How to Use OfferLab
(Step-by-Step Tutorial)

By Marius Kiniulis – July 27, 2025
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OfferLab (OfferLab.com) is a free, collaborative funnel-building platform created by the ClickFunnels team that lets creators, affiliates, and funnel builders combine multiple offers into a single checkout funnel — with automated payouts and built-in tracking.

Here’s how to use OfferLab step-by-step:

1. Sign Up for Free at OfferLab.com and connect your Stripe account.
2. List Your Offer (digital, physical, service-based) by entering product details and delivery links.
3. Browse the CoLab Library to find other creators’ offers you can promote as upsells, bonuses, or order bumps.
4. Build Your Funnel using drag-and-drop templates — no tech setup or custom code needed.
5. Share Your Funnel Link to start selling — each sale automatically splits revenue and pays out all involved.
6. Track Sales and Earnings using the built-in dashboard, which displays EPC, conversion rates, and total revenue.

OfferLab works with tools like ClickFunnels, Shopify, and GoHighLevel, among others — and requires no monthly fees.

Everything runs on autopilot, so you can focus on creating and selling, not managing tech or payouts.

🧰 Things You’ll Need Before You Start

Before diving in, here’s what you’ll need to get set up on OfferLab:

That’s it. No advanced tech setup or integrations are required to get started.

🎯 Who This Tutorial Is For 

If you want to use OfferLab but aren’t quite sure where to start, this tutorial is for you.

It’s designed to help:

Even if you’ve never used a platform like this before, you’ll see precisely how to set things up and start making it work for your business — step by step.

1. Getting Started with OfferLab

To start using OfferLab, you’ll first need to create a free account and connect your payout method.

Once you’re inside the platform, everything is organized to help you build, list, or promote offers efficiently.

1.1 📝 Account Creation and Setup

Creating an OfferLab account is free and takes just a couple of minutes:

1. Go to OfferLab.com
2. Enter your name and email and click “Let’s Go!”
   
   
3. 🔗 Connect your Stripe account – this is required for payouts
   

✅ No credit card required
✅ No monthly subscription fees
✅ Fees only apply when a transaction occurs

Once your account is connected to Stripe, you can immediately start listing products or building funnel stacks.

1.2 🧭 Understanding the OfferLab Interface

Once you log into OfferLab, you’re taken to a clean and simple dashboard designed to give you instant insight into your performance and tools.

Here’s what each section means:

📊 Central Stats Panel: See your total sales and payouts for the day (filterable by date)
⭐ My Stats (Right Sidebar): Displays your Creator Score and Response Rate, which impact visibility and trust in the marketplace
📦 My Offers: Tracks visitor stats and orders for the week — if you’ve listed any products, they’ll show up here
🧱 My Funnels: Displays your funnel performance — including weekly sales, payouts, and any pending payments

🔍 Sidebar Navigation:

Everything is structured to help you navigate OfferLab easily — whether you’re listing products, building funnels, or checking sales.

2. For Product Owners: Listing Your Offers

If you’re a course creator, coach, service provider, or physical product seller — this is where you start.

OfferLab lets you list your offer once and make it available to a network of funnel builders and affiliates who can promote it on your behalf.

Listing your product takes just a few minutes, and you remain in full control over pricing, commissions, and offer visibility.

2.1 🆕 Adding a New Offer

To add your first product:

1. Go to the “Sell” section in the left-hand menu and click on “Vault”.
2. Click “New Offer.”
3. Fill in the core details:
   • 📝 Offer name
   • 🧾 Description
   • 💰 Price
   • 🔗 Fulfillment link (URL, download page, or contact form)
   • 🖼️ Thumbnail image

You can list almost any kind of offer: digital courses, templates, services, physical products, or coaching programs.

No integrations are required. Even a Google Drive link can work.

2.2 💸 Setting Up Commission & Payouts

After entering your offer details, you’ll set:

You can update commissions at any time, and all payouts are split in real-time the moment a sale happens — no spreadsheets, delays, or manual calculations.

2.3 🛠️ Managing Your Offers

Once your offer is live:

• You can edit or update it at any time under the “Your offers” section on your dashboard.
  
• You’ll see stats like:
  • Visitors this week
  • Orders this week
  • Conversion rate (coming soon)
• You can also pause or remove an offer at any time if you no longer wish it to be promoted.

Creators also receive messages from affiliates requesting access to promote — you have full control to approve or decline any request.

3. For Funnel Builders & Affiliates: Creating Collaborative Funnels

If you want to build high-converting funnels using other people’s products — without handling fulfillment or writing complex copy — OfferLab gives you everything you need.

