ClickFunnels 2.0: In-Depth Guide

By Marius Kiniulis – August 12, 2025
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ClickFunnels 2.0 is the latest version of the ClickFunnels platform — fully rebuilt to give users more speed, flexibility, and control when building sales funnels, websites, and online businesses.

Unlike the original version (ClickFunnels Classic), which focused mainly on funnel creation, ClickFunnels 2.0 is an all-in-one business platform.

It now includes:

✅ A faster, redesigned funnel and page builder
🌐 A complete website builder with global themes and navigation
🛒 Built-in eCommerce tools for physical and digital products
📩 Native email marketing and automation (ClickFunnels Mail)
🧠 Visual workflow builder for advanced automations
📚 Blogging tools with SEO optimization
🎓 Online course and membership site hosting
👥 CRM and team collaboration features

It’s built for entrepreneurs, course creators, eCommerce brands, and agencies who want to manage everything in one place — without stitching together multiple tools.

🚀 Launched in October 2022, ClickFunnels 2.0 is now the default platform for new users and continues to get regular updates and feature rollouts.

👉 Try ClickFunnels 2.0

Contents

ClickFunnels 2.0: In-Depth Guide

📌 Key Facts About ClickFunnels 2.0

Launched: Late 2022 as a complete rebuild of the original ClickFunnels platform
Purpose: All-in-one platform for building funnels, websites, courses, emails, and automations
Includes: Funnel builder, website builder, email marketing, CRM, course hosting, eCommerce, AI tools
Free Trial: 14 days (with a 30-day money-back guarantee after trial ends)
Pricing: Starts at $97/month (Launch Plan) and goes up to $5,997/year (Dominate Plan)
Funnel Limits: Unlimited funnels and visitors across all plans (limited-time offer)
Email & Contact Limits: Based on plan — from 10,000 contacts & 50,000 emails to 400,000+ contacts & 1.2M emails/month
AI Features: Built-in content generation tools (1M–10M words depending on plan)
Recommended For: Entrepreneurs, course creators, agencies, digital product sellers, and growing online businesses
Notable Difference from 1.0: ClickFunnels 2.0 adds websites, blogs, CRM, email, courses, and automations — all natively built in

💡 Why the Upgrade to 2.0?

ClickFunnels 2.0 was built to fix the limitations of the original version and give users more control, speed, and flexibility — all in one unified platform.

The original ClickFunnels (1.0) was powerful, but it had some key constraints:

Funnels and websites had to be built separately
No native blogging, course creation, or CRM features
Limited design flexibility and mobile responsiveness
Automations required external tools or complex workarounds
Page load times and scalability were a common concern

With ClickFunnels 2.0, the goal was to rebuild the platform from the ground up — not just patch things.

Here’s why the upgrade happened:

🔍 Reason for Upgrade	💡 What Changed in 2.0
✅ Unified Platform	Combines funnels, email marketing, CRM, websites, blogs, and courses — all in one system.
⚙️ Modern Infrastructure	Rebuilt on a faster, scalable backend for better performance, uptime, and reliability.
✨ More Design Power	New editor with advanced customization, mobile control, global components, and themes.
🚀 Better Scalability	Built to support solo creators, teams, and agencies — with automation, eCommerce, and CRM.
📈 Built for the Long-Term	Sets the foundation for future features, innovations, and integrations across the platform.

🔍 Key Features and Enhancements in ClickFunnels 2.0

ClickFunnels 2.0 introduced major upgrades across the entire platform — not just improvements to the editor, but a full suite of new tools built to streamline funnel building, content management, eCommerce, and automation.

Here’s what’s new and significantly enhanced in version 2.0:

🧱 Rebuilt Page & Funnel Editor

ClickFunnels for Lead Magnet Funnels

The editor has been fully rebuilt for faster performance and more flexibility.

Drag-and-drop page builder with real-time preview
Global sections, headers, and footers for consistency
Mobile-first editing with advanced customization controls

🌐 Full Website Builder

ClickFunnels Full Website Builder
ClickFunnels 2.0 now supports complete website creation — not just individual funnel pages.

Add homepages, navigation menus, and blog posts
Build branded sites alongside your funnels
Use a central theme for design consistency

🛍️ Native eCommerce Functionality

ClickFunnels eCommerce Store

Sell physical and digital products directly without external tools.

Product catalogs with variants, SKUs, and shipping rules
Custom checkout flows with upsells, downsells, and order bumps
Built-in cart and customer account management

📩 Built-In Email Marketing (ClickFunnels Mail)

ClickFunnels Email Marketing Features

Email features are now fully integrated into the platform.

