Funnel Builder Secrets:
An In-Depth Guide

By Marius Kiniulis – September 21, 2025
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Funnel Builder Secrets is a premium ClickFunnels package that combines a 12-month subscription to ClickFunnels Optimize with exclusive training and bonuses.

It was created by Russell Brunson and the ClickFunnels team to provide entrepreneurs with both the funnel-building software and step-by-step education to grow their online businesses.

Here’s what’s included in the offer:

1. 🛠️ 12 Months of ClickFunnels Optimize (funnel builder software)
2. 📘 Traffic Secrets Access (Russell Brunson’s traffic strategies)
3. 📂 Traffic Swipe File (tested ad templates)
4. 🎓 OFA VIP Full Access (One Funnel Away Challenge with live support)
5. 💬 Conversation Domination Community (private traffic and conversion group)

The package is offered for $1,997 (one-time) and includes a 30-day money-back guarantee.

📌 Key Facts About Funnel Builder Secrets

• 🏗️ Product: Funnel Builder Secrets
• 👤 Created by: Russell Brunson & the ClickFunnels team
• 🛠️ Includes:
  • 12 months of ClickFunnels Optimize
  • Traffic Secrets access
  • Traffic Swipe File
  • OFA VIP Full Access (One Funnel Away Challenge with support)
  • Conversation Domination Community
• 💵 Price: $1,997 (one-time payment)
• 🔑 Access rules: Can only be purchased once per account
• ⏳ Duration: 12 months of ClickFunnels Optimize subscription
• 💳 Guarantee: 30-day money-back guarantee

📦 What’s Included in Funnel Builder Secrets?

Funnel Builder Secrets bundles a 12-month ClickFunnels Optimize subscription with several training and support bonuses.

The package was designed to give entrepreneurs both the tools to build funnels and the education to generate traffic and sales.

Here’s a breakdown of what you get:

1. 🏗️ 12 Months of ClickFunnels Optimize → Full access to ClickFunnels’ funnel builder, hosting, analytics, and integrations for one year.
2. 📘 Traffic Secrets Access → Russell Brunson’s training on proven methods to generate website and funnel traffic.
3. 📂 Traffic Swipe File → A collection of tested ad templates and examples you can adapt for your own campaigns.
4. 🎓 OFA VIP Full Access → Entry into the One Funnel Away Challenge with monthly cohorts, live coaching, and daily support.
5. 💬 Conversation Domination Community → Private access to a traffic-focused group for networking, Q&A, and ongoing strategies.

This mix provides you with both the software (ClickFunnels Optimize) and the training (traffic and funnel education) necessary to build and scale a funnel-based business.

💰 How Much Does It Cost?

Funnel Builder Secrets costs $1,997 for a 12-month access period.

That price covers a full year of the ClickFunnels Optimize plan ($297/month if purchased separately) along with all the bundled bonuses: Traffic Secrets, Traffic Swipe File, OFA VIP access, and the Conversation Domination community.

Important details:

1. 🔑 The offer can only be purchased once per account.
2. ⏳ The ClickFunnels Optimize subscription runs for 12 months.
3. 💳 A 30-day money-back guarantee is included.

Compared to paying monthly for ClickFunnels Optimize ($297/month), Funnel Builder Secrets provides a year of access plus training resources at a discounted package price.

🆚 Funnel Builder Secrets vs. Regular ClickFunnels Subscription

The main difference between Funnel Builder Secrets and a regular ClickFunnels subscription is that Funnel Builder Secrets bundles a year of the Optimize plan with extra training and bonuses, while a regular subscription only gives you the software.

Here’s how they stack up:

Feature	Funnel Builder Secrets	Regular ClickFunnels Optimize
Funnel builder access	✅ 12 months of Optimize included	✅ Optimize at $297/month
Traffic Secrets training	✅ Included	❌ Not included
Traffic Swipe File	✅ Included	❌ Not included
OFA VIP Full Access	✅ Included	❌ Not included
Conversation Domination community	✅ Included	❌ Not included
Money-back guarantee	✅ 30 days	✅ 30 days
Cost	$1,997 per year	$297/month ($3,564 per year)

As you can see, by opting for Funnel Builder Secrets, you save $1,567 over 12 months and receive all the included extras.

💳 Is There a Money-Back Guarantee?

Yes — Funnel Builder Secrets comes with a 30-day money-back guarantee.

If you sign up and decide within the first 30 days that it’s not the right fit, you can request a full refund.

One thing to note:

The guarantee applies to the entire package, including the 12 months of ClickFunnels Optimize and all the bundled bonuses.

However, it only applies once per account, as Funnel Builder Secrets can’t be purchased more than once.

So if you’re on the fence, the guarantee gives you a window to test the software and training without long-term risk.

🛠️ How to Get Funnel Builder Secrets

You can get Funnel Builder Secrets through the ClickFunnels offer page at imallin.com.

That’s where the bundle is sold, and it’s the only place you’ll find all the bonuses included.

Here’s what you need to do:

1. Go to imallin.com.
2. Fill in your details on the order form (name, email, billing info).
3. Complete the payment of $1,997 for the 12-month bundle.
4. Once you’re in, your ClickFunnels Optimize account is set up for a whole year, and you’ll get access to all the extras like Traffic Secrets, Traffic Swipe File, OFA VIP, and Conversation Domination.

That’s it — once you’ve gone through checkout, everything is linked to your ClickFunnels account and ready to use.

👥 Who Is Funnel Builder Secrets Best For?

Funnel Builder Secrets makes the most sense if you’re planning to stick with ClickFunnels for at least a year.

It provides 12 months of the Optimize plan, along with additional training and resources, making it less suitable for someone who’s just testing things out for a few weeks.

In my opinion, it’s best suited for people who:

So my suggestion would be:

If you’re planning to build and run funnels all year, Funnel Builder Secrets is usually the smarter choice because it covers both your software and training in one move.

However, if you’re only experimenting, I’d recommend sticking with a monthly plan until you’re certain.

❓ Frequently Asked Questions

1. Do I keep the training materials after the 12-month period ends?

Yes — once you get access to Traffic Secrets, Traffic Swipe File, and OFA VIP, they remain available to you even after your 12-month ClickFunnels subscription expires.

2. What happens when the 12 months of ClickFunnels Optimize are over?

After the first year, your plan renews at $1,997 per year. The training bonuses are tied to your first purchase and aren’t re-issued on renewal.

If you don’t want to renew at $1,997, cancel before the renewal date.

3. Can I use Funnel Builder Secrets with an existing ClickFunnels account?

Yes — you can apply it to an existing account, but it won’t stack with other active plans.

It replaces your current subscription with 12 months of Optimize.

4. Is there a payment plan available for Funnel Builder Secrets?

Currently, Funnel Builder Secrets is offered as a single payment of $1,997.

There isn’t a monthly payment option for this bundle.

🚀 Ready to Get Funnel Builder Secrets?

Here’s why I think this deal makes sense:

If you’re already planning to use ClickFunnels for the next year, you’re going to pay for Optimize anyway.

With Funnel Builder Secrets, you still get that 12-month Optimize plan, but you also pick up Traffic Secrets, the Traffic Swipe File, OFA VIP, and the Conversation Domination community — extras that aren’t included in a standard subscription.

One important detail:

Those bonuses are granted with your first purchase, but once you’ve got them, they’re yours to keep as long as your ClickFunnels account stays active.

After the first year, the plan renews at $1,997 annually.