How to Use ClickFunnels for eCommerce
(Step-by-Step)

By Marius Kiniulis – August 20, 2025
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ClickFunnels can be used for e-commerce by creating sales funnels and online stores that guide customers from the product page to checkout with fewer distractions than a traditional online store.

Here’s how it works:

1. ✍️ Get a ClickFunnels account — sign up at www.clickfunnels.com.
2. ⚙️ Set up your first funnel — choose a template or build one yourself.
3. 📦 Add your products — upload items with photos, descriptions, and prices.
4. 🛒 Customize the checkout — connect payments and set shipping.
5. ➕ Add upsells and order bumps — boost sales with one-click extras.

Unlike Shopify or WooCommerce, which are mainly full store platforms, ClickFunnels combines both a store builder and high-converting funnels — making it a strong choice for single products, product launches, dropshipping offers, and high-ticket eCommerce.

📌 Key Facts: ClickFunnels for eCommerce

Can ClickFunnels Be Used for eCommerce? 🛒

✅ Yes — ClickFunnels now includes full eCommerce store features alongside its funnel builder.

This means you can run a complete online shop while still using conversion-focused funnels.

Here’s what you can do inside ClickFunnels for eCommerce:

1. 🏪 Build a full online store — Use drag-and-drop templates to create a store that’s easy to set up and designed to convert.
2. 🛍 Sell physical or digital products — Add products, variants (sizes, colors, styles), and organize them into collections.
3. 💳 Integrated checkout & payments — Securely accept payments with Stripe, PayPal, and more.
4. 📦 Built-in shipping & taxes — Automatically calculate rates, create shipping labels, and handle taxes for every state.
5. 🚀 Store Funnels — Start with a single product page, then scale into a whole catalog as your business grows.
6. 🔗 Product sourcing with Zendrop — Instantly connect to millions of dropshipping products and let Zendrop handle fulfillment.
7. 📈 Conversion-boosting features — One-click upsells, order bumps, smart product recommendations, and bundles that increase average order value.

Why Use ClickFunnels Instead of a Traditional Online Store? 🚀

Most traditional eCommerce platforms (Shopify, WooCommerce, BigCommerce, etc.) are built to host extensive product catalogs.

They’re designed for browsing — menus, categories, search filters — but all of those options can distract customers before they ever check out.

Meanwhile, instead of being stuck with one product per funnel, ClickFunnels 2.0 now lets you manage multiple products in one place.

Add your items once, update them when needed, and they’ll automatically show up across all your funnels and store pages.

Here’s why many eCommerce sellers are turning to ClickFunnels:

• 🎯 Conversion-first design — Funnels remove distractions and lead buyers straight to checkout.
• 📦 Global Products — Create products once, update them in one place, and sync across all funnels.
• 📈 Higher average order value (AOV) — Upsells, downsells, order bumps, and one-time offers are easy to add.
• ⚡ Faster launch — Templates and drag-and-drop tools let you start selling quickly.
• 🔄 Built-in automation — Recover carts, send order follow-ups, and promote offers without extra tools.
• 📊 Data-driven growth — Use A/B testing and analytics to optimize funnels and scale.

You don’t have to choose between a store or a funnel anymore.

With ClickFunnels, you get both — a system for managing multiple products and the funnel framework that maximizes sales from each customer.

How ClickFunnels Works for Selling Physical and Digital Products 📦

ClickFunnels is flexible enough to handle both physical goods (like apparel, supplements, or gadgets) and digital products (like courses, memberships, or ebooks).

The setup process is similar, but a few features stand out for each.

For physical products:

1. 🛍 Product management — Add items, variants (size, color, style), and organize them into collections.
2. 🚚 Shipping & taxes — Set shipping rules, auto-calculate taxes, and even generate labels.
3. 🔗 Fulfillment integrations — Connect with services like Zendrop for dropshipping or link to your own warehouse.
4. 📈 Upsells and bundles — Offer related items, one-time deals, or product bundles to raise order value.

