How to Create a Sales Funnel Website in 5 Easy Steps

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How to Create a Sales Funnel WebsiteThis is an in-depth guide on how to create a sales funnel website.

In this guide you’re going to find out:

  • What is a sales funnel website?
  • How to create a sales funnel website?
  • What is the difference between a sales funnel website and website?
  • What are sales funnel website examples?
  • And so much more.

So, let’s get right into it.

What Is a Sales Funnel Website?

In marketing, a sales funnel is a model that describes the journey a customer takes from product awareness through purchase to customer loyalty and repeat business.

The term “website” refers to a collection of related web pages hosted on a web server.

Meanwhile, the sales funnel website consists of a few connected pages that work together to move the customer through the sales process on a website.

The main advantage of a sales funnel website is that it helps to raise conversion rates and total revenue from the same purchase.

A sales funnel website consists of a landing page, upsells, downsells, cross-sells, order bumps, thank you pages, etc.

You can find out more about the sales funnel website here.

Website vs. Sales Funnel Website: What’s the Difference

Characteristic Sales Funnel Website Website
Definition: A few connected pages work together to move the customer through the sales process on a website. It refers to a collection of related web pages hosted on a single domain name.
Target: Target a specific goal They are general
Conversion rates are high Conversion rates are standard

A website is just a collection of related pages hosted on the same domain, and the traffic coming to it is erratic and chaotic. Meanwhile, a sales funnel website consists of a few pages linked together linearly from one point of entry to another, leading the user to a specific goal.

Here’s a visual to help explain.

Sales Funnel vs Website
The differences between a sales funnel website and a website.

As you can see from the image above, a sales funnel website helps to move prospects down the sales funnel and closer to a sale. Meanwhile, on a simple website, prospects can go anywhere they want, even possibly getting further away from buying your product or service.

What Will You Need to Create a Sales Funnel Website?

If you want to start an effective sales funnel website, you will need only the following two main things:

  1. Sales funnel builder tool
  2. Domain name

1. Sales Funnel Builder Tool

The sales funnel builder tool creates connected pages that are needed as a part of the sales funnel website.

These tools also automate many processes, such as visitor segmentation, automatic messaging, payment collection, and even product delivery.

This makes creating an automated purchasing process easy for a potential buyer to understand and avoids the use of many individual tools.

2. Domain Name

A domain name is a unique, easy-to-remember address used to access websites.

Some of the most famous examples are,,,, etc.

How Much Does It Cost to Build a Sales Funnel Website?

The final price of a sales funnel website depends on what functionalities you will need.

The final price of the sales funnel website will consist of the following options:

  • Sales funnel software price. These tools range in price from $0.00 to several hundred dollars per month.
  • Domain name. Depending on which extension you choose – it will cost you from $4.00 to $30.00 per year. But usually this price ranges around $10.00-$15.00.
  • Other tools you’re going to need (optional). Most often, sales funnel builder tools offer various integrations (such as webinar tools, payment integration, email marketing tools, etc.) that make those tools even more flexible. This price is affected by your additional choices.

So what is the final price?

As you can see, your sales funnel website’s final price depends on your choice.

However, you should expect to pay anywhere from a few dollars to several hundred dollars monthly.

How to Build Your Sales Funnel Website

To create your sales funnel website you just need to follow these 5 simple steps:

  1. Find a sales funnel builder tool
  2. Get a domain name 
  3. Design and build your sales funnel website
  4. Add pages, funnel steps, and website content
  5. Publish and launch your sales funnel website

Let’s take a closer look at each of these steps

Step 1: Find a Sales Funnel Builder Tool

The next step would be to choose the right tool to create your sales funnel website.

This tool should be affordable and fully meet all your needs.

Here is a list of the best and most suitable sales funnel-building tools to choose from.

Sales Funnel SoftwareDescriptionRatingPriceWebsite URL
My Review
  • is one of the cheapest sales funnel-building tools on the market.
  • This tool has everything you need to build a full-fledged sales funnel.
  • It also has a completely FREE plan.


$0.00-$97.00/monthGet the Tool >>
#2. ClickFunnels
My ClickFunnels Review
  • Clickfunnels is one of the most popular sales funnel development tools.
  • They are not cheap but offer a lot of free training.
  • It is also a very flexible and versatile tool.


$97.00-$297.00/monthGet the Tool >>
#3. Kartra
My Kartra Review
  • Kartra is a very versatile all-in-one business tool.
  • There are many payment plans with ever-higher limits.
  • But not cheap.


