Marketing Automation StatisticsThis is in-depth research about marketing automation statistics.

In this research, you’re going to find:

  • What percentage of companies are using marketing automation?
  • How marketing automation affects lead generation for companies?
  • How much the marketing automation industry is worth?
  • And much more…

Let’s get right into it.

Summary About Marketing Automation

  • 75% of all companies use marketing automation. This percentage is expected to increase over time.
  • The marketing automation software market was estimated at $3.60 billion in 2020 and is expected to be $11.46 billion in 2027.
  • The total number of websites using marketing automation technology in 2021 was 1,009,000.
  • Businesses that use marketing automation have seen a 451% increase in qualified leads. In return, these nurtured leads make 47% larger purchases compared to ordinary leads.
  • 88% of marketers say that they use more than one martech tool on a regular basis — including single-vendor suite users.
  • 76% of marketers who use marketing automation reportedly saw a positive ROI within a year.
  • 77% of marketers report an increase in conversion due to automation. Automated campaigns have an average higher conversion rate compared to non-automated.
  • Marketing automation drives a 14.5% increase in sales productivity. It also leads to a 12.2% reduction in the market overhead.

Marketing Automation Statistics

1. How Popular Is Marketing Automation?

Companies Using Marketing Automation

75% of all companies use marketing automation. This percentage is expected to increase over time.

Social Media Today surveyed marketers to get an insight into marketing automation. The survey report revealed that marketers rely on automation, and there are several opportunities in the near future.

Currently, 75% of companies have incorporated marketing automation into their operations. This percentage is expected to increase over time.

2. What Is the Market Size of Marketing Automation Software Industry?

Marketing Automation Software Market Size

The marketing automation software market was estimated at $3.60 billion in 2020 and is expected to be $11.46 billion in 2027, registering at a compound annual growth rate (CAGR) of 17.76% through the forecast period (2021-2027).

For instance, from the Data Global Business Technographics Marketing Survey, 55% of respondents plan to increase their spending on marketing technology, while one-fifth expects to increase by 10% or more.

Only 38% answered they would spend the same, and 8% suggested they would decrease their spending.

3. How Many Websites Are Currently Using Marketing Automation?

Number of Websites Using Marketing Automation Tools

The total number of websites using marketing automation technology in 2021 was 1,009,000.

41% of these websites are B2B and industrial vertical.

Most B2B companies require a long sales cycle and decision-making processes, part of marketing automation.

These websites are scattered in different industries. Business & Industry takes the largest share of 41%.

All the other sectors are under the 10% margin.

4. How Effective Is Marketing Automation?

Effectiveness of Marketing Automation

Businesses that use marketing automation have seen a 451% increase in qualified leads. In return, these nurtured leads make 47% larger purchases compared to ordinary leads.

In 2012, marketing automation was just over a decade old. By that time, experts predicted the field would grow by nearly 50% in the next three years.

Research also indicates businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. In return, these nurtured leads make 47% larger purchases compared to ordinary leads.

Getting quality and promising leads is still a challenge to both B2B and B2C companies. But results from a survey indicate that combining regular processes with marketing automation increases revenue by 471%.

Therefore, we can depict that marketing automation will lead to higher qualified leads and more revenue from these results.

5. What Percentage of Marketers Use Marketing Automation Tools?

Marketers Using Marketing Automation Tools

88% of marketers say that they use more than one martech tool on a regular basis — including single-vendor suite users.

Marketing is a process that relies increasingly on technology. These marketing technology tools have collectively been referred to as Martech.

Martech (Marketing Technology), is a term for the software and tech tools marketers use to track marketing campaigns. With 88% of marketers using more than one martech tool regularly, it is clear that Martech is a catalyst for reaching and engaging the modern customer.

6. How Marketing Automation Affects ROI?

76% of marketers who use marketing automation reportedly saw a positive ROI within a year. Nearly 70% of respondents reported that marketing automation met or exceeded their ROI expectations.

Businesses that use marketing automation are more likely to record faster growth and revenue than those that don’t. ROI (Return on Investment) is the ratio between net profit and cost of investment.

76% of marketers who use marketing automation reportedly saw a positive ROI within a year.

Nearly 70% of the Focus Survey respondents reported that marketing automation met or exceeded their ROI expectations.

However, more than half of the respondents noted that they are yet to realize the best value from their automation systems.

7. How Marketing Automation Affects Conversions?

Increased Conversion Due to Marketing Automation

77% of marketers reported an increase in conversion due to automation. Automated campaigns have an average higher conversion rate compared to non-automated.

Marketing automation ensures you provide relevant content to your audience through automated processes such as a segmented email list and creating a specific workflow.

For example, you can create an email list, come up with drip emails that will be sent out when an action is triggered.

This reduces manual conversion processes and makes marketing easier.

8. How Marketing Automation Affects Sales Productivity?

Marketing automation drives a 14.5% increase in sales productivity. It also leads to a 12.2% reduction in the market overhead.

Market overhead refers to the cost incurred in marketing a business’s products or services to prospects, i.e., paid advertisement, promotional materials, equipment, salaries/ commissions paid to salespeople, etc.

This means that with the right marketing automation software, the cost incurred in pushing sales reduces.

From the research results, it is clear marketing drives CRM ROI.

Customer Relationship Management refers to the process of managing interactions with past or existing customers.

Despite these promising results, fewer companies using CRM are fully exploiting marketing automation.

If you want to use marketing automation successfully, focus on usability and end-to-end reporting. This will help you track the returns on your marketing investment.

References:

Social Media Today: State of Marketing Automation
Marketing Automation Software Market – Growth, Trends, COVID-19 Impact, And Forecast (2021-2027)
Wappalyzer: Marketing automation technologies market share
Marketing Automation By The Numbers (Infographic)
The Ultimate Marketing Automation statistics overview
The ROI of Marketing Automation
Marketing automation best bets: 80% of companies increase leads, 77% increase conversions
Marketing drives CRM ROI