For digital products:

1. 🎓 Courses & memberships — Deliver video lessons, PDFs, and gated content directly inside ClickFunnels.
2. 📩 Instant delivery — Customers get access links or downloads immediately after checkout.
3. 🔒 Secure access — Protect content with login portals and member areas.
4. 💳 Recurring payments — Perfect for subscription-based offers like memberships or coaching.

The big advantage is that ClickFunnels lets you manage both product types in one place — you don’t need separate tools for physical inventory and digital delivery.

This makes it easier to test different offers, add upsells across product types, and scale without juggling multiple platforms.

How ClickFunnels Handles Payments, Taxes, and Invoices 💳

ClickFunnels gives you built-in tools for handling payments, taxes, and invoices — plus integrations when you need more advanced features.

🔐 Payments

ClickFunnels itself does not store or process sensitive payment information. Instead, it securely transmits payment details directly to a connected payment gateway.

The platform has its own native payment solution called Payments AI, and it also allows users to integrate with other popular third-party payment gateways.

🧾 Taxes

ClickFunnels lets you collect sales tax, VAT, or GST directly inside your checkout.

Taxes are calculated based on the customer’s billing address and the type of product you’re selling.

You have two ways to set it up:

1. Manual Setup (Simple but Limited)

2. Automatic Calculation (Recommended)

➕ Extra Tax Features

1. 🌍 EU VAT & GST support — display VAT/GST in checkout, configure inclusive/exclusive tax, and store buyer data for compliance.
2. 📑 Tax categories — assign each product a tax category (required for automated tax calculation).
3. 👥 Affiliate tax handling — if you run an affiliate program, the platform can collect W-9s or VAT IDs from affiliates (forms must still be filed separately).
4. 📊 Reporting — taxes collected appear in your ClickFunnels dashboard and in Stripe/Payments AI reports for accounting and filing.

📑 Invoices

ClickFunnels automatically generates invoices whenever an order is placed, and you can manage them directly inside the Invoices Dashboard.

This helps you stay organized, keep records, and simplify billing.

Here’s how ClickFunnels lets you manage invoices:

Essential ClickFunnels eCommerce Features ⚙️

ClickFunnels includes a complete eCommerce system alongside its funnel tools.That means you can list products in a storefront, set up different pricing options, manage inventory, and connect payments and taxes directly inside the platform.

On top of that, ClickFunnels adds conversion-focused features like upsells, order bumps, and automated follow-ups that help you earn more from each sale.

Here are the key eCommerce features available in ClickFunnels:

1. 🛍 Store builder — Create a full online shop with product pages, collections, and a dynamic storefront that updates as you add products.
2. 📦 Product management — Add physical or digital items, set up pricing options (one-time, subscription, or payment plan), manage stock, and create product variants like size or color.
3. 💳 Checkout system — Use the built-in cart and checkout with support for Payments AI, Stripe, PayPal, Apple Pay, and more. Taxes are calculated automatically based on customer location.
4. 🚚 Shipping & fulfillment — Configure shipping rules, track inventory, generate labels, and integrate with Zendrop for dropshipping.
5. 📈 Upsells & order bumps — Add one-click extras, bundles, or post-purchase offers to increase revenue per order.
6. 📧 Automation & follow-up — Recover abandoned carts, send receipts, and create post-purchase campaigns without third-party tools.
7. 📊 Analytics & A/B testing — Track sales, test different pages or offers, and optimize your store for higher conversions.
8. 👥 Affiliate management — Use Backpack to run an affiliate program for your products, with custom commissions per product.

How to Set Up ClickFunnels for Your Online Store 🛍

To set up an e-commerce store inside ClickFunnels, you’ll need to create your account, configure your store settings, upload products, and connect payments and taxes.From there, your store is ready to go live, and you can expand it with collections, bundles, and promotions as your business grows.

How to Create Your ClickFunnels Account 👤

To start using ClickFunnels as your online store, the first step is creating your account.