Broadcast emails and drip sequences
Smart lists with tagging and segmentation
Visual automation builder for advanced workflows

📚 Blog & SEO Tools

ClickFunnels Blog Feature

ClickFunnels 2.0 adds blogging and SEO support for organic traffic growth.

Native blog post creation
Meta tags, SEO fields, and URL control
Internal linking and structured content support

🧠 Visual Automation & Workflow Builder

ClickFunnels Automation Setup

Marketing automation is no longer an external tool — it’s built into the system.

Drag-and-drop automation paths
Use actions, delays, conditions, and triggers
Automate emails, CRM updates, product access, and more

🎓 Course & Membership Site Hosting

ClickFunnels Courses and Membership Sites Feature You can now build and host online courses inside ClickFunnels 2.0.

Drip lessons, track progress, and gate content
Build members-only areas for recurring revenue
Native video hosting included

👤 CRM & Lead Management

ClickFunnels CRM Feature

Track, segment, and nurture leads without needing separate software.

Contact profiles with timeline activity
Lead tagging and smart segmentation
Sales pipelines with custom stages

👥 Multi-User Workspaces

ClickFunnels Workspaces and Team Members

Ideal for teams, VAs, or agencies working with multiple clients.

Role-based access and permissions
Shared workspaces for collaboration
Funnel version history and real-time editing

🚀 Improved Speed, Hosting, and Reliability

All pages and assets are now hosted on a faster, more scalable infrastructure.

Global CDN included
Better uptime and page load speeds
Auto-scaling for large launches or spikes

🚀 How to Get Started with ClickFunnels 2.0 (Step-by-Step)

To get started with ClickFunnels 2.0, all you need is an account — the platform includes everything else: a funnel builder, website creator, email tools, checkout system, and automations.

Here’s a simple step-by-step walkthrough to launch your first funnel:

✅ Step 1: Sign Up for a Free Trial

Visit clickfunnels.com and create your account.

Create ClickFunnels Account You’ll get 14 days of full access to test all features.

🖥️ Step 2: Log In and Explore the Dashboard

After signing up, log into your account.

ClickFunnels Dashboard You’ll be taken to your main dashboard — the central place where you can manage everything: funnels, websites, emails, products, automations, and analytics.

You don’t need to install anything — ClickFunnels is entirely web-based.

🧭 Step 3: Follow the Onboarding Setup

ClickFunnels provides a guided onboarding flow when you first log in.

You’ll be prompted to:

Set your business name
Connect a domain (or use a free subdomain)
Set up your email sender profile
Choose what you want to build first: a funnel, website, or course

You can skip steps and return to them later — it’s all flexible.

⚙️ Step 4: Explore the Core Tools

Once you’re inside, take some time to explore the platform’s key areas:

Funnels – Build landing pages, checkout flows, and opt-in forms
Websites – Create your homepage, about page, or blog
Products – Add digital or physical products to sell
Email – Set up broadcasts or automated email sequences
Automations – Create workflows to trigger emails, tag leads, and more
CRM – View and segment your contacts

🚀 Step 5: Start Building (When You’re Ready)

You can launch your first funnel, publish a website, or set up an email campaign — depending on your goals.

ClickFunnels 2.0 gives you pre-built templates, so you don’t have to start from scratch.

There’s also a help center, live chat, and tutorials if you need support.

💰 Pricing and Plans of ClickFunnels 2.0

ClickFunnels 2.0 offers four pricing plans.

ClickFunnels Pricing Plans

All include funnel building, email marketing, automation, AI tools, course hosting, and a 14-day free trial.

A 30-day money-back guarantee applies after the trial ends.

Here’s what you need to know:

🚀 Launch Plan

$97/month or $970/year (~$81/month)
Best for individuals or small businesses starting out.

1 Workspace
2 Team Members
10,000 Contacts
50,000 Emails/Month
3 Courses
5 Custom Domains
1M AI Words
Standard Support
Group Onboarding Calls
Funnels and visitors are unlimited (limited-time offer)

📈 Scale Plan

$197/month or $1,970/year (~$164/month)
Ideal for businesses that need more contacts, automation, and integrations.

5 Workspaces
5 Team Members
75,000 Contacts
300,000 Emails/Month
6 Courses
Unlimited Custom Domains
Appointments & Countdown Funnels
Priority + Live Chat Support
2M AI Words
Access to Custom Code, API, and Webhooks

⚙️ Optimize Plan

$297/month or $2,970/year (~$248/month)
For advanced users managing high-volume funnels and affiliate programs.