$99.00-$499.00/monthGet the Tool >>
#4. Builderall
builderall logo
My Builderall Review
  • Builderall is probably one of the most flexible tools of its kind on the market.
  • This is a relatively inexpensive tool
  • But at the same time the most complicated to use.


$16.90-$87.90/monthGet the Tool >>
My Review
  • is a fairly new but very flexible sales funnel development tool.
  • There is a free plan with limits


$0.00-$299.00/monthGet the Tool >>

Virtually all of them offer a choice of endless funnel templates that you can customize very easily and quickly.

If you still haven’t found the right tool for you, you can find more of them in this guide.

How to Choose a Sales Funnel Builder

When choosing a sales funnel software, your primary focus should always be to check if they have these important features:

  • How easy is it to use their sales funnel builder
  • What integrations they offer
  • How many and what templates they offer
  • Is there an A/B testing feature
  • And how SEO-friendly they are

With all these features on a single platform, the process of building your sales funnel will be stress-free, resulting in higher conversion rates and sales revenues.

Of course, you also always need to pay attention to whether those tools are affordable for you.

A good funnel builder should be flexible enough to accommodate your company’s marketing and sales process requirements.

Step 2: Get a Domain Name

Your domain name is an important part of your sales funnel website because it creates the first impression.

Also known as your URL, your domain is also your address on the web.

There are three ways to get a domain name:

  1. Directly from your web hosting company
  2. Through a separate domain name service provider (I suggest
  3. Some funnel builder tools suggest buying a domain name directly through them

Some tips on how to choose your domain name for your sales funnel website:

  • Keep your domain name easy to say and spell.
  • Link your domain name to your brand message.
  • Consider what your target audience is looking for.

Step 3: Design And Build Your Sales Funnel Website

If you have already chosen a sales funnel building tool, practically all of them will offer you the following two main ways to design and create your sales funnel website:

1. Design your sales funnel website from scratch
2. Use pre-built sales funnel templates

1. Design Your Sales Funnel Website From Scratch

Most of the sales funnel-building tools usually allow you to choose a blank template that is completely empty.

This will allow you to design your sales funnel website completely from scratch. However, this can take time and require some design skills and creativity.

However, there is a much faster way.

2. Use Pre-built Sales Funnel Templates

Practically all sales funnel website-building tools also offer many pre-built templates that can be quickly and easily edited and adapted to your needs.

For example, if you choose ClickFunnels, you can choose from many of their free templates.

ClickFunnels Free Templates

A funnel template significantly reduces the time required to prepare a working sales funnel website that is ready to generate sales.

I suggested choosing this option, as it will save a lot of time and help if you are not very creative.

Step 4: Add Pages, Funnel Steps, And Website Content

Next, you must create a landing page, add a front-end offer, add upsells and downsells, and create a thank-you page.

1. Create a Great Landing Page

Landing pages serve as the first point of contact for prospective customers looking to learn more about your product before making an actual purchase.

A user may get at your landing page in a variety of methods, such as through:

  • Add or link on a social network page
  • A download of an ebook
  • A blog post
  • Online registration for a webinar

With this in mind, your landing page should concisely summarize your brand and its unique benefits. The copy on your sales page may be your only chance to make a good impression on new and existing customers.

2. Add an Upsell Or Downsell Offer

When a customer declines your first offer, you may suggest a downsell. When a customer has agreed to your offer and is about to make a purchase, you present an upsell. Upsells and downsells operate hand in hand to boost revenue and profitability.

In reality, rather than competing with one another, the two approaches should work jointly.

Businesses primarily focus on upsells or downsells based on the amount of money they make from their marketing campaigns or sales cycles.

3. Create a Thank You Page

Typically, when visitors complete an action on your site, they’re immediately sent to a thank you page.

Whatever the end goal is, your visitor should be directed to a thank you page immediately after completing the required action.

Your thank you page should include the obvious, “thank you” in one form or another (thanks, congratulations, order confirmed, etc.).

This confirms the visitor has completed the desired action.

Step 5: Publish And Launch Your Sales Funnel Website

The last and crucial step is publishing and driving traffic to your newly created sales funnel website.

The more people visit your site, the greater your chances of attracting high-quality leads and closing more transactions.

After converting a lead into a paying customer, you still have a lot of work to do. Customer retention is critical to your brand and entire sales funnel. As a result, staying in touch with your new customers and doing everything you can to meet their expectations is essential to your various sales funnel stages.

Time to Build Your Sales Funnel Website

Let’s recap.

There are five steps to building your sales funnel website:

  1. Find a sales funnel builder tool
  2. Get a domain name 
  3. Design and build your sales funnel website
  4. Add pages, funnel steps, and website content
  5. Publish and launch your sales funnel website
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