Here’s how to do it step by step:

1. Go to the site → Open clickfunnels.com and hit Get Started.
2. Create login → Enter your name, business email, and password → Verify the email they send.
3. Choose a plan → Pick the plan that fits your needs (you can upgrade/downgrade later; new accounts typically start with a free trial).
4. Add billing → Enter a payment method to activate the account (you won’t be charged until the trial ends).
5. Name your workspace → Set your brand/workspace name and workspace URL (e.g., yourbrand.myclickfunnels.com).
6. Set basics → Choose your time zone and default currency (match the currency you’ll price products in).
7. Business info → Add your company address and details (used on receipts/invoices and for taxes).
8. Secure the account → Turn on two-factor authentication (2FA) in Settings.
9. (Optional) Connect a domain → You can use the default subdomain now and connect a custom domain later.

How to Start Using ClickFunnels as an Online Shop 🛒

ClickFunnels includes a Store app that allows you to run a complete online shop.

You can create products, organize them into collections, customize your storefront, enable cart functionality, and connect payments and taxes — all within the same platform.

Unlike a basic landing page, the store offers features such as product visibility controls, inventory management, and upsell options that integrate seamlessly with your funnels.

Here’s what you can do when starting your ClickFunnels store:

How to Upload Products Using ClickFunnels 📦

To sell items in your ClickFunnels store, you first need to create them inside the Products dashboard.

This is where you manage all the details of your physical or digital products — from pricing and inventory to variants and visibility.

Here’s what’s possible when adding products in ClickFunnels:

Which ClickFunnels Payment Plan Is Best for an eCommerce Business? 💳

ClickFunnels offers four pricing tiers, and the right one depends on the size of your store and how much flexibility you need:

👉 For most small-to-mid eCommerce stores, the Scale plan ($197/mo) is the best fit. It gives you unlimited funnels and enough contacts to run campaigns without hitting limits.

👉 If you’re running a larger store with high traffic, the Optimize plan ($297/mo) gives you more capacity and advanced analytics.

ClickFunnels vs. Shopify (and Other eCommerce Platforms) ⚖️

If you’re comparing ClickFunnels with platforms like Shopify, WooCommerce, or BigCommerce, the key difference comes down to what you optimize for:

Where ClickFunnels Stands Out

Where Shopify (and others) Stand Out

Can You Use Both?

Many e-commerce businesses actually do.

They keep Shopify or WooCommerce as the “main store,” but use ClickFunnels funnels for:

Frequently Asked Questions (FAQ) ❓

1. Can ClickFunnels replace a full online store?

Yes. With the ClickFunnels Store app, you can run a complete online store inside ClickFunnels.

It lets you create a storefront, add collections, manage inventory, handle shipping, set taxes, and customize the checkout — all while still giving you access to high-converting funnels and upsells.

2. Does ClickFunnels handle inventory and shipping?

Yes. You can track stock levels, prevent overselling, and set up shipping options (like flat-rate, weight-based, or region-specific shipping).

These tools make ClickFunnels suitable for both physical and digital product businesses.

3. Can I use ClickFunnels for dropshipping?

Definitely. ClickFunnels integrates with apps like Zendrop for dropshipping.

You can import products, set visibility in your store, and manage everything within your dashboard.

Many eCom sellers use it to test products quickly and scale winners.

4. Is ClickFunnels good for selling digital products?

Yes. ClickFunnels has built-in support for digital downloads, courses, and memberships. You can deliver files or unlock training areas automatically after purchase.

5. Do I still need Shopify or WooCommerce if I use ClickFunnels?

Not necessarily. Since ClickFunnels now offers full eCommerce features, you don’t need another platform just to run your store.

However, some businesses still choose to integrate ClickFunnels with Shopify or WooCommerce if they already have an established store and want to add funnels for higher conversions and product launches.

Launch Your eCommerce Store with ClickFunnels 🚀

ClickFunnels now works as both a funnel builder and a full eCommerce platform.

That means you can set up a store, upload products, manage payments, and run high-converting funnels — all in one place.

If you’re considering eCommerce with ClickFunnels, the best next step is to try it for yourself.