
- Enhanced Customer Value: The middle offer enhances the overall customer experience by offering more in-depth, valuable products or services.
- Increased Revenue Potential: Strategically priced, it contributes to higher average customer spending.
- Customer Segmentation: Helps identify more committed customers, allowing for targeted marketing strategies.
Example:
- Digital Marketing Course Funnel: The entry-level offer could be a free webinar, followed by a middle offer of an intermediate-level course, culminating in an advanced, comprehensive course.
- E-commerce Example: If the entry-level offer was a discounted product, the middle offer could be a bundle that complements the initial purchase.
Related Terms
References:
1. Jeannette Koczela Content Curator for Life Coaches. (2023, May 19). What is a “sales funnel of offers.” Medium. https://medium.com/illumination/what-is-a-sales-funnel-of-offers-79585498a7d9
