The Ask Method is a marketing strategy focusing on personalized customer segmentation and communication to increase engagement, conversion rates, and sales.
Developed by Ryan Levesque, this method focuses on asking the right questions at the proper stages to better understand your target audience.
It also commonly uses surveys and quizzes to gather customer data and segment the audience.1
Visual Representation:
Purpose:
The primary purpose of the ASK Method is to improve your online marketing and sales funnels by getting to know your target audience better.
Here’s how it achieves that:
- Finds out what customers need: Rather than guessing, you ask your customers about their needs through surveys and quizzes. This way, you learn about their problems, desires, and how they talk about these issues.
- Creates messages that hit the mark: Once you understand your different types of customers, you can craft marketing messages that speak directly to each group. This makes your messages more relevant and likely to turn leads into sales.
- Boosts sales and customer happiness: When your marketing directly solves customers’ problems, you sell more and leave customers more satisfied.2
How the Ask Method Works:
Here’s how the Ask Method operates:
- Discover: Employ surveys and questionnaires to collect in-depth info about your target audience, such as their needs, wants, and problems.
- Segment: Look at the survey answers to spot different customer groups within the overall market.
- Customize: Create marketing messages, products, and services specifically designed for each group’s needs.
- Implement: Start marketing campaigns aimed at each group using the tailored approaches you’ve made.
- Optimize: Keep getting feedback and tweaking your strategies based on what customers say and do.3
Usage:
The ASK Method is mainly applied in online marketing and sales funnels, aiming to boost conversion rates and customer happiness.
It’s useful for businesses that use websites, email marketing, social media marketing, or any other online method to generate leads.4
Benefits:
- Increased Engagement: You can enhance engagement and build stronger relationships with your audience by addressing specific customer needs.
- Higher Conversion Rates: Tailored sales funnels are more effective at converting leads into customers, as they resonate more closely with the audience’s needs.
- Better Customer Insights: Continuous feedback provides deep insights into customer behavior, helping you refine their strategies and product offerings.5
Example:
For example, an online fitness coaching service applies the Ask Method to get to know its audience better.
It runs a Deep Dive Survey that asks about the customers’ fitness aims, obstacles, and likes.
The answers show different groups, such as newcomers needing simple advice, seasoned folks wanting advanced exercises, and those keen on nutrition and wellness.
The business then sets up customized marketing efforts and coaching plans for each group, considerably boosting how much it engages with people and its conversion rates.
Related Terms:
References:
1. Levesque, R. (2019). Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy . . . Create a Mass of Raving Fans . . . and Take Any Business to the Nex. United States: Hay House. https://www.google.com/books/edition/Ask/-v2TDwAAQBAJ
2. says:, I.-I. (2023, November 23). How to build an effective sales and marketing funnel. Cooler Insights. https://coolerinsights.com/2023/11/effective-sales-funnel-ask-method/
3. Levesque, R. (2018, March 6). What is the ask method?. YouTube. https://www.youtube.com/watch?v=694RE8nDl-8
4. Gunderson, G. (2017, March 1). How simple brain science predicts the success of your business. Forbes. https://www.forbes.com/sites/garrettgunderson/2017/03/01/how-simple-brain-science-predicts-the-success-of-your-business/
5. Why ask method?. The ASK Method® Company. (n.d.). https://askmethod.com/why-ask-method/