You can stack offers, customize funnel pages, and start promoting using a single affiliate link.

All tracking, commissions, and payouts are handled automatically.

3.1 🔍 Exploring the CoLab Library

To start, head to the “Marketplace” tab on the left-hand side of your dashboard.

This is where you’ll find the CoLab Library — a growing list of offers from other creators.

Here, you can:

Once approved, those offers become available to include in your funnels.

3.2 🧱 Building Your First Collaborative Funnel (Offer Stack)

After choosing your offers, go to the “Funnels” section and click “New Funnel.”

Then:

1. Choose a main product
2. Add upsells, order bumps, or bonuses from other offers
3. Use the drag-and-drop editor to stack the offers in the order you want

OfferLab automatically handles the checkout page, payments, and commission splitting across all products in your funnel.

3.3 🎨 Customizing Your Funnel Pages

OfferLab gives you simple templates for:

You can:

Even if you’re not a designer or copywriter, you can have a working funnel live in minutes.

3.4 🔗 Obtaining and Promoting Your Unified Funnel Link

Once your funnel is ready:

1. Click “Publish”
2. Copy your unique funnel link (your single affiliate link)

Every sale made through your funnel is tracked, and you earn your affiliate commission automatically — no extra tools or tracking setup needed.

4. Monitoring and Optimizing Your Performance

OfferLab gives you built-in tools to track sales, commissions, and funnel performance — all in one place.

4.1 📊 Understanding the Analytics Dashboard

To access your performance data, click on “Insights” in the left sidebar.

Here’s what you’ll see:

🔍 Use these insights to:

While basic, this dashboard provides the key statistics you need to stay on top of your OfferLab performance.

5. Advanced Tips & Best Practices

OfferLab offers more than just basic funnel building — it’s built to support advanced strategies for product creators, affiliates, and funnel builders.

5.1 🤝 Maximizing Collaboration

Collaborative funnels are the core of OfferLab — and they work best when both sides win.

To maximize your results:

5.2 🔌 Leveraging OfferLab Integrations

OfferLab is platform-agnostic — meaning you can use it alongside your current tools:

This flexibility means you don’t need to rebuild your business — OfferLab layers over what you already use.

5.3 💸 Understanding OfferLab Fees and Payouts

OfferLab doesn’t charge monthly fees.

Instead, it applies small transaction-based charges when sales happen:

Payouts are automated via Stripe — you’ll get your earnings distributed in real time, directly into your account, based on your set revenue share.

6. Troubleshooting & Support

OfferLab is designed to be intuitive and straightforward, but technical questions or issues may still arise.

This section outlines the most common problems users face — and how to solve them quickly.

6.1 Common Issues and Solutions

Here are a few common issues you might encounter — and what to do about them:

6.2 How to Contact OfferLab Support

📩 Support Options:

OfferLab typically responds within 24 hours, with a faster response during peak hours.

FAQ: Common Questions from First-Time Users

1. Do I need to integrate any third-party tools to get started with OfferLab?

No. OfferLab is fully functional on its own. You can list offers, browse the CoLab Library, and build collaborative funnels without any external tools. Optional integrations (like Stripe or ClickFunnels) are available if you want to streamline your workflow, but they’re not required to get started.

2. Can I use OfferLab even if I don’t have a product to sell?

Yes. OfferLab works for affiliates and funnel builders, too. You can promote products listed by other creators inside the CoLab Library. Just stack offers into a funnel, get your unique link, and start earning from day one — no product creation needed.

3. What happens if someone removes their offer from a funnel I’ve already built?

If an offer is removed or unpublished, it’s automatically disabled in your funnel stack. Visitors won’t see or be able to purchase it — but your funnel will still work with the remaining offers. You’ll be notified if an offer you’re using is changed or pulled.

🚀 Ready to Try OfferLab?

If you want to sell more — without building everything from scratch — OfferLab gives you a smarter way to grow.

✅ Launch collaborative funnels
✅ Sell your products or promote others’
✅ Get paid automatically

📚Related Resources:

🔍 What Is OfferLab? (Full Overview)
🧱 How OfferLab Works (Step-by-Step Guide)
🤝 OfferLab for Funnel Builders
🎯 OfferLab for Affiliates
🎁 OfferLab for Offer Creators & Product Owners

🕓 Article Update History

August 3, 2025 – Updated to reflect the most accurate and official OfferLab pricing information.
This includes the new 7.5% seller transaction fee, and affiliates only pay a $4.95 ACH withdrawal fee (no platform fees deducted from commissions).