Kartra (Software)

By Marius Kiniulis – July 30, 2025
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KartraKartra is a cloud-based, all-in-one marketing platform designed to help entrepreneurs, course creators, and small businesses build and automate their online presence.

It offers tools for email marketing, landing pages, checkout systems, membership sites, and sales funnels—bundled into a single subscription, so you don’t need to integrate multiple services.1

Founded by Genesis Digital (the creators of WebinarJam and EverWebinar), Kartra is primarily known for its built-in automation, advanced analytics, and beginner-friendly interface for digital product businesses.2

General Information

Attribute Details
Type Software as a Service (SaaS)
Product Name Kartra
Company Genesis Digital LLC
Launch Year 2018
Founders Andy Jenkins (late), Mike Filsaime, Hector Delgado
Headquarters La Jolla, California, United States
Platform Access Web-based (no installation required)
Current Version Kartra (ongoing updates, not versioned like traditional software)
Target Users Digital marketers, coaches, course creators, consultants, small businesses
Pricing Model Subscription-based (monthly or annual billing)
Website https://www.kartra.com

History and Development

Kartra was officially launched in 2018 by Genesis Digital LLC, based in La Jolla, California, the same company behind platforms like WebinarJam and EverWebinar.

The founding team included notable online marketers Andy Jenkins (who passed away in 2021) and Mike Filsaime — each with deep experience in digital product delivery and online marketing automation.3

While its public launch was in 2018, the platform’s development began earlier, with an “Alpha” version in 2016 for limited testing and a “final stage” of development and extensive user testing in 2017.

The idea behind Kartra was to create a true all-in-one marketing platform that would eliminate the need to cobble together multiple tools (like landing page builders, email services, and cart systems).

Timeline of Key Events

Year Milestone
2016 Development begins under the name Kartra Alpha with closed internal testing.
2017 Platform enters private beta testing with select early users.
April 2018 Kartra officially launches to the public as an all-in-one marketing platform.
2019 Gains momentum among course creators, coaches, and online businesses.
2020 Major enhancements to automation tools and visual builder.
2021 Introduces new agency features and performance optimizations.
2022 Continuous updates and scalability improvements.
April 2024 Darren Hakeman appointed CEO to lead the next phase of growth.

Company Overview and Leadership

Kartra is developed and operated by Genesis Digital, LLC, a private software company focused on building tools for the creator economy.

Headquartered in Las Vegas, Nevada, Genesis Digital has over 120 employees globally and supports more than 60,000 clients across its product suite.4

As of 2024, the platform has processed over $1.5 billion in total revenue on behalf of its users.5

Company Snapshot

Metric Details
Parent Company Genesis Digital, LLC
Founded 2013 (Kartra launched publicly in 2018)
Headquarters Las Vegas, Nevada, United States
Employees 120+ globally
Customers 60,000+ users
Revenue Processed Over $1.5 billion through the platform
Product Suite Kartra, WebinarJam, EverWebinar

Leadership Team

Name Role Notes
Darren Hakeman Chief Executive Officer (CEO) Appointed in April 2024; previously served as President since 2022.
Sarah Jenkins Co-Founder, Board Member Founding executive; former CEO; continues to support strategic direction.
Hector Yague Co-Founder Early product visionary; contributed to platform architecture.
Vik Verma Executive Chairman Provides strategic oversight and leadership guidance.
Bonnie Hargrove VP of Strategic Programs & Support Leads customer experience and community success.
Aaron Funk VP of Finance Oversees company financial planning and operations.
Rachel Leonard Sr. Director of Human Resources Responsible for global team development and talent management.

Key Features

Kartra is designed to be an all-in-one online business platform that eliminates the need for multiple standalone tools.

It includes everything from website and funnel building to automation, email marketing, membership hosting, and analytics — all natively integrated.

Here’s a breakdown of Kartra’s core features:

Feature Description
Page Builder Drag-and-drop editor with hundreds of templates for landing pages, sales pages, and checkout flows.
Sales Funnels Build multi-step sales funnels with upsells, downsells, and checkout pages.
Email Marketing Full email automation suite including broadcasts, sequences, tagging, and behavior-based logic.
Membership Portals Host and protect digital content with tiered access levels, progress tracking, and member logins.
Video Hosting Built-in hosting for marketing videos, gated content, and training materials — no third-party platform required.
Helpdesk & Live Chat Integrated customer support system with ticketing, canned responses, and live chat options.
Calendar & Scheduling Book appointments directly through Kartra, integrated with funnels and emails.
Affiliate Management Built-in system for creating and managing affiliate programs with tracking and payouts.
Checkout & Payments One-time payments, recurring billing, trials, coupons, order bumps, and upsells. Integrates with Stripe, PayPal, and Authorize.net.
CRM & Lead Tracking View customer journeys, lead scores, tags, purchases, and interactions all in one place.
Marketing Automation Logic-based workflows to trigger emails, page redirects, list management, and more.
A/B Testing Built-in split testing for pages and emails to optimize conversions.
Analytics & Reporting Real-time tracking of sales, leads, page performance, email metrics, and user behavior.
Integrations Connects with Zapier, webinar tools, SMS services, and external email autoresponders if needed.
Custom Domains Host funnels and sites on your own branded domain with SSL and tracking.

Unique to Kartra

  • All Features Are Natively Built: No need for external tools or add-ons — everything is included under one login.
  • User Experience Focus: Seamless navigation between tools in the platform, with interconnected features that “talk” to each other.
  • Video & Helpdesk Tools: Few competitors offer native video hosting and customer support tools in one platform.