10 Workspaces
10 Team Members
150,000 Contacts
750,000 Emails/Month
10 Courses
Affiliate Center included
5M AI Words
Includes everything in Scale

👑 Dominate Plan

$5,997/year (no monthly option)
For enterprise-level users with large teams and support needs.

20 Workspaces
20 Team Members
400,000 Contacts
1.2M Emails/Month
20 Courses
10M AI Words
VIP Support
3-Hour Private & Group Coaching Calls
SSO (Single Sign-On)

🔍 Things to Know Before You Choose

Funnels and visitors are currently unlimited on all plans (may change later)
Email volume and contact limits increase with each plan
Affiliate features are only available on Optimize and Dominate
API access and webhooks start with the Scale plan
Annual billing saves ~16% vs monthly

🔄 ClickFunnels 2.0 vs. ClickFunnels Classic (1.0)

Both platforms allow you to build sales funnels, but ClickFunnels 2.0 is the newer, more advanced version — built from the ground up with modern infrastructure, faster performance, and far more features.

While you can still use ClickFunnels Classic (1.0), it’s no longer actively developed.

That means no major updates, no new features, and no future roadmap.

ClickFunnels 2.0, on the other hand, is where all innovation and support are focused — making it the better long-term choice.

📊 Comparison: ClickFunnels Classic vs. ClickFunnels 2.0

Feature	ClickFunnels Classic (1.0)	ClickFunnels 2.0
Funnel Builder	Yes	Yes (Rebuilt, faster, more flexible)
Website Builder	❌	✅ Build full websites with themes
Course Hosting	Basic membership pages	✅ Full course builder with drip, tracking
Email Marketing	Requires integration	✅ Built-in email tool (ClickFunnels Mail)
Automation	Limited	✅ Visual automation builder
CRM & Lead Management	Basic contact list	✅ Full CRM with tagging, pipelines
Blog Functionality	❌	✅ Built-in blog + SEO tools
eCommerce Tools	Basic checkout + bumps	✅ Product manager, shipping, inventory
AI Tools	❌	✅ Built-in AI content generation
Team Collaboration	Limited	✅ Multi-user access and workspaces
Ongoing Development	Maintenance only	✅ Actively developed and updated

🧠 Recommendation

If you’re starting out or planning to scale your online business, ClickFunnels 2.0 is the clear choice.

It’s faster, more flexible, and replaces the need for multiple tools like WordPress, Kajabi, ConvertKit, and Teachable.

While ClickFunnels 1.0 still works, it’s based on older technology and will not receive significant future updates.

You won’t get access to new features, and some tools (like blogging, courses, CRM, or AI) simply don’t exist in the Classic version.

❓ FAQs About ClickFunnels 2.0

1. Is ClickFunnels 2.0 suitable for beginners?

Yes. ClickFunnels 2.0 is built with non-technical users in mind.

It offers drag-and-drop tools, pre-built templates, onboarding guides, and a 14-day free trial.

You don’t need coding skills or separate software to launch a funnel, website, or course.

2. Can you use ClickFunnels 2.0 to build an entire website?

Yes. Unlike the original version, ClickFunnels 2.0 allows you to build full websites with global navigation, custom pages, branded themes, and blog functionality — not just individual funnel pages.

3. Does ClickFunnels 2.0 include email marketing tools?

Yes. ClickFunnels 2.0 includes a built-in email marketing system.

You can send broadcasts, create automated sequences, segment your list, and manage contacts without using third-party tools.

4. Can you integrate third-party tools with ClickFunnels 2.0?

Yes. ClickFunnels 2.0 supports integrations with tools like Stripe, PayPal, Mailchimp, ActiveCampaign, Google Analytics, and more.

Higher-tier plans also include API access, webhooks, and a custom code editor for advanced integrations and workflows.

5. Does ClickFunnels 2.0 support affiliate marketing?

Yes — but only on higher-tier plans.

The Affiliate Center is included with the Optimize and Dominate plans.

This lets you manage affiliates, create tracking links, set up commissions, and run referral programs directly from the platform.

🚀 Ready to Try ClickFunnels 2.0?

ClickFunnels 2.0 gives you everything you need to build and grow an online business — including funnels, websites, email marketing, automation, and course hosting — all in one place.

✅ No coding required
✅ All-in-one platform
✅ 14-day free trial included
✅ 30-day money-back guarantee