Security and Compliance

Kartra is HIPAA-compliant and uses 256-bit encrypted connections for secure payment processing.

Customer payment data is tokenized, ensuring it does not touch Kartra’s servers.

The platform runs on Amazon Web Services (AWS) for reliable hosting and minimal downtime.

Kartra Plans and Pricing

Kartra operates on a subscription-based pricing model with four primary plans: Essentials, Starter, Growth, and Professional.

Each plan includes core platform features such as sales funnel creation, checkout systems, email marketing automation, analytics, and built-in AI tools.

Pricing varies depending on the number of contacts, feature access, and billing cycle.

Pricing Overview

Plan Monthly Price Annual Price (if available) Contact Limit Transaction Fees
Essentials $59 $52/month ($624/year) 500 5%
Starter $119 $99/month ($1,188/year) 2,500 0%
Growth $229 $189/month ($2,268/year) 12,500 0%
Professional $549 Not listed 25,000 0%

Billing and Refund Policy

Kartra offers both monthly and annual billing options.

Users who opt for yearly billing can save up to 22% compared to monthly pricing.

All plans are covered by a 30-day money-back guarantee.

Free Trial and Discounts

A standard 14-day trial is available to new users.

An extended 30-day free trial and a 30% discount on the first payment are available through select partners.

This offer applies to both monthly and annual billing and includes access to all platform features.

Additional Fees

  • A 5% transaction fee is applied to all sales on the Essentials plan.
  • Kartra does not charge transaction fees on the Starter, Growth, or Professional plans.
  • Standard payment processor fees (e.g., Stripe, PayPal) apply separately and are not included in Kartra’s pricing.

Integrations

Kartra offers a range of native and third-party integrations that enable users to connect the platform with external tools and services for payments, communication, analytics, and automation.

Native Integrations

Kartra includes built-in support for key categories of services:

  • Payment Gateways
    • Stripe
    • PayPal
    • Braintree
    • Authorize.net
  • Email and SMS Providers
    • Twilio (for SMS messaging)
    • SendGrid (for custom email delivery setup)
  • Calendars and Scheduling
    • Native calendar app included (Kartra Calendar)
    • Syncs with Google Calendar (via Zapier or API)
  • Video Hosting
    • Kartra includes its own video hosting and analytics system
    • External videos (e.g., YouTube, Vimeo) can also be embedded
  • Membership & Course Platforms
    • Native membership site builder (no third-party LMS required)
    • Zapier can connect Kartra to platforms like Teachable or Thinkific
  • Analytics and Tracking
    • Google Analytics
    • Facebook Pixel
    • Custom tracking codes (JavaScript, HTML snippets)

Third-Party Integration via Zapier

Kartra offers a Zapier integration that enables connections with over 5,000 third-party apps, including:

  • CRM systems (e.g., HubSpot, Salesforce)
  • Project management tools (e.g., Trello, Asana)
  • Webinar platforms (e.g., Zoom, GoToWebinar)
  • Ecommerce platforms (e.g., Shopify, WooCommerce)

API and Webhooks

For advanced users, Kartra provides:

  • REST API – Allows developers to perform actions such as user management, product creation, and lead tracking
  • Webhooks – Can be triggered by custom user actions, purchases, or list changes

These options allow deeper integrations with custom-built applications or enterprise-level systems.

Use Cases

Kartra is designed as an all-in-one platform to support a wide range of online business models and marketing functions.

Its integrated toolset allows users to build websites, capture leads, sell products, and manage customer relationships without relying on multiple software tools.

Common use cases:

  • Digital Product Sales
    Kartra is frequently used to sell ebooks, courses, templates, and other downloadable products. It includes built-in checkout pages, secure file delivery, and upsell/downsell functionality.
  • Online Course & Membership Sites
    The platform includes tools to host gated content, manage user access levels, and automate course delivery. It supports drip content, quizzes, and member dashboards.
  • Lead Generation and List Building
    Users can create landing pages, opt-in forms, and email sequences to grow their mailing lists and automate follow-up communications.
  • Webinar Funnels
    Kartra integrates with live and automated webinar systems (including its own WebinarJam and EverWebinar) for lead capture, follow-up, and sales.
  • Service-Based Businesses
    Coaches, consultants, and agencies use Kartra to book appointments, collect payments, deliver client portals, and automate onboarding.
  • Ecommerce and Physical Products
    While not a traditional ecommerce platform, Kartra can support basic sales of physical products with order forms, shipping rules, and customer management.
  • Affiliate Management
    Businesses can recruit, manage, and pay affiliates directly through Kartra’s built-in affiliate tracking and commission system.
  • Agency and Client Work
    Kartra offers sub-account and team member features, allowing digital marketing agencies to build and manage funnels for multiple clients under one roof.

Related Products and Services

Kartra is part of a broader suite of SaaS tools developed by Genesis Digital LLC.

Related Software by Genesis Digital

Product Description Launch Year
WebinarJam A live webinar hosting platform designed for marketing, product launches, and online events. 2014
EverWebinar A companion tool to WebinarJam that allows pre-recorded webinars to be delivered on schedule. 2016

These platforms are frequently used alongside Kartra for building automated webinar funnels and delivering content at scale.

References:

ABOUT THE AUTHOR

Marius profile pic 1

Marius Kiniulis

Marius Kiniulis is a digital marketing strategist and the founder of MarkinBlog.com, where he helps entrepreneurs and small businesses build high-converting sales funnels, grow email lists, and turn digital products into revenue. With over 15 years of hands-on experience in affiliate marketing, funnel building, and conversion optimization, Marius has guided thousands of readers and clients through the exact tools and strategies he uses himself